Chapter 901: Let's Get Started!

If you want to establish an IMAX movie theater chain in the United States, I have to say that anyone who knows will say that Yin Jun is bold.

The thief is big.

You are in such a small and concentrated place as Xiangjiang, and it is not easy to establish a cinema chain.

This involves location, paving, crowd density, various preparations, cinema associations, and so on.

If you want to buy a shop and make a movie theater by yourself, then you are simply crazy.

In Xiangjiang, there are so many shops that come to make movies, very few, and people are renting out to collect rent, why are they so tired?

But in the United States, it's a little different.

Except for a dozen large cities such as New York and Los Angeles, the land prices in all other cities in the United States are not expensive.

Especially considering that every household in the United States has a car, and gasoline is only a little cheaper than water, so the commercial areas of the United States, especially those in non-prosperous areas, are scattered and not concentrated.

Even megacities like New York and Los Angeles are sub-regional, with very large areas and very dispersed populations.

In addition to the central city, there is no shortage of people in remote places, and even the rich live outside the city.

Therefore, if you want to build a movie theater in the United States, don't be afraid of a long place, even if you are twenty or thirty kilometers away from their home, as long as you have good movies and good service, then there will naturally be Americans willing to drive over.

They drive dozens of kilometers to watch a movie, in fact, it is the same feeling as when we walk to a movie theater a kilometer away.

Yin Jun has been to the United States several times, and every time he goes to Los Angeles, he will take a car around to check the movie theaters in Los Angeles.

There are more than 40 movie theaters in Los Angeles, large and small, and even more if you count the old, semi-formal movie theaters in the neighborhood.

One-third of the movie theaters that people often go to and have better operating conditions are located in the suburbs.

It is said to be a suburb, but in fact, it is equivalent to being outside the bustling business district, not far away.

Moreover, there is a lot of land in the United States, and these movie theaters in the suburbs are usually only one floor movie theaters, divided into seven or eight halls, and then the parking lot is made bigger than the movie theater, so that the people of Xiangjiang can see it, and they are definitely saddened by their waste of land.

Xiangjiang people generally watch movies like this: after the boyfriend and girlfriend get off work, the boyfriend makes an appointment to pick up the girl, and then the two take the subway or walk to the nearby cinema to watch a movie. If it's early, I'll have dinner nearby.

Americans, Chinese people watch movies differently.

They usually come home from work, and their boyfriend drives directly to pick them up, goes to a restaurant for dinner first, and then drives to the cinema after eating.

Therefore, you can see that distance is not a problem for Americans, especially when there is no traffic jam, driving to eat, drink and have fun is nothing at all.

This is really beneficial for Yin Jun's IMAX theater plan.

He didn't have to spend a lot of money to build a movie theater in the center of the city, but he could choose a place in the suburbs, buy a few hundred acres of land, and build a movie theater.

But in terms of specific operations, what is the land price ten kilometers away from New York City, what is the land price twenty miles away, and what is the construction cost...... and so on, Yin Junke is completely blind.

Of course, Yin Jun didn't have so much time to go to the United States to supervise the construction of a movie theater.

Fortunately, the young man has always advocated handing over professional matters to professional people, so he made another phone call to Tang Shuxuan's home.

"Are you taking too big a step?" Tang Shuxuan felt powerless when he heard this, "What do you have to do to stop and develop slowly and steadily?"

"It's time to stop. Yin Jun said solemnly, "Sister Xuan, we don't have much time. You've been in the U.S. for so long, you should know exactly where Hollywood is going. If we don't catch up, we will be behind Hollywood forever in ten or eight years at most. Chinese films, within 50 years, under the suppression of Hollywood, there is absolutely no place to turn over!"

"You think you're the savior?" Tang Shuxuan said angrily, and finally said helplessly: "What do you want to do? All 3.5 billion Hong Kong dollars are invested? You must know that you are going to do something that no one has ever done before! If the IMAX movie theater is not popular, and there are too few film sources provided, these movie theaters will be a burden that has been sucking blood!"

"I decided to put all the money in. Yin Jun said without hesitation, "If I fail, it is also my ability to do so." But you can't stop trying because you're afraid of failure. I firmly believe that IMAX technology and 3D technology are the direction of future film development!"

Tang Shuxuan and Yin Jun have been together for a long time, and they both know his character very well.

Don't look at Yin Jun, who looks delicate and shy, but he is definitely a super stubborn cow.

As long as he decides something good, and thinks he did the right thing, there is no way to pull it back.

Tang Shuxuan didn't know much about this aspect, so he made a suggestion: "Why don't we find a consulting company first and investigate and study it first?"

In foreign countries, those large enterprises to open a branch, or a new store, that is a decision can only be made after a very detailed discussion and demonstration.

It's not your snack bar, oh, I see that the terrain here is good, and the flow of people is large, so I opened it here.

As a result, it was transferred at a loss within a few months.

There are a lot of people in this place, but what kind of group are they? Are there many elderly people who like to eat soft and rotten food, or young people who like Western food, or children who like fast food and sweets, or who want to save time and have to eat as soon as possible...... These are all kinds of things, which is why McDonald's and KFC are very successful, and ordinary people's snack bars are not successful.

Therefore, Tang Shuxuan suggested that Yin Jun find someone to consider the feasible plan, which is very important and necessary.

"No need. Yin Jun shook his head and said, "Sister Xuan, you directly set up two teams among our cinema distribution talents, let them do research and investigation first! Their experience is enough." Tell them first, compare the two groups, which group has the best results, and then after merging them in the future, they will be the priority management. ”

"You......"

Tang Shuxuan smiled.

Yin Jun is quite right to say this.

With competition, with the carrot in front, they will burst out with 120% effort, and the final benefit will definitely be Yin Jun, the boss.

"Do you have any requirements for time?" Tang Shuxuan then asked the second question.

"I don't know much about doing this process, but I have some requirements. Yin Jun said, "I need about 100 acres of land, and the cinema that is being established now, no matter how many halls there are, should be able to accommodate about 500-1,000 people according to the different populations of the city." There can be several more densely populated cities, and the total number of X theaters should not be less than 100. ”

"So many requirements?" Tang Shuxuan frowned, "You sent me a plan when you were empty, don't say no, you can't have not prepared." ”

"I'll fax it to you later. Yin Jun smiled and answered directly with actions.

Tang Shuxuan unconsciously exclaimed in his heart, this kid is really no one, he has thought about building such a large-scale movie theater, and he has also made a detailed plan?

According to Yin Jun's careful character, this plan is definitely not made recently, it was definitely written a long time ago.

How much does he like to think, how much does he like to look forward to the future?

Putting down the phone, Yin Jun walked to a row of safes first, opened one of them, and took out a document.

After walking to the door and handing it to Cai Huzhu and asking him to send a fax to Tang Shuxuan, Yin Jun sat back in his chair.

If you want to build a theater chain in the United States from scratch, there are still as many as 100, and the time and energy spent on this can be imagined.

Just the investigation and negotiation of land purchase cannot be done in ten days and half a month.

Even if you only build one floor, you can wait until next year to start official business, which is already very fast.

And it can't just install an IMAX screen, it must have a backup set of ordinary movie playback screens and systems.

The reason couldn't be simpler.

Do you have so many movies shot with IMAX machines?

Do you know how much it costs to shoot and release IMAX?

Ordinary movies are played on IMAX screens and equipment, which will not only greatly reduce the effect, but also increase the cost, which is simply an unnecessary waste.

But it doesn't matter either.

Yin Jun is very confident, but fans will immediately like it when they see a movie that is actually made in IMAX.

Hollywood companies saw the IMAX movies and quickly saw the huge benefits – ticket prices could be doubled or tripled!

With demand, they are definitely willing to make more IMAX movies, which will allow Yin Jun to promote IMAX technology faster, and also keep their IMAX screen from being wasted.

The first Hollywood blockbuster in history to officially use IMAX technology was "Apollo 13", but it was not shot directly in IMAX, but conversion.

"The Matrix 2" is the real movie that is released directly on IMAX and ordinary screens at the same time, and it has been an unexpected success.

Of course, for Yin Jun, "Jurassic Park" is definitely the best first IMAX movie, and it will be even better with 3D effects.

But the special effects technology of "Jurassic Park" cannot meet the requirements at all, so it can only be re-selected.

If you want to make it within half a year, and it can have excellent results, and it can be amplified by IMAX technology, this movie really has to be carefully chosen!