"Why are you here?" At ten o'clock in the evening, seeing Lao Cai walking into the conference room, Feng Yiping hurriedly greeted him, "Little aunt must know that you are working so hard, you must clean me up,"

"Hehe, it's okay, my old bones, stronger than you think, the last time I participated in the Canton Fair, I don't want to miss these, besides, I'm happy to see the results of the past two days!" Lao Cai looks really good. Pen % fun % Pavilion www.biquge.info

"That's fine, about the furniture, I just happened to have some ideas to talk to you about in the evening,"

He can understand Lao Cai's current mood, retirement means leaving the stage he is familiar with, and anyone will be a little reluctant - even in normal times, you don't like the work you are engaged in.

"Sit, sit," Feng Yiping nodded to the people who kept following up, and Cai Yawen and Wu Xinyang were also among them, they were the reception staff of the Magic Workshop booth.

"Thank you for your careful preparation and hard work in the past few days, and congratulations on the excellent results we have achieved in this exhibition, thank you!"

"Okay, okay, no need to applaud, it's been a hard few days, save some effort," he interrupted everyone's applause with a smile, "But we still have to work hard for everyone in the next few days, make persistent efforts, and successfully complete our set goals for this Canton Fair,"

Jiasheng's goal this time is actually not small, but now it seems that when the goal was set, it was still a little conservative.

"In the past few days, in addition to some established work arrangements, I have determined that in addition to the signing of the Magic Workshop and McDonald's, are there any other companies that need my assistance?" Feng Yiping asked with a pen tapping into his notebook.

"We talked to Sears, can you show up?" said Ding Qiang, the owner of the metal products factory.

"No problem," Sears said, still the thread he pulled, and it made sense to show up.

"Mr. Ou, we also have to take the initiative to contact those customers who have a large demand for shelves, such as Wal-Mart, Kmart, Carrefour, Metro and other retail giants,"

"Yes," Oberyang immediately recorded.

"Also," Feng Yiping thought for a moment, leaned back in his chair and asked, "Who worked at McDonald's or KFC's restaurant?"

Why do you ask this? Everyone was puzzled, and no one said anything.

"When I was in school, I worked part-time at KFC for a while," Wu Qian, who was sitting next to him, finally said.

"Then you're lucky," Feng Yiping said another sentence that made everyone feel clueless, after all, Ma Shoufu has not yet preached the history of his counterattack everywhere.

"Do you know the shelf specifications of its restaurant warehouse? Oh, forget it, Mr. Ding, you immediately collect relevant information to understand the model and specifications of the shelves of McDonald's restaurant warehouse, Mr. Ou, you also assist Mr. Ding in this matter, I can talk to McDonald's again,"

"Okay, I'll arrange it right away," Ding Qiang understood Feng Yiping's intentions, and was a little excited.

Shelf this thing, in fact, the vast majority of enterprises will use it, McDonald's is no exception, they must use the storage room of each restaurant, although the amount of a single store is not large, but it can't stand the number of branches!

"Then I think it's okay to talk to them about decoration by the way," Jin Ling added, "Our decoration company is currently second to none in China."

"That's right," Feng Yiping immediately made another note.

Although the business of the decoration company has been good, and the customers are always waiting for the construction, who is afraid of more business?

"Are there any other companies that need my assistance?" Feng Yiping glanced around, food companies, baby products, home textiles, software companies, and lithium battery companies...... , no one spoke.

"Then take this opportunity today, let me tell you about one of my ideas, or plans," Feng Yiping closed the book.

"We have participated in the previous Canton Fair, furniture has always been a major item for us to sign, and this session seems to be no exception, furniture companies and magazines, in recent years, has been a big foreign exchange earner of the group,"

Of course, from his personal point of view, the big money earners are himself, as well as financial companies.

"However, I hope that everyone in the furniture company will not be arrogant because of this, from my personal point of view, the development of the furniture company has only just just tested the water,"

"Mr. Cai knows that I chose to enter the furniture industry because I took a fancy to the huge size of this market and the corresponding low threshold, but in fact, it is not only that," Feng Yiping showed everyone the two books like albums in his hand, "How many people have seen this?"

"IKEA's product catalog," said Xiong Yuliang, general manager of the furniture company, "there are many of them,"

"Yes, it is IKEA's product catalog, with an annual circulation of more than 100 million copies, and IKEA, which is currently the world's No. 1 home furnishing store, colleagues in Shanghai or the capital, should have visited their stores,"

"I've been there many times, and it's really good, the business is even better, and I've eaten at their restaurant, which is pretty good," Mr. Feng said.

IKEA currently has only two stores in China, opening in '98 in the capital and '99 in Shanghai.

Lao Cai became excited, could it be that Yiping's goal is this?

"Yes, the ultimate benchmark we have to benchmark in the furniture industry is IKEA!"

This is also the reason why Feng Yiping wanted to get involved in the furniture industry in the first place, because there is IKEA, the leader, calling him in front.

Most of us pay attention to IKEA, may focus on its simple and simple design style, as well as safe and environmentally friendly materials, the most important point, should be that everyone trusts this brand, although in some aspects, its products, really not necessarily as good as domestic counterparts.

But few people may know that the founder of IKEA, Invar Kamprad, has long been at the top of the Forbes list of the world's richest people, and even surpassed Bill Gates at one point.

Before Feng Yiping was reborn, the wealth of the richest Chinese in the past did not exceed that of this old gentleman.

Moreover, unlike other rich people in the world, most of the wealth is composed of stocks, because IKEA is not a listed company, but has always been a family business, so his wealth content is actually higher.

That is to say, if done well, the return that this industry can bring is no less than that of those glittering high-tech companies.

"I set this goal, not because I don't want to be a general, not a good soldier, not because of my current status, so I have to set such a goal that seems to be a bit high at the moment, for this goal, I have also thought and prepared for many years,"

"First of all, although in the world, the popularity and reputation of our JIASHENG brand are certainly not as good as IKEA, but at present, only from the domestic point of view, the IKEA brand is really not as well-known as us, and similarly, its reputation is not as good as JIASHENG,"

In China, there are things that are very inconsistent with the laws of the market, and many so-called conscientious enterprises in the world, even if China is its most important market and source of income, will always show their arrogant side, or simply hypocritical side, without scruples.

There are countless such examples, and the current IKEA, too, is even more arrogant than later, and of course, it is not much better later.

Because Feng Yiping has a healthy and good image, in this area, Jiasheng is currently in China, and it must crush IKEA.

"The second advantage of IKEA is its global sourcing and global sales, which brings about a reduction in the cost of scale, but again, this is not only not a problem for us, but even for all domestic peers," he said.

"Everyone also understands the foreign trade industry, the people of the world know, what we Chinese produce, those products must be reduced in price, furniture is the same, we do not need global procurement, as long as the production is completed in the country, then our cost, will definitely not be higher than IKEA,"

"In this way, you can offset the third advantage of IKEA, which is the low price that it has always been focusing on, but, in my opinion, is the price of IKEA really low?

"Exactly the same product, if we price two-thirds of IKEA, then the profit is still very considerable, Mr. Xiong, what do you say?"

"Yes, even if the price is three-fifths of theirs, the profit can still be described as very substantial," Xiong Yuliang said, "and if our production is higher, then the relative profit is even more considerable,"

"In terms of product design, we can't fully compete with IKEA at present, but we have some series of products, and now even IKEA is learning,"

"Especially the series you designed," Mr. Cai added.

That's natural, because that's what makes it bluntly, the same IKEA design.

"Of course, in the field of design, it is indeed our shortcomings at present, but as long as we pay attention to this field, I believe that it will take three to five years at most, and this gap will be quickly narrowed,"

"When the Magic Workshop was first established, I asked all the members to design the program, including furniture, and there were many bright spots, so I can say with certainty that there is no shortage of such talents in China, only opportunities,"

Cai Yawen looked at Wu Xinyang, it turned out that there was such a task at the beginning, and there was such a goal.

"Moreover, there is also IKEA, which can be used to learn and learn from the former waves," many people couldn't help laughing when they heard Feng Yiping affix the word "front wave" to IKEA.

Originally, when Feng Yiping said this goal, the people present felt that it was a little unrealistic, but listening to Feng Yiping's analysis, it seems that this is really the case, and Jiasheng actually has many advantages.

"Don't laugh, everyone, our goal is to chase the front waves, of course, we don't have to shoot the front waves on the beach,"

Say don't laugh, everyone laughs harder.

"As long as there are people on the earth, there is a need for furniture, this market is very large, it can accommodate a lot of peers, our ultimate goal, as long as we surpass the IKEA wave, one step ahead of the other side of success,"

"I also want to emphasize that learning and borrowing, what I mean is never copying, that is, learning,"

If you want to become an international brand, you must have your own design style, otherwise, don't talk about catching up and surpassing IKEA, especially when the business expands abroad, the first thing to face is one lawsuit after another.

"In the end, there is our complete shortcoming, which is completely inferior to IKEA's place, that is, the preparation, design, decoration, display and management of hypermarkets, and most importantly, sales,"

Many people think that this may not be a problem, but Feng Yiping knows very well that this issue has a lot to do with it, because this is where sales are ultimately created, and it can even be said that this is the most critical.

I thought that at the beginning, for the taste of the noodle restaurant in his hometown, which was only a few dozen square meters, he racked his brains to think about the excellent image design he saw later, and also investigated and learned from everywhere, changed his draft several times, and the final plan was hundreds of pages, not to mention such a hypermarket of at least a few thousand square meters, to tens of thousands of square meters, to tens of thousands of square meters.

"However, in the terminal sales area, we are not without a little experience, in essence, hypermarkets, and our small convenience stores, and now furniture and baby clothing, home textiles, etc., there is no difference, of course, the difficulty of building and managing hypermarkets, is a geometric progression,"

"But so what? as long as we learn and delve into it, I believe there's nothing we can't do as a team."

"Finally, I would like to say that this goal, we are divided into two steps, first of all, we are still low-key to focus on the domestic,"

"In China, in addition to the above, we have a lot of other advantages, for example, we already have a certain foundation in all aspects of the country, which IKEA does not have,"

"In China, we have a growing logistics network, which is also very critical for the furniture industry,"

"The most important one is that IKEA is currently developing at a very small pace in China, and this is also an opportunity for us,"

If a company in China develops as fast as Wal-Mart, then Feng Yiping should take a break!

"We sell abroad, in the short term, or to the middleman, of course, the intensity should also be increased, our export, the main purpose is to expand the influence of our Jiasheng brand in the world,"

"The brand awareness of Jiasheng furniture has been greatly enhanced in the world, so it will effectively promote the recognition of our brand by domestic consumers,"

"Because if you can't get used to it, you can't figure it out, Chinese people are superstitious about foreign brands in many cases,"

"Only when our brand's international visibility and influence gradually increases, will we be able to compete with IKEA in the future when it picks up its pace in China,"

"When we make up for all our shortcomings, we will blossom all over the world, in Asia, in the Americas, and in Europe, where we will compete head-on with IKEA,"

…………

"Mr. Xiong, you are responsible for taking the lead in this matter, and make a general plan of action as soon as possible, I and the group headquarters will give full support, ask people to give people, and ask for money to give money,"

"Okay," Xiong Yuliang replied loudly.

"So," Feng Yiping rolled up his sleeves, "Guys from the furniture company, put away your pride first, compared with our plan, it's just testing the waters now,"

"We are already the leader in the express hotel industry, in the convenience store industry, in the decoration industry, in the logistics industry...... At present, they are already leading in China, and are moving towards higher and farther goals."

"In the high-tech industry, several of our projects in the U.S. are also industry leaders,"

"I firmly believe that in the traditional furniture industry, we will definitely be able to go from the domestic leader to the world leader,"

Feng Yiping stood up and slapped the table fiercely, "To borrow the words of the older generation, our goal must be achieved, and our goal must be achieved!" )