Chapter 423: The film industry is shaken!
As soon as the New Year's Day holiday passed, the film industry in Xiangjiang ushered in an earthquake. Pen "Fun" Pavilion www.biquge.info
Lei Juekun, the owner of the Golden Princess Cinema Line, officially announced that his Golden Princess Cinema Line will cancel the bottom fee from now on, and adopt the method of sharing with the film producer to release the movie.
As soon as this news came out, it immediately caused an uproar among all film companies and filmmakers.
Xiangjiang's film package fee is learned from the United States, and it has been implemented for decades, and it has long been ingrained among theater owners.
The bottom fee is a guarantee for the owner of the theater, no matter whether your movie is good or not, I will guarantee the harvest in drought and flood.
But for film companies, it's a huge burden.
Especially for small film companies, in many cases, their production fees are not much lower than the bottom fee.
As a result, many movies can be made, but because the bottom fee is not enough, they can only be screened in remote rural cinemas to obtain income.
In fact, this kind of charging a base fee is not a good thing for some independent cinema lines.
Because although they are guaranteed by drought and flood, if the movie is released less and their theaters are empty, it will be even more wasteful.
This situation has caused the theater chain to keep its food and clothing, but it is impossible to make money and make a lot of money.
The United States has already begun to implement the system of sharing between cinema chains and film companies, but it has not been implemented in Hong Kong.
The reason is that the theater owners want to get more income, but they are unwilling to give up their current interests, for fear that the change will be worse than before.
This kind of ambivalence of wanting to eat but being afraid of burning your hands is actually what most ordinary people think.
In fact, not only ordinary people, but even a hero like Lei Juekun dared to make such a decision after thinking about it for a long time and doing a lot of work.
The day after Lei Juekun announced the cancellation of the base fee, Garbo Film Company announced that their latest movie, the movie "Young Master Weiwei", written by Yin Jun and co-starring superstars such as Hong Jinbao, Yuan Biao and Zeng Zhiwei, will be released in Golden Princess Cinemas three days later.
All right.
Hong Jinbao, Yuan Bin and Zeng Zhiwei will definitely be superstars after 20 years, but they are not considered now, superstars should be like the Xu brothers and Cheng Long.
But people like to use this for publicity, and it is true that they are very famous, so they naturally attract a lot of eyeballs.
Zhong Fa said to Yin Jun that this time Boss Lei paid a lot of money, giving Hong Jinbao 1 million Hong Kong dollars, and there were some discounts on the share, so Hong Jinbao decided to get the Golden Princess to be released.
Hung Jinbao spent 1 million Hong Kong dollars just to buy the script of "Young Master Weiwei", and the labor salary and so on were added together, and it also cost about 800,000 yuan to shoot, and the overall cost has exceeded 1.8 million.
There are a total of 16 theaters in the Golden Princess Cinema Line, of which 4 of Boss Lei's own are very luxurious and big-name, which is not bad at all compared to Golden Harvest.
However, the reason for Hung Jinbao's release of the Golden Princess this time is definitely not as simple as 1 million money.
Hong Jinbao, you say he is smart, he is indeed very smart.
From Jiahe's current attitude, he has already seen that Jiahe's most popular star is Cheng Long, not him.
Even the Xu family brothers are in front of him.
Hung Jinbao never thought that he was much worse than others, especially after Yin Jun gave him two movies and let him continue to rise, he felt that he had the ability to become a first-class star in Xiangjiang.
However, the current fact is that Jiahe's resources can't fall on him, and he ranks third, which proves that he can't get the most in terms of schedule or financial support, so there must be a difference between Cheng Long and the Xu family brothers in terms of results.
The sudden emergence of the Golden Princess Cinema Line is an opportunity for Hong Jinbao.
The Golden Princess Cinema Line does not have its own film company, they can only rely on other people's movies to dominate the market, and they are the first to rely on the past, when Cheng Long and the Xu brothers have no way to change gears, they must be regarded as the first Golden Princess.
There are 17 movie theaters in the Golden Princess Cinema Line, once they fully support one person, are they worried that the results are not good enough?
Besides, he and his brother have a good relationship with Yin Jun, and they can get at least one script a year, which already has the biggest reliance on the basic plate - with Yin Jun's script, go to 10 or so independent theaters to release it online, and earn two or three million is the same as playing!
If you are a little luckier, Yin Jun's script is powerful, the Golden Princess Cinema has exploded again, and the copyright in other cities can still sell well, maybe a movie can earn 10 million, then it will really be a success!
Once he Hung Jinbao can earn an unprecedented tens of millions of Hong Kong dollars in a movie, which cinema in the entire Xiangjiang will not welcome him?
Even if the Golden Princess Cinema Line is not good, even if Golden Harvest does not welcome him, then there are Shaw Brothers Cinema Chains that want to make money, and there are other small cinema chains!
With so many ideas, Hung Jinbao seemed to be very risky to put the new film on the Golden Princess Cinema for release.
And three days later, on Thursday, January 10, the performance of the release of "Young Master Weiwei" also proved that Hung Jinbao's idea was not wrong.
This urban movie with light-hearted, funny and fierce fights, with the full support and publicity of the Golden Princess Cinema Line, was released in 17 theaters together, and the box office on the first day was as high as 1.08 million Hong Kong dollars, breaking the box office record of 1.01 million for his own "The Owl and Dumbo".
Then the box office was 1.02 million the next day, 1.05 million on Saturday, 1.1 million on Sunday, and 4.25 million in the first four days of the week, easily breaking the record of the cumulative box office in four days!
According to the sharing agreement, the Golden Princess Cinema earned 2.025 million Hong Kong dollars in this week, which made Lei Juekun happy, but the pressure from the owners of the theaters behind him was also gone, replaced by praise and worship for Lei Juekun!
In the second week of the following week, the rave reviews of "Young Master Weiwei" once again reported 4.8 million, and broke the 9 million mark in less than two weeks!
Considering that Cheng Long's "Laughing Fist Monster Move" broke the 9 million mark in 12 days before, now "Young Master Weiwei" broke the box office record of 9 million in 11 days, and only 17 theaters were released, 13 fewer than "Laughing Fist Monster Move", so it once again refreshed a box office record.
Of course, the box office explosion of "Young Master Weiwei" is also related to the fact that since January 1 this year, the price of movie tickets has skyrocketed by 9% again, reaching 7.6 yuan.
If the ticket price is kept the same as last year, then its income is actually less than that of "Laughing Fist".
But the audience doesn't care about this, they just cheer and cheer that their favorite movies have won a very high box office, and it is very likely to break the local box office record of nearly 13 million for Cheng Long's "Laughing Fist".
The media didn't care what the ticket price was, they pointed to the dispute between Hong Jinbao and Cheng Long, the dispute between the Golden Princess and Golden Harvest to write articles, and for a while, these movie theater chains and stars didn't fight themselves, and the media helped them fight first.
……
TVB Headquarters, General Manager's Office.
On the Shaw Brothers side, Shao Yifu has been handed over to Fang Yihua to take care of, and he only grasps the main part.
Today, Fang Yihua came to ask whether Shaw Brothers Pictures should cancel the base fee.
With the Golden Princess Cinema Line's big profit in "Young Master Weiwei", the theater owners who joined the Shaw Brothers Cinema Line are also a little unstable.
Shaw Brothers Cinemas basically only shows its own films, and then some small-production independent film company films can also be released, but few can make money.
In general, the franchised theater owners of these theaters are at the point of not having enough to eat and starving to death.
Originally, even if it was before, it was a feeling of sitting on the ground to collect rent, and I didn't bother, anyway, I had a lot of income a year, enough to eat and drink.
But I'm afraid of a comparison in everything, everyone used to be about the same, so it's nothing, but now that they see the fragrant and spicy food of the Golden Princess Cinema, they are also wondering, when will we be like them?
For this reason, they all came to Fang Yihua's side, and Fang Yihua couldn't bear it, so he came to ask the master's opinion.
"Hmph, these people are brainless!" Shao Yifu snorted coldly, "Where is the success of the Golden Princess Cinema Line? It is not their sharing system at all, but that when they use the sharing system, they also introduce a movie cooperated by Yin Jun and Hong Jinbao! Such a movie with the potential to sell well is launched, and coupled with Lei Juekun's unremitting promotion, of course you can make money! You try to take a film that is made casually? They also share? They can't even earn back the electricity bill!"
I have to say that Shao Yifu is worthy of being a person who has made movies all his life, and he can see the key at a glance.
Lei Juekun also relied on "Young Master Weiwei" to make a name for himself, and then tied up those theaters and insisted on sharing with him!
And those small and medium-sized film companies will also think that "Young Master Weiwei" can earn so much, maybe it's okay, so a large number of them went to the Golden Princess Cinema Line.
It's a good thing to have more movies, but if they're all bad movies, where do you find profits?
"Then we ......," Fang Yihua asked.
"Wait!"
Shao Yifu said lightly, "Now is not the time. When the Heung Kong Film Company has more and more prosperity, we can also open it to more companies. But now that we have enough movies to produce and sell ourselves, why give more money to the owners of those theaters?"
"Okay!" Seeing that Shao Yifu had already made a decision, Fang Yihua could only comply.
……
Another film giant in Hong Kong, Golden Harvest, is now also discussing.
But they are talking in a different direction.
“…… The above is the method that Jun Shao thought of for the Golden Princess Cinema. Cai Yongchang said the information he had only investigated with great difficulty.
Yin Jun gave Lei Juekun a total of two ideas.
The first is to give up the base fee and divide the distribution instead; the second is to carry out a reasonable film review system, with a group of film critics and practitioners, and ordinary audiences as a group of cross-examiners to conduct a comprehensive evaluation.
Hearing Cai Yongchang say it, Zou Wenhuai and He Guanchang really cared about the second point the most.
"Well, Yin Jun is indeed a genius, I see, this film quality review system is very forward-looking. He Guanchang said, "We also had a film review before, but it was far from being as detailed as Yin Jun thought, especially to let the audience join in, which is more conducive to making box office estimates for the movie." In this way, you won't be harmed by bad movies. ”
Zou Wenhuai, who came back from the United States and was preparing for the New Year, also smiled when he heard the words, "Yes." In fact, there is no need to equalize the sharing agreement, and now we Golden Harvest and our satellite company can do it in this way. If the response is really bad, then our own movies can be modified again. ”
"Okay! I'll let them get ready. Cai Yongchang nodded.
Golden Harvest's ability to act is very strong, and they will never drag the mud and water, which is one of the important reasons why they were able to sweep the Xiangjiang film industry in the 80s and 90s.
"How is Sanmao over there? His next movie is still going to be in the Golden Princess Cinema?" Zou Wenhuai said another thing.
When he mentioned this, He Guanchang and Cai Yongchang both sank their faces a little.
Hung Jinbao's "Young Master Weiwei", and Golden Harvest did not talk about the bottom fee, release date and number of theaters to be released, etc., so he went to the Golden Princess Cinema, which originally annoyed Golden Harvest.
As a result, "Young Master Weiwei" became popular as Hong Jinbao expected, and it became popular, which made Golden Harvest very unhappy.
The money was supposed to be earned by them!
But it's useless to say these things at this time, so Zou Wenhuai asked He Guanchang to find Hong Jinbao two days ago, hoping that his next movie will not go to the Golden Princess Cinema, or it will be released in Golden Harvest.
But yesterday He Guanchang said that Hong Jinbao was still hesitating, and when he came over just now, He Guanchang didn't mention it, so Zou Wenhuai was a little worried.
"He's not decided yet. He Guanchang said, "But according to one of his subordinates I asked him privately, he seems to be ready to find Yin Jun again and grind a script." If the script is good, he is still going to be in Princess Jin, but he asks Princess Jin to form more separate theaters and increase the number of theaters for him. ”
"Hmph, that means, we Jiahe can only pick up rags?" Zou Wenhuai frowned even more.
"There's no way, he knows that our most important star in the future is Aaron, not him, so he has to find a way back. Cai Yongchang said truthfully, "He is also ambitious, and he is unwilling to live under others for a long time." Now there is such a super perverted gold medal screenwriter as Jun Shao, which makes him a lot bolder. ”
"You said how good it is for Yin Jun to honestly do his real estate and comics, why do you still have to go around in our film and television industry? Is it very profitable for him to write a script for 1 million?" He Guanchang couldn't help complaining.
"Who knows? Maybe it's out of love. Zou Wenhuai groaned, "We don't have to worry, wait for Ah Long's movie to come out." Jiahe must be stable, see how the golden princess does, how the development is, we have the bottom. ”
"That's all there is to it. ”
Cai Yongchang and He Guanchang both nodded slightly, agreeing with his opinion.
To be honest, they all regret it now that they didn't ask Yin Jun to write a few more scripts.
With Yin Jun's scripts now all selling well, a mere 1 million plus a profit share of about 15% is nothing at all.
But at this time, Jiahe can't wipe off his face, not to mention that Yin Jun is no longer a screenwriter, and his family property is a little more than the three bosses of Jiahe combined.
In addition, Jiahe also has Cheng Long's powerful weapon here.
If Cheng Long has been competing for popularity and makes a movie with a box office of $30 million or even $50 million in Hollywood, the grade will be different.
Golden Harvest can become the No. 1 film overlord in Xiangjiang by itself!
It's just that they haven't thought about another issue in depth.
What if, what if Cheng Long's movie doesn't live up to expectations?
At that time, can Golden Harvest still hold the first place in Xiangjiang?
……
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