Leyiling not only has to manage how to attract advertising, but also how to place advertisements. Pen fun and pavilion www.biquge.info

In terms of advertising, Leyiling has an inherent advantage.

After all, the best Jiayi TV station that cooperates with Yin Jun is a good publicity channel.

As early as June and July, when Huang Yulang and the others began to criticize Yin Jun for being a comic weekly, Jiashi intentionally or unintentionally began to track reports and discussions in some news, arousing the attention of the audience.

This is to give money, but because it is Yin Jun's company advertising, Jiashi will also receive a symbolic amount.

But after entering the current August, you have to go on sale in September, and advertising can no longer be so tepid.

Therefore, Leyiling not only increased the intensity of advertising in Jiashi, but also placed advertisements in wireless and ATV.

In terms of newspapers, the group of shareholders behind Jiashi didn't know Yin Jun's plans in the future, so they naturally advertised Yin Jun's comic weekly after receiving the money.

This time, Le Yiling has already revealed the names of the elites of Huhai Art Film Studio, and the people of Xiangjiang are surprised by this.

I thought Yin Jun's handwriting was too big, right?

Unexpectedly, more than 40 elites from the Huhai Fine Arts Film Studio were recruited without saying a word?

This is a preparation for a big job!

The name of the comic weekly has been decided, and it is the same as the name of the company, which is called "Kirin Weekly".

For this name, Huang Yulang complained again: "Look at it, what is the difference between this and ordinary magazines? Comics are very professional, we cartoonists only concentrate on drawing one comic, at most two or three together, but this will also cause a decline in quality." Yin Jun actually wants to make a weekly magazine by himself? Isn't that a dozen or twenty stories?

He alone can think of these storylines for a while, but what will happen in the long run? When he can't make them up, he just makes them up, and they must be rotten to the core! I appeal to everyone not to read "Qilin Weekly", my "Dragon and Tiger Gate" is the best and most suitable comic for the people of Xiangjiang, so please support me more!"

Another famous cartoonist, Shangqi Xiaobao, also expressed some of his opinions: "I think Mr. Yin Jun may be in a hurry, if he draws a comic first, he does the story planning, and these teachers from Huhai Art Film Studio complete the painting work, this will definitely be a good comic." Wait until you open up your fame, and then slowly expand and develop, is the way to stable development, and now you can launch a comic weekly magazine in one go, with story pressure, painting pressure, clapper printing pressure, and sales pressure...... And so on, I'm afraid it's not so wonderful!"

Not only the cartoonists, but even Huang Zhan jumped out, "I said, Ah Jun, can you do your job well? Write TV drama scripts, movie scripts, songs, and even advertisements! Why do you go to work in an industry that you are not familiar with? I am such a genius, I dare not say that I am omnipotent!"

Drawing a comic is not so simple, it must not only have the ability to express the story fully, but also have the cooperation of exquisite artwork, and also have the perfect integration of narration and picture...... I'm not worried about Yin Jun's storytelling ability, and it's impossible to doubt the elites of Huhai Fine Arts Film Studio, but one plus one doesn't necessarily equal two, if the two don't have a chemical reaction, it is very likely to be disastrous, wasting the excellent talents of both parties!"

All right.

From Huang Zhan's words, you can always hear a sour taste.

After all, since Yin Jun made a super classic advertisement such as "Diamonds are eternal, one will last forever", Huang Zhan is no longer embarrassed to say that he has "no rival in the advertising industry in Hong Kong".

The combination of her and Lin Yanni's talented women is not as good as Yin Jun, who occasionally crosses borders, which is really embarrassing.

Huang Zhan is a very good person, but his shortcomings are obvious, that is, he is small-minded, and if you surpass him, he will be unhappy.

But Huang Zhan's unhappiness is just some small emotions, there will be no envy, jealousy and hatred, he will hold back his strength to surpass you, instead of relying on intrigues to hit you.

Therefore, this time he is not very optimistic about Yin Jun's cross-border comics again, and he is a little cynical, which is also very normal.

Anyway, these celebrities talked about Yin Jun's cartoons in the newspaper, but let more people know that Yin Jun's comic weekly is about to come out.

TVB, the news channel's highest-rated TVB, did a special street interview after receiving the money, asking the public what they thought of Yin Jun's comic weekly.

"Wow, Jun Shao's comics? Then I must buy a copy! Whether it looks good or not, I'm Jun Shao's big fan! Absolutely support!"

"I think that "Cherry Maruko" is very good, but the painting style is a little worse, so when the time comes, I should buy a copy. ”

"Hehe, I like to watch detective movies very much, the idea of "Conan" is very good, I wonder how he became a child, how to solve the case!

"You're not kidding, are you? Yin Jun makes comics? I read those propaganda, it's really inexplicable! Huang Yulang and Shangqi Xiaobao's are good comics, Yin Jun's comics are messy, don't be optimistic!"

"If Yin Jun made the stories of these comics into a TV series or movie alone, I think it would be good. But if it's a comic, I really don't know what to do! He doesn't want to ruin his own name!"

"I don't know, I was expecting the manga to look good, but I'm worried that it won't look good...... I'm struggling!"

“……”

Among the people interviewed, more than 40% of them said that they should buy a copy to see, 30% of them hesitated, saying that they might buy it to support Yin Jun, and the remaining 30% were seriously not optimistic and did not consider buying comic books at all.

In this way, in any case, the sales of the first issue of "Kirin Weekly" in Xiangjiang should not be bad.

The cultural background and consumption concept here are basically integrated with Xiangjiang, and Xiangjiang's TV series are also broadcast directly in Aomen, they can all see Yin Jun's TV series, and naturally they will almost support Yin Jun.

The population of Xiangjiang is about 5 million, and the population of Omen is about 400,000, so with such a population base, the consumption of 200,000 copies of "Qilin Weekly" is not a problem at all.

After all, the people of these two cities are still very interested in reading.

It's just that Le Yiling is not worried about the sales of these two places, but she is worried about the sales of other places.

"Ah Jun, do you think we should do advertising for Treasure Island, Japan and Singapore?" asked Yin Jun.

"Huh?"

Yin Jun asked with some surprise, "Why do you think so?"

"You see, Xiangjiang is our base camp, and we are very good at advertising, so we don't have to worry about sales. "But Treasure Island, Japan and Singapore are relatively unfamiliar to us, even if we know that you are a genius screenwriter, but we don't know much about the content of comics." Maybe it will reduce sales because of this, which will cause a disadvantage for the company?"

"Didn't these dealers say that they would do as much as possible to publicize? They also want to make money, so naturally they won't be stingy with this promotion fee, right?" Yin Jun said, "For example, Tokuma Yasukuai, his Tokugawa bookstore, has recently started to promote Kirin Weekly, and I heard that many people have come to ask." ”

"There are more than 80 Tokugawa bookstores in Japan, so they are not a big bookstore chain. Their publicity has always been limited, if we can give them another 10 million Hong Kong dollars in publicity fees, then you say it will be better?" said Le Yiling, "After all, here in the Japanese market, you have booked a sales volume of 3 million copies, which belongs to our largest sales group, so you can't be sloppy." ”

There are more than 35,000 bookstores in Japan, which is a very impressive number.

However, Tokuma Shoten didn't plan to sell the comic books outside at first, and Tokuma didn't know if the Japanese would accept this manga weekly from Xiangjiang, so he decided to sell it only in his own bookstore at first, so he only wanted 1 million copies first.

"If you're somewhere else, it's okay to do a little publicity, but in Japan, you don't have to. Yin Jun smiled when he heard this, "Sister, in this world, the people who love to read comics the most are Japanese! As long as our comic books are very good-looking, then Japanese young people will spread word of mouth in a ten, ten, or hundred." Japan is not a big place, at most three or four periods, we should be able to see the success of the first step! The feedback from the Japanese market will definitely make you smile!"

To say that the group of young people who love to read in Japan are definitely one of the purest readers in the world - except for the big countries of Europe and the United States, after 30 years, only Japan is a genuine paradise, including genuine books.

"Japan doesn't need it, what about Treasure Island?" asked Le Yiling again.

"Treasure Island can let us advertise, because Treasure Island businessmen are too shrewd to sometimes be reluctant to pay for advertising. Yin Jun said, "China Television recently got a book from me, and China Television has a good cooperative relationship with ATV, these two TV stations, we can pay our own money to promote it." It's the same in Singapore, but it's too small to get it out of business. ”

"Okay!"

Le Yiling thought about it, but still agreed with Yin Jun's idea.

Yin Jun has never been a stingy person, and now that he is involved in the opening of "Kirin Weekly", he will definitely not deliberately save publicity expenses.

Since he said so, he was naturally sure in his heart.

Le Yiling doesn't know much about how to make comics, she is only good at management and business operations.

If Yin Jun has any plans, she is responsible for implementing them, and as for the analysis that is too technical, she doesn't need to care.

Do you still need to question Yin Jun's talent and genius? )