973 Summer Warm-up

The summer of 2012 was star-studded, and the hottest highlight was undoubtedly the scuffle of four generations of box office superstars-

Tom Cruise, Will Smith, Johnny Depp, Robert Downey Jr.

These four representative actors of the baby boomer generation have gone through the history of the entire North American film market in the past two decades, truly recorded in history, and witnessed the rise of the North American box office.

First of all, Tom Cruise's five consecutive works broke 100 million at the box office, and after an interval between two works, another wave of seven consecutive works broke 100 million at the box office, truly creating a new era of commercial films, and then Will Smith's eight consecutive works exceeded 100 million at the North American box office, witnessing the transition period of the average box office data in the North American market from 100 million to 200 million.

Then there is Johnny Depp's "Pirates of the Caribbean" series, which broke the 20 million club barrier and redefined the history of top actors' remuneration income, and finally Robert Downey Jr.'s "Iron Man" series, which once again wrote a new high in actors' personal salaries and became the box office leader in the second decade of the 21st century.

Starting from Tom Cruise's "The Heroes of the Righteous Sea" in 1992 to Robert Downey Jr.'s "The Avengers" in 2012, these four actors have represented the evolution of the North American box office for two decades.

Although during this time, top stars such as George Clooney, Brad Pitt, Sean Penn, Jim Carrey, and Nicolas Cage have emerged among the Baby Boomer actors, the worldwide influence is still slightly less.

Now, the four box office superstars before and after have started a scuffle, Robert Downey Jr.'s "Avengers" has made history, Johnny Depp's "Black Shadow" has become cannon fodder, and next, Will Smith's "Men in Black 3" and Tom Cruise's "Rock Age" are about to appear one after another, and how well they perform at the box office will also attract attention.

Needless to say, this is definitely the most topical and discussed summer file since the turn of the millennium!

After the Oscars, all the hot spots gathered in anticipation of this year's midsummer season to detonate box office energy and create a new history at the North American box office.

"Blue Rite Hall VS Chris Hemsworth VS Andrew Garfield", the three new generation actors are also about to make their debut in this star-studded summer file, and then form a confrontation situation of "Edge of Tomorrow VS Snow White and Hunter VS The Amazing Spider-Man".

It's not because the three actors have achieved corresponding brilliance and success, which is eye-catching, but because the rise of Generation Y has become the main theme of the North American film industry for two consecutive years, and the media has paid attention to it, even if there is no topic, they have to "fabricate" the topic.

Lan Li and Andrew are friends, Lan Li and Chris are enemies, Andrew and Chris have no intersection; Chris and Andrew belong to Marvel at the same time, and both are superheroes at the same time; Lan Li and Andrew are both starring in commercial movies for the first time, and Chris is the first time to leave Marvel and star in commercial works alone.

The three works will be released in the second week of June, the first week of June, and the first week of July respectively, and at the same time, all three works are star-studded young casts, and in the early promotion of the first half of the year, in order to seize the young audience market, a head-to-head showdown was launched.

In "Edge of Tomorrow", the cooperation between Lan Li and Jennifer, coupled with a vote of young actors, many media even played the name of "science fiction version of 'The Hunger Games'" for promotion.

"Snow White and the Hunter" is the partner of Chris and Kristen Stewart, plus Charlize Theron, forming an iron triangle, and the lineup is equally young. Needless to say, Christine, who left the "Twilight" series, is in the spotlight.

"The Amazing Spider-Man" is back on the college campus, with Andrew and Emma Stone's partner, hoping to find a more youthful, more campus, and younger style of work.

Similar cast composition, similar audience positioning, similar publicity strategies, and even similar schedule arrangements, coupled with the new generation of actors who also belong to Generation Y, correspond to the showdown of the baby boomer generation, which also makes people think about a more realistic problem-

Natalie Portman and Lanley Hall have topped the Oscars for two years in succession, and Gen Y actors are beginning to make their mark in the academy field, but what about the commercial market?

After the baby boomer generation, the Generation X represented by Leonardo DiCaprio, Tobey Maguire, Ben Affleck, Matt Damon and others has never been able to complete the handover and inheritance in terms of awards and box office, and the overall momentum has declined, causing Hollywood to gradually enter a period of relative vacuum.

Now, Gen Y has begun to prove its ability and ambition in terms of awards, but it is still lackluster at the box office.

In 2007, a "Transformers" witnessed the rise of Shia LaBeouf, and then starred in "Raiders of the Lost Ark 4", countless media can't wait to call him the new generation of Tom Hanks, expecting him to carry the banner of Generation Y, but five years later, people are disappointed, Sia's self-exile and self-degradation gradually made him lose his position in the first line, and he is only struggling in the second line.

Now, "Blue Rite VS Chris VS Andrew", three Generation Y actors appeared at the same time in this year's summer file, and at the same time took the lead, which happened to complement the showdown of the baby boomers, which made people involuntarily start to get excited, is the handover ceremony of the commercial market also coming?

As a result, the showdown between the four box office superstars and the showdown of the three new generations are intertwined with each other and have become the most beautiful scenery in this year's summer file. However, on the whole, compared with the sparks between the four generations of box office superstars, the youth showdown still lacks influence and appeal, and the market feedback is far less than the former-

This just proves that the current North American market is still a baby boomer, not even Generation X.

It is in this context that the so-called Lan Li's remarks and Chris's remarks have appeared on the Internet and began to ferment rapidly.

After the box office showdown between "Fast and Thrilling" and "Thor", the career trajectories of the two actors presented two different styles.

Chris starred in the low-budget horror film "The Cabin in the Woods" before "Snow White and the Hunters" and "The Avengers", and now "Thor 2" and "Star Trek: Dark" are on the agenda in his list of works.

Although the box office of "Thor" was not satisfactory, this handsome guy from Australia still entered everyone's sight, and in addition to Marvel's fixed development trajectory and the old book of "Star Trek", he gradually opened up his own market, and the film contract gradually stabilized. But the box office results of "The Cabin in the Woods" and "Snow White and the Huntsman" will also determine Chris's future development.

Lan Li is different, the previously completed filming of "Love Crazy" and "Fighting Cancer" have appeared successively, and completed the filming of "Detachment" and "Edge of Tomorrow", after winning the Berlin Best Actor and Oscar, he returned to London's West End and participated in the performance of "Les Miserables".

Obviously, the 22-year-old British actor is making an unstoppable rise to the top of Hollywood, with a steady stream of film appointments. However, now Lan Li's prestige and popularity have reached the first line, and even the salary can be among the first line, but he still lacks more proof at the box office, and this time the "edge of tomorrow" will become a litmus test.

The perpetrators went unpunished, and the victims did not perish. This is not a happy ending, but a Hollywood reality, so this time, Chris and Lan Li face off again, new hatreds and old hatreds come to mind, is Chris regaining the advantage, or Lan Li continues to pressure?

Gradually, the topic of discussion began to heat up.

However, just like the scandal between Lan Li and Jennifer, the grievances between Lan Li and Chris can already be called an old stalk of "old things", in the past year, the two of them have struggled in different fields, there is almost no intersection, and no one mentions it, and now it is suddenly mentioned, fried cold rice is inevitable.

The surprise was the addition of Andrew.

Following the "heard" of Lan Li and Chris, Andrew also "made" a similar statement, "For me personally, Lan Li, of course, is Lan Li. Yes, I'm going to the West End to see his 'Les Miserables' and I don't have any interest in 'Snow White and the Huntsman'. ”

This time, netizens didn't even discuss it anymore, just waited with a grin. Sure enough, in less than four hours, TMZ clarified the news again, "Andrew never made relevant remarks, pure fabricated onion news." ”

In addition, TMZ also confirmed that the source of the news was an ordinary netizen living in Cincinnati. She is a loyal supporter of Chris Hemsworth, and at first she just wanted to slander Lan Li, but then she found the possibility of news hype, so she began to increase the exposure of her idol, but she didn't expect things to go off the original track.

At this time, Chris couldn't pretend to ignore it anymore, and was forced to come out and express his opinion, "I respect every actor, and I respect every work, I believe that everyone wants to be able to make excellent works, present them on the big screen, and let the audience enjoy the joy of the movie." As for this year's summer season, I think my promotional schedule will be very busy, and whether I can have time to go to the cinema depends on the promotional schedule of the film company. ”

Official, polite, humble, and watertight. Clearly, over the course of a year, Chris has gradually learned how to deal with the media, and that such a response, even if boring and stereotypical, at least does not leave the media with any leverage.