Chapter 449: Perseverance is the only way to succeed

In late February, the single book of 10 comics of Kirin Culture has begun to be listed in Europe and the United States. Pen Fun Pavilion wWw. biquge。 info

The Pearson Group in the United Kingdom is one of the top three publishing groups in the world, whether it is in the bustling London, Paris, New York, or in Romania, Egypt, Buenos Aires and other national cities, it has its own publishing and distribution network.

They dared to negotiate with Yin Jun at such a low price, relying on this kind of publishing network.

Yin Jun wants to make his manga single book go to the world as soon as possible, so he can only endure this exploitation.

Yin Jun doesn't mind if his "Jurassic Park" and "The Da Vinci Code" are so popular so quickly, then ignore them and find a small publishing house.

But pearls don't stay dusty.

According to Kant Henry, "Jurassic Park" has reached No. 18 on the New York Times best-seller list in the United States, and "The Da Vinci Code" has also reached No. 33 on the New York Times best-selling list.

The cumulative shipment of "Jurassic Park" has reached 870,000 copies, and "The Da Vinci Code" has also reached 550,000 copies, which greatly surprised Kant Henry.

He originally thought that "Jurassic Park" could sell 500,000 copies in three years and "The Da Vinci Code" could sell 300,000 copies in three years, which would be considered a success.

Unexpectedly, as soon as the New Year came, with the further fermentation of word-of-mouth, the sales of "Jurassic Park" and "The Da Vinci Code" continued to soar, and without any publicity, the joint sales have exceeded 1.42 million copies, which is a miracle for a rookie author.

This means that Kant-Henry's Henry Publishing House is simply a small publishing house, and if it were replaced by Pearson, the global sales may now exceed 10 million copies!

But Yin Jun still didn't have any idea, and told Kant Henry that it would only be necessary to keep printing for readers to buy.

As for what propaganda is going on, and what copyright sales in European and South American countries are up to, there is no need to rush.

Now Kant Henry already knows Yin Jun very well, and through some information collected, he also knows that Yin Jun is busy with his comic empire, and he has no enterprising heart for books.

In this regard, Kant Henry was very depressed, I have published here, and the 15% royalty is not low, okay? You already have more than 2 million US dollars in pre-tax royalties, okay?

This is just an ordinary softcover, if the hardcover book comes out later, the price can be increased by at least two or three times, so that you can earn 10 million US dollars!

I don't mention the books.

Although the Pearson Group is in strict conditions, they also keep their promise, and 8 million copies of the books are distributed directly from Hong Kong to distributors around the world.

The price is $5 a book, but Pearson still gives a price of 7-8% off according to the distance and power, after all, everyone has to make money together to maintain this distribution network.

In addition to publishing books, Pearson also did a lot of advertising, including TV, posters, marketing expenses, etc., even so, their profit is as high as $1 a copy, if it sells well, 8 million copies in two months, the profit is 8 million US dollars.

In fact, now in the 1980s, the entertainment industry in the world was not developed, and the 10 comic books were all classics among the classics, and it didn't take much time for them to spread among young people, and gradually became popular.

The most popular among boys are, of course, "Transformers", "Saint Seiya", "Tomb Raider" and "Conan".

The girls also bought "Cherry Maruko", "Tomb Raider", "Hilarious Life in the Rainforest", "The Prince of Tennis" and "Inuyasha" in droves.

Coupled with "Resident Evil", which is very popular among college students between the ages of 18 and 22, the 10 comic book singles sold a total of 3.5 million copies in the first two weeks, accounting for almost half.

Considering that these 10 comics have not accumulated in Europe and the United States before, they can achieve such an effect, and their vitality will definitely not be limited to this in the future, Pearson Group has raised the evaluation of this cooperation from C to B.

But they didn't rush to increase the number of orders right away.

They have seen a lot of books that have taken the lead but have no follow-up.

Second, it's only been two weeks now, and if they sell so many books in a week, they will definitely add more, two weeks, so let's wait and see.

The previous single book was released in November, and now it has accumulated to 3 episodes, and they only released one episode, and when they want to speed up the release in the next two or three months, they haven't sold more than half of it in two weeks, but it's not so dazzling.

Yin Jun didn't receive the news of the additional order, and he was not surprised.

Doing business is not the same as earning wages single-handedly, which must be stable.

At the negotiation table, those who can't stabilize lose their composure, and those who are cheated by others are not too many.

If Yin Jun comes to the door now, then Pearson Group can just kill Yin Jun and buy a single book at a lower price, and even watch the benefits of derivative products.

But if you wait until they come to the door, then Yin Jun can get more benefits in turn.

What's more, compared to comics, Yin Jun attaches more importance to cartoons, and pays more attention to Transformers toys.

With animators coming back from the United States, art students from the mainland, and animation studios bought from Japan, they didn't have much rest during the Spring Festival, but worked hard to make their first cartoon in the company.

By this time in early March, the "Transformers" cartoon had already produced 7 episodes, far beyond Yin Jun's expectations.

Anime derived from manga is not broadcast uninterrupted every week, and even the serialized films "Cherry Maruko" and "Doraemon" cannot be broadcast every week.

Normally, one season a year, usually up to 20 episodes, is produced in the same way that has long been done in Japan, and if it is popular, it will continue to be produced the next year.

In the case of "Transformers", Yin Jun is not ready to do this for the time being, at least in the year of promotion, Yin Jun hopes that the "Transformers" cartoon can maintain a more intensive broadcast frequency and maintain one episode a week.

Although, Yin Jun has to produce more than 54 episodes of "Transformers" a year, and he basically has to maintain a schedule of 4 episodes a month.

Fortunately, the previous 2 months or so have been almost completed, and with the familiarity with the use of animation cameras, this progress is not very difficult.

On the one hand, it is the continuous release of single books, on the other hand, the continuous broadcast of animation, and the two together create momentum, I believe that in the second half of the year, in July and August, when Transformers toys are introduced to the market, they will definitely get the greatest attention.

The five-member team of the design department of Kirin Toys has already designed 155 shapes of 27 Transformers that have appeared, and it is expected that by June, a similar number of Transformers will be designed.

The workers in the toy factory had already completed their recruitment and training before the Spring Festival.

Now, the new workers, led by veterans, have begun the first stage of processing these forms - similar to the bargains of Lego patchwork, but the expensive ones involving articular bodies require some effort.

Of course, the first step of the Transformers must be based on patchwork bargains, the kind of monolithic with metal deformation, accounting for up to 20% of sales.

After all, in this world, there are still many people who don't have money, and foreigners who have money only means that relatively speaking, there are still not enough people who buy beautiful, large-scale Transformers toys that cost hundreds or thousands of dollars a piece.

Yin Jun of the low-end Transformers toys is ready to do 50%, the mid-range to do 30%, and the high-end to do 20%.

In the three grades, it is divided into large, medium and small models, and the smallest Transformer at the lowest end, that is, the size of a finger, is made of plastic and pressed with machine molds, and it is not used to put it together, and the cost is less than 1 Hong Kong dollar.

But this one has to sell for more than $5.

The cost of the highest-end and largest Transformers is more than 100 US dollars, but Yin Jun is ready to make a limited edition, each of which is limited to 3000-5000 pieces worldwide.

If this is the case, the toy factory has made a lot of money, and it is easy to make 1-200 million US dollars a year.

In this world, is there any business where you can casually make $100 million to $200 million a year?

With such a huge profit, of course, the production of comics and cartoons will not stop, and every year is equivalent to advertising toys.

has lasted for more than ten years, and it is time for a live-action movie to come out - Yin Jun has the most correct development direction in this life, 3D technology and IMAX technology, as well as special effects technology, etc., will definitely develop faster than in the previous life, and it is optimistically estimated that around 1995, the first "Transformers" live-action movie should be able to meet the audience.

Then, live-action movies will lead to a boom in the sales of toys and other peripheral products, which is a good way to help each other and benefit each other.

And in order to achieve such an achievement, Yin Jun also knows what he should do.

That is to do all the links better.

You can't be sloppy just because a $5 plastic Transformer is cheap, and you can't think about how to cut your expenses just because a $1,000 premium Transformer is expensive.

The same is true for the production of manga and cartoons, whether there is sincerity or not, the audience will know at a glance.

If you don't do it seriously, how can you attract so many die-hard fans, and how can you have the glory of Transformers in the next few decades?