At 11 o'clock in the morning of November 10th, next to Victoria Harbour, the Hong Kong branch of Holiday Inn Jiasheng Hotel, which had just hung up its own brand, in the lobby with soft music, those guests who checked in and checked out, as well as some visitors, were a little surprised to find that the hotel staff who were now staying in the lobby were actually more than the number of their guests.

Those guys also raised their wrists to look at their watches from time to time, as if they were very anxious.

What's going on?

Their doubts were answered shortly after, and two cars pulled up in front of the hotel, and the uniformed hotel managers greeted a young man in a pink polo shirt and a casual jacket in his hand.

"How did this become a meeting?" Feng Yiping asked Xu Bin at the front with a smile.

"I can only blame you for being too charming," Xu Bin said with a smile, "The staff here are all your fans now, and I can't wait to meet you,"

"Thank you, I've seen you, I've seen it too, I'll have time to get along in the future, please go back to work now," Feng Yiping said skillfully in Cantonese, shook hands with a few people in front of him, and led everyone to the side to let the door out.

Jin Ling stood beside him with cold eyes, looking at the affected guests, very dissatisfied, only nodded at Xu Bin, and walked inside with the briefcase, "Please go back to work," Xu Bin said busily.

Feng Yiping greeted the employees and guests with a smile, and walked into the elevator with Xu Bin, "How's the progress?"

"It's been roughly finalized, and it can be released two days before the roadshow,"

"Who is that kind boy just now?" asked the staff at the front desk.

"That's our chairman," the girl at the front desk said with some pride.

"It's not easy to be so young!"

At the same time, Huang Jingping pushed a stroller, accompanied by Fang Yingzhi and the head of hotel security, pushed the stroller, and took her mother, as well as Mei Jianzhong, Feng Zhenchang and Mei Qiuping, into the hotel from the underground parking lot.

The highest 32nd floor of the hotel, which is also the largest change after taking over, is almost a tear down and a new one, removing a lot of partitions, redesigning, with Shenzhen factory customized furniture, and finally built an area of 560 square meters, with a large outdoor balcony, set of life, work, sports in one of the sea view mansions.

However, Feng Yiping was not the first resident of his mansion, except for the two bedrooms and his study, all the places in this house at this time were temporarily arranged as office places, and all of them were people.

These people include all races, some of these people are familiar to Feng Yiping, and many of them are not familiar to him, that is, representatives of investors, representatives of underwriters, employees of accounting firms, listed consultants, lawyers, and employees of public relations companies.

The largest living room, there is a large conference table in the middle, all the people sitting on both sides, are nervously busy with the notebook in front of them, and there is a large curtain on the wall, which is projected on the content that everyone is now carefully reviewing.

Against the wall, there were five large printers, each one working intensely, and the table next to it was full of printed documents, which could be the last version of the prospectus.

"No, don't get up," Feng Yiping smiled and waved his hand, "Everyone works hard! Fortunately, I heard Mr. Xu say that it has reached the final stage, and the dawn is ahead, don't be discouraged, please hold on for a few more days,"

For a listed company, the prospectus is the most important legal document, around this document, the listing team has been busy for nearly two months, which is quite boring, but not a little sloppy work.

Fortunately, such an experience is a very valuable asset for everyone involved, and a person's life, to have such a time, can basically use it as a talking point, to show off in front of future generations, so although bitter, although tired, everyone's spirit is still quite high.

"Yiping, do you need to report and show you now?" asked Xu Bin.

"No, you're busy, what about the person in charge of logistics? We'll work with him on the schedule and logistics. ”

For example, those companies that plan to raise large funds will have to intensively roadshow in more than a dozen cities around the world, and they will only stay in one place for more than ten hours, and logistics support is a very important job.

No matter how good your prospectus, investment research report, and PPT are, and how bright the prospects of the enterprise are, it is impossible for investors to give you another chance after you miss the appointment time because of your flight delay, traffic jam on the road, and loss of luggage.

Especially those agency bosses who have made an appointment with you for a one-on-one meeting, the schedule may be accurate to the minute, how can they accommodate you?

But this time, in the roadshow in Hong Kong, Jiasheng has its own five-star hotel, these activities are arranged in its own hotel, and there are hundreds of hotel staff who can provide services, which can be regarded as saving money.

And if you wait for someone to come to your door on your own turf, you will have a first-mover advantage in mentality.

Feng Yiping mainly looked at the list of investors who needed to meet, it was very long, it seemed that well-known investment institutions in Hong Kong were on the list, including representatives of subsidiaries of several well-known wealthy companies in Hong Kong.

There is no way, the movements of these giants are more influential than well-known investment institutions.

"I really don't think there's any need to make such a big fuss," Feng Yiping muttered.

He has thought about it repeatedly, this listing, there really will not be much of a problem, he really does not approve of holding a roadshow in Hong Kong, just hold two in San Francisco and New York.

Among them, the one in San Francisco is not mainly for the listing of Yijia Express Hotel, but for the preparation for the Jiasheng Automobile Network that will be launched next year.

If you only need to complete the predetermined financing goal and hold one in New York, you must know that the resources required for a day of roadshow are not small amounts.

"Don't you often say that there is no best, only better, and you would rather issue shares at the lowest price in the range? The more successful the roadshow, the more it will support us to issue at a high price, and raise more funds, what else do you not want?"

"Besides, aren't you usually quite national, patriotic and loving Hong Kong, and you can't just let foreigners take advantage,"

Affected by Feng Yiping's calm attitude, even Jin Ling is now convinced that after Yijia is listed, the stock will definitely rise, so what he invests in now will definitely make money, and he should not only give this opportunity to make money to Lao Mei.

…………

On the 13th, investment banks and public relations companies combined various factors, mainly to see the holiday, the schedule of other competitive projects in the market in the near future, and other large-scale international investment conference arrangements, etc., and finally set on November 15, the last update of the prospectus, next Monday, 18th, officially launched the roadshow in Hong Kong.

On Friday, the 15th, the end of the listing preparations, this day, is also the day when Telecom finally listed in Hong Kong, and it was listed on the New York Stock Exchange yesterday, it fell below the issue price, the first day of its listing in Hong Kong, it still fell below the issue price, the highest intraday decline of more than 5%, down 1.4% throughout the day.

…………

Early in the morning of November 18th, dozens of media gathered in front of the gate of Holiday Inn Hong Kong, waiting with great anticipation.

Although the size of Yijia and the scale of this planned fundraising, and the newly listed telecom, are not at the same level at all, but in the past few days after the prospectus was finalized, many institutions and individuals have expressed optimism.

Hong Kong's media circles, which are full of entertainment spirit, are already looking forward to the birth of the youngest chairman of the board of directors listed on the US stock market and the birth of the youngest billionaire in the mainland.

At 9 o'clock, investors arrived, and the most storage space for the murder of reporters was the arrival of executives from the four major families.

At 9:30, in the large conference room of the hotel, more than 100 investors were crowded, and the representative of the joint underwriter, Brady of UBS, announced that Yijia's first listing roadshow was officially launched.

He was not in a hurry to introduce it to everyone according to the PPT, but from an international student working in an American hotel, to being attracted by Yijia's vision, returning to China to join, and step by step to build Yijia into an express hotel with the most branches, the best benefits and the highest brand gold content in China.

To put it bluntly, it's storytelling.

Although the purpose of the roadshow is to let the people present pay money to subscribe for Yijia's shares, how can a clever salesman ask directly as soon as he comes up, do you buy it or not?

His story fully shows everyone that this is a company with ideals and prospects established by a group of young people with ideals and pursuits.

At the beginning, he was a little cramped, although his speech was stumbling, but dry, not like speaking, and later, it may have been said to his own heart, it may be that he was infected by himself, or he may have become accustomed to it, and his speech became fluent.

Before he finished telling his story and started his PPT speech, Feng Yiping, who was sitting in the front row, looked back at the expressions of the investors in the field, yes, these guys who were applauding warmly didn't look like they were not interested in Yijia, Feng Yiping gave Xu Bin two thumbs up, this was his moment of glory.

Although it took a lot of time and effort to give the speech and the PPT used for the speech, the highlight of the roadshow was the face-to-face meeting with the investors.

This is the first time that Feng Yiping, as the chairman of Jiasheng Group, has contacted these investors in Hong Kong, and then he found that he was already well-known in Hong Kong?

I have to say that his book and his magazine have added a lot of points to him, and after a few words of communication, many people affirmatively said, "I believe in your vision and decision-making,"

As the founder of the magazine, and the chief writer of these articles, as well as Feng Yiping, who put forward the blue ocean strategy, he sees the direction of the direction, which is naturally good.

Moreover, these investors also have a deep understanding of the mainland, and they are also aware of the advantages and prospects of budget hotels.

However, recognition is recognition, U reading book (w.unshu) in business, some things to be concerned about still need to be talked about clearly, for example, dividends and dividends, the use of fundraising, the next arrangement, etc., these are closely related to the income of the issue, that is how detailed you can ask, how detailed you can ask.

The longest was nearly an hour, the shortest was more than ten minutes, and by the beginning of the luncheon at half past 12, Feng Yiping had already negotiated with the six groups of investors non-stop, and the results were quite good.

"How are you talking?" Jin Ling walked in briskly, looking relaxed, and it was clear at a glance that the previous talks must have been quite good.

"I didn't expect it," Xu Bin sat there, a little happy and a little unexpected, "It turns out that our company's project is really more popular with investors than predators like telecommunications." ”

"Hehe, now I'm really worried, don't let these people in Hong Kong subscribe for all the shares we want to issue," Jin Ling couldn't hide the smile on his face now.

"Let's go," Feng Yiping snapped his fingers, "There is no best, only better, go to the luncheon and continue,"

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