Shen Lan responded: "Our people are very knowledge-aerating, and they have always admired young talents, so I think this report in the University Daily is a very powerful hype point, the youngest, handsome, talented and ruthless university teacher, this is a good label, after the hype, it can not only quickly pull your fame, but also improve your reputation." ”

After a pause, Shen Lan still couldn't help but say: "Originally, if this point is combined with the scandal between you and Miss Han Jiaren to hype, the effect will definitely be better, you are a young and promising talent, Miss Han Jiaren is a beautiful and pure beauty, and the story of a talented and beautiful woman is like a realistic version of a TV series." ”

Jin Jingcheng nodded, Shen Lan's statement, he had already thought of it, and he also knew that the Korean people were very interested in the stories of talented and beautiful women, otherwise there would not be so many TV series with this theme. However, in this regard, he still firmed his attitude: "Don't touch the scandal, and put the main force on the hype of the report in the "University Daily". ”

In addition to the reason you gave, I can also add a reason, whether it is the "University Daily" itself or that report, it can capture the group of college students, and if this group is caught, it is equivalent to grabbing half of the young consumers. ”

The University Daily is very popular on many university campuses in South Korea, and its main content revolves around the events of various universities in South Korea. The core content of the report in the "University Daily" focused on Jin Jingcheng's status as a university teacher, not only praising his academic achievements and other achievements, but also combing and analyzing and concluding that his future is limitless and he is likely to achieve dazzling glory.

As Kim said, both can capture the group of college students, and this group is very important, especially for the entertainment industry, this group has both the fanaticism of young people for idolatry and a certain level of consumption, in South Korea, this group can often determine the popularity level of a young star.

In other countries, it is often the same, for example, in China, most of the idol stars who suddenly rise, college students fans have contributed a lot, and in China, all kinds of school flowers, school grass, campus talents, campus scholars, etc., are often the easiest to hype and the easiest to become popular, and they can often be mixed in terms of hype.

What's more, what Jin Jingcheng wants to hype up now is the topic of "the youngest, handsome, talented, and ruthless university teacher", which is undoubtedly more attractive than those monotonous school flowers, school grass, campus talents, campus scholars, or something.

Moreover, hyping up this topic, there is another benefit.

Jin Jingcheng told Shen Lan about this benefit: "Compared with other news reports, simply hyping this point is less likely to cause disgust, and the safety factor is greater." ”

Shen Lan nodded, feeling that what Jin Jingcheng said was very reasonable, and at the same time, she suddenly realized that what she said just now, Jin Jingcheng must have thought of it, and it was more careful than she thought, and it was a little deliberate to test her meaning.

"Okay, I got it. Shen Lan said.

Jin Jingcheng smiled: "You are really powerful. ”

Shen Lan also smiled: "You are even more powerful." ”

After speaking, Shen Lan walked out of the president's office and immediately began to operate the hype of the topic of "Jin Jingcheng: The Youngest, Handsome, Talented and Ruthless University Teacher", she wanted to make this topic, which originally only appeared in the "University Daily", appear in ten or even dozens of media in the shortest possible time, in the fastest way, and even set off a heat wave on the Internet.

……

In fact, since the establishment of **C Entertainment Studio, the entire media promotion is in Jin Jingcheng's plan.

A week ago, on the day of the inauguration ceremony, the reason why Jin Jingcheng threw out so many materials at once, causing all kinds of news reports in the media, was actually a strategy of his, and it was a situation in his plan.

Jin Jingcheng also knew that he was not famous, and he needed to spread his reputation with the fastest efficiency, for this reason, he had already had various considerations and his own plans, after all, he would not easily announce that he was mrJin until the last resort.

A week ago, Jin Jingcheng sprinkled a large piece of rice grains in the fishpond of the media all of a sudden, and these rice grains caused a lot of news topics, and then announced his existence and his official entry into the entertainment industry.

These news topics successfully sounded the clarion call for Kim Jingcheng to become famous in the Korean entertainment industry within a week.

However, these are not enough, this kind of extensive publicity seems to be very large, but it is roughly just to let people know about his existence, and there is no strong enough focus to really attract people's attention and appreciation to him, and it fails to make him shine strong enough, so the "Snow Flower" he released on the Internet is not very good in terms of downloads or topics.

At this time, it is necessary to use the form of topic hype to turn the hype topic into the focus and concentrate on the propaganda offensive, so as to produce a greater effect and really attract people's attention, and the topic that Jin Jingcheng wants to hype can even arouse people's appreciation and pursuit.

Once the hype is successful, the song "Snow Flower" will become popular, and the success of the TV series "I'm Sorry, I Love You" will be more guaranteed.

Directly hyping up the topics reported by the "University Daily" is a kind of homeopathy, Jin Jingcheng does not feel that it is a shame, and he knows that hype is a normal and sometimes necessary thing, not only in the entertainment industry, but in this era, in other walks of life, hype is playing its peculiar effect.

Hype is an unconventional new mode of communication, just like you put out a radio and put up a big-character poster on a busy street, which is normal, so hype should be a neutral word, and people can't discriminate against it and can't look at it with colored glasses.

Hype is a verb invented for a certain act in the new era, which should not be labeled vulgar or suspected of being a moral assault, it is a constantly reinvented business technique, the basic purpose is popularity, that is, the attention of the masses, and the ultimate goal is fame and money.

The most accurate definition of hype should be "in the shortest possible time, with the best creativity and the lowest cost, and ultimately achieve the maximum communication effect".

Sometimes, it is considered a high-IQ hard sport, but also a normal means of business in accordance with laws and regulations, sometimes it is even a necessity, some good things, if you don't hype, will be buried, at this time, hype is equivalent to a bridge to help you succeed, and it is a shortcut!

……

Not long after Shen Lan walked out of the office, Jin Jingcheng's mobile phone rang.

glanced at the number, it was Li Shunhuan calling.

A sly smile crossed the corner of Jin Jingcheng's eyes, and he immediately answered the phone......