Chapter 888: The Hero Has Not Returned

The information about the Cannes Film Festival awards, Xiangjiang people already know, hear, and see.

But the biggest heroes of this trip still haven't come back, which makes the Xiangjiang reporters who want to go to the airport to block them are a little disappointed.

Lin Lingdong: Of course, it is impossible for them to come back as soon as possible.

The Cannes Film Festival is not only a feast for literary and artistic films, but also a hypermarket for buying and selling film copyrights.

Many movies will sell their rights here, making a big or small profit.

Especially the kind of movies that tend to be literary and artistic expressions, the happiest thing is to be favored by film dealers here, and then sell the film to return to the cost and even make money.

To say that Europeans are actually quite contradictory, they will gradually be conquered by American super blockbusters, but they also love literary films.

Not to mention the literary films made by Europeans themselves, there are also literary films made by the United States, and even literary films shot in China, South Korea, and Japan, many of which can find their own sense of existence in Europe.

For example, the later director Jia, don't look at his reputation in China, but he is a person with a high reputation in several major European film festivals, so his ratio is much higher than that of domestic directors.

Other people's movies can recoup their costs and make money by selling copyrights every time they are in Europe, so they don't care about the domestic box office market at all.

Many first-tier and second-tier actors like to reduce their prices or even participate in his movies without any salary.

Can you imagine those big stars who take 5 million, 10 million, 100,000, 200,000, or even don't need money to bring their own dry food to participate in a movie that is destined to have little box office?

In fact, there is.

They just worship and like Director Jia's Bigge, and they just want to go to the European Film Festival to walk around, so that European audiences can also know themselves and add a little literary style to themselves.

Of course, Director Jia is just a low-profile version.

Huaguo also has such a high-profile version of the professional household of awards, not only in Europe, but also in the Chinese film industry.

Well, you guessed it.

Who else but the king of sunglasses can do this?

Although this guy is indeed a cheat in terms of cost and time, and he also overlooks the mainland, he really has the ability, and not everyone can be as good as him.

The topic comes back.

"Prison" actually performed very well at the box office in Xiangjiang.

In 1987, just through "The True Colors of Heroes", the rising momentum of the immortals was unstoppable, so "Prison" directly hit the box office of more than 31 million and became the runner-up at the box office that year.

With the blessing of the Palme d'Or at the Cannes Film Festival, it will also be very good at the box office in this life.

However, if there is such good momentum, it would be a shame that you don't make good use of the Palme d'Or.

It is not only an increase in profits, but also an opportunity to promote Xiangjiang's films to more countries, so that they can learn more about Xiangjiang films.

Don't look at the Hong Kong movie in Asia, but its global presence is still very low.

Li Xiaolong's movie can become popular all over the world, in fact, thanks to this co-production with the United States, the Americans have spent a lot of effort to push Li Xiaolong, a kung fu superstar, out.

But no one expected that Li Xiaolong would die so young, and the Chinese people who wanted to come to the United States regretted their bowels, Nima, I already knew that I was praising others.

Except for the special case of Li Xiaolong, Xiangjiang's movies are not very good.

Not to mention Cheng Long's "Killer Trench", let's take the last global hit "Police Detective School".

"Police School" is a global co-screening movie, it has the best box office in Asia, and it is also good in the United States, but in Europe and South America, it has suffered a lot of embarrassment.

It's not that the box office is too bad.

In fact, if you calculate according to the number of screens, the average attendance rate is more than 40%, which is not embarrassing at all.

However, except for the greater efforts of the United Kingdom, "Police School" was only released in a few major countries and in a few of their major cities.

If there are fewer screenings, the influence will naturally not be discussed.

This is also an important reason why this time for "Life and Death", Yin Jun spent 40 million US dollars to advertise around the world.

It doesn't matter if you make less money, relying on the excellent movie "Life and Death", you can first make a deep impression on fans in these countries, and then after seeing the movies produced by Kirin Films, you will have a sense of familiarity, so you can watch it in the cinema.

However, the first trailer of "The Speed of Life and Death" did not work well.

What really detonated the enthusiasm of fans around the world was the "Great Split" advertisement.

As people from the outside world say, Mercedes-Benz has "gone crazy", and they have dropped three months, worth $150 million in advertising, which has been bombarded and bombed around the world.

At least a super good advertisement that has been rare in 20 years, Mercedes-Benz has made a big effort at this time to directly break down several competitors and leave an indelible impression in the minds of car fans and potential car buyers around the world, which is the right decision.

Even if it is the two Mercedes-Benz SK heavy trucks on the advertisement, because the car is too big, the Trident trademark of the Mercedes-Benz car is so conspicuous, and it is naturally to promote the image of the Mercedes-Benz car in the whole.

In particular, the picture of Fei Xiang holding his hands and showing a horse retreating with the heavy truck is simply classic to the extreme, and it is directly used by Mercedes-Benz on each of their stores and posters.

In this way, when everyone looks at the Mercedes-Benz car, they will naturally see Fei Xiang, and there will be more and more people who associate Fei Xiang with "Speed of Life and Death", so the topic of "Speed of Life and Death" is getting higher and higher.

Now there are some theater companies that have taken the initiative to contact Lianyi Film and Dicchini, hoping to obtain the distribution rights.

However, the United States is not in a hurry.

Because they have already seen the trailers for the second, third, and ultimate editions.

No matter how much you want to authorize the distribution, you have to wait until after the third edition, otherwise the price and influence will be a waste and shortcoming.

What Kirin Films, including Yin Jun, didn't expect was that in addition to "The Speed of Life and Death", "Prison" could actually win the Palme d'Or at the Cannes Film Festival in one go.

Yin Jun's testimonial is just a preparation, he has done a lot of work for "Prison Storm", but it does not mean that he will definitely win the award.

But if he wins, then he doesn't mind being arrogant.

After all, Europeans and Americans are not very accustomed to the subtle expression of Asia, and they are more accustomed to this kind of slightly arrogant expression.

Yin Jun mainly wanted to impress them, but he didn't mean much.

was woken up while sleeping with the girl in his arms, and as soon as he heard that "Prison and Prison" had won the award, Yin Jun not only congratulated them, but also gave them an order to stay in Kana for a few more days and sell the copyright as much as possible.

It's okay to have less money, but let more people know about this movie produced by Kirin Films.

A movie may not be able to impress them, but if there are a few or more than a dozen, they will definitely subconsciously accept the movies produced by Kirin Films.

All right.

So the crew, who was full of enthusiasm and wanted to return to Xiangjiang to show off their majesty, stayed in Cannes so hard.

Originally, the actors could have gone back.

But Zhang Guorong's English is much better than Lin Lingdong's, he volunteered to bargain with those theater operators, and Zhou Yanfa was naturally embarrassed to go back alone.

As soon as he goes back, then all the glory will be concentrated on him, which is unfair to both Lin Lingdong and Zhang Guorong.

It can only be that everyone goes back together and accepts flowers and applause together, which is a happy situation.

Even the director and the leading actors did not return to Xiangjiang, and several staff members naturally did not go back, and the Kirin Daily and Kirin Satellite TV also had to do some follow-up interviews, so all of them stayed in Cannes.

Speaking of talking about the sale of copyright, Lin Lingdong is not very suitable for talking about business, and Zhang Guorong cannot be the character of a businessman, if Yin Jun didn't say it, he just wanted more countries to introduce "Prison and Prison", and everything else was easy to say, Lin Lingdong might not dare to take this job.

Rao is like this, the day after the end of the Cannes Film Festival, Lin Lingdong, who negotiated with the cinema distributors of eight countries in one go, almost gave up.

Only then did he realize that things were not as simple as Yin Jun said.

It's not that I don't ask too much for the price, and the copyright is so easy to negotiate.

For example, the requirements of some countries are really bizarre.

There is a requirement that Lin Lingdong must take the leading actors to their country to do a show, which is not a problem, but the problem is that this show is not just one show, after the show, they have to go to seven or eight movie theaters in their country, spend a lot of things to stand for them, and all the expenses are paid by the crew themselves!

There are also Lin Lingdong who wants to shoot a behind-the-scenes footage, and it is stipulated that he must return to the original area of filming to shoot, and there must be requirements for scale, costumes, and finesse...... Please, are you asking me to make another movie?

There are also those who demand that "Prison Storm" must be translated into their national language at their own expense...... Well, this small country gives a buyout price of 100,000 US dollars, and finding a good translation team to translate is more than that.

……

Requests like these are what annoy Lin Lingdong and Zhang Guorong.

But you can't help but talk to them, you can only put your position out, and then try to talk to them seriously above the bottom line.

I really can't be in a hurry about this.

Usually, many people will spend a month or two talking about a good deal.

However, what makes Lin Lingdong a little relieved is that the purchase of copyrights in several large countries is much more refreshing.

The United States, the United Kingdom, France, Germany, and Italy are not divided over money, but on the scale of the release.

This is also what Yin Jun told Lin Lingdong.

I can make concessions to you on the price, but you have to make sure that there are more films, preferably nationwide.

The cinema operators of several big countries naturally quit, not to mention anything else, but how much it costs to release it nationwide, do you know? How much energy we need to pay, do you know?

What they mean is that they just release it in a few big cities, and then release the videotape, so that it is convenient and easy to make money.

If you add a minimum number of films and places to them, it is an additional tightening spell for them, which is not very good.

Lin Lingdong naturally didn't do it.

Nima.

My dignified Palme d'Or winning film at the Cannes Film Festival is already at such a low price, and you still want to cheat?

If you continue to be like this, you are not the only cinema chain in your country, and I will definitely sell the copyright to other cinema companies that can agree to my conditions.

In this way, whether it is a large or small country, there is not much progress in the negotiations for the time being.

Everyone broke up again and again, and then got into a pile again and again and continued to negotiate.

At this rate, it will take at least two weeks or so to get it done.

Zhou Yunfa only felt aggrieved.

It's like this, when we return to Xiangjiang, I'm afraid we won't even have the heart to celebrate!

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