Hu Indica is a very decisive woman. Pen, fun, pavilion www. biquge。 info

Therefore, Yin Jun received a call from her at noon.

An hour later, the two met at a private club in Central.

Private clubs are now in Hong Kong, and they are nothing new.

The British liked to do this the most, so as early as thirty or fifty years ago, there were private clubs and clubs in Xiangjiang.

It's just that at that time, only British people could go to these private meeting places, and Chinese were not qualified to enter.

It was only in the 70s that some wealthy Chinese established clubs and clubs to give businessmen a place to discuss business secretly.

I haven't seen her for a while, Hu Indica has lost a lot of weight, and it can be seen that she is also anxious during this time.

After all, if you want to make a free newspaper, how to coordinate the relationship between free and charged, and how to gain market share without damaging the rights and interests of newspapers such as "Sing Tao Daily" and "Sing Tao Evening News", these are all things that Hu Yin has to consider.

But at this point, she knew that she could not hesitate any longer.

The skyrocketing momentum of "Kirin Daily" has become unstoppable.

Once the "Qilin Daily" is developed like this, and the circulation is now 500,000, then 800,000, and finally 1 million, then there is really no room for other newspapers in Xiangjiang to survive.

If you want to make a change, you have to hurry up, otherwise you will be left behind, and there will be no chance.

"I agree to sell you 16% of Jiashi's shares, and we can all say the price. Hu Indica said straight to the point, "But I want to know my conditions, I want to make a good free newspaper, please Mr. Yin, don't perfunctory me." ”

"Of course not. Yin Jun also said solemnly, "It is impossible to have only one newspaper in any place, which is very inconsistent with the laws of social life." At the same time, there can not be only one newspaper of any type, and the demand of the market determines that we need many different types of newspapers. If Sing Tao Press Group wants to make a free newspaper, as long as it pays attention to one direction, that is, to make a differentiated free newspaper, it can have a chance to succeed. ”

"Differentiated newspapers?" Hu Indica became interested, "Mr. Yin, can you tell us more about it?"

"It's like a regular newspaper. Yin Jun said, "In the field of free newspapers, "Kirin Daily" is a comprehensive newspaper, so you Sing Tao Newspaper can do a certain field that you are best at." For example, the economy, for example, English, for example, entertainment. Focusing on the development of one aspect, you will inevitably get a loyal customer base, which Mr. Hu knows better than me. ”

"Mr. Yin, which do you think is better for us to do?" Hu asked as he nodded.

"Let's do entertainment, sports, and gossip!" Yin Jun said without thinking about it, "In the future world, the factor of peace is very stable. Therefore, people are very concerned about the pursuit of entertainment and sports. In addition, we have two major entertainment focuses, Xiangjiang and Treasure Island, and this influence can radiate to the whole of Asia. You put the sales target on Xiangjiang Treasure Island and Nanyang area, and make 50 to 1 million copies in the first phase, which is simply easy!"

"If it's delivered in Asia, the timeliness will be relatively poor?" Hu said.

"First, you can do some news that is less time-sensitive. For example, the Jianing Group we are doing now is not time-sensitive, but the authenticity and sensationality of disclosing this fact. In the entertainment industry, you can track a star for a long time, find out his cheating or other things, and then gather together, isn't this a good selling point?

Second, the traffic is so developed now, and Xiangjiang is in the center of Asia, whether it is up to Japan and South Korea, or down to the Philippines, Malaysia, Singapore, and Thailand, it can be reached by plane in three to five hours. As long as we choose the route, make the printing template in advance, and send someone to take a plane to these places as quickly as possible before Xiangjiang is printed, and then find a local printing house to print the newspaper. This may not delay the time, or at most a few hours. Such a time difference does not affect the sensational effect of newspaper gossip news at all, right?"

After a pause, Yin Jun said: "That is, today's fax machine, the photo transmission is not convenient enough, otherwise the text editing can be transmitted to the printing house through the fax machine, and no one can go at all." ”

"But without photographs and pictures to prove it, the story is not shocking and not entertaining. Hu Yin said with a smile, "So it's better to work hard, and it's better to send people directly." ”

Between the words, Hu Indica already agreed with Yin Jun's statement and felt that it was very feasible to do so.

Hu Indica already had a smile on his face at this time, "According to what you said Mr. Yin, it's good for entertainment news to do this." But in sports, we don't have any good news material here!"

"It's simple. Yin Jun said, "In today's sports, football is the most important form of competition. The mecca of football is in Italy, England and Germany. You can send reporters to Europe, cover and do your own news every day, and send them back to Hong Kong. Everyone else buys the news, but you are the only ones who do it yourself, and you do it according to the preferences of Asians, and it is a very interesting subject, so everyone will naturally like it.

And doing sports, you can also do it from the aspect of gossip, such as which player goes to a nightclub to party, which player cheats again, which coach accepts money again, and which club has any secret poaching incidents...... These news, but what the audience likes more than the news in the stadium is also the reason why they will be loyal to the newspaper!"

"I see!" Hu said seriously.

Yin Jun said so much in one breath, which made her benefit a lot.

But Hu Indica was not satisfied, "Mr. Yin, is there anything else that can be done?"

"And it's up to you whether you want to or not. Yin Jun groaned, "Have you heard of the British "Sun" newspaper?"

"Yes. Hu Indica nodded.

"One of the great features of The Sun is their three-page girl, which is very attractive to men. Yin Jun said, "If Sing Tao Newspaper is willing, you can also open up a special page to take some photos of celebrities." Of course, it doesn't mean that we have to be as vulgar as them, we can shoot it well without being vulgar, so that people like to watch it but don't dislike it!"

Hu Indica immediately understood what Yin Jun meant.

The method can be borrowed, but the specific details can be made with their own characteristics.

If you follow Yin Jun's suggestion, from entertainment, sports, and beauty photo collections, it is really interesting.

At least Hu Indica himself thinks that such a newspaper is good-looking, let alone a free newspaper.

"Speaking of which, isn't it a bit too wasteful for such a newspaper to be made into a free edition?" Hu Yin muttered, "You see, if we really want to do a good job, the number of reporters sent out must be small, the salary package must not be small, and the printing cost in all parts of Asia is not low, and the operating cost is higher than that of ordinary newspapers......

"For now, it's a bit of a waste. Yin Jun said, "But in the long run, it is not wasted at all." When you occupy this market segment, you are the king of this field, and then the sky-high advertising fees will continue to come, which is enough to make Sing Tao Newspaper make a lot of money and its influence soars. What's more, in fact, paid newspapers and free newspapers are not completely in conflict.

The information you get from interviews is not necessarily so rigid that it is only entertainment and sports, right? By the way, let them collect some news on finance, people's livelihood, and interesting facts and use them in the "Sing Tao Daily", isn't it okay? Or some very effective news, you can also use it in the "Sing Tao Daily" and "Sing Tao Evening News!"

Hu Di laughed when he heard this, "I finally understand now, everyone says that Yin Jun's brain is the most valuable, I really can't wait to open it to see how many treasures are hidden in it! Mr. Yin, listening to your words is better than reading a book for ten years! I have been taught!"

"Mr. Hu, you're polite, I just thought about it a little more, a lot of things, you just didn't grasp the clue. Yin Jun said, "The cost you just said, in fact, you don't have to worry." Newspapers don't have to be published every day, right? Your free newspaper can be published once a week to try the effect and stabilize the readership. When the effect is good and the viscosity of readers increases, then it is good to change it to one issue every three days. ”

"No wonder you just said that our news doesn't need to chase those timeliness, it turns out that I have long thought that this newspaper is not published every day!"

She really admired Yin Jun at this time.

In fact, since listening to Yin Jun's thoughts, she has such concerns.

Not to mention a free newspaper, it is a paid newspaper, according to Yin Jun's way, it is necessary to invest a lot of money.

After all, you need so much news every day to fill every page, and at least 24-32 pages of newspapers are not just filled!

And the return on the output of free newspapers is definitely slower than that of paid newspapers - ordinary newspapers have a newspaper money for selling newspapers, but you don't have free newspapers!

For a while, Hu Indica was muttering, this Yin Jun wouldn't have deliberately come up with this method, making us lose so much that we couldn't bear it, and then go out of business halfway, right?

Now that Yin Junyi said that let them publish it once a week, or twice a week, Hu Indica can be regarded as relieved.

If this is the case, this free newspaper is really possible, and it is no longer just a dream on paper.

"Mr. Yin, just because I am willing to sell Jiashi shares to you, and you told me the details of making this free newspaper in such detail, aren't you afraid that I will regret it if I get the benefits?" Hu Indica suddenly asked.

"It's not that it's not impossible, but I believe that Mr. Hu, your courage, will not be so short-sighted, and we will cooperate more in the future. Yin Jun replied calmly, "Second, since I can support such a free newspaper, then I also have the ability to destroy it, I don't know if Mr. Hu believes it?"

Hu Indica laughed out loud.

She stretched out her hand, "Junshao, we have a good cooperation!"

"It was a pleasure to work with. Yin Jun politely shook hands with her and said, "Mr. Hu, the future world has infinite possibilities, boldly move forward, you will definitely get unimaginable returns!"

"I hope so, but the first step is to make the newspaper first!" Hu Ji shrugged, "Make a new thing, but you have to work thin ice!"

said that she was so careful, but looking at Hu Indica's satisfied appearance, she knew that she already had a general idea of this newspaper.

But then, she still put forward her own request: "Junshao, don't be stingy, what you said just now, I hope you can help write a plan more systematically, is it okay?"

Yin Jun nodded, took out a thick piece of paper from his bag and handed it to her.

"Oh? hahaha......"

Hu Indica laughed, and couldn't help but give a thumbs up.

Yin Jun is really sophisticated and scary!!