Chapter 604: One Pot!?
Yin Jun is not a genius, but he is certainly a smart person. Pen × fun × Pavilion www. biquge。 info
And with more than 40 years of knowledge and experience of people of this era, he can actually be classified as a genius.
Therefore, although Zheng Yutong only accentuated his tone a little, Yin Jun felt that there was a bit of mystery in it.
When Zheng Yutong was fine, he would definitely not come to invite himself to dinner in such a hurry.
When eating, if it wasn't necessary, he certainly wouldn't talk about it.
Since he has repeatedly talked about the Kirin Garden, it proves that he has some plans.
"Uncle Zheng, do you think there's anything wrong with my ways?" Yin Jun asked dryly.
"The way you develop real estate, I actually think it's quite innovative. Zheng Yutong said, "The most eye-catching point is that you announced the policy of renting out shops and office buildings for free for three years and halving the rent for three years." As long as there is such a one, even if your Kirin Garden is far away in Tin Shui Wai, I am afraid that it will be crowded by many businessmen. ”
"There's no way, my land in Tin Shui Wai, if I don't use this method, how can I sell the house out?" Yin Jun smiled bitterly, "In this way, does Uncle Zheng think that this method is a little inappropriate?"
"It's not just me who thinks it's inappropriate, it's everyone at the Heung Kong Real Estate Construction Association who thinks it's inappropriate. Zheng Yutong replied with a smile.
Yin Jun really frowned at this moment.
In his past and present lives, he knows what kind of chamber of commerce the Xiangjiang Real Estate Construction Chamber of Commerce is, which is completely the most deterrent existence in the Xiangjiang business community - eight of the top ten richest people in Xiangjiang are in the real estate industry, and the rest are more or less implicated, and the eight of them, plus He Gambling King, are all members of the Xiangjiang Real Estate Construction Chamber of Commerce!
Zheng Yutong was talking with a smile, but what he said was definitely not a joke.
If the Xiangjiang Real Estate Builders Association is dissatisfied with Yin Jun and wants to collectively suppress and ban Yin Jun, it will be really a troublesome matter.
Listening to what Zheng Yutong asked just now, it seems that it is because of their own marketing methods that they are dissatisfied.
Yin Jun was a little pondering just now, but now that he thinks about it, he immediately understands.
It should be the strategy of renting shops for free for three years and half-price for three years, as well as free real estate for hospitals and schools, so that these people can't sit still.
Think about it too.
In real estate sales, shops are usually only two or three stories high, or even only one floor of the bottom row of shops, but the profits are very high, even accounting for more than 40% of the entire real estate development.
Yin Jun's free strategy certainly makes Kirin Garden better, but those real estate developers are not so good.
Before Yin Jun, after the momentum of real estate has risen in the past two years, even if the terrain is not good, even if the surrounding facilities are not perfect, the rental price per square foot will not be less than 5-10 yuan.
Now that Yin Jun has come out like this, not to mention that hundreds of merchants will enjoy the benefits of free, just the mentality of other people who are interested in buying shops to invest or do business will change greatly.
Why is Kirin Garden so able to rent shops?
What if I buy it and everyone else rents it cheaply?
Why are you selling it so expensive?
Yin Jun's shop is also free!
They will send two houses to the hospital and the school, and if I go to them, they will definitely give them to me!
If you don't drop the price, I won't buy it!
……
With such emotions piling up, sooner or later, real estate businessmen will not be able to endure and can only follow Yin Jun's pace.
But after more and more shops that have been free for nearly 6 years and have been given away for free, what do real estate businessmen eat?
At that time, the shop can only reduce the price.
The price of shops has been reduced, can the price of housing not be reduced?
The price has been reduced, so let's just go to be a philanthropist, don't do business and make money!
……
Linked to such a chain reaction, Yin Jun knew why they were so opposed to their sales-leasing strategy.
Yin Jun didn't think about it, in fact, this is a relatively big blow to the overall real estate.
But as he told Zheng Yutong, if he doesn't do this, how can Kirin Garden sell the house?
Is it just blowing?
Now, Zheng Yutong came to the door, but it was not the kind of countermeasure to directly suppress himself, but Yin Jun understood that most of them would not use any drastic means.
There are two reasons for this.
The first is that Mr. Huo attaches great importance to himself and feels that his heart is in the mainland and is worth cultivating.
Once Mr. Huo supports Yin Jun, then the Heung Kong Real Estate Builders Association will not have the ability to suppress Yin Jun in terms of raw materials.
There are no raw material merchants who dare to say that they don't supply materials to Yin Jun, unless they don't want to mix.
As long as Yin Jun has raw materials such as river sand, cement, and steel bars, and has enough skilled workers, will the house still be built?
The second is that Yin Jun's Tin Shui Wai land is very large, with a full 5 million square feet, and the effect of such a large land is very strong.
Yin Jun himself has money, and with the support of Heung Kong Commercial Bank, he has a Type B land exchange rights and interests in the New Territories, and 4 million square feet of land!
These lands are not in remote areas such as Tin Shui Wai, but in Yuen Long, Tsuen Wan, Sha Tin and other areas, which are close to Yau Tsim Mong area!
If he really tore his face and Yin Jun insisted on doing this kind of real estate development model in Tin Shui Wai and the Greater New Territories, the real estate merchants in Xiangjiang would definitely not be able to bear it.
To put it simply, it's a lose-lose situation.
In fact, there is an additional factor that everyone knows in their hearts, but will not say.
Don't forget, Derun, Cheung Kong Group and Wheelock bought the 25 million square feet of land in Tin Shui Wai, right next to Yin Jun's Kirin Garden.
If there is Yin Jun's example, Derun can see the profit flashpoint and follow suit......
25,000,000 sq. ft!!
That's going to die!!
The combination of various reasons caused them to come to Yin Jun to discuss, instead of coming directly.
Thinking of this, Yin Jun's heart became steady.
"Uncle Zheng, doing business is all about making money. This is the only way to ensure that Kirin Garden can be sold and profitable. Yin Jun pondered and said, "You can rest assured, Tin Shui Wai is 20 years behind the urban area of Xiangjiang, even if I do this, it will not affect the overall situation." ”
"Everyone can't say this clearly!" Zheng Yutong smiled slightly, "Do you want to hear our plans?"
"Please!" Yin Jun said.
"How much are you going to sell the Kirin Garden in Tin Shui Wai?" asked Zheng Yutong first.
"Housing is priced at $300 per square foot, and the shops wait until they become popular. Yin Jun replied.
Anyway, it will go on sale this month, and you don't have to hide the price.
"Your price...... It's not expensive, but it's not cheap either!" Zheng Yutong said with a slight stunned expression.
In recent years, the price of real estate in Xiangjiang has risen very fast.
The last batch of Nan Fung Properties in Nan Fung San Chuen on King's Road in '78 was $430 psf, while it was $220 when it opened in '76.
Taikoo Shing also opened in '76, with the prices of "Poyang Pavilion" and "Dongting Pavilion" being 200-230 per square foot, but in '78, the price of several new buildings in Taikoo Shing suddenly soared to 500 per square foot, and now this year, it is already 1,000 per square foot.
Not to mention these large markets, even for general real estate, the urban area is now maintained at 600-800 yuan per square foot.
Yin Jun has done so much preparation work in Tin Shui Wai, the transportation is extremely convenient, and the commercial facilities will definitely be very complete, and 300 yuan per square foot is not expensive.
The crazy three large advertising paper advertisements of "Qilin Daily" every day have also created the impression that in the hearts of people in Xiangjiang, Qilin Garden is a good real estate far away from the city.
As long as the time comes, it should not be difficult to sell it at a price of $300 per square foot.
But there is also a point.
All Xiangjiang people know that the price for Yin Jun to buy 5 million square feet of land in Tin Shui Wai is 10 million yuan in cash plus 25% profit share, and the amortized cost of 150 yuan per square foot is considered to be the sky.
At the price of 300 yuan per square foot, you have to earn double, so when the second batch and the second phase come out in the future, Yin Jun will earn more, and it is normal to earn five or six times!
Whether the people of Xiangjiang are willing to let Yin Jun earn so much money from them is probably also a problem, and under the instigation of well-intentioned people, I am afraid it is not so easy to do a good job.
But even Zheng Yutong didn't dare to say that Yin Jun's shop would not make money.
After 6 years of hard work, the price prospects of the shops in Kirin Garden are simply immeasurable.
In other words, Yin Jun doesn't earn a penny from the housing in Qilin Garden, and he can make a lot of money from the shop.
So, after seeing Yin Jun's move, the group of real estate giants in Xiangjiang knew the horror of Yin Jun's model at a glance, so they insisted on buying Yin Jun's land and asked him not to toss it like this anymore.
"There were only 1,062 households in the first batch of the first phase, and $300 per square foot was just a test. Yin Jun said, "In real estate, we are just novices, let's watch while walking!"
"Ah Jun ......"
Zheng Yutong thought to himself, I can't let you go any further, otherwise it won't end well, "I have a proposal, how about you sell us the land in Tianshuiwei in your hand?"
"Huh!?"
Yin Jun thought he had misheard.
Didn't you come to beat yourself?
How did it suddenly become a business?
"We have several real estate companies to bid together to buy your Tin Shui Wai land. Zheng Yutong said again, "The next development, we will take over, you can get a lot of cash compensation, and we will also absorb you into the Xiangjiang Real Estate Construction Chamber of Commerce, and you will become the youngest member of the Chamber of Commerce, which will be very beneficial to your future development!"
Yin Jun's thoughts in his heart were like lightning, and his words kept talking, "What do you mean...... Are you trying to stop me from selling my house with this model?"
"Not bad. ”
Zheng Yutong nodded and said, "The Xiangjiang real estate industry has the rules of the Xiangjiang real estate industry, and we hope that everyone will make money together, instead of ruining this plate." ”
Yin Jun can imagine what will happen to the Kirin Group if he refuses Zheng Yutong's suggestion.
At that time, it was not a few newspapers and television stations that dealt with themselves, it was simply against all the real estate businessmen - not only the Chinese real estate developers, but also Jardine Matheson Matheson would definitely join in, and they would definitely not be relieved if they did not kill themselves.
Although Yin Jun's basic plate is not in real estate, all the business foundations are in Xiangjiang.
If they were to target it with all their might, the Kirin Group would definitely be badly damaged, and even if the comic industry was moved to the United States, it might not be able to recover within three to five years.
In this way, it is contrary to Yin Jun's idea of primitive accumulation as soon as possible.
Thinking about it carefully, although they are worried that they have broken the rules, until the last resort, everyone is not willing to completely tear their faces.
Not to mention that there is Mr. Huo standing behind Yin Jun, just with the 9 million square feet of land reserve in Yin Jun's hands, and with the 3 billion industry created by Yin Jun relying on comics, they are very afraid of them, otherwise they will not salute first and then soldier.
Therefore, such conditions will definitely not be too harsh, and maybe there will be benefits.
"Uncle Zheng, at what price are you going to buy my remaining 4 million square feet of land?" Yin Jun simply asked directly.
"50 blocks per square foot. Everyone is an insider, and we calculate it based on your gross floor area, not just 5 million square feet of land. Zheng Yutong said, "The total plot ratio of this land in Tin Shui Wai is 3.5, and the saleable area of your current batch is 780,000 square feet, and at the same time, excluding the 25% you gave to the Zhao family, there is still about 7.1 million square feet." At a price of $50 per square foot, your total income can reach close to $355 million. And 25% of the Zhao family, we will also be responsible, don't worry about you. If you don't do anything, you can get a profit of 355 million, which is already double your purchase price!"
Yin Jun bought 5 million square feet of land, used 10 million in cash, and promised a 25% profit dividend.
After the land is bought, it must be sold after the house is repaired.
The Xiangjiang Real Estate Builders Association can calculate according to the construction area, which is really not arbitrary, but understands the rules.
According to this calculation, even if the 6 residential and commercial buildings in the first phase of Qilin Garden are removed, Yin Jun can have a pre-tax profit of 355 million.
In fact, in the end, a net profit of 300 million is certain.
But doing business isn't such a simple calculation.
If Yin Jun develops according to the current Thai situation, he can at least earn twice as much profit as this!
This is still based on the fact that the price of housing and shops does not rise, and if the price increases while repairing, the profit can increase by at least 2-3 times in the 8 years of the development cycle.
On the one hand, it is 300 million, and on the other hand, it is possible to achieve a profit of 1 billion.
In this comparison, 300 million is nothing at all.
Therefore, Yin Jun smiled and shook his head, "This price is too insincere." Uncle Zheng, you still have to talk about your bottom line, if you can achieve it, forget it if you can't. ”
Zheng Yutong frowned, "Ah Jun, why don't you just say the price you want?" ”
"Good. ”
Yin Jun said, "In this way, let's take a look at the first batch of sales and leases in Qilin Garden, and then come to negotiate, what does Uncle Zheng think?"
"Yes!"
Zheng Yutong also agreed.
He came to Yin Jun today, on the one hand, to tell Yin Jun that the real estate industry was paying attention to him, and on the other hand, it was also a temptation.
The person who really has to make a decision is still Li Chaoren, who is now in the limelight.
It just so happened that Li Chaoren would not come back for a while, and it would be appropriate to come back to discuss the purchase according to the situation at that time.
It would be a joke to negotiate an acquisition worth hundreds of millions in one or two negotiations.
From the bottom of his heart, Zheng Yutong is not willing to be a villain.
Buying land is everyone's business, and he can't afford to save money for everyone and persecute Yin Jun, so he offends Yin Jun fiercely, thus ruining his previous friendship.