In 2020, the world's convenience store model has basically stabilized.

In addition to the local brands of various countries, 7-11 can be called a domineering city conqueror and the absolute boss in the world.

However, it was unaccustomed to the soil in China and lost to the second family Mart.

Even in Huhai, the largest city in China, it lost to the third Luozon.

It's just that no matter how Family Mart, Borscht, Morning and Afternoon, and Sunkus catch up, the supremacy of 7-11 will not be shaken within one or two decades.

This involves a brand culture issue, but also involves a self-operation problem.

The nest of 7-11 is in the United States, but it has really developed into a convenience store culture, which has made convenience store culture popular all over the world, at least in the developed countries of the world, but in Japan.

At the beginning, 7-Eleven was just a very ordinary convenience store in the United States, and it did not have too many characteristics, and its owners did not think about how to deepen the convenience store culture, how to develop the future, and make it bigger and stronger.

At the Southern Group, 7-Eleven has always been just a second-tier brand for them

It is through continuous development and practice in Japan that it can develop into a super retail convenience store group with tens of thousands of stores and the world's largest profit margin.

This process will continue for ten or twenty years, and even every year after that, they are constantly adjusting and improving, which is an important reason why 7-Eleven has always maintained its advantage.

7-11 entered Japan in 1973, the real start of business was in 1974, to now there are almost more than 1,300 stores of 7-11, is still in the very primitive exploration, Suzuki Toshifumi has not yet begun to open, did not soar to usher in their own ultra-high-speed development period.

In the future, the business model of more than 1,000 kinds of services and products claimed by 7-Eleven is still only a prototype.

However, Suzuki Toshifumi hasn't figured out this matter yet, but Yin Jun has already known it!

Wu Han does not have 7-11, but when Yin Jun traveled to Xiangjiang, he saw that the streets and alleys were full of 7-11, so he became interested in 7-11, and went to learn about it, and thus knew how good this retail convenience store is, how advanced its model is, and how capable it is to dominate a city and a region.

Tell the truth.

According to the 7-11 model, it may not appear in 2020, but by 2030, when the quality and wealth of Chinese people have reached a certain level, then those provincial chain stores such as Meiyijia, Kedi, Hongqi, Haode, etc., will all be defeated by international brands such as 7-11, Family Mart, and Borscht.

Because of the operating model and the spirit of continuous research and development, it is definitely not comparable to your local brands that can get by and get by with small wealth.

This time to establish 7-Eleven in Xiangjiang, Yin Jun didn't even poach a few talents from the US headquarters.

It was only after the Spring Festival that he poached a few elite middle-level managers in the two local supermarket retail giants, Wellcome and Parknshop, and then gathered them together and taught them the 7-11 development model every day.

Although this kind of teaching ended when Yin Jun started filming "Speed of Life and Death", for these managers with rich experience in operating convenience retail supermarkets, it was already like an enlightenment.

While they were going to make various preparations separately, Yin Jun was also letting people observe their movements.

Finally, in March, when the preparations were almost complete, Yin Juncai appointed a person with the strongest coordination and thinking skills as the general manager of 7-11 Xiangjiang.

This person's name is Jin Qiuwen, 33 years old this year, and it turned out that Yin Jun, the director of the small commodities department of Wellcome Supermarket, spent a lot of money to poach him.

As a result, in such a month's time, whether it was the choice of the store or the selection of production suppliers, Yin Jun fully felt the same taste as the future 7-11, so in this general manager competition, he won the victory.

Jin Qiuwen was not ambiguous, and after taking office in March, he continued to work hard, and finally on April 24, all 50 7-11 stores were officially opened!

In the position of 7-11, Jin Qiuwen chose the three areas of Sheung Wan, Central, and Yau Tsim Wang.

Xiangjiang is not big, so 50 7-11 are opened in the downtown area, which seems to make people feel that they can see a 7-11 after walking for a long time.

7-11 on the street road, the area is more than 1,200 square feet, which is very conspicuous, which brings enough fame to 7-11 at once, and also makes the white-collar workers who enter 7-11 out of freshness on the first day of opening simply crowd the store.

However, only the managers of 7-Eleven know how much they have paid to contribute to the current phenomenon.

The most distressing thing is the rent problem.

Originally, I thought that the Kirin Group was rich and wealthy, but now the real estate is constantly appreciating, so Jin Qiuwen suggested that Yin Jun directly buy the street shop.

Yin Jun didn't speak, but just asked them to find out the prices of the shops on the street in these areas of Sheung Wan Central.

As a result, they were really surprised that they had not been in contact with the shop for a long time.

The price of shops on the street in Yau Tsim Wang, such as the one on Yuedong Road, has soared to HK$15,000 per square foot, doubling from last year.

This is not very powerful, the most powerful is the street shop in Central, which shouted 53,000 Hong Kong dollars per square foot, so scared that they didn't even pay back the price and left directly.

In this way, a 1,200-square-foot 7-11 shop in Yau Tsim Mong will cost 18 million Hong Kong dollars, and a 1,200 square foot shop in Central will cost 63.6 million Hong Kong dollars!

Calculated for 50 shops, the unit price of the purchase alone will be 1.85 billion, and you add decoration, labor, distribution, loss budget in the early stage, etc., according to the calculation of two years, it is less than 2.5 billion Hong Kong dollars, can you get it?

HK$2.5 billion......

I'm afraid that Xiangjiang can take it out is only a few people.

If you don't have a loan to buy Disney, United Arts Films, and 7-11's Yin Jun, you can take it out, but this is definitely not worth it!

Now that you have money to use as working capital to develop your business, that's the best way to do it.

So, in the end, it became a lease.

Fortunately, there is a wave of construction everywhere in Xiangjiang, and many shops have not been rented out yet, so it can be rented relatively smoothly.

But there is also the trouble of the owners, which is that the owners are usually reluctant to sign long-term contracts.

Owners prefer to sign once a year, but this is obviously not possible, so it is generally signed once every two or three years.

Especially this is a company made by Yin Jun, so it is even more important to make them feel that they must be able to do a good job, and after doing a good job, I will increase the price every two or three years and make money with Yin Jun.

The wishful thinking of the owners is very loud, but this is very troublesome for 7-11 Xiangjiang Company.

If two or three years later, I have just started my business, and the turnover is good, and you want to increase the price in a hurry, then I will be passive.

However, at this point, the owners, whether they are companies or private owners, insist on this requirement for a maximum of three years.

With no choice, Jin Qiuwen could only ask Yin Jun what to do.

It's no wonder that he didn't catch it, it involves the problem of business stability, and the problem of hundreds of millions of overall investments, and he has no confidence.

Yin Jun laughed when he heard it, and directly asked Jin Qiuwen to boldly sign the lease, and not for three years, but only for two years.

When Jin Qiuwen heard Yin Jun's words, he was a little frightened, thinking that the boss was talking back, and after confirming it again and again, he signed a two-year lease with anxiety.

Others, of course, don't know when the real estate crash in Xiangjiang was.

But Yin Jun remembered it clearly, and it was impossible to forget it.

Starting next year, real estate has actually started to decline.

The last straw came in September next year, when Margaret Thatcher nearly fell on the steps of the City Hall, which was the beginning of the complete collapse of Hong Kong's real estate.

It's only a year and a half since April 1981, so why should I sign a three-year contract with you?

As long as in 1983, the real estate in Xiangjiang continued to plummet, what cheap house did I want and couldn't find it?

When the time comes, you should be begging me to sign a contract!

……

In any case, 7-11, a convenience store that has been known for a long time, has finally opened its doors, so that white-collar workers who like to try new things do have a place to go.

The layout of 7-11 is the same, the entrance door is against the floor-to-ceiling glass side, the first thing that catches the eye is a copy and fax machine, just by putting in coins, you can copy the documents you want to copy, and fax the documents you want to fax.

Next to the copy and fax machine, there are rows of newspapers and magazines, whether it is records, comics, newspapers, weeklies, monthly magazines, best-selling storybooks, etc., all of which are readily available.

The shelves in the middle are divided into three rows, and on either side of the wall are rows of large transparent refrigerators and freezers, which contain a variety of beverages, milk, and instant products such as frozen rice and frozen dumplings.

The most conspicuous location is a variety of convenience foods carefully prepared by 7-11, such as rice balls, bread, bento, and snacks.

These convenience foods are not big road goods, nor are they things that can be bought outside at all, they are all customized by 7-11 and related merchants, exclusively for the 7-11 version, and you can't buy them outside.

This highlights the uniqueness.

At the checkout counter, there is a heated stove with steamed buns and hot drinks.

In the other boiling soup pot, which is divided into many compartments, there are strings of oden, ham sausage, mushrooms, quail eggs, pork skewers, radishes, ...... There are also fish balls, the favorite of the Xiangjiang people, such a mixed food aroma, so that the guests can smell it as soon as they enter the door.

As long as you're hungry, you'll want to buy a few bunches to try.

Behind the salesperson, there are cigarettes, small items, microwave ovens, etc., which are dazzling, but they don't look cluttered.

In fact, the whole 7-11 feels like there's a lot of stuff, but it feels very homely.

You can't buy vegetables, pork, or fruits, but if you use them as an emergency convenience store, you're still very adequate.

At least you can come in and get a bottle of water to drink when you're thirsty, buy a sandwich or rice ball when you're hungry, hot buns, or even buy a boxed lunch and put it in the microwave to "ding" it, and you can eat a hot meal quickly.

When it's raining, I come in and buy an umbrella, refill a pack of cigarettes after I finish my cigarettes, and couple open x to buy some supplies...... And so on, these ordinary daily needs can basically be met in 7-11.

The most important thing is that 7-11 is clean and generous, brightly lit, neat and tidy everywhere, and has a very grand sense of modernity, which is really a lot higher than those grocery stores on the streets.

Therefore, as soon as white-collar workers enter 7-11, they feel that they will still come here to buy things in the future, which is more in line with their identity.

If you have to talk to the uncle for a long time to buy some small things, you have to endure their salty and wet eyes and adjust x, which really affects the mood of going to work.

In addition, this is the pride of Xiangjiang - Yin Jun's industry was bought from the hands of Americans, which will make the white-collar workers of Xiangjiang more proud.

Look!

Jun Shao can buy industries in the United States, how can we not support it?

……

(I suddenly found that the authors who were on the shelves at the same time as me seemed to have opened a third book.) I came back to start writing books, and I only wrote 2 books in 5 years, and I have disappeared for the time being. It seems that I can still insist on writing, and thank you for your support, saying a thousand things and ten thousand, without your support, it is not a fart. ）

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