Chapter 972: BMW tears up Mercedes-Benz
These days at the beginning of September are very exciting.
BMW, which has a direct competitive relationship with Mercedes-Benz, specially sent their best professional manager, global vice president Rooneyberg, to visit Yin Jun in Xiangjiang.
His purpose is naturally to hope that Yin Jun will also give BMW a promotional film.
The price is easy to say, BMW is rich, and it can drive an astronomical price of 12 million US dollars, and even if Yin Jun shoots a piece of, BMW will admit it.
In addition to this, BMW has applied to use BMW's cars throughout Yin Jun's next modern movie, and they are also willing to give a sponsorship fee of 10 million US dollars.
And they will give whatever car they want, and they will definitely not take some outdated cars to make up the number like Mercedes-Benz, even if they blow up their sports cars and destroy eight out of ten, it is not a problem at all.
As soon as this news came out, it was a sensation!
No matter which film company or which director, there is a burst of envy, jealousy and hatred.
Yin Jun, this is a big deal!
Before the movie even started, the cost of 10 million US dollars was recovered in advance, which even Spielberg and George Lucas did not do!
Next time, if Yin Jun is still preparing to shoot a big production like "Speed of Life and Death", the cost will have to be saved by a quarter to a third of the cost first, right?
Of course, everyone also knows that BMW's $10 million sponsorship is purely a loss-making business, and it is unlikely to return to its original cost.
Even if Yin Jun's movie is of the same standard and as good as "Speed of Life and Death", such a $10 million will definitely not be able to get an equivalent return through the best-selling of the movie.
But if you contact the previous advertising request, you will know that BMW is making an early investment, and it is "buying horse bones"!
They hope to impress Yin Jun with such a sponsorship, so that he can make a comparable ...... No, more powerful than the Mercedes "Great Split" and the classic ad comes out!
No way.
The "Great Split" is just too classic.
Now the global advertising effect is constantly extending and expanding its influence, and even places like Africa have begun to spread Fei Xiang's advertisement.
In addition to the South Pole and the North Pole, all other places in the world where TV commercials can be broadcast have been deeply plowed by Mercedes-Benz, sparing no expense.
As a result, Mercedes-Benz's sales soared by 165% in July and 280% in August.
If you break it down, Mercedes-Benz's large trucks with a price of more than 500,000 US dollars have seen a sales growth rate of more than 500% for two consecutive months!!
It can't be said that Mercedes-Benz has made a huge amount of advertising costs in the past two months, but it can definitely be said that this business has skyrocketed the reputation of Mercedes-Benz, and the former old rival BMW has been thrown behind a big cut, and there is a vague momentum of the world's largest automobile company.
BMW is not satisfied.
Why?
Is our BMW inferior in quality than yours, or less famous than yours, or is the high-end grade of users lower than yours?
Just because you took shit luck and found Yin Jun to make an advertisement for you, it suddenly exploded like this?
No way!
We have to catch up, and even surpass!
That's why there was such a sensational advertising and sponsorship event around the world.
Of course, the reason why the news spread so quickly and so smoothly is, of course, because BMW itself is promoting, and the news is coming out of them.
Anyway, let's make a batch of eyeballs first.
But what made BMW even more eyeball-making was that they actually succeeded in doing what Mercedes-Benz did not do for three months during Rooneberg's stay in Xiangjiang.
BMW announced at the first time that they had signed famous movie stars Fei Xiang and Zhong Chuhong to become their global spokespersons for a period of three years.
Okay!
Mercedes blew up the first time.
was originally a star who advertised for Mercedes-Benz, but it will appear in BMW's advertising video, what do you make the people who eat melons think?
I didn't know that Mercedes-Benz was not capable of signing him, and in the end, BMW was rich and successful!
Belch...... Although it seems to be the case.
In any case, someone must be responsible for the failure, and the director of the German headquarters who replaced Meissen, the president of the Asia-Pacific region, to negotiate Fei Xiang's advertising endorsement, went directly back to his hometown to eat himself.
In fact, it is also Mercedes-Benz that is too confident.
They feel that Fei Xiang is already inseparable from his advertisement, how can he still run away?
The director who came over had this in mind, so he thought that he could sign Fei Xiang with the lowest cost.
He has to do good results to be on par with Meissen, who has made the "Great Split", or even surpass him!
The Germans, while more old-fashioned, are definitely not without competition.
Otherwise, he would not have taken the place of Meissen in his negotiating position this time.
In other words, this is also the meaning of many people in the headquarters of Mercedes-Benz.
At first, they offered $1 million a year and a 10-year contract.
Yu Zheng didn't even look at this condition, and directly ordered that he didn't need to meet with the people of Mercedes-Benz.
Later, they talked several times one after another, but to no avail.
Mercedes-Benz is obsessed with constantly promoting the "great split", and it doesn't even occur to the fact that cooked ducks can fly away for the time being.
As a result, as soon as the young vice president of BMW came to Xiangjiang, in addition to paying a visit to Yin Jun, he directly invited Yu Zheng to dinner, and the two talked about everything at the dinner table.
At the beginning, Rooney Berg said that for three years, the price of 5 million US dollars per year to sign Fei Xiang, Yu Zheng was not very impressed, she knew that the most afraid of doing business is to have competitors, as long as she told the director of Mercedes-Benz about this price, she would definitely get a more satisfactory price.
It's just that Rooney Berg didn't know whether he was thinking about it himself, or he was instructed by a master, and his second sentence was, "Let's sign Miss Zhong Chuhong together, and let her also become our global product spokesperson, $3 million a year, three-year contract, how about it?"
Yu Zheng immediately became interested.
It's not that Zhong Chuhong is Yin Jun's girlfriend, but Yu Zheng knows that at least in the past few years, Zhong Chuhong must be the heroine promoted by Yin Jun.
And with the relationship between Yin Jun and Zhong Chuhong, Zhong Chuhong will definitely not be able to run away from those big productions.
Once Zhong Chuhong continues to get the heroine of big productions, then she will definitely continue to push up the momentum and become another living sign of Kirin movies.
If BMW is one step ahead now, let her and Fei Xiang become the global spokesperson of BMW, it will be even better for Zhong Chuhong's development!
The future development of Kirin movies is also even better!
A film company not only needs to have many excellent blockbuster movies as a foundation, but more importantly, it has its own signature stars.
Hollywood may not care about the flow of actors, but in Hong Kong, in Asia, it cares about this very much.
Not only Xiangjiang, but also Baodao, Japan and Ben, not to mention South Korea, 20 years later, the brokerage company is now a copy of the current major Korean film companies and TV stations to sign artists.
Once you have a signature star in this film company, such as Cheng Long and Hung Jinbao of Golden Harvest in the previous life, everyone will suddenly feel that Golden Harvest's movies must be very high-quality.
Therefore, many film dealers, as long as they see the LOGO of Golden Harvest, will immediately pay money to buy the film.
In fact, before Cheng Long went to Hollywood for development, Golden Harvest really lived up to everyone's expectations for it, "Golden Harvest production, it must be a high-quality product", not only Xiangjiang people know, Baodao people know, even fans all over Asia know.
It's a pity that in the previous life, the Xiangjiang film landslided, and Zou Wenhuai handed over her career to the daughter who didn't know anything, this woman actually wanted to use commercial methods to develop Golden Harvest, instead of paying attention to the quality of the movie itself.
Therefore, the last Jiahe can only hit the street.
wasted decades of hard work by superstars such as Li Xiaolong, Cheng Long, and Hong Jinbao, and can only become the figure in people's memory.
Don't mention Golden Harvest.
Now the Kirin Film Company has just been established, although nominally the Disney Company, the animation and film production department, and the United Arts Company all belong to the Kirin Film Group, but after all, they are in the United States, and the production and distribution have their own channels, which are basically separate from the Kirin Film Company, like a two-headed snake, going hand in hand, plus a little bit of competition.
Don't look at the opening masterpiece of Kirin Movies "Speed of Life and Death" The reputation and box office are very ideal, if it weren't for the fact that there is a more changeable "." in front of this year, maybe it can impact the reputation of the world's No. 1 box office champion in 1981, but in fact, this is not the norm of "Kirin Movie".
Yin Jun is the boss of the Kirin Group, and he still has a lot of things on his hands.
In order to shoot "Life and Death", he was completely stuck in a mode of writing scripts and handling company affairs.
If it weren't for the comic script, those screenwriters and artists would have been used to filling and continuing to write step by step.
If it weren't for the script given by Yin Jun at the end of last year, it would have been enough for Kylin Satellite TV and ATV.
If it weren't for Yin Jun and Le Yiling, a big backer, who were supporting the company.
The Kirin Group may be brought down by someone, but it is not certain.
This is not alarmist, it is a lot of hard work for a company and a group to be established, but if this empire wants to collapse, it is simply a matter of seconds.
Yu Zheng knows what the priority is, so she definitely doesn't expect Yin Jun to come out to shoot a movie every year, so that Le Yiling will kill her.
So before he found the most suitable and representative director, Yu Zheng simply branded the stars of Kirin Movies first.
Fei Xiang and Zhong Chuhong, the partners who starred in "Speed of Life and Death", are definitely the best candidates.
Therefore, BMW's Rooney Berg's proposal suddenly hit Yu Zheng's X-point, so that she didn't have much time to think about it, and agreed.
Fei Xiang and Zhong Chuhong's brokerage and acting contracts are all in Kirin Culture, and Yu Zheng helped them make a decision, and there is no problem at all.
That's why BMW successfully slapped Mercedes-Benz in the face!!
The spring breeze is proud of Mercedes-Benz, where will it accept such a fiasco?
They immediately sent a higher-level team to Xiangjiang, accompanied by the president of the Asia Pacific region, Meissen, to win back a city from BMW.
Even before they arrived in Xiangjiang, a senior executive at Mercedes-Benz headquarters made a lot of nonsense in an interview.
"$1,000 to sponsor a movie?12 million ads?...... At such a price, Mercedes-Benz feels that it does not represent the sincerity of the genius of Mr. Yin Jun at all! We will have a more competitive offer!"
What embarrassed Mercedes-Benz was that after their team came to Xiangjiang, even if Yin Jun's old friend Meissen was there, it was Le Yiling, the executive president of Kirin Group, who received them.
But the news that broke in the newspaper the next day was that at the same time that night, Yin Jun invited Rooney Berg, the global vice president of BMW, to have dinner at Fu Linmen Chinese Restaurant.
Such an obvious signal made Mercedes-Benz's heart sink.
This time, what a failure!
Although they don't believe that Yin Jun can come up with a car advertising idea comparable to a "great split" in a short period of time, Yin Jun's genius is recognized by the world.
Even if one doesn't work, one a year, one a year, when the continuous classic advertisements appear, BMW will definitely continue to gain attention and continue to get likes.
No matter how good the "great split" is, it can't last a lifetime, right?
Therefore, this time BMW sold Yin Jun well and was favored by Yin Jun, it was too embarrassing for Mercedes-Benz, which aspires to become the undisputed boss of the real automobile industry.
It's all to blame on the bastard in front!!
For a time, Meissen, the president of the Asia-Pacific region, who was previously considered to have been lucky and successful, was raised several levels of attention by the Mercedes-Benz headquarters.
The vice president who came from the headquarters, after eating the banquet of Le Yiling, returned to the hotel and began to talk with Meisson.
In the end, he called the head office to apply, and from then on, Meissen contacted Yin Jun specifically in order to establish a better personal relationship.
Meissen is also smart, and in the process of reporting to the headquarters, he explained that this failure was not unacceptable, which also made them realize how impatient and generous their competitors are.
From beginning to end, the most important people were not Fei Xiang and Zhong Chuhong, but Yin Jun.
As long as Mercedes-Benz pays more attention to Yin Jun and actively participates in his career from now on, then Mercedes-Benz will not lose to BMW in the future competition!
With this lesson, the headquarters thought it was true, completely agreed with Meissen's statement, and asked him to do it boldly!
BMW company's revenge, after we find the opportunity, we must take revenge back!
The world's No. 1 car company can only be our Mercedes-Benz company!!nt
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