Chapter 199: One Billion Sky-High Naming Rights!
The next day.
Fangqiu flew to Kyoto early in the morning.
After getting off the plane, he immediately called Li Huawen.
"Hello?"
Li Huawen answered the phone.
"Director Li, I'm in Kyoto. ”
Fang Qiu said.
"It just so happens that I just asked someone to book your room, and I'm now in the Shenghua Hotel, supervising the on-site layout of the China Merchants Association, I won't send someone to pick you up, I'll order a table of dishes in the hotel first, and when you arrive, we'll have a good drink." ”
Li Huawen said.
"Good. ”
Fang Qiu answered, took out his mobile phone and called a special car, and rushed towards the Shenghua Hotel.
When I came to Shenghua Hotel, 0.
Fang Qiu did see many acquaintances of the program team, coming in and out of the hotel door, and some staff members were busy moving things to the hotel.
Director Li Huawen stood at the entrance of the hotel, wearing a peaked cap and a pair of sunglasses.
"Director Li. ”
As soon as he got out of the car, Fang Qiu waved at Li Huawen and said hello.
"You're here, boy. ”
Director Li Huawen laughed, stepped forward, and welcomed Fang Qiu into the hotel.
"That's the restaurant over there, and the private room I specially topped should be almost all the dishes. ”
Li Huawen pointed the way and said, "Let's go, while it's hot." ”
"Good. ”
Fang Qiu was also polite, and followed Li Huawen to the private room of the hotel.
Sure enough, a large table full of dishes, just served, still hot.
"Come on, come on, have a drink first!"
Sitting down at the table, Director Li Huawen immediately poured wine for Fang Qiu.
"I'll do it anyway. ”
Fang Qiu hurriedly stood up, snatched the wine bottle from Director Li Huawen's hand, and said, "I'm a little unaccustomed to you being so polite to me. ”
"Can I be rude to you?"
Director Li Huawen said with a smile: "You are a big star now, a first-class traffic responsibility, and our show still depends on you to eat." ”
"Director Li, don't make fun of me. ”
Fang Qiu smiled bitterly.
poured a glass of wine for director Li Huawen, and then poured himself a glass as well.
"Come on, do it. ”
The two touched each other and drank it all.
"By the way, here's your room key. ”
Li Huawen took out a hotel induction key, handed it to Fang Qiu and said, "We only booked this room for a few VIPs, don't think that everyone has it." ”
"I know. ”
Fang Qiu put the key away with a smile and said, "Thank you." ”
"Thanks for what?"
Li Huawen shook his head, and then asked curiously: "By the way, what big things are you kid going to do, are you going to take advantage of the east wind of our second season of "Young Chinese Doctor"?"
"Director Li, don't ask about this. ”
Fang Qiu smiled bitterly and said, "I can only tell you, I have a big move, and I need money now, do you want to donate some to me?"
"Don't. ”
Director Li Huawen immediately shook his head and waved his hand, and said: "You are such a rich person, the lack of money must be a very large amount, and I am very poor when I eat public food." ”
Fang Qiu smiled bitterly.
After eating the rebellion, Fang Qiu followed Director Li Huawen to the venue to take a look, and after giving a little suggestion, he took his room card back to rest.
The next day.
At eight o'clock in the morning, Fang Qiu was dragged up by director Li Huawen to eat breakfast.
Because the investment conference was held at 12 o'clock in the afternoon, everyone was not in a hurry.
A variety of hours to do.
A few hours passed quickly.
At 12 o'clock at noon, the investment conference officially began.
According to the arrangement of director Li Huawen, Fang Qiu sat in the guest seat in the first row, and there were several members who participated in the first season of the show, as well as several leaders of the CCTV program team.
At the beginning of the investment conference, a host from CCTV took the stage.
"Hello to all the guests at the scene, thank you for coming to participate in the investment promotion conference of the second season of our "Youth Chinese Medicine". ”
The host opened his mouth and said: "The results of the first season of our "Young Chinese Doctor" program are in the eyes of everyone, and that kind of achievement cannot be reached even if it is an old ace program, and that is only the first season of our "Young Chinese Medicine", and now the second season of "Young Chinese Medicine" has officially started the selection, and after the primary selection, it will be the second selection, just like the first season, after going through a national screening, our program will officially start recording. ”
"Before that, there are many celebrities who like "Young Chinese Medicine" and like Chinese medicine, and they have recorded some short videos for us, please watch them with us. ”
After speaking.
The background board composed of LED screens on the stage began to play the congratulatory videos of those stars, and Fang Qiu even saw Song Yaqi and Liu Qingshi, two old acquaintances, in the video.
After all, both of them participated in the Spring Festival Gala, and if they want to save face with director Li Huawen, they still have to give it a little.
What's more, this show also has something to do with Fang Qiu.
After watching all the stars' VCRs.
The host walked back to the center of the stage and said, "Of course, in addition to our celebrities, we have also invited all the doctors who did well in the first season of the show, and they are now sitting in the guest seats, and I will introduce them to you." ”
"First of all, the champion of our first season of "Young Chinese Medicine", Fang Qiu. ”
The moderator stretched out his hand and pointed to the square hill.
At this time, all the cameras, all the media reporters, and the merchants who did not participate in the investment conference immediately turned their eyes to Fangqiu.
Fang Qiu also stood up with a smile on his face, nodded to everyone at the scene, and then followed everyone in the audience and clapped his hands together
Subsequently.
The host proceeded to introduce the other members who participated in the first season, and then the leaders of the show group.
After all the introductions.
The host talent opened his mouth and said: "Next, let's invite the main creators of the second season of "Young Chinese Medicine" to tell you about the core values of the "Youth Chinese Medicine" Chinese Medicine program, as well as their outlook for the second season!"
The words fell.
Director Li Huawen and others, the main creative staff of the program group came to the stage.
Next, it was a praising of his own show, as well as the positive advocacy of core values, and finally looked forward to the future of the second season of the show, and even dragged Fang Qiu into it.
What to say, I believe that with the joining of Fang Qiu, the champion of the first season, the ratings of the show will definitely rise, and it will definitely become the first in the ratings of the national variety show in the same period, etc.
It's clear to everybody.
This is actually a means of soliciting sponsorship.
Although the sponsors are coming, the program team has to do something beneficial to itself to increase the commercial value of its own program.
For example, the various ratings data of the last season, the number of loyal viewers, and so on.
It looks like it's pretty much rendered.
The host stopped writing and announced directly: "This investment conference has officially begun!"
"First of all, it is the sponsorship of the program group, with a total of fifteen places. ”
The host said: "The way is a bidding auction. ”
Let's talk about it.
"The first place, the reserve price is 50 million. ”
Next.
The conference was like an auction event, with representatives from various sponsors bidding one after another.
But.
Because this is the second season of the show, although the competition is very fierce, the price offered is not very high, after all, Fang Qiu did not participate in the whole process of the program recording, and without Fang Qiu, there will be a lot less ratings, but these sponsors are not sure whether the second season of the show will cultivate another Fang Qiu.
Therefore, everyone is afraid to let go of competition.
Before the official bidding, the program team got so many star VCRs and data of various first-season programs, the reason is to understand this, so they deliberately made these processes, the purpose is to raise the value of the show in the hearts of sponsors.
However, although the lifting was not very strong, the final result was not bad.
At last.
All sponsored advertisements, from only one slogan, to three slogans, from no logo, to the logo that is often displayed with the program, from no placement to one placement per episode, and so on.
All the sponsored advertisements won a total of 1.5 billion sponsorships.
This result.
made Li Huawen and the leaders of the program team feel very satisfied.
This price is already very high.
Of course, they also know that being able to auction this price also has a lot to do with Fang Qiu, if Fang Qiu was not on the scene, I believe that such a high price would not be auctioned.
Of course.
Most importantly, there is also an exclusive naming right.
After the auction of all sponsorships ended, the competition for the exclusive naming rights began again.
This time, the competition is much more fierce than the previous one, after all, the advertising effect that the exclusive naming right can get is really the biggest!
Originally, everyone thought that the sponsors who had already been photographed and sponsored would no longer participate in the auction of the exclusive official name rights, but unexpectedly, these sponsors also joined the fierce battle.
In the end, the exclusive naming rights were taken down by the company that photographed the trademark and displayed it throughout the course of the program, and the price reached an astonishing high price of one billion!
This price scared everyone.
No one thought that it was shocking that an exclusive naming right would be auctioned at such a high price.
At last.
The host delivered a speech on the stage, reported all the companies that were photographed and sponsored, and thanked these companies for their sponsorship, and also invited the main creators of the program team to the stage again to give speeches.
After all kinds of words of thanks to the owner's father, Li Huawen stood in the center of the stage, very excited, and thanked all the sponsors again.
Just when everyone thought that this investment promotion was coming to an end.
Director Li Huawen glanced at Fang Qiu in the audience.
Then.
Fang Qiu stood up and walked directly onto the stage.
This scene immediately attracted the attention of everyone in the audience.
Stage.
The main creators and hosts of the program team, etc., all stepped down in the greeting of director Li Huawen, and soon only Fang Qiu was left on the stage.
"I'm sorry to delay you for a few minutes, but I'm going to make an announcement. ”
Fang Qiu said.
When everyone heard this, they were stunned.
All of them were full of doubts, not knowing what Fang Qiu was going to announce.