Chapter 619 Purchase Limit
As the director of the Beijing Music Supermarket, Cao Ke has been anxious like an ant on a hot pot since last night, and when he found that many netizens on the Internet expressed their expectations for Li Qing's new album and were very willing to pay for it, he was even more anxious and couldn't sleep. Pen ~ fun ~ pavilion www.biquge.info
So much so that early this morning, he came to the music supermarket in a hurry with the bubbles at the corner of his mouth.
The supermarket has not yet opened, but the small square in front of the store is already full of countless people, men, women and children.
Cao Ke just glanced at it, and he felt his heart beat - at least a thousand people!
For the owners who open a store, it is natural that the more customers come, the happier they are.
But now, Cao Ke is not happy at all.
Of course he knew why these people came, today was the signing party arranged by the music supermarket for Li Qing, which was originally a day worth looking forward to, but Cao Ke didn't dare to look forward to it at all.
Because since a week ago, Cao Ke has urged Universal Music to reserve 100,000 copies of Li Qing's new solo album.
However, until yesterday, Universal Music was able to deliver 45,000 copies, not even half!
Cao Ke thought that the order sent to Universal Music was wrong, but after careful inquiry, he realized that it was not the album that was wrong, but that his mother's factory was out of stock now!
In the entire mainland, there are two factories that cooperate with Universal Music, and these two factories can directly go to the production line and have more than 500 employees involved in production.
500 people work overtime, and the average daily production capacity is only 30,000 genuine albums and 50,000 sets of genuine cassette.
And Li Qing's new album was completed in less than ten days.
In other words, the total output value of the entire mainland factories is about 300,000 albums and 500,000 cassette tapes.
This number sounds like a lot, but with so many provinces and cities across the country, if they are scattered, the production capacity will not be able to keep up at all!
Universal Music also seems to be aware of this problem, and recently urgently signed a contract with a factory and quickly went into production.
Cao Ke had carefully inquired about the follow-up production capacity.
If Li Qing can only sell one million copies in a month, the production capacity is more than enough, although it is a bit urgent, and it may also lead to a situation of selling out in some areas, but overall it can barely keep up.
But according to the analysis of industry insiders, Li Qing's record is very likely to break the record held by all singers in recent years.
Although the song "Glory" is not extremely amazing and outstanding to professionals, in terms of Li Qing's overall performance and potential, he won a platinum record in a single month, which seems to be effortless at all.
Of course, if you don't consider Bao Yunyun, He Yifeng, Leng Ling and others entering the market one after another.
Cao Ke is not worried that today's signing will not be able to take place.
45,000 albums and 80,000 cassettes were enough to support the entire book signing.
What he was more worried about was, what to do after today?
Music Supermarket is the largest audio-visual chain in the country, and the company gets 80 percent of the products in the market from Universal Music.
The 45,000 sheets are the number of tickets distributed by the Music Supermarket Headquarters to the Music Supermarket Headquarters after calculating the sales summary of each region.
If there are only 10,000 sales per day on average, then as long as you survive these four days, the subsequent production capacity will completely keep up.
In other words, if the head office wants to get the follow-up product supply, it will have to wait at least another four days.
So in the past four days, will you let the scalpers sit on the ground and raise the price?
Of course, Cao Ke didn't want to see this happen.
He hates scalpers as much as any movie theater hates scalpers.
But this is the fact, and Cao Ke is helpless.
So, after a night of deliberation, he decided to take a approach.
Limited to purchase!
10,000 albums sold every day!, and 20,000 cassettes!
Each person can only purchase two albums at a time!
Therefore, when the "purchase limit" banner was hung in front of the main store of the music supermarket, the fans who had been waiting in the small square all morning were in an uproar.
"What's the matter?
"I'm dizzy, I came from school to skip class, and I only let me buy two? Do you know that I am carrying the expectations of the whole class!"
"The price of 35 yuan is outrageous enough, why is there still a limit to purchase?
"You guys do this, does Li Qing know?"
"Hahaha, I'll only buy two anyway, and it's okay to limit the purchase!"
"Other singers are eager for fans to buy 100 copies at a time, but it's good that you guys are limited to two!"
"Protest, strong protest!"
"35 yuan is 35 yuan, please can you let me buy a few more!"
"I heard that this album has fifteen songs, and each song has a specially filmed MV, so it is normal to sell for 35 yuan, what I don't understand is, why limit purchases?"
"I don't understand either!"
Looking at the entire small square complaining, Cao Ke's heart was dripping blood.
He also wants to sell as much as he wants, but it is clear that ideas do not equal reality.
There's really nothing he can do.
In order not to cause a riot for the next three days, and in order not to allow scalpers to take the opportunity to raise prices, he had to do this.
On the other hand, as the editor-in-chief of "New Entertainment Weekly", Song Xueqi also brought an entire interview department from the company early in the morning, with eight colleagues, to take a special car to the music supermarket.
Because they were authorized by Hanhai to do live graphic and text broadcasts on Weibo, the whole team still carried several high-definition cameras, and after the instant shooting was completed, they quickly uploaded it to Weibo through computer data transmission.
However, when the group just got out of the car and saw the "purchase restriction" banner posted on the front of the main store of the music supermarket, as well as the boiling dissatisfaction at the scene, they all looked at each other.
"What's going on?" someone asked.
The others were also full of doubts.
Song Xueqi thought about it, and waved her hand: "No matter what, we just need to do our own thing." Wait a while for Li Qing to come, let's take a few group photos first, don't do anything else, quietly wait for the hourly sales figures, and record them. Xiaowen and Xiaolin, you are in charge of interviewing fans. Ah Shuang, you are responsible for running errands and transmitting on-site data to the company, and others are responsible for taking pictures and recording ......"
After a series of instructions were arranged, Song Xueqi bypassed the long line of fans and took the lead in walking towards the music supermarket.
When Cao Ke saw Song Xueqi, he hurriedly smiled and came over to entertain him.
In fact, there are countless media reporters who came to the scene.
However, most of them nested in various corners obscenely, and they didn't even have the right to talk to Cao Ke, so they could only secretly take pictures and record on the side.
Because "New Entertainment Weekly" is the exclusive interview media authorized by Hanhai.
Other media people who want to interview Li Qing or get internal sales data can only think of other ways.
Today, all the people in New Entertainment Weekly admire the editor-in-chief's visionary vision.
If it weren't for the editor-in-chief who was optimistic about Li Qing more than a year ago, and if "New Entertainment Weekly" was not a staunch "pro-Li faction" media newspaper in the industry, where would they get today's courtesy from the music supermarket and the opportunity to interview Li Qing exclusively......
With ten minutes left before nine o'clock, the crowd was getting more and more crowded.
In front of the main store of the music supermarket, the number of people queuing up for more than 1,000 people has more than doubled in less than half an hour
Seeing this scene in Cao Ke's eyes, he was suddenly frightened. (To be continued.) )