Soon, Bai's daily sales statistics came out.

This is a 15 percent year-on-year increase, and this is compared with the same period in previous years.

And this is only a rough count based on the approximate number reported by dealers around the world, not counting the retail sales of countless retailers who have been missed, which is simply going crazy to sell.

Xu Xiang and others from the advertising department were all stunned after hearing the feedback from the sales department, because they couldn't believe it at all.

"One hundred and five percent year-on-year growth! Are you kidding?!" Xu Xiang said with a confused look as he looked at Liu Chong, who was running the advertising department.

"How is that possible! Isn't that a joke?!"

"That's it, how is it possible, how can it be so crazy to sell it all at once without even a bright spot in that advertisement?!"

"Impossible, Mr. Liu, you must have made the wrong count!"

A group of people in the advertising department all talked about it and couldn't believe it.

"I can't be wrong, because I answered the calls from those big dealers, and I personally arranged for someone to send them the goods. Liu Chong's appearance was stunned, and he asked Xu Xiang: "Remember when I introduced you to that Mr. Zhou last year, right? ”

"Remember, what's wrong?" Xu Xiang wondered.

"The one-month sales period on his phone is going to be a three-month batch, do you think I can count it wrong?" Liu Chong said.

"Ah, why does he suddenly want such a large amount of goods?" Xu Xiang asked.

"Because he's sold out!" Liu Chong said.

"Sell... Sold out?!" Xu Xiang couldn't react.

"Yes, it's sold out!" Liu Chong said.

"It's... How is this possible?" Xu Xiang looked confused.

"Don't think about the impossible, have you figured out how to talk to Mr. Lin? You bluntly told Mr. Lin that she wanted to push the advertisement, and said that if it works, you will eat the advertisement, now you have figured out how to eat it?" asked Liu Chong with a wicked smile.

"I... I..."Xu Xiang recalled that Lin Ling took out the advertisement and asked him to put it on that scene, his face was green, and he was the one who opposed the advertisement the most fiercely, because he really felt that the advertisement had no bright spots at all, and it could be said that it was mediocre and useless, and the opposition in front of Lin Ling was particularly fierce, saying that if the advertisement could work, he would eat the advertisement.

It's just that in the end, he couldn't stop Lin Ling from putting that advertisement, which is very normal, because Bai's was originally a centralized one-word enterprise, and everything was decided by the boss Bai Chongshan alone, and the boss's authority was greater than everything, and now Lin Ling was in charge of the mineral water industry, so her Bai's mineral water is equivalent to the second Bai Chongshan, and Lin Ling has studied with Bai Chongshan for so many years, and it is actually much the same as Bai Chongshan, and what he wants to do is useless no matter how many people oppose it, and he will not explain to others why he does it。

The pros and cons of managing the enterprise in this way are obvious, the pros and cons are that the boss wants to implement what will not encounter resistance at all, because the authority is heavy enough, so no one can hinder the will of the CEO, even if someone wants to hinder it is simply the mantis arm is useless as a car, but the disadvantages of such a business are also very large, because no matter how vigorous a person's energy is, no matter how far-sighted, there is always a time when the power of the boss is too heavy, so if the CEO makes a mistake in principle at some critical moments, it is easy to bring the enterprise into the abyss, because at that time, no one can influence the will of the CEO, which is half of the pros and cons。

And Xu Xiang thought that Lin Ling had made a mistake of principle when Lin Ling wanted to implement that advertisement, and felt that she didn't take her opponent too seriously, so he strongly opposed Lin Ling's decision on that advertisement, but he never thought that the result would be like this, didn't this surprise him?

Xu Xiang was surprised, those advertising people of Bai's rival companies were even more surprised than him at this time.

What the hell is this going on with Nima? This is not scientific! How is it possible that sales have suddenly skyrocketed so much? What the hell is so good about that advertisement?

Bai's Spring is a little sweet? What the is sweet? I said that our mineral water is a bit salty, why the aren't we crazy about it? What the is this?

Suddenly, each rival company hurriedly convened its own marketing department to discuss the countermeasure, how obvious, this should not be done next month, when the sales report comes out, they should cry.

Xilang Marketing Department.

"Everyone has heard and seen Bai's sales, I won't talk about more, let's talk about what countermeasures there are. "The senior vice president of Xilang is in charge of the marketing department.

"I think Bai's this is also temporary, suddenly a large area of advertising to attract everyone's attention, so everyone found that there is such a brand of mineral water on the market, so I bought a bottle to try it, this gust of wind will soon pass, after all, Bai's mineral water and the industry is not the top, so I don't think there is a need to make a big deal about it for a while. An employee of the marketing department raised his hand.

"I think so, they are just a gust of wind, the wind is naturally peaceful, and there is no need to worry too much about it. ”

"I don't think so, I think even if they are a gust of wind, we should suppress them, what if they get up? ”

"That's right, we must not give them a chance, I heard that this time the second person of the Bai family, Lin Ling, personally sat in charge of the mineral water industry, which shows that the Bai family really wants to make a breakthrough in the mineral water, I think everyone has not forgotten how domineering Bai Chongshan was when the mineral water industry was in the ascendant, right? At that time, Bai Chongshan said that he wanted to control this industry, although Bai Chongshan was sniped by us before he was caught, but now Bai's size is several times larger, who dares to guarantee that Bai Chongshan's desire to control the industry will disappear? That lone wolf is very greedy, so we should not give him any chance!"

"I don't agree with what you say, our Xilang is already comparable to the entire Bai clan just by one mineral water industry, and they still want to control the entire industry, so how is it possible?

"That's not right, why should we keep it as a scourge if we have the ability? After all, everyone knows how ambitious Bai Chongshan is. ”

……

In minutes, the marketing department of Xilang became a pot of porridge.

Senior Vice President Xilang knocked on the table and waited for everyone to calm down before saying, "Then what about the plan to deal with the Bai family?" Obviously, the vice president of Xilang agreed that the enemy could not leave a living mouth.

Suddenly, the entire marketing department was silent, and everyone fell silent, and no one spoke again.

"Xiao Zhao, you say. Senior Vice President of Xilang named Xiao Zhao as the creative director Xiao Zhao who was squeezed out of Bai's Mineral Water.

"Everyone said it very well, but maybe everyone didn't realize that what is important now is not what Bai's wants, but how we should deal with Bai's advertisement. Xiao Zhao said.

"Go on. Vice President Xi Lang said.

"I studied this advertisement, its value does not lie in who is invited to endorse, nor in whether the celebrities invited are big enough or not, its most valuable place is precisely where we all complain, that is, the advertising slogan, Bai's Spring is a little sweet. Xiao Zhao said.

"Bai's Spring is a little sweet, where is it sweet?"

"yes, it's worthless!"

"I don't think it's worth anything anyway, not at all!"

……

Everyone heard the rumors and discussed a lot, and they didn't think much of Xiao Zhao's opinion.

Vice President Xilang waved his hand to signal everyone to be quiet, and then looked at Xiao Zhao and said, "You continue." ”

"The good of this advertising slogan is not whether its mineral water is really sweet, the reason why I say it is good is because it has reached a level that many of our advertising people have not been able to reach at all, creating an imagination space for consumers, is this mineral water sweet or not?" Xiao Zhao said: "This is the common thinking problem created by this advertisement, common thinking, I don't think you need me to say more about how terrible this is, right?" Xiao Zhao looked around.

Common thinking, as long as it is marketing, I am afraid that no one does not know its terrible, once someone triggers common thinking, it means that it is no longer ordinary advertising and marketing, but has become a phenomenon, a phenomenal event!

Vice President Xilang also realized what kind of incident they encountered in Xiao Zhao's words, this incident was no less terrible than their sniping of Bai's mineral water back then, but this time the two sides reversed their identities, and Bai's became the sniper, and in an instant, Vice President Xilang had a kind of creepy behind him, and he almost regarded this as an accidental marketing event, which was not the same thing as what he thought at all.

"Then what should we do now?" Vice President Xi Lang hurriedly asked Xiao Zhao.

(End of chapter)