Out of this brand clothing store, Qin Zi couldn't help but glance back, Manager Li was still standing at the door and nodded, seeing Qin Zi's appearance of turning around, he couldn't help but lower his waist, and his smile was even more flattering.

Through the huge floor-to-ceiling glass, Hao Jun could see that Ou Shanhe seemed to be calming the little girlfriend's emotions, and couldn't help but smile a little.

"Xiaojun, what are you looking at, why do you seem to know that person?"

The black suits come and go quickly, quite like the wind, Qin Zi doesn't care about these issues, Ou Shanhe is well-dressed, and he doesn't look like an ordinary person, but the way he looks at people is really disgusting, Qin Zi doesn't want Hao Jun to make such a friend.

Hao Jun looked at his little girlfriend who was re-excited under the comfort of Ou Shanhe, hugging his neck and coquettishly, and couldn't help laughing: "I know him, but he may not know me, but sooner or later, we will know each other again!"

Ou Shanhe is a strange among the children of the powerful, this is Hao Jun's past understanding of the second generation of the Ou family, so he didn't plan to explain too much to Qin Zi, so he diverted the topic and said: "Sister, if you don't buy a piece of clothing, how can I be embarrassed by the two people who accompany me and Xueyou today!"

Qin Zi heard Hao Jun's disguised complaints and persuasion, and said with a smile: "Clothes are secondary, today I want to take advantage of this opportunity to play, I also came to investigate the market of the clothing retail market in Shanghai, and saw a lot of strengths worth learning from, and some of the same faults can be seen everywhere, this store is a typical one!"

"You often say that in addition to ensuring the quality and style of clothing and brand influence, you also have to fight for service, this store has the pride of big brands, but what I see is a kind of decay that has been artificially demonized!"

Hao Jun couldn't help but give a thumbs up, "Incisive!"

Qin Zi patted Hao Jun's shoulder angrily, "Don't interrupt, Manager Sun's companies have entered Shanghai, I wonder if we can also use the advantages of our Lotus City Business Association in clothing, and also open a self-operated store in Shanghai, which is specially used as a support point for the business association, on the one hand, you can get first-hand information from the Shanghai market, and you can also use it as an attempt in the clothing retail industry......

At this time, Hao Jun, also had to sigh Qin Zi's thinking keenness, in the e-commerce has not yet risen, the information is relatively less developed, indeed, the market is actually the biggest preemption point, the reason why the Chinese people are superstitious about foreign brands, on the one hand, of course, because of the vanity of money and face, but on the other hand, it is not because its quality has been tested by time and customers, some people just shop for the sake of shopping, and it is not a real demand, the clothing retail industry, done well, will be another starting point of the business association, just how to become bigger and stronger, the knowledge in this is still very profound, and it also needs to match the times, of courseThe service that Qin Zi said is a very important factor.

"Sister, why do you always stare at this brand store when you speak, I feel cold for that Manager Li!"

Qin Zileng paused for a moment, then snorted coldly, and said, "Women are cautious, so you have to remember in the future, don't offend me!"

The gentle and graceful Qin Zi said such a thing, which really surprised Hao Jun, it can be said that he was startled, Hao Jun's revenge on Manager Li came from the black suits, which also made Manager Li uneasy, but Qin Zi obviously didn't want to forget it!

Thinking about the style of coming to this brand store aroused Qin Zi's little temper hidden in her heart, but she was afraid that she still had some other ideas.

Hao Jun didn't ask in detail, Qin Zi has gradually matured in business operations, and as she learns more and more knowledge and experience, she has gradually formed her own style, ideas and innovations, which is a gradual growth process, and Hao Jun is happy to see this happen.

Qin Zi walked around the brand store as if he was looking around, and then he didn't go into another store to try on clothes, and then he proposed to go to dinner like Hao Jun and the others.

Hao Jun was immediately pardoned, and even the corners of his mouth, who had always been unhurried and relaxed, curled a small arc, it seems that whether it is a young man with an uncle's heart or a strong retired veteran, in the case of accompanying a woman to go shopping, it is still the same as an ordinary man.

The three of them entered a restaurant with a strong traditional Chinese style, and the small restaurant was filled with the aroma of various dishes, which immediately made people's appetite wider.

After ordering the dishes quickly, Qin Zi told Hao Jun about his initial idea in Shanghai, and it was indeed a good choice to be a brand retail store.

Qin Zi wants to operate in the same way as foreign brands, but she wants to pay more attention to quality and service, is an attempt to solve the dilemma encountered by the general garment enterprises in Lotus City at this stage, and make up for the weaknesses, before that, she also had detailed exchanges with Tao Zhaofa and some representatives of the clothing industry in the business association, but most people have expressed certain doubts, after all, they have tried to do this, but imagine a garment company from the countryside in the eyes of Shanghai people, with some little-known clothes want to open the market of this international city, it is inevitable that some foolish dreamsEven if you make your outfit as elaborate and beautiful, so what?

This kind of questioning has made most people have a wait-and-see attitude towards Qin Zi's actions, for this young and beautiful female representative, her ability has gradually been revealed, but she still has not conquered the hearts of most members of the Chamber of Commerce, even if she has the strong support of Sun Laosan and Tao Zhaofa.

Qin Zi is obviously gradually aware of this problem, and if she wants the Chamber of Commerce to operate properly, she must first convince these members in terms of ability.

She is also aware of the arduous situation, and it is also the challenge she will face, at this stage, she can use the resources of the business association, and many people are looking forward to the results, so she also took this opportunity to investigate the market in Shanghai, and also took the opportunity to ask Hao Jun's opinion.

Qin Zi threw out this question, but caused Hao Jun to think deeply, clothing retail industry, after all, and home appliance retail is not the same day, the home appliance industry chain hypermarket situation, itself is matched with the heavy attributes of household appliances, inconvenient transportation, high cost, high profits, so there is a strong competitiveness and capital strength in later generations, and the clothing retail industry itself has many constraints, but its transportation is relatively convenient, the competition is more fierce, the cost of input is low, and the technical requirements are also low, which creates a time point where there can be no leading edge in years, and it must continue to innovateJust like the fashion show of the international trend every year, it must also match the domestic trend, but if you want to do this, the premise is that your brand is already well-known.

It's actually a strange circle!

Later generations of successful clothing-based retail industry giants, can not even be called giants, but in the development of a certain advantage and highlighted, first of all, they have come out of a brand advantage in China, however, if you want to become an industry leader, in this era, it is nothing more than earth-shaking TV advertising, which is also the reason for the production of CCTV's advertising king, Hao Jun does not have so much money to compete with those capital giants, not to mention, the input and output of this industry will inevitably not be reasonable.

Qin Zi thought of just an attempt and reference, while Hao Jun obviously thought of a long-term problem of the development of the overall industry, which is a problem of the advantages and vision of a traverser, and the clothing industry is not impossible to become a giant.

The establishment of stores in Shanghai is the first step, the second step is publicity, not necessarily prime-time advertising, some advanced promotional means, especially some high-quality service to form a reputation, the information spread in the fixed circle will always be very fast and the effect is much better, and then put on a veil of mystery, can arouse the interest of a considerable number of people, if it is some of the people in Shanghai, can participate in the form of a "soft advertisement", it is undoubtedly the best means......

Of course, these are some preliminary ideas in Hao Jun's head, and it is also difficult to put them into practice, and it is also necessary to provide high-quality services on the premise of making their own product advantages as Qin Zi said, and more importantly, to have a brand influence.

Hao Jun thinks that first of all, we must have a clear positioning, not the most comprehensive at the beginning, you can narrow down the positioning to a certain customer group, in this specific group of people, such as white-collar workers or students to achieve the ultimate, such a brand effect will be generated, and then you can continue to promote, try to continue to expand the market, increase market share.

Hao Jun's understanding is a little complicated, and some of the means are obviously beyond this era, but Qin Zi listened very carefully, and almost completely understood what Hao Jun meant, I have to say that after experiencing some difficulties together, the sister and brother have a tacit understanding.

The development of the school store has entered the right track, almost all junior and senior high schools in the urban area of Lianhua City have branches of the school store, but due to the construction of the school, most of them exist in the form of a commissary, but its benefits are still gratifying, aside from the "funding" dedicated to the school, Qin Zi is already a little rich woman just by virtue of these benefits, of course, this is inseparable from the help of Principal Gu.

The model of wanting to come to the academy store made Qin Zi taste the sweetness, although the layout of Lotus City, including various counties and cities, has not yet succeeded, but she sees such excellent resources as the Chamber of Commerce, but she does not want to give up easily.

The more Hao Jun said that she couldn't understand, and the more she was in the clouds, the higher her expectations about the possibility of the success of this plan, and as for those so-called means of expanding influence, Hao Jun would naturally need to come forward to help at that time.

This is what Qin Zi naturally recognizes in his heart, but Hao Jun didn't expect that he would not only have to use his brainpower, but also his physical strength, and he would have to pay some financial resources at that time.

Qin Zi looked at Hao Jun beside him, and felt that the dishes in this Chinese-style restaurant were becoming more and more colorful, fragrant, and full of flavor for no reason.

"Oops, what a coincidence, I didn't expect us to meet again here!"

An enthusiastic but careful voice sounded in his ears, and Qin Zi, who was immersed in the food, seemed to be unconscious.

Ou Shanhe, who no one paid attention to, smiled wryly, he had to be careful, if a group of big men in black suits rushed out again, he couldn't stand it.