In Hong Kong, most film companies don't pay much attention to publicity. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 At most, info is just an advertisement in a newspaper and a poster at a subway station. I've never tried to do promotions on TV shows, road shows, TV commercials, etc.

The reason for this is that Hong Kong is a city, and any news can spread quickly. When the movie is released, as long as it is advertised in the newspaper, it can be known all over the city, and interested audiences will naturally watch it;

The second reason is that most of Hong Kong's film companies are leather bag companies, which need to rely on external funds to film. If they can successfully shoot the movie, they will already be Amitabha, so where will they get the extra money to advertise.

In comparison, Hollywood's large-scale publicity really makes Hong Kong filmmakers ashamed.

"The American film industry is developed, and new films are released almost every day, and if you don't promote it a little bigger, you won't be able to attract audiences at all. Moreover, the U.S. market is also large enough, and the investment can be recouped if it is advertised to be bigger, so they are more willing to spend money. Summer smiled slightly, "The situation in our two places is very different, and we can't blindly copy Hollywood's propaganda strategy." ”

Nearly 1,000 movies are produced in the United States every year, and at least two new films are released almost every day. Coupled with the previously released movies, it is equivalent to competing with dozens of movies for the box office, and the competition can be said to be quite fierce. It is precisely because it is so intense that it is necessary to make a lot of publicity, otherwise how can it be possible to attract an audience?

In comparison, Hong Kong only has a maximum of seven or eight movies released at the same time, and there are never more than three blockbusters, so the competitive pressure is much less, and there is no need to fight so hard.

Moreover, the U.S. market is large enough and has enough potential to be tapped. If you invest more in publicity, you may get a 10% return, so they are naturally willing to invest.

In comparison, the Hong Kong market is so big that there is not much potential to be tapped. The investment is very much hyped, and the final return may only be one point. It is precisely because the income is so small that producers are reluctant to invest more.

Liang Jiahui heard him say this, and nodded with deep shame.

He did agree with Hollywood's propaganda methods just now, and felt that if Hong Kong filmmakers could do the same, it would definitely make the Hong Kong film market more and more prosperous.

But now that he heard Xia say this, he realized that his idea was too naïve. If the Hong Kong film company completely copied Hollywood, it is estimated that it did not wait to make money, and first went bankrupt because of excessive investment.

……

After agreeing on the propaganda itinerary with Li White, Xia, Zhong Chuhong and others went to the hotel to stay first. Starting tomorrow, we will officially run publicity.

I took the car back to Los Angeles City, and just returned to the hotel I booked, I saw a girl running over happily, "Big Brother~"

When I saw it in the summer, it was the little sister Xia Xue, and she immediately greeted her with a smile.

The brother and sister immediately hugged each other happily!

Zhong Chuhong, Liang Jiahui, Liu Dehua and others all know that Xia's sister Xia Xue has been studying in the United States and can only meet once in half a year. So now when I see their brother and sister reunited, I can't help but be moved by them.

"Big brother, I miss dying someone's house, why are you only here now?" Xia Xue asked with disgust while hugging Xia.

"After the Chinese New Year, I have been busy until now, how can I have a rest. I wanted to come over sooner, but I couldn't find the time. Summer hurriedly explained, "This time I will stay in the United States for a few more days, and when the time comes, how about I accompany you well?"

"That's pretty much it. When Xia Xue heard this, she nodded, and then asked with concern, "Big brother, you seem to have lost weight?"

"Yes, I just filmed a fight scene a few days ago, and I was the leading actor. Because I had to catch up with the schedule, I worked overtime for the whole month, and as a result, I was tired and thin. Summer smiled and explained, "Come, let me see, are you fat or thin?"

As he spoke, he picked up Xia Xue, shook her, and then gently put her down, "Ha, it seems that your adaptability is not good, you have been in the United States for two years, why haven't you eaten here yet?" ”

"Big brother, you don't understand this, people are losing weight now. Thin is beautiful!" Xia Xue chuckled.

"It's beautiful enough, no matter how beautiful it is, it's all a fairy. When Summer heard this, he said with a smile.

When Xia Xue heard him say this, her face immediately turned red with joy.

"By the way, come over and gradually make a few friends. Xia said with a smile again, bringing her to Zhong Chuhong and the others.

"Sister Hong, I haven't seen you for a long time, people want to kill you. As soon as she saw Zhong Chuhong, Xia Xue happily pounced on her.

Zhong Chuhong also loves this smart, beautiful and lovely sister-in-law very much, and simply treats her as her own little sister.

Therefore, I was also very happy to see her, and hugged her tightly, "I miss you too, Ah Xue." ”

"Sister Hong, after so many days, you have become more beautiful. Xia Xue said sweetly.

"It's the same with you, Xue. Zhong Chuhong nodded and said with a smile.

"Little sister, let me introduce to you, this is Mr. Liang Jiahui, and this is Mr. Liu Dehua. Summer then introduced.

"Ah Hui, Andy, this is my little sister, Xia Xue. In the summer, he introduced Liang Jiahui and Liu Dehua.

"Miss Xia, okay. Liang Jiahui and Liu Dehua hurriedly stepped forward to greet them.

"Hello Mr. Liang, hello Mr. Liu. Xia Xue also sensibly shook hands with them.

"By the way, why are you here?" asked Summer curiously after the pleasantries.

"I originally wanted to pick you up at the airport, but I knew that my eldest brother was a workaholic, and when he arrived in Los Angeles, he must be busy with work first, so I came to the hotel and waited. Xia Xue explained with a smile, "Big brother, I guessed right, you must have come here after talking about business, right?"

"Clever. When Xia heard this, he nodded with a smile, "Okay, let's check in first, and then go back to the room to talk slowly." ”

Liang Jiahui and Liu Dehua saw that Xia Xue guessed it, and they couldn't help but sigh secretly in their hearts, if there is a brother, there must be a sister. Don't look at your young age, they are all human spirits!

……

After checking in at the hotel, Summer brought her little sister to her room.

Zhong Chuhong opened another room by herself. The main reason for this is to avoid the American media.

In the summer, he was rich and powerful in Hong Kong, and he fought with the media many times, and won back, so scared that they no longer dared to report his lace news.

But in the United States, the situation is different, those American media will not give him face, in order to get the news, increase sales, they can do everything, so it is better to be careful.

"Big brother, why did you bring so many people here this time?" After entering the room, Xia Xue asked Xia in surprise.

"Bring them to see them. After all, for Hong Kong filmmakers, there are not many opportunities to come to Hollywood. Summer smiled slightly.

In his previous life, Mo said that the Hong Kong film industry, even the entire Chinese film industry, could not win many people in Hollywood, almost a handful.

And being able to gain a foothold in Hollywood is the dream of almost all Chinese filmmakers. Cheng Long, Li Lianjie, Zhou Yanfa, Gong Li, Zhang Ziyi, Fan Bingbing, Li An, etc., went there one after another to develop, and even did not hesitate to give up their careers in China.

For these people's approach, Summer not only did not object, but deeply agreed. After all, people go to high places, and water flows to low places, since they can go to Hollywood to develop, why do they stick to China? Moreover, the exodus of these stars is actually beneficial to the development of the entertainment industry in their country.

The reason why Korean entertainment can develop rapidly is because people are implementing the strategy of "going out". First-line singers have developed abroad, not only opening up overseas markets and expanding the influence of Hallyu, but also earning back a large amount of foreign exchange, which has stimulated the further development of the country's cultural industry.

In the summer, I also hope that the stars of Tianxia Pictures can come to Hollywood to develop. In this way, a very perfect path of development is formed.

We will use ATV as a TV platform to select and cultivate talents, and then select the best of the best to send talents to the world film industry and enter the film industry for development, and then send them to Hollywood for development after gaining a firm foothold in the Hong Kong film industry.

In this way, the cycle is orderly at one level at a time, so that the successful ones have the opportunity to advance, and the latecomers also have the opportunity to ascend.

Otherwise, it will be like in the previous life, Liu Dehua, Liang Chaowei, Zhou Yanfa, Zhang Xueyou, Zhang Manyu...... These veteran movie stars have always firmly occupied the position of the first line and do not move their nests, making it impossible for latecomers to take the position. As a result, there is a serious disconnection of talents in the Hong Kong film industry, and there is no successor.

Summer knows this, so it starts paving the way in advance, so that Hong Kong's first-line movie stars can come to Hollywood for development. This is a good thing for them, and it is also a good thing for the Hong Kong film industry.

It is precisely for this reason that Liu Dehua and Liang Jiahui were brought over this time in the summer. I just want them to have a long insight, get familiar with the American environment, and understand the way Hollywood filmmakers do things. In this way, when they have the opportunity to enter Hollywood in the future, they will be able to quickly integrate into it.

……

"I see. Xia Xue nodded, and then asked suspiciously, "Then why did you bring Sister Hong here? Aren't you afraid that Sister Zhi will be angry when she finds out? Aren't you afraid that Sister Hong will know Sister Zhi's current situation and make trouble with you?"

Zhao Yazhi is now having a baby here in San Francisco, and Hong Tsai and Yi Tsai are also studying in this school.

"Sister Hong is the heroine of this play, and it's normal to follow along to promote it. Besides, of course, Sister Zhi's affairs can't be told to her. Summer waved her hand and said, "You also have to keep it a secret for me, and don't talk nonsense to her." ”

"I see, don't worry, big brother. Xia Xue nodded, "By the way, what is Sister Xian doing now?"

Her new drama "Fairy in the Painting" has just finished filming, and she is going back to Taiwan to visit relatives. Summer explained.

"What about Dad, how is your health lately?" Xia Xue asked with concern.

"He's very good, he's been filming a drama "Ghost Mission" recently, and by the way, he helped me bring two newcomers. Summer replied again.

"That's good. When Xia Xue heard this, she nodded happily.

Since the eldest brother can invite his father to go out of the mountain again, it proves that the knot between their grandfather and son has almost been resolved, which is really a great thing.

"What about Sister Qingxia and Sister Huizhong?" Xia Xue asked with a smile again.

Qingxia is now filming director Wu Yusen's new drama "Bloody Heroes", and Huizhong has been staying in Taiwan to recuperate after the Chinese New Year. Summer said to her again, and then smiled, "How is it, who else do you want to ask?"

"No more. Xia Xue waved her hand.

"Alright then, I'll ask you instead. How are you doing with your studies now, are you keeping up, and are there any difficulties?" asked Summer.

Stanford University, where Xia Xue is currently studying, is one of the top universities in the United States and even in the world, especially the law school, which is the pride of Stanford University, and the competition is more fierce.

Xia Xue is from Hong Kong, she is not an American, she is not familiar with the place, and she competes with so many American elites, and Xia is really worried that she will lose her name.

"Don't worry, big brother, I'm preparing to apply for a full scholarship from the school. Xia Xue said proudly.

"Well, did you talk about a boyfriend?" asked Summer again.

"Brother, what are you talking nonsense?" Xia Xue suddenly blushed when she heard this, and said shyly.

"Didn't you say anything?" Xia was stunned for a moment, then smiled slightly, "You're also an adult, and it's time to talk about love." ”

"Don't. Xia Xue shook her head again and again.

"Why is that?" asked Summer, confused.

"No way, who made your big brother too good. I've been with you for a long time, my vision is high, how can I still look down on other boys?" Xia Xue pouted.

When Summer heard her say this, she was speechless.

"Big brother, I'll handle my own affairs, so don't worry about me. Xia Xue said again.

"Okay, okay, big brother doesn't actually want to meddle in your private affairs, but he just cares. Summer smiled and said, "Since you have your own plans, so be it." ”

"Well, by the way, big brother, when are you going to see Sister Zhi in San Francisco? When I came, she asked me to ask you. Xia Xue asked again.

"I'll start promoting the play "Ghost Love" tomorrow and go to San Francisco on April 8th. However, the schedule was too tight, and even if it was in the past, there was no time to meet. Summer thought for a moment.

"Then what should I do? Don't you even see Sister Zhi when you come to the United States?" Xia Xue said speechlessly when she heard this.

"Don't worry, I'll stay in the U.S. for a while after I'm done with the publicity. When the time comes, I can go over and see her. When you go back, tell Sister Zhi and ask her to wait patiently for me for a while. Summer instructed.

"Oh well. Xia Xue heard him say this, so she had no choice but to nod.

……

The next day, Xia Xue took the car back to San Francisco.

Xia, Chung Chuhong, Lau Dehua and Liang Jiahui began their publicity journey.