Even the most daring prognosticators did not dare to predict the current situation, from the midnight boom, to the media feedback, to the audience's attention, and then to the Internet focus, and finally to the participation of film critics, "Buried Alive" is actually ahead of "Smart: Ghost Shadow 2", which is simply ...... Impossible!

In 2009, a pseudo-documentary horror film shot with a video camera, "Smart: Ghost Shadow", became the biggest dark horse of the year, with an ultra-low investment of $15,000, but relying on excellent marketing and clever layout, it earned $100.7 million in North America, becoming the film with the highest profit ratio after "Blair the Witch" in film history. Pen, fun, pavilion www. biquge。 info

A year later, the sequel debuted, with a cost of 2.75 million, which can be said to be a earth-shaking change compared to the previous work. The hype was overwhelming before the release, and it was thought that it would join forces with Saw 3D to dominate this year's Halloween schedule - at least until Harry Potter and the Deathly Hallows were released.

As a result, it was subjected to a strong sniper attack from "buried alive", which was definitely not expected by the publishing company Paramount. Although it is said that because "Buried Alive" is only screened in 11 theaters, there is naturally no competitiveness at the box office, and the weekend box office champion of "Smart: Ghost Movie 2" is still very stable, but the momentum of the premiere weekend was blocked, which is obviously not good news for the follow-up box office trend.

As for Focus Pictures, it was overjoyed and sat firmly in Diaoyutai, but it received unexpected surprises. Not only can the distribution strategy of "burying alive" be slightly adjusted and high hopes can be placed on them, but the PR strategy for the next awards season can also be changed accordingly, adding another option for them.

Judging from the feedback from all sides, Focus Pictures spent $4.5 million to buy the "buried alive" North American distribution rights in Toronto, which seems to be much more cost-effective than Weinstein Pictures - "Blue Valentine" became the winner of the Toronto Film Festival this year with $6 million, but the film does not seem to be so "friendly" to the general public.

In terms of authoritative media reviews, "Buried Alive" received comments from 29 media, including 21 positive reviews, 5 medium reviews, and 3 negative reviews, which continued the media trend in Toronto with an overwhelming advantage, which also proves that the cheers of Toronto and Telluride are not due to the atmosphere of the film festival, film critics and audiences have expressed their support for the film, and Toronto's call for additional performances is a matter of course, which also makes more and more audiences look forward to this work that is being screened.

"Buried Alive" scored 69 points in the media comprehensive evaluation, and in horizontal comparison, the media comprehensive evaluation of "The Shining" was 61 points, and the media comprehensive evaluation of "The Sixth Sense of the Supernatural" was 64 points.

Just from this set of data, it can be seen that film critics are enthusiastic about "burying alive" this work, especially Lan Li as the only actor, and has received indiscriminate praise, even those media who criticize the overall quality of the film, even the harsh and critical New York film critics, they have not hesitated to give praise to Lan Li.

As a newcomer, Lan Li has broken out of his own world with absolute strength in just a few months, and the previous "Pacific War" successfully won an Emmy trophy for Lan Li, which makes people can't help but look forward to whether "buried alive" can make a difference in this year's awards season?

In the American film rating system, the media comprehensive review is only one of them, representing the views of professional media, they are often professional film critics, or even film professionals, and have a deep study of movies, so their tastes are often more tricky and cold.

In addition to the media reviews, Rotten Tomatoes, IMDB and Cinema scores have become the best additions to the quality of the movie.

Rotten Tomatoes represents the views of the mass media, including general magazines, online media, authoritative bloggers, theatrical film critics, etc., which also means that their tastes will be closer to the public, but still retain the professionalism of film critics. If the number of reviews in the media generally hovers around 30, and will not exceed 45 at most, then the mass media on Rotten Tomatoes starts at 150, and large-scale commercial films can even attract comments from 250 media.

IMDB goes without saying, this is a website that fully reflects the preferences of the audience. However, IMDB's rating system is very complex, it will grade users according to the number of movies, the quality of the movie and other data, and the ratings of senior users will occupy a larger proportion, which to a certain extent, slightly curbs the behavior of a large number of water armies to brush scores. This is also a big reason why IMDB ratings are so authoritative.

Generally speaking, the scores of commercial popcorn movies are "A-", which is difficult to be satisfied with lower scores; thriller horror movies are hovering around "B", and it is worth celebrating when this score is reached; the scores of art films will be relatively low, and some works that are only shown in art theaters will not even be counted for this data.

The four pieces of data represent the feedback information of different groups and provide a wide range of viewers for reference.

However, watching a movie is a very personal thing, and it is normal for everyone else to applaud the movie without feeling it at all, or to enjoy the work that other people spit on and enjoy it completely. Therefore, different audiences choose the movies they want to watch according to different indicators, which is the king.

Following the 69 points scored in the media comprehensive evaluation, the "buried alive" Rotten Tomatoes index is as high as 87%, and the mass media has shown unprecedented enthusiasm and given the film the highest praise, and in the rating system of 10 out of 10, the score of Rotten Tomatoes is based on 7.6 points, which is simply not better for a thriller and suspense movie!

It can be seen that both professional film critics and popular film critics have not hesitated to give their praise, from Toronto to Telluride, and then to North American screenings, the upward momentum of "buried alive" not only did not show a decline, but continued to rise faintly, setting off a storm of word-of-mouth!

So, what about the audience?

IMDB ratings are currently limited and cannot be counted at the moment, but the 8.5 frenzy can already see the first reaction of the midnight audience, and as for the theater score, no.

This work, which is only screened in eleven art theaters, has no way to count the theater scores, so this reference data is currently blank. However, people can find the answers they want from indirect reference data.

"Smart: Ghost Record 2".

This work, which was released on the same day, is also a thriller and suspense movie, also a small-budget production, and it also received a lot of feedback for the first time, which is undoubtedly the best reference for people.

"Smart: Ghost Shadow Record 2", which was released in more than 3,200 theaters, and the four evaluation data were released as soon as possible.

The comprehensive evaluation results of 23 media outlets only scored 53 points, which is a big disappointment, compared with the 68 points of the previous work, which is a drop of two grades!

The Rotten Tomatoes index is only 58 percent, and the average rating of 131 mass media is only 6 points, which is in line with professional film critics, and the score has dropped across the board.

IMDB's rating actually called more than 14,000 users to vote, and it is clear that the number of viewers who walked into the cinema easily surpassed "buried alive", but the score was a big disappointment, only 5.5 points, compared to the 6.3 points of the previous work, there was another cliff-like decline.

As for the theatrical score, the "B" score managed to save some face, reaching the average level of a thriller horror movie - but it was only a passing grade, and it didn't lose the bottom pants along with it.

It is no exaggeration to say that the quality of "Smart: Ghost Shadow 2" has completely collapsed, and the audience and critics have maintained a high degree of unanimity, and they are disappointed with this work.

In comparison, the reputation of "Buried Alive" is absolutely ahead, and almost every piece of data has been easily crushed, even enough to be comparable to the miracle-creating "Smart: Ghost Shadow", which also means that the minimum and minimum estimate of the theater score of "Buried Alive" is also "B" - at least it can be on par with "Smart: Ghost Shadow 2", as for whether there can be a "B+" or even "A-" performance, you can only make a judgment after watching it in the cinema.

What's more, the popularity of Yahoo Community, Instagram, Facebook and other networks, the full popularity of feedback information, coupled with the comprehensive media reviews and the Rotten Tomatoes index, it is not difficult to conclude that this is a movie worth watching.

The so-called Halloween schedule is a festival for those who like to watch horror movies and thriller movies to their heart's content. But this year, "Smart: Ghost 2" has clearly disappointed everyone, and before waiting for the release of "Chainsaw 3D" next week, the audience's wounded hearts are in desperate need of care, so "Buried Alive" has entered the public eye.

At this moment, industry insiders are amazed at the cunning of Focus Pictures, and "buried alive" is arranged in this schedule, on the surface, the head-on collision of the same type of theme is bound to be unfavorable to "buried alive" such a work without resources, but on the contrary, this also provides another choice for those audiences who love the "Smart: Ghost Movie 2" type movie.

Of course, this is just an afterthought, and the fact that "burying alive" can win attention is the result of the joint action of the right people at the right time, and without any link, the current situation will not be like this. The schedule arranged by Focus Pictures only provided the final catalyst.

Incredibly, the "buried alive" weekend screening market has shown unprecedented prosperity, some because of the effects of Toronto and Telluride, some because of the curiosity about the true strength of Lan Li, some because of overwhelming praise, and some because of the disappointment of "Smart: Ghost Shadow 2......

But whatever the reason, the audience walked into the cinema one after another, bought tickets to be "buried alive", and this is the result.