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Chapter 1085: Samsung lowers the price

24 September, 2005.

There are still 24 hours left before the official launch of Samsung's super smartphone, Gaishi S1!

Samsung has terrifying supply chain coordination capabilities, and can deploy enough production capacity and accessories supply in just half a month, put into production tens of millions of mobile phones, and supply them to countries and regions around the world for simultaneous sale...... This in itself is an incredible thing!

Consumers across the globe are in a frenzy before the final carnival......

Websites, forums, messaging apps, social platforms, newspapers, media, television, ...... all over the world All of them are swiping the screen and looking forward to the release of Samsung mobile phones tomorrow!

In order to get their beloved mobile phone for the first time, many people began to line up in front of Samsung's stores......

Even the explosive peach-colored news that the president of a certain country was caught cheating on the female secretary was finally drowned in the news that the Samsung mobile phone was about to be released......

This is probably the luckiest cheating president in the world!

However......

Under this crazy heat, there was still a small episode in the release of Samsung mobile phones!

Apple's official website, at 6 a.m. EST, quietly released a message: "Apple's super smartphone will be officially launched in 24 hours, and the price will surprise you at that time!"

There is no press conference!

No reporters covered!

There is no advertising on major websites and social platforms!

……

Apple's official website quietly released such a sentence!

It didn't make much of a splash at first.

But......

After a few hours of fermentation, this news was retweeted, commented and spread by more and more people......

Soon, more and more people were discussing!

"Apple's mobile phone is going to enter the market at a low price?"

"Has Apple really been defeated?"

"Apple, which has always been high, is finally going to admit defeat to Samsung?"

"With the price of every single Apple product so high, is it going to break the convention on mobile phones?"

"Apple, is it finally going to fall off the altar?"

"Hey, I didn't expect that apples would have to be exchanged for price! It's really 30 years in Hedong and 30 years in Hexi!"

……

All public opinion is singing and ridiculing Apple's decline!

Almost the whole world believes on this day that Samsung has finally defeated Apple at the product level and completely trampled Apple under its feet......

can force Apple to lower its profile and lower the price of sales, Samsung is the first!

However......

Apple's stock, on the contrary, has risen a little!

A group of analysts at Wall Street investment banks have lowered Apple's brand value, but it is an excellent sales strategy......

If the price of Apple's mobile phone can be slightly lower than Samsung's, with Apple's brand height, the sales of this mobile phone will definitely not be bad in the end!

After all, the only two giant companies in the world that can afford to sell smartphones are Samsung and Apple!

Even the mobile phone overlords Nokia and Motorola can only stare stupidly!

The expected sales of Apple's mobile phones have been unanimously optimistic!

Apple's stock price, in the dire situation on the eve of the upcoming launch of Samsung's mobile phone, even rose against the market and rose slightly......

Apple's board of directors and a group of small retail shareholders cheered!

A quiet announcement has already played such a big role, if the Apple phone can really be sold at a lower price than Samsung, it will definitely cause an even bigger sensation......

In this way, Apple's mobile phone will surpass Samsung mobile phones in sales, and there is still a chance!

More and more people are optimistic!

Samsung panicked!

South Korea, Samsung Group Headquarters!

Han Jae-yong urgently convened a high-level meeting at the general manager level, and the main topic of the meeting was Apple's low-price entry strategy......

"The price of Samsung's mobile phones is not too expensive, and if Apple is lower, how low will it be?" said the president of the marketing department.

"In terms of Huaxia's offer price, our S1 pre-sale price is 4999 yuan, can Apple still be lower than this price? If it is a little lower, consumers will not buy it! Too low, is Apple still Apple?" The president of the R&D department also expressed such concerns.

"Could it be that Apple plans to enter the market for 3,999 yuan?" asked the president of the data department in amazement.

"I also think that Apple may enter the market at 3999!" sighed the president of the sales department.

"At this price, I'm afraid the whole world will go crazy!" the logistics department also expressed strong concern.

"To be able to buy an Apple product at such a low price, even for us, it is full of temptation! They released such a sentence, and it actually played such a powerful advertising effect, Apple's marketing ability is really strong! Such a low-cost and high-efficiency advertisement is really worth learning from!" The president of the advertising department was deeply amazed.

……

"Bang Bang!"

Han Zairong knocked on the table a few times, shaking the whole body of the high-level executives, and they all shut up and stopped talking!

"Did you come to a meeting to compliment Apple?"

He roared like an enraged lion!

The high-level officials were all silent.

Han Zaiyong said: "You are all super elites in various fields! Hurry up and use your brains to think about how to deal with this matter? If the Apple mobile phone really enters the market at 3,999 yuan tomorrow, Apple's stock will rise wildly again!"

The president of the R&D department said: "I don't think it's possible for Apple mobile phones to enter the market at a low price! They can't get the screen, memory and CPU, and they can't even produce mobile phones, even if they use some crooked methods to get a small batch of goods from our allies, the price must be much higher than the market price, and when the cost is high, how can they enter the market at a low price?"

The president of the marketing department said: "You can't say that! Maybe Apple knows that it is not our opponent of Samsung, and plans to compete in a different position?"

Han Zaiyong listened to his words, and his face turned grim: "Dislocation competition? What kind of misplaced competition? Make it clear!"

He seemed to hear something dangerous......

The president of the marketing department said: "Apple can't get our Samsung's top goods, maybe it will settle for the second, with inferior goods? I heard that LG and Hisense also have the strength to put into production LCD screens, if Apple uses their inferior goods, it will greatly reduce costs, and it will become possible to enter the market at a low price! In the high-end market, Apple can't compete with Samsung, maybe it plans to seize the mid-end market? After all, the mid-end market is a bigger cake!"

Han Jae-yong listened, and his face was gloomy.

That's right!

If Apple can't get a foothold in the high-end, will it retreat to the mid-range?

Samsung mobile phones are in the limelight and invincible......

Apple knows that it is invincible, and it is very likely to abandon the high-end market, avoid the head-on conflict with Samsung, and look for the super blue ocean of the mid-range market......

In the absence of any competitors, once Apple hits the mid-range market of 3000-5000 yuan, it will completely occupy the entire market with a devastating momentum!

Apple originally planned to move into the mid-range market?

A trace of murderous aura flashed in Han Zairong's eyes, and he said coldly: "Lower the official price of Samsung's mobile phone by 1,000 yuan!