Yin Jun expected that he was thinking well, and the Chen family was indeed unstable. Pen & Fun & Pavilion www.biquge.info

The distribution of "Kirin Daily" for a week in a row has already gained a high reputation in the minds of readers.

No matter which section of news and articles it is, "Qilin Daily" is not inferior to the three major newspapers before Xiangjiang - "Ming Pao", "Oriental Daily" and "Sing Tao Daily".

This also made "Kirin Daily" officially the first newspaper in the history of Hong Kong to publish 350,000 copies per day, and also made it a well-deserved leader of the Hong Kong newspaper industry.

Of course, many people say sourly that "Kirin Daily" only became the first by relying on the big killer of free, and if others did this, they would be able to reach the first.

That's true, after all, I don't know how bad a free thing is better than a product that no one likes to sell for money.

Today's readers, like it, like it, but they have not yet settled down and have truly become fans of "Kirin Daily".

What Hong Yiquan has to do is to further improve the content and make their reading stickiness higher.

In the real estate introduction of real estate, "Kirin Daily" has done a very good job, and most of the comments are very fair, so that readers will subconsciously feel that "Kirin Daily" is the conscience of the industry.

Then, Le Yiling brought a little more private goods, such as boasting about the land of Ngau Tau Kok, which gradually attracted the attention of many people.

Originally, Ngau Tau Kok opened a bus line, and also established a bus transfer station and repair shop, which has made many people who want to buy a house in Guantang to inquire about Ngau Tau Kok, and now the most famous newspaper in Xiangjiang is also constantly touting the land of Ngau Tau Kok.

Although Jiashi was right this time and criticized "Kirin Daily" for just selling a house for his master Yin Jun, their ignorance a few days ago has caused many people to abandon them and ignore their smear of "Kylin Daily".

Moreover, Jiashi's news channel has always been the weakest among the three TV stations, so their voices have not moved at all.

Some other newspapers, of course, are also talking about Yin Jun, but in the final analysis, there is still one point, people's "Qilin Daily" does not charge, you scold and scold, I look at it, and discuss it is discussed, and the two have nothing to do with each other.

This makes those newspapers that are waiting for public opinion to turn the tables are really depressing.

So, it makes sense that free stuff is inherently worth 30 points.

Back to Hang Lung Group.

Whether it was Chen Zhengxi, Chen Zhengxi, or Chen Qixi, they didn't have their previous composure at this time, and they seemed flustered.

Not only because of the overwhelming publicity mode of "Qilin Daily", which directly made the land of Niutoujiao burst, but also because there are already real estate developers who have officially proposed to acquire Taohua Datong.

This real estate developer is called Eagle Real Estate, although it is not the top ten, but it also has a certain strength, when it was famous for selling industrial buildings, it has taken land in various areas of Xiangjiang in the past two years, and it is very arrogant.

Fortunately, the Great Eagle Group has already bought so much land, and it has long run out of money in its hands.

The price they offered Yin Jun was to buy 70% of the shares of Taohua Datong in the hands of the management, with a total price of 600 million, but only paid 250 million in cash, and the remaining 350 million was paid within three years.

This request was directly rejected by Le Yiling.

Not to mention the refusal, the price offered by Le Yiling to the Eagle Group is 800 million, which is 100 million higher than the price quoted to Hang Lung Group a month ago!

In a month, it skyrocketed by 15%, which is really jaw-dropping.

But there are people who really buy it.

Liao Liewen of Liao Chuangxing Enterprise Company immediately quoted another 700 million Hong Kong dollars, 400 million yuan was signed and paid, and the remaining 300 million was paid a year later.

This was still rejected by Le Yiling.

Such a high price is already equal to their own offer of 700 million Hong Kong dollars in the previous month, if you want to say that Le Yiling is not satisfied, other shareholders may still be able to liquidate.

Actually, these people really have.

It's just that Le Yiling has already told them that if she finds anyone who wants to sell stocks, then she will immediately let Taohua Datong collapse, or take the practice of issuing 200 million new shares to introduce more investors, so that even if others buy the shares of the current shareholders, it will not be of much use.

They have seen Le Yiling's methods, they are ruthless and fierce, not like a woman at all, so no one thinks that Le Yiling is just scaring people.

When they wavered, because of the opening of the bus line, the praise of the "Qilin Daily", and the high quotations of the Great Eagle Group and Liao Chuangxing Enterprises, the stock market was optimistic about the recent price valuation of Taohua Datong, which was already reflected.

Recently, for five consecutive days, Taohua Datong's stock has soared, from 6.52 yuan per share to 8.15 yuan, a full 25% increase!

Now the total market value of Taohua Datong has exceeded 896.5 million yuan, and 70% of the shares in the hands of the management have also reached 628 million!

Under such a market capitalization, is the purchase price of 700 million attractive?

Not at all!

Not to mention 700 million, 750 million is useless!

At least a premium of 30% is an acceptable purchase price.

It's true that shareholders want to make money, but they won't agree to this less money-making thing.

In other words, the psychological valuation of people has reached 820 million Hong Kong dollars.

820 million!

In September last year, Yin Jun only spent 160 million to buy 34% of Taohua Datong's shares, that is to say, now this part of the stock has almost reached the value of 300 million, and 400 million people are willing to sell it!

It has doubled in less than a year, Yin Jun is really calculating!

But don't blame other people's high spirits.

Since the Spring Festival in February, the real estate market in Xiangjiang has shown a crazy upward momentum, with sky-high land prices being auctioned off one after another, and one property after another is rising wildly.

For example, when the new phase of Mei Foo Sun Chuen was launched, the price rose by 17% within three days.

There are also three buildings in Taikoo Shing for sale, and in just one day, the pre-sale price has skyrocketed by 12%.

Everyone's feeling is that the real estate market in Xiangjiang is crazy!

But the frenzier it gets, the more nervous the people become.

In addition to the fact that there is only so much land supply in Hong Kong, in addition to the continuous improvement of Hong Kong's economy, there is also the recent surge in the number of people coming to Hong Kong from the mainland swimming, and it is expected that the population of Hong Kong will skyrocket from 5.2 million to 6 million within a year!

There is so little land in the first place, and so many people are added, the price of this house will definitely rise!

Therefore, there is a specific reason for such a high and crazy increase.

It is under this background that the land of Ngau Tau Kok has taken a ride and has begun to soar all the way.

What makes the Chen family nervous the most is not these.

What they are most nervous about is that there was news recently that Le Yiling had dinner with Li Chaoren twice a week, and it was said that they were talking about the development of Ngau Tau Kok land.

And what outsiders don't know is that just yesterday, Li Chaoren had called Chen Zhengxi to ask if they had any intention of selling the 222,600 square feet of Ngau Tau Kok land in their hands, and the price must be satisfactory to them.

Chen Zhengxi refused without thinking about it.

Are you kidding!

It's clear that now that the market is open for money, I will be stupid enough to sell the land?

But this also gave Chen Zhengxi and others an obvious signal, that is, Le Yiling has indeed begun to actively plan for the land in Ngau Tau Kok.

Once the price of real estate rises to the heart's content, with the current strength and relationship network of Kirin Culture, it is absolutely not a problem to build a super-large real estate.

Just thinking about it, the Chen family definitely has nothing to lose, but their Niutoujiao land can still benefit from it.

But the point is that I can't earn so much money when I see so much money there, and that's the most painful thing.

Therefore, the three members of the Chen family had a meeting together.

"Buy!"

Chen Qixi, who has not expressed much opinion, has changed his attitude at this time, "I calculated that the land in Ngau Tau Kok is about 450,000 square feet in total, and according to the average level of real estate plot ratio of 3.0 over there in Ngau Tau Kok, we can buy a house that can repair 1.35 million square feet." Now the average price of a house in Kwun Tong is about 500 square feet, and we can sell it for at least 600 if we do it in a unified plan, and it is only the current price, and it will definitely rise sharply after a year.

At 500 square feet, we can sell 675 million just to build a residential building, not to mention at least a third of the commercial space. Based on the price increase, shops and residential calculations, I estimate that our overall selling price should be around 1.6 billion. This does not include Taohua Datong's own seasoning business, which is also a very profitable project, but it is just that there is no real estate income that comes quickly. If we buy it, we still have a lot of profit margins. ”

"Well, Tracer is right. Chen Zhengyi nodded, "But I think Qi Xun is still too conservative." According to the current real estate trend of Hong Kong and the status of Ngau Tau Kok as a transportation hub in Kwun Tong, the MTR will definitely set up a station here in the future, which is another excellent selling point. If we win Taohua Datong, then we will have a land reserve of about 670,000 square feet in Ngau Tau Kok, so we can completely stretch it out and develop it in five years. Do the math, in the next five years, how much will the price of real estate rise, how much will we earn? 1.6 billion, and 3 billion less income, it will all be our failure!"

"Yes, who would have thought that in just one year, the real estate of Xiangjiang would be so popular?" Chen Zhengxi sighed.

He lowered his head and pondered for a while before raising his head again, "Qixi, you go and talk to Le Yiling officially! The land of Niutoujiao, our Chen family must hold it in our hands! Taohua Datong, it must be ours!"

"But what about the price?" Chen Qixian frowned, "I'm afraid they won't sell 800 million now!"

"Let's talk!"

Chen Chung-hee only said one word.

"Good land is very hard to find, Ngau Tau Kok now has the potential to be a good property, so we have to act. Chen Zhengyi said, "The key now is that if Yin Jun's side does not move, the 220,000 square feet of land we have already bought cannot be moved, which is a great waste! Otherwise, if we build it, won't we make wedding dresses for them? At that time, they will be the ones who make the biggest profits! Now the market is bullish, so even if we buy it at a high price, we can go with the market." By the way, the 220,000-square-foot Ngau Tau Kok land that we bought with 200 million yuan before will be developed immediately, and it will be no problem to make at least three or four hundred million!"

"Yes!"

Chen Zhengxi nodded and said, "If we keep struggling because of this matter, we will actually lose even more." ”

"Okay, then I'll talk. Chen Qiqi sighed, "I hope they don't open their mouths! I think 850 million should be the maximum we can accept!"

Chen Zhengxi and Chen Zhengxi did not speak.

In their hearts, there is really no way to estimate how much it will cost Taohua Datong to take it down at this time.

At current prices, 800 million is simply not realistic.

Do you want 900 million?

Or is it more?

That would be scary!

At this price, in the long run, Hang Lung Group can still make money, because Chen Zhengxi's own estimate is that the operating income will reach more than 3 billion yuan within 5 years, and if you add the value of the Ngau Tau Kok land bought by 200 million yuan before, you can at least earn another 300 million.

But it was knocked too much by Taohua Datong at once, and as a stingy Chen family, it was definitely unpleasant.

What makes them feel distressed is that if Hang Lung Group had bought the shares of Taohua Datong a year in advance, there would have been no Yin Jun.

But who knew that the price of real estate in Xiangjiang was so fierce?

No preparation at all!

However, Yin Jun seized the opportunity very well, which made Hang Lung Group extremely uncomfortable.

As a negotiator appointed by his father, Chen Qixian was a little big for a while.

Although he is in his thirties and is a famous young man, he can't bear that Le Yiling is also a strong woman.

Moreover, this time Le Yiling has the absolute upper hand, and it is not an unequal negotiation at all, how can he lower the price and achieve the goal?

I thought before that Yin Jun's industry collapsed, and then they could pick up the cheap, but now it looks like it's just a joke.

With the growing popularity of comics and animation, the basic plate of Kirin culture, Yin Jun's next animation-related toy plan has been favored by several investment banks in Europe and the United States, and the valuation has increased by at least 300 million.

In such a situation, how can people collapse?

The road to negotiation must be long and arduous!