Zheng Yutong is happy, not only the sharp increase in sales, but also the improvement of Chow Tai Fook's fame. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

According to some old friends calling from abroad, Chow Tai Fook's advertisement is not only known to the whole of Asia, but even they have heard of this super classic advertisement in Europe and the United States!

And everyone praised each other, saying that this advertisement is amazing, too powerful!

Chow Tai Fook was known to everyone for a while, and everyone knew about it.

Zheng Yutong gave this advertisement a month to promote it, and now he feels that he not only needs to increase the length of time the advertisement is broadcast, but also increase the budget, so that this advertisement, this advertising slogan, can be seen in the streets and alleys of Xiangjiang!

In addition, Zheng Yutong feels that the new store opening activity that he has been planning for a long time should be able to start!

In the past, I thought that the time was not right, and it was necessary to accumulate good.

In addition, Zheng Yutong's father-in-law has always disliked franchise stores, for fear that this will ruin Chow Tai Fook's reputation, so he only does direct stores, which has great requirements for financial, manpower, and material resources.

It's different now, Zheng Yutong thinks that striking while the iron is hot is the best.

First of all, in Xiangjiang and Baodao, Chow Tai Fook Jewellery can open several more branches in a row, relying on this wave of advertising momentum, directly erecting the brand image.

The next step is to open one or two flagship stores in major cities such as Tokyo, Seoul, Singapore, Bangkok, and Kuala Lumpur.

If this opportunity is not cherished, it will be a waste of Yin Jun's genius creativity!

Thinking of this advertisement and thinking of Yin Jun, Zheng Yutong sighed deeply.

Genius is genius!

It's different from ordinary people!!

At that time, when I watched the finished advertisement, I thought that this advertisement was too good, and I didn't expect that its effect was even better than I imagined!

It seems that all the series of advertisements of Chow Tai Fook in the future can be handed over to Yin Jun to do.

The key is to get the best value for your money.

If it is handed over to Yin Jun to advertise, it will really be worth every penny, and it will definitely be extremely rewarding!

As a pioneer, Zheng Yutong has never been a stingy person, and he is usually very generous to real talents.

For Yin Jun, the genius he identifies, he will naturally pay more attention to it.

Zheng Yutong is happy here, but in another corner of the city, someone is furious.

This person is Xie Ruilin.

When he was in the company yesterday morning, Xie Ruilin smashed several things, and scolded several managers under him on the basis of the reason, and then when he went out to inspect the store, he also scolded the managers of the three stores and cried!

Back at home, he was very good to his wife, but after a few words of quarrel with his wife, he gave his wife an unprecedented slap in the face, and his wife ran back to the room crying, and the two sons were even more trembling, for fear that their father's slap would fall.

They are still young, of course they don't understand why their parents are arguing, and Dad even beat Mom.

The reason is actually that the last time Xie Ruilin was entangled in the entire advertising cost of Yin Jun's price increase of 12 million, it was his wife who proposed not to spend this unjust money.

"Which celebrity's advertisement can be worth 2 million? Not to mention that he will ask you for 10 million yuan for a word! Does he think we are all fools? If you are famous, you can cheat money, I really don't know how high the sky is!" These were Mrs. Xie's original words.

Xie Ruilin pondered for a long time, and felt that Mrs. was right, Yin Jun's asking price was too high, and he really didn't have the courage to gamble on it.

Originally, it was okay to refuse, Xie Ruilin is not the kind of person who speaks ill of people behind his back.

But I don't know if Mrs. Xie hates Yin Jun's lion and opens her mouth, so she goes around saying bad things about Yin Jun, saying that he doesn't know what to do, he wants to be crazy about money, and he swells when he is bragged...... And so on and so forth.

As a result, it seems that the super classic advertisement that Yin Jun shot for Chow Tai Fook was slapped in Xie Ruilin's face one by one, making him hot and painful!

What embarrassed him the most was Mrs. Xie's various slanders against Yin Jun before.

Look at this unparalleled advertisement, and then think about what Mrs. Xie said before, people who don't know still think that Xie Ruilin instructed his wife to say it!

It's good now.

Zheng Yutong is a hero with a discerning eye, then he Xie Ruilin has eyes and does not know gold and jade, he has purely become Zheng Yutong's background and negative foil!

Xie Ruilin is the one who wants to catch up with Zheng Yutong!

But being slapped in the face like Zheng Yutong made him feel uncomfortable!

Especially when I saw Chow Tai Fook's jewelry being crowded yesterday, Xie Ruilin's heart was dripping blood.

That should have belonged to me!

It belongs to my Xie Ruilin jewelry!

Why am I so stupid and reluctant to buy it?

Knowing that Yin Jun is an out-and-out genius, why am I so stingy, so stingy that I actually made a gambling agreement for such a small amount of money, and gave up the advertisements and advertising words that made Xie Ruilin's jewelry famous?

A diamond lasts forever.

Such a timeless sentence is as beautiful as a poem, and it is a perfect match to accompany the diamond, and there is nothing better than this!

If he had known that Yin Jun had written this advertising slogan, Xie Ruilin would definitely come up with 10 million! Definitely! Fuck what kind of gambling agreement, there is no need at all!

But now I didn't know earlier, Zheng Yutong once again proved that he was an old fox, and he was willing to invest a lot of money to buy Yin Jun's advertising words in such a laugh that slandered Yin Jun, and also hired Yin Jun to shoot the advertisement.

Now the ad is made.

Not only does it have the most classic advertising slogan, but it also matches the ending of the most popular "Shanghai.Beach" in Hong Kong and even Asia, which is a wonderful cooperation, so that the advertisement becomes more classic and more unstoppable!

Hearing Zheng Yutong's announcement of Chow Tai Fook's sales data yesterday, and seeing that this morning, Chow Tai Fook was also crowded, with hundreds of people flocking around each store, and even tour groups were crowding to buy Chow Tai Fook's diamond rings, Xie Ruilin couldn't help it anymore.

Jealousy is already like a poisonous snake, entangled in Xie Ruilin's heart, making him breathless, and he must find a way to vent.

He picked up the phone, broadcast a call, and said in English, "Is that Mr. Richard from De Beers?" I have something to tell you......

……

As a supergiant in the diamond industry, De Beers has not been slow to react.

Two hours later, Richard, De Beers' vice president, called Zheng Yutong directly.

To say that De Beers, although it is a supergiant in the diamond industry, they are still relatively indifferent to the Chinese area.

The whole of Asia, that is, Japan and South Korea, they value it more, and the treasure islands, Singapore and Australia are all gone, not to mention Xiangjiang.

Of course, it doesn't mean that De Beers doesn't do business in these places, their rough diamonds or products still have to be sold to people in these regions, it's just that they don't open their own stores - compared to the expensive and laborious business of opening stores, they control more than 60% of the diamond resources, and they still like to make money from the source, which is basically a no-capital business!

In fact, they will have to wait three or five years before they can start their business directly in Hong Kong.

However, Zheng Yutong also has his own diamond mine in South Africa, and he is also in contact with De Beers on weekdays, so Richard can quickly contact Zheng Yutong.

In the face of Richard's questioning, Zheng Yutong explained like this: "Mr. Richard, you are an advertisement in the English area, and I am an advertisement in Chinese, and the meaning is not very different, there should be no problem, right?"

"No, no, you're borrowing our slogan! We are applying for a patent, which means that diamonds are forever!" Richard said firmly, "You should cancel this slogan quickly!

If it was before yesterday's advertisement was broadcast, Zheng Yutong would have to hesitate for a while, but now the effect of the advertisement is so prosperous, and the classic advertising slogan of "diamonds are eternal, one will last forever" is even more intoxicating, how can Zheng Yutong be willing to give up?

In fact, a few days ago, Zheng Yutong had already begun to think about how to deal with De Beers.

He continued to say slowly: "Mr. Richard, if you say so, I will apply for the advertising slogan 'diamonds are white' tomorrow, and you will not be able to use any relevant words to say that diamonds are white in the future?"

"Nonsense!" said Richard angrily, "you are using strong words!"

"I'm telling the truth. Zheng Yutong said, "Oh, I forgot to tell you, we have already applied for a Chinese patent for this advertising phrase around the world." Once approved, if you want any translation in the future, you can't do the same as us, otherwise it will infringe the patent. ”

"Are you threatening me?" said Richard, frowning.

He is a smart person, and of course he knows what Zheng Yutong means by Chinese patents.

Theoretically, when De Beers applied for a patent for "adiamondisforever" in English, any words and phrases related to its translation could not be used as promotional slogans.

But the problem is that now the patents of "adiamondisforever" in Europe and the United States have not been applied for at all, and in Asian countries, especially countries with Asian cultures such as Japan, South Korea and Singapore, they simply do not recognize this kind of thing that even advertising slogans have to be patented.

It's just that De Beers didn't care much about the Asian market before, and in their eyes, except for Japan and South Korea, the rest of them are poor people, and they can't afford to buy many expensive diamonds at all - even the rich people in Xiangjiang, Baodao, and Singapore buy a lot of diamonds, and they are also stubbornly maintaining the prejudices of decades ago.

Therefore, De Beers did not pay attention to such a translation of the Chinese explanation.

Now the problem is, Zheng Yutong not only made an excellent advertisement, but also the advertising slogan is so amazing that it suddenly makes the entire De Beers company feel like it has been hit.

They had been discussing the topic for the previous two hours, and came to the conclusion that there was no way to stop Chow Tai Fook Jewellery from using this phrase - De Beers' patent application for the "adiamondisforever" advertising slogan, although a lot of public relations efforts were invested, but it would take at least several years for the results to be obtained, and before that, let alone Asia, even Europe and the United States, De Beers could not stop Chow Tai Fook Jewellery from using this advertising slogan.

Richard called, just to threaten and intimidate Zheng Yutong, hoping that he would not go against the powerful De Beers company.

But in the face of Zheng Yutong's toughness, De Beers has no countermeasures, at least not now.

"Mr. Richard, I personally have a lot of respect for De Beers, and we have worked well together before. Zheng Yutong said slowly, before buying the diamond mine, most of his diamonds were rough diamonds from De Beers, and even now he has some business dealings, "You can actually rest assured, I will only do Chow Tai Fook jewelry within the Chinese range in Asia, at most Japan and South Korea will open one or two flagship stores, and I will not have any snooping on De Beers' business!"

"You ...... Is it a guarantee?" said Richard with a sigh of relief.

The Chinese are nothing now.

In particular, China, which has a population of 800 million, is completely poor and does not meet the high-end positioning of De Beers Diamonds, and in the Asian market, they only care about Japan and South Korea.

As long as Chow Tai Fook Jewellery is not satisfied with the expansion of the world, and even Japan and South Korea barely enter, then De Beers can let them go for the time being.

It's impossible to let them go completely.

When De Beers' patent application for the "adiamondisforever" advertising phrase was filed, the first thing to pack up was this Chow Tai Fook jewelry!

If we don't clean them up now, it's just because the procedures are too complicated, and there is no certainty of victory, and it is useless to fight a lawsuit.

Zheng Yutong heard his tone soften, and said with a smile: "Of course! Don't worry!

"Well, I'll trust you for the time being!" Richard said unrelentingly, "But we have to sign an agreement, and you have to promise to write down what you just promised." ”

"No problem!" Zheng Yutong readily agreed.

When he put down the phone, Zheng Yutong's hands were full of sweat.

He certainly didn't appear to be as composed.

De Beers controls 60% of the world's diamond production, and even if Zheng Yutong has his own diamond mine, it is impossible to say that he does not buy other people's diamonds, which is definitely not possible.

If De Beers insists on fighting him, I am afraid that there are few diamond companies that can sell Chow Tai Fook Diamonds, which will be a great disadvantage to the development of Chow Tai Fook.

But Zheng Yutong also thought that now that De Beers' patent has not been applied for at all, they can't just fight with Chow Tai Fook, and if they make a commitment not to compete with them in the developed country market, I believe they will also take a step back.

As for whether De Beers will immediately regret and sue Chow Tai Fook Jewellery after De Beers gets the patent for the advertising phrase "adiamondisforever", Zheng Yutong has thought about this possibility, but he is absolutely not afraid.

Because according to the degree of prudence of European and American countries on the patent of this kind of advertising language, it should be at least three or five years before there will be preliminary results.

After the announcement, De Beers will have to face the embarrassment of countless diamond companies and dealers, and it may take another three or five years before it can finally be done.

With such a decade or so of time, can't Chow Tai Fook Jewellery still make "a diamond forever, a forever passed on" deeply rooted in the hearts of the people?

When the time comes, Chow Tai Fook Jewellery and De Beers will not be left behind in a lawsuit!