stayed in the CCTV building for a full hour, and the two sides discussed the specific details of "The Masked Singer" again and again, and made a full plan for each question. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

In the end, all the problems were solved.

But on the participating singers and directors, Li Qing and Huang Tao had a dispute.

"Participating singers must invite popular singers, so that there will be something interesting and the audience will like it more. Huang Tao smiled and put forward his opinion.

Li Qing shook his head: "The popular singer is too recognizable, and it seems unfair in terms of the competition system......"

Huang Tao understood what Li Qing meant, and invited the popular singer, many fans knew who the owner of this voice was as soon as they heard it, and masking had no effect at all.

In such a situation, even if you don't sing as well as the other party, if there are your fans and fans on the scene, the votes are likely to be reversed.

But to understand clearly, Huang Tao did not agree with Li Qing's words, and found some outdated and cross-border singers to participate in "The Masked Singer", which is unreliable.

Putting aside his own popularity, in terms of personal singing strength alone, how many people in China can reach the level of "singer king"?

You're not just doing one episode, you're going to continue to do a show for several months, except for popular singers who have this kind of strength, where do you find singers of this level?

When the time comes, it will be too much of a joke.

"It can be relaxed to Hong Kong and Taiwan. Zhou Ji proposed.

Huang Tao smiled: "It's a good idea, but the appearance fee of Hong Kong and Taiwan singers ......"

Li Qing bowed slightly, as we all know, the appearance fee of Hong Kong and Taiwan singers is one to three times higher than that of mainland singers, in the case of the same coffee position.

Huang Tao's meaning is very simple, if 100,000 can invite a first-line singer in the mainland, he will not spend 300,000 to invite a first-line singer from Hong Kong and Taiwan.

"On this point, you can rest assured, as long as the program can reach the expected ratings after it is broadcast, at that time, even if we don't open our mouths, there will be many singers who will come to make an appointment. Li Qing said lightly.

"You look confident...... Forget it!"

Huang Tao looked at Li Qing and said with a smile: "Then do as you say, let's see the premiere effect before talking, so what about the director? Who is the director of the show?"

"I ...... I am a contracted director of my studio. ”

Li Qing originally wanted to say that it was his own, but when he thought about it, he didn't have the experience of being in charge of the camera, and it was okay to be a producer or assistant director, if he really wanted to let himself be in charge of a variety show worth four million, Li Qing felt that he might mess up.

Recently, the studio has been recruiting directors, lighting, cinematographers, musicians, and so on.

The specific progress, Li Qing is still unclear, but two days ago, Zhou Ji said that everything was ready, that is, he probably had already recruited people.

It's inconvenient to ask about this matter now, so Li Qing didn't talk about it much.

"Well, do you need an advertising sponsor? I can introduce you to a few. Huang Tao said.

Li Qing, Zhou Ji and the others glanced at each other, and nodded in unison: "Yes." ”

Huang Tao introduced two advertising sponsors, one is selling dairy products, called "Haojiajia Yogurt", which is also the sponsor of "Music Star" last year, and the other is selling cosmetics, which is a new company with low visibility, because the background and capital are good, so it has frequently appeared in major TV shows in the past six months, and it is already a well-known corporate star.

After Li Qing and others left the CCTV building, they went straight to the two companies to negotiate advertising contracts.

A few people went to "Haojiajia Industrial Co., Ltd." first, and when they saw Li Qing, the other party was very enthusiastic, as the title sponsor of "Music Star", Haojiajia Company naturally recognized the draft champion.

After entertaining him, he knew that it was a program recommended by the director of the Central Comprehensive Channel, and after carefully understanding the details, the general manager of Haojiajia Company didn't say a word, and directly opened his mouth to quote, and with a wave of his hand, he approved the title fee of 1 million for "The Masked Singer".

This fee is the same as the naming fee of "Music Star" last year, the general manager of Haojiajia Company knows that the talent show is powerful, and last year because of "Music Star", their sales volume increased by at least forty percent compared with previous years.

And in the quarter when the show aired, the net profit growth was nearly ten times higher than the previous quarter.

Therefore, after learning that "The Masked Singer" is also a program similar to "Music Star", even if he is not very optimistic about the young and vigorous Li Qing, but when he learned that it was broadcast in the central comprehensive, the general manager of Haojiajia Company was also very decisive and bold to throw out the price of one million.

The price was pleasantly surprised.

However, under the temptation, Li Qing has already understood that the price of one million is the final price, and it is basically impossible to want more.

So a few people came to another cosmetics company introduced by Huang Tao, this company is even more unique, I heard that this show is participated in by second-tier singers or crossover singers, and it is directly a fixed price, 300,000 yuan.

Li Qing and others were directly defeated.

"Otherwise, let's have an advertising association, right?" Zhou said.

Advertising merchants?

Li Qing was thoughtful, and some news pictures from his previous life suddenly flashed in his mind, Yili Milk named "Where Are You Going, Dad 3" and "The Voice of China" with a sky-high naming fee of 500 million yuan, as well as advertising inserts of about one million yuan per second.

Although inflation led to the depreciation of the RMB in later generations, even so, just listening to the hundreds of millions of RMB advertising expenses made Li Qing greedy.

"But our studio is a newcomer in the industry, and there are no memorable achievements in the past, so ...... Sister Ji, are you sure that there will be enterprises and companies participating in this investment promotion?" Fang Haotian said.

Zhou Ji was silent and said with a wry smile: "This is also a problem. ”

Several people discussed to no avail, so they returned to the studio one after another to solve the research plan.

The next day, I don't know who leaked the news, and the phone of Qilun Clothing Co., Ltd. suddenly called and asked about the title of the advertisement of "The Masked Singer".

"Mr. Zhang, I'll give you a thorough understanding of this matter, our boss said, if it's less than five million, don't talk about things like naming fees. Liu Qinqiao's buttocks were against Li Qing's desk, and while answering the phone, he said to Li Qing with his mouth: "Is five million okay?"

Li Qing was taken aback by Liu Qin's words, five million?

You really dare to say that this price is almost comparable to the eight million naming fee of Shonan Satellite TV's "Superstar".

The production funds invested in "Superstar" by Shonan Satellite TV before and after definitely exceeded 10 million, but just one advertising title made "Superstar" almost full of blood, not to mention the cost of other advertising inserts.

Therefore, although it takes more effort and effort to hold a talent show, the benefits earned in the end definitely exceed the investment paid. (To be continued.) )