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Chapter 1138: How Much Are You Going to Sell

"Hmm!"

"I'm done!"

"The red car is really tough, the suspension is very tough, and the roll support is in place. It feels like a BMW car to drive. ”

"The black car is a little softer, but it's not as loose as the Japanese car, but it's a bit like the Volkswagen Passat, and it feels a bit heavy to drive!"

Li Hao drove all Land Rovers in his life.

But in his previous life, he often drove a BMW 5 and often drove a Passat, so he was familiar with the driving style of these two cars.

After a few laps of both cars, he spoke his mind.

But regardless of the style, the quality of the two cars far exceeded his expectations.

Philip said, "Mr. Li, which style do you think you should choose?"

Li Hao thought for a while and said: "Chinese consumers have too many requirements for the functionality of cars, not only to sit in a family, but also to take into account commercial household and some ceremonial occasions, so a comfortable-oriented car is more in line with consumer needs! But the red car is obviously more fun to drive, and young people should like it! Add some aggressive and ferocious exterior kits to the red car and release a GT Sport version. ”

Xing Jianfei said loudly: "This method is good! The chairman is really wise!"

Philip also nodded: "That's fine! Release two versions, let consumers choose!"

Li Hao asked, "Lao Du, what is your opinion?"

Du Zhongyu nodded: "I also think it's feasible!"

Li Hao said appreciatively: "Lao Du, this car ...... It's very good! It looks very beautiful and high-end, and it has more texture to drive! I asked you to benchmark Volkswagen Bora to make a car, but this car should actually be a grade higher than Bora!"

Du Zhongyu said: "In fact, we are in accordance with the design standards of Bora, but we have implemented it more thoroughly, and all the materials and accessories are in line with the standards." Volkswagen's cars cut corners too seriously, which has a serious impact on the safety and quality of the car. ”

Li Hao suddenly said: "Oh! So that's the case! So our car is a real Bora that doesn't cut corners?"

Du Zhongyu said: "The prototype of Huaxia FAW-Volkswagen's Bora is Germany's Jetta. That is, your current Suteng in Huaxia. In Europe, it is a model that competes with the BMW 3. ”

"So, our S300 is aimed at Volkswagen Sutar?"

"The size and driving quality of the vehicle are closer to the Sutar! This sporty style tuned car is also very close to the BMW 3!"

"This ......"

Li Hao frowned, pondered for a moment and said, "This car can't work!"

Du Zhongyu was anxious when he heard this: "Why can't it work? Didn't you just say that it was very good? Everything came according to your requirements!"

Yang Rong said: "Xiaohao, where do you say there is a problem? It's still too late to change it! At the beginning of our car design, we adopted the modular production and assembly you proposed, and where there is a problem, we only need to remove the corresponding module!"

Li Hao said: "There is nothing wrong with the quality of the car, but the positioning...... Something went wrong!"

Yang Rong said: "There is no problem with positioning! Benchmark Volkswagen Bora, sell for 70,000 or 80,000 yuan...... As soon as a car with this driving quality is launched, it will immediately cause a hot sales situation, and there is no need to worry about sales!"

Zhou Junpeng saw that Li Hao was always frowning, and said curiously: "Xiaohao, if you have any ideas, just put them forward! There are still 2 hours to go before the development conference! See if you can solve it!"

Du Zhongyu also said: "Yes, chairman!

Xing Jianfei said: "Only by raising the problem can we think about the solution!"

……

Everyone looked at Li Hao with a curious gaze!

They really can't figure out what's wrong with this car!

It stands to reason that it will take at least three or five years to develop a new model normally. But Li Hao asked Du Zhongyu to completely follow the vehicle structure of Bora, which is very simple. You only need to debug the compatibility between the parts, as fast as one or two months, or as slow as three or four months, and it can be completely solved.

The car, which was originally planned to be launched in two or three months, was delayed for a whole year! This year, Du Zhongyu led several teams of engineers to constantly test, debug, and test on the road......

This car has been polished to a perfection!

"This ......"

Li Hao hesitated, looked at Philip and said, "If you were asked to buy a family car, would you buy this S300, Volkswagen Sutar, or BMW 3?"

Philip said: "BMW 3, of course!"

Li Hao asked, "Why?"

Philip said: "The BMW 3 is more expensive, the safety is better, the quality is better, and the brand is louder......"

Li Hao said: "As an automotive engineer, didn't you say just now that the quality of these three cars is not much different?"

Philip said: "Yes! As a consumer, I would still choose the BMW 3!"

"Ou Sen, what about you?" Li Hao looked at the other engineer.

"I also choose the BMW 3. Ou Sen replied in the affirmative.

"Jack, which do you choose?"

"BMW 3, of course!"

"I also choose BMW 3!"

"Me too!"

"BMW 3!"

"No doubt about the BMW 3!"

……

Almost all foreign engineers did not hesitate to choose the BMW 3. Only one person hesitated for 1 second between the Sutar and the BMW 3, and finally chose the BMW 3.

Everyone, almost never considered the Huaxia S300!

Li Hao looked at Yang Rong, Du Zhongyu and the others, and said, "Now you should understand what I'm talking about, right?"

Du Zhongyu shook his head: "I still don't understand!"

"Mr. Yang must understand, right?"

Li Hao looked at Yang Rong!

He, the most legendary god in the Chinese automobile industry, must be able to hear what Li Hao is saying.

Sure enough—

Yang Rong asked curiously, "Xiaohao, what do you mean...... We've already reached, or approached the quality of a BMW 3, so why do we only sell it for a higher price than a venti?"

Li Hao nodded: "That's what I meant! I asked you to build Huaxia's first car according to Bora, but I didn't expect the real Bora to cut corners so seriously." Since the cars you have produced have far surpassed the Bora, why do you have to sell them at such a low price?"

Zhou Junpeng looked at him with a frightened face: "Xiaohao, do you want to raise the price temporarily?" Our pre-sale price, 698 to 100,0098, this price has been announced!"

Li Hao said: "Why does Volkswagen Sutar sell for 180,000 yuan? Why does the BMW 3 sell for 280,000 yuan? And our Huaxia Automobile can only sell for 80,000 yuan? If Huaxia Automobile wants to go abroad and gain worldwide recognition, it cannot take the road of entering the market at a low price! Seizing the market at an extremely low price is a manifestation of lack of self-confidence!"

Zhou Junpeng asked tentatively, "Then how much are you going to sell?"