Chapter 201: Reducing Profits

Wang Baishan has a deep background, and the temporary workers and quarantine workers he bought refused to explain the problem, and he didn't have his handle in his hands, so it was difficult to deal with it for a while.

But it is much easier to deal with Chen Zhaofeng, although he is also the number one person in Longhe Town, but after all, he is just a businessman, and he will only curry favor with all parties.

Now his own Ji chicken, whether in terms of service attitude or food taste, is better than Juxianju, and the only advantage of Juxianju is its so-called signature breakfast.

But even this so-called signature breakfast has gradually been neglected because of the lack of mushrooms provided by itself, so how can Chen Zhaofeng gain a foothold?

Wu Xiaoyu was in his heart, and while sending an elegy to Chen Zhaofeng, Chen Xingzhaofeng did not rest.

He knew that the conspiracy and tricks this time had been exposed, so he couldn't care about a lot of faces, and sang against Ji Ji with great fanfare.

Isn't Jiji the same as the positioning of his own Juxianju? You will get a 6% discount on the day of resumption, right?

Lao Tzu wished the store to celebrate its 16th anniversary, and it was discounted for a month, but Lao Tzu still didn't believe it, how thick can you have a newly opened restaurant, and Lao Tzu dragged you to death.

Didn't you have a new roast chicken in your store? Lao Tzu also found a new master who can make roast chicken, even if the food is not as delicious as yours, Lao Tzu's price is lower than yours, and there will always be people coming.

Chen Zhaofeng made up his mind and began to plan a series of activities such as discounts, and Zhou Dong learned of this and hurriedly informed Wu Xiaoyu.

After this rumor-mongering report, Zhou Dong deeply realized that no matter what happened in the store, Wu Xiaoyu must be informed in advance to prevent being caught off guard.

When Wu Xiaoyu heard this, he became more and more proud, and even a little excited, after all, he hadn't seen much of this trapped beast fighting, and the fish was dead and the net was broken.

In order to 'deal with' the provocation and competition of Juxianju, in order to appease Zhou Dong, who was frightened by the bow bird, Wu Xiaoyu followed Xiao Li, who came to pull the goods, and came to Jiji together.

After helping him unload the goods, he went to the counter to find Zhou Dong again, Zhou Dong saw him standing in front of him coldly, but he was shocked, and said with a smile: "Are you going to make a surprise attack?"

Wu Xiaoyu saw that he was settling accounts, so he asked, "Is this opening open, what kind of accounts are you reckoning?"

Zhou Dong put down the pen and paper, led him to sit down next to him, and said: "Isn't this Juxianju going to hold an event? They want to give a discount for a month in a row, or six percent off!"

Wu Xiaoyu came this time just for the matter of Juxianju, it can be seen that Zhou Dong really attaches so much importance to it, but he is a little puzzled, he is really frightened, and feels that Juxianju still has room to turn over?

"What's wrong with discounts? Can you still compete with them?" Wu Xiaoyu said disapprovingly.

Although Jiji has only been open for a few months, in all aspects, it can be said that it has crushed Juxianju.

Especially after this turmoil, Jiji's name is even louder, to say that because of a discount from the other party, it will not compete with Juxianju, but it is not possible.

Zhou Dong is worried that the hundred-legged insect is dead but not stiff, after all, Juxianju has been open in this Longhe Town for more than ten years, and there is still a regular customer base.

Coupled with a month-long discount, it may attract a lot of new diners, but your business will inevitably be affected to a certain extent.

In this way, it is a little slim to let Juxianju fall and take revenge on Chen Zhaofeng, which makes Zhou Dong, who has suffered an injustice, endure it.

"It's not that the competition is not enough, it's just that it's not so easy to bring down Juxianju!" Zhou Dong explained.

Before Jiji resumed business this time, the two discussed that they must bring down Juxianju, on the one hand, for revenge.

On the other hand, it is for the sake of prestige, so that those who harbor evil intentions for Jiji can see their own methods and cut off the undeserved attempts as soon as possible.

Therefore, when Zhou Dong said that Juxianju had the possibility of coming back to life, Wu Xiaoyu couldn't help but pay attention to it again, and asked, "Isn't he just discounted?

"I was calculating the discount just now! If we also follow the six-fold discount, I'm afraid the profit will be reduced by six or seven percent!" Zhou Dongzheng said.

At present, the gross profit of Jiji chicken is 70% of the turnover, and if you remove the rent, water and electricity, and the wages of cooks and waiters, it is about 50%.

If it is a six-fold discount, the expenses have not been reduced, but the turnover is going to drop by nearly half, how can Zhou Dong not be nervous and not pay attention to it?

Even Wu Xiaoyu, when he heard that the profit would be reduced by six or seven percent, he put away Fang Cai's contempt and contempt, hesitated for a long time, and said:

"Otherwise, the purchase price of local chicken will be reduced to 20 yuan a catty, so that the profit of the store should be more, and it will not affect the plan to open a branch next year!"

Zhou Dong heard him take the initiative to mention that he wanted to reduce the price of local chicken, but he was taken aback, stared at Wu Xiaoyu in disbelief, looked at it for a while, and then turned his head again.

Although he and Wu Xiaoyu are classmates and good buddies, they are so-called in business, and their brothers have to settle accounts.

Hearing that Wu Xiaoyu was going to cut his own profits and subsidize the store, how could he not dare to move in his heart? But if he really did this, he would look down on himself.

He knew very well in his heart that the reason why this Ji Ji Ji was able to make a profit in a short period of time and be so prosperous was all because of Wu Xiaoyu's local chicken.

I shared the account with him fifty-fifty, and I was already a little stained, how could I still let Wu Xiaoyu let out the profits?

Thinking about this, Zhou Dong smiled: "No, what does it matter if the profits in the store have decreased, don't you still have so much spare money in your hands?"

"When the county town opens a branch, it would be better for us to contribute personally! When the time comes, you will have more and account for the majority, and I will contribute less and occupy the small head!"

Zhou Dong insisted on refusing to accept his proposal, but Wu Xiaoyu was very moved in his heart, friends cooperate in business, and what they are most afraid of is competing for each other's profits, which not only hurts feelings, but also has a very bad impact on business.

Now Zhou Dong took the initiative to propose that the branch should redistribute shares in the future, which made Wu Xiaoyu very happy and moved, patted Zhou Dong on the shoulder, and said:

"That's good! In the future, the two of us will re-invest in the new store, but ...... In order to defeat Juxianju, it is better to reduce the price of local chickens to 20 yuan!"

Zhou Dong wanted to refuse when he heard this, but was interrupted by Wu Xiaoyu's resolute eyes.

People, whether rich or poor, have a kind of mentality of taking advantage of the cheap, if you sell something for 60 yuan, there may be very few buyers.

However, if the price is raised to 100 yuan, and then discounted by 6 yuan, the same price is 60 yuan, but it may cause a rush.

Because in everyone's eyes, if you miss this opportunity to get a 6% discount, you will lose 40 yuan, so discounts have always been the most effective way to increase sales.

However, competing with opponents through discounts has always been to kill 1,000 enemies and lose 800 of themselves, and what they fight for is only the ability of both sides to resist losses.

Chen Zhaofeng thinks that Juxianju has been open for more than ten years, and he has a lot of liquidity in his hands, and through a month of discount activities, he will definitely be able to drag Ji Ji to death, at least let him die.

But he didn't expect Wu Xiaoyu to deal with him, how determined he was to defeat Juxianju, he would rather reduce the price of local chicken, and let Ji Ji fight with it.

Wu Xiaoyu and Zhou Dong finalized the discount plan, but suddenly realized a problem, that is, they didn't make breakfast in their store.

Juxianju's signature breakfast, mushroom buns and mushroom porridge have always been its proud capital, although now without the best shiitake mushrooms it provides, business has declined.

(End of chapter)