Chapter 569: A high-end cosmetics store in Myeongdong

Most tourists who come to Korea want to go shopping somewhere.

This place is the famous Myeongdong!

Myeongdong, located in Jung-gu, Seoul, is one of Korea's leading shopping streets, where you can buy clothing, footwear, miscellaneous goods, and cosmetics, as well as a variety of restaurants, as well as Korean banks and securities companies.

Compared with Namdaemun and Dongdaemun, which are mainly mid-to-low-end products, Myeongdong's products are mainly mid-to-high-end. Myeongdong is like a Go board, and when you get off the Myeongdong subway station, you will see Myeongdong Street with many alleys on both sides. Myeongdong Street is lined with high-end brand shops. The alleys on both sides of Myeongdong Street are also full of mid-range brand shops and bonded shops.

Myeongdong is also home to large shopping malls such as Tabby, MPLAZA, NOON-SQUARE, and Millilai, as well as Lotte Department Store, Shinsegae Department Store, and many shopping complexes nearby.

In Myeongdong, there are many delicious and fun things to eat and do in addition to shopping. There are a variety of restaurants such as Western restaurants, fast food restaurants, and Korean, Western, and Japanese restaurants, among which Myeongdong tonkatsu and knife noodles are the most famous.

In particular, there is a must-visit place in Myeongdong, and that is Myeongdong Church. Myeongdong Church is the oldest Catholic church in Korea, and its pure Gothic architecture is antique, and there is a place behind the church for people to rest in the troubled city, where visitors can relieve the fatigue of their journey.

Myeongdong, the fashion street that represents Seoul, is home to large shopping malls and department stores, as well as famous brand stores, world-class brand stores, large street stores, and clothing stores that are popular with fashionistas. There are also well-known brand cosmetics stores, fashion jewelry stores, and so on, which can be described as a shopper's paradise.

In recent years, street fashion shows and make-up shows have been held here.

Cosmetics are the most popular fashion items in Myeongdong. There are many large cosmetics specialty stores.

All in all, Myeongdong is a Korean shopper's paradise with a predominantly mid-to-high-end range of goods, with cosmetics being the most popular.

……

J-Young Fashion & Culture has had a strong momentum since its integration, just like the rising momentum of JJC Entertainment Studio. However, it has only been established for a short time, and although it has a lot of income, the current scale is not very large.

Jin Jingcheng previously integrated to form J-Young Fashion Culture Company. It's just an important step in this career, and he will continue to take important steps in this career.

J-Young Fashion & Culture and JJC Entertainment Studio complement each other and promote each other. The former is strong. The latter will also be driven to increase the momentum of development.

Therefore, for J-Young Fashion Culture Company, Jin Jingcheng has not been lazy and wants to develop it quickly.

And opening up the cosmetics market is one of Jin Jingcheng's plans to expand J-Young fashion culture company!

In this regard, Jin Jingcheng has a foundation and advantages, because Yao Yihan is a very powerful makeup artist and is proficient in makeup. At the beginning, even the experienced makeup artists of the crew of "I'm Sorry, I Love You" were easily compared by her. Her mother, Su Duoya, is also a famous makeup artist in South Korea.

Therefore, under the instruction of Kim Kyung-sung and with the assistance of Shin-lan, J-Young Fashion Culture Company, represented by Yao Yihan, has recently begun to target the Korean cosmetics market, and the first thing is to open a J-Young cosmetics store.

And if you want to open a cosmetics store, the best choice is undoubtedly in Myeongdong.

Opening a J-Young cosmetics store in Myeongdong, with the help of the already popular "J-Young Fashion" magazine and the bundled marketing of J-Young clothing, Kim Jingcheng believes that this cosmetics store will be able to make a quick profit, not to mention that Yao Yihan has recently begun to travel to Europe frequently, preparing to win the agency rights of some famous European makeup brands in South Korea.

Jin Jingcheng's plan is to open a J-Young cosmetics store first, and then continue to open more similar stores, until a makeup market industry chain affiliated with J-Young Fashion Culture Company is formed, which will include not only cosmetics sales, but also makeup artist training, beauty salons and other projects.

The plan is very ambitious, and the key is to take every step in a down-to-earth manner.

The next step is to open the first J-Young cosmetics store in Myeongdong!

For this reason, as early as two months ago, Jin Jingcheng had instructed Yao Yihan to start paying attention to the cosmetics store in Myeongdong, and finally, Yao Yihan found a high-end cosmetics store that he wanted to transfer, because the performance of this store was not good, the proprietress was a little disheartened, and wanted to transfer it, and then followed her husband to work hard together in the green lighting market, and her husband opened a green lighting company.

No way, although Myeongdong is a shopper's paradise, the cosmetics industry here is very hot, but on the other hand, because it is too hot, the competition is inevitably great, and it is not easy to succeed.

Regarding this, Jin Jingcheng is not worried, because he can use the promotion of the already popular "J-Young Fashion" magazine and the bundled marketing of J-Young clothing, coupled with the hard work of Yao Yihan and Su Duoya, the mother and son, Jin Jingcheng has an innate advantage in the cosmetics market, which is not comparable to some private stores.

After more than a month of investigation and negotiation, Jin Jingcheng finally finalized the decision to acquire this high-end cosmetics store.

In order to acquire this high-end cosmetics store, Kim Jingcheng invested 1.5 billion won, that is, nearly 9 million yuan, which is not expensive for a high-end cosmetics store in Myeongdong, because the location of this cosmetics store is very good, the decoration is also very good, and the area is not small, not only has two storefronts but also three floors.

If it weren't for the proprietress who was in a hurry to transfer and was disheartened, most likely she wouldn't have sold at this price.

Just a few days ago, Jin Jingcheng had already issued a document for the acquisition of this high-end cosmetics store, and at the same time, the Diamond Diamond Law Firm, headed by Liu Minjian, had also solved the industrial and commercial problems and legal issues in this area.

Today is the official signing day.

Yes, today Yao Yihan asked Jin Jingcheng to accompany her to see the store, which refers to this high-end cosmetics store, and it is not really just to take a look, but to officially sign the transfer contract.

……

At more than two o'clock in the afternoon, Jin Jingcheng and Yao Yihan, who had finished lunch, drove together to the bustling Myeongdong.

In addition to the two of them, Liu Minjian and two plainclothes bodyguards from Jin Jingcheng came together. In such a noisy place, as a hot star, Jin Jingcheng wants to avoid some trouble, and it is necessary to bring two bodyguards. As for Liu Minjian, he is undoubtedly here to deal with the contract issue.

What makes Jin Jingcheng feel relieved is that although Yao Yihan is still a bit "bells and whistles" in dress, he has been much more restrained than before, and it can even be said to be a bit formal, which shows that this girl also knows that it is a formal thing to sign a store acquisition contract today, so she treats it with extra caution.

What Jin Jingcheng didn't expect was that today he would meet an acquaintance again, and this person was none other than Jessica! )