Breaking the record, once again, Lan Li Hall broke the record again, "I Fight Cancer" broke the weekend box office record set by "The Last Samurai" in 2003 in the first week of December, easily raising the original record by about 30% with a box office score of $31 million, and became the first film in film history to break 30 million at the weekend box office in this schedule!

Even in the box office records of film history throughout December, the premiere results of "Fighting Cancer" can be among the top 20, temporarily ranking 19th!

From word-of-mouth to the box office, from film critics to audiences, Lan Li once again handed over a perfect answer, only in 2011, this is the third time!

If it is said that two months ago, "love is crazy", the commercial box office achieved excellent results, or "a flash of inspiration", the right time, place and people brought together the factors to finally achieve the box office miracle of this love drama work, then this time "anti-cancer me" can be said to have defeated all market laws and achieved the most incredible achievements in the North American box office market in eight years.

What the two works have in common is this: Lan Li.

After "Fast and Exciting / Love 5", this new generation of actors who came out of nowhere with their acting skills initially showed box office appeal, and consolidated their audience base step by step, for specific groups, the name "Lan Li-Hall" has an irresistible attraction, such as literary youth, such as senior fans, such as female audiences.

Not only that, "Love Crazy" and "Cancer-Fighting Me" have one thing in common, plus "Buried Alive" is the same, the three works are all small-budget productions, the most expensive "Anti-Cancer Me" is only 8 million, and the cheapest "Love Crazy" is only 250,000, but the latter has achieved a box office of 125 million in North America, and the revenue ratio is simply appalling.

This is crucial for any production company! Even if it is an independent film, even if it is a work of art, the box office results still make a lot of money, this is not just a ability, not just a box office appeal, but more of a magic, a magic of "undefeated myth".

Perhaps, it is too early to say "undefeated myth", after all, there are only four film works, but if you think about it, Tom Cruise's five consecutive works in North America broke 100 million, establishing his status as a box office superstar, and now Lan Li has made a profit in four consecutive works, such a feat is enough to be impressive, not to mention, only one of these four works is a commercial film.

Involuntarily, people think of the "Edge of Tomorrow" that is being put into production.

Was it really a stupid choice to reject "Fast & Furious 6" and a potential Luke Hobbs film in favor of "Edge of Tomorrow"? Will "Edge of Tomorrow" really fail miserably? Is Lan Li's choice really blind and impulsive? Sure, isn't it a loss for Universal Pictures - or more accurately, just that for Universal?

From "anti-cancer me" to "tomorrow's edge", it can be seen that people in the industry are paying more and more attention to the choice of blue gifts. This can be expressed in another language, industry status, power in the circle, and industry influence. For the first time, Lan Li had such qualifications.

Recently, a lot of things have happened around Lan Li, which is dazzling, wave after wave, and it is simply breathless. But in retrospect, that's a good thing.

In the North American weekend box office charts in the first week of December, "I Fight Cancer" was crowned champion without any suspense with a historical record-making attitude!

Except for "Fighting Cancer", other film works performed badly as expected. In the third week of its release, "Twilight: Breaking Dawn (Part I)" plummeted by 60% at the box office again, and it collapsed for two consecutive weeks, earning only $16 million in three days over the weekend, ranking second. With a total box office of 246 million in three weeks, and 56 percent of the box office figures in the opening weekend alone, the characteristics of fan movies are clear at a glance.

The "Muppet Movie" in the second week of its release was still a mess, and the box office of the premiere was not satisfactory, falling by as much as 60% the next week, and only won 11 million weekend box office, ranking third. Fortunately, the production cost was only 45 million, and the cumulative box office in two weeks has reached 56 million, and there is still hope for profitability.

Martin Scorsese's work "Hugo" has been warmly sought after by film critics, with "The Departed" won the Oscar statuette, the old man threw off the burden, back to the basics, the work once again showed innocence and spirituality, but unfortunately, the box office market did not buy it, this week's weekend box office is only 7.5 million, and the cumulative data in two weeks is only 25 million, ranking first this week.

As expected, the awards season works have not yet gained momentum, the commercial works have been weak, the "Muppet Movie" and "Hugo", two well-received works with a certain box office pulling momentum, have both suffered Waterloo, and only one box office performance is a strong box office performance "Dawn" is a congenitally deficient fan movie, all of which have created good conditions for "I Fight Cancer" to achieve excellent results.

However, if it were not for the media siege at the beginning of the year, if Lan Li had not been absent from the Oscars for the sake of "I who fought cancer", if there had been no accident at the premiere, if there had been no malicious hype by the news media, if there had not been six nominations of "Don Quixote" at the Grammys, and if there had not been "Love Crazy" The North American box office approached the threshold of 100 million...... So, can "I, who fights cancer" still be able to achieve good results? Even "Hugo", which has been rated 83 points by the media, has not been able to break the market law, and can "I, who fights cancer" be able to break it?

I'm afraid no one can guess it. Because these subjective conditions and objective environment exist, "I am fighting cancer" ushered in a box office explosion.

What is the endurance of the box office of "Anti-Cancer Me", this is still unknown for the time being, and it is not easy to replicate the miracle curve of "Love Crazy", although the average box office in North America has increased to 200 million, but for these small-cost productions, 100 million in North America is still an unattainable indicator.

But what is certain is that 2011 was a year for the Blue Rites. Following last year's "Pacific War" and "Buried Alive", this year's "Fast and Thrilling/Emotional 5", "Love Crazy", and "Fighting Cancer" all won the North American weekend box office, especially considering the artistic attributes of the latter two, which is even more rare.

In terms of commercial value, Lanli has shown great potential and is waiting to be developed and explored, which makes people look forward to the box office results of "Edge of Tomorrow" more and more - this will be the first super commercial blockbuster starring Lanli, and the so-called "box office appeal" will be seen at that time whether it is a bunch of bubbles or real materials.

Not only that, but the prospects of the two works "Love Crazy" and "Fighting Cancer" are also attracting attention during the awards season, as Roger Ebert said before, can these two sketches make Lan Li occupy a place in the awards season for the second year in a row?

However, cinema is not just an area where Lan Li excels. It's easy to forget that Lan Li has also received a lot of recognition in terms of music, and has shown a talent that is not inferior to acting!

This week, "Fighting Cancer" won the weekend box office, almost doubling the runner-up result, which was a jaw-dropping performance, and on the other hand, "Don Quixote" also ushered in a blowout of album sales, and indie music lovers across North America ushered in a feast!

First of all, the praise of the Grammy nomination, among the nominated frontrunners, "Don Quixote" is undoubtedly the most topical, and at the same time the least popular and recognized, far surpassing the band of the Blessed Sons and the Bon-Iver band, grabbing everyone's attention, so, driven by curiosity, sales ushered in an explosion.

Then "I am fighting cancer" deservedly occupied the hot topic list, and even "Don Quixote" also entered the public eye with the keyword of Lan Li, even if only one in a hundred people became interested, which was a huge exposure for "Don Quixote".

Naturally, "Don Quixote" has become the most watched and discussed album in the music market this week, and the ending song "Believe in Doubt" of "Love is Crazy" is highly sought after, and people can't help but ask, so is there a track from the album "Don Quixote" in "I Fight Cancer"?

127,000 sheets!

"Don Quixote" has taken 127,000 copies in this week! You know, this album has been released for 12 weeks, and the cumulative sales have only 112,000 copies; now, in just one week, the album has sold 127,000 copies, far exceeding the cumulative figure of the previous 12 weeks, and the total sales have more than doubled!

From this point of view, you can see why publicity is so important, why film production companies and record production companies attach so much importance to publicity and distribution, and why the era of wine is not afraid of deep alleys is gone...... Also, why the Grammys and Oscars are so important.

The same album, before and after promotion, before and after nomination, the waves created are so different!

And that's just the nomination, and if it's a win, the doubling effect will be even more obvious. Every year's awards season, in the final analysis, is not so much a battle of reputation as a battle of interests.

With a single-week sales of 100,000 people, "Don Quixote" soared to the top of the Billboard album chart in the second week of December!

Champions, second champions: film one, music one. Who can match such momentum?