The reason why Kirin Weekly sold well has now become a topic that must be studied by comic practitioners all over Asia and around the world. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

The Japanese people are the most puzzled, their manga publications have more than 40 kinds, and the best-selling and influential are naturally the three major manga weeklies.

But these three comic weeklies have all gone through more than ten years and decades of hard work to get to where they are today, where is "Kirin Weekly", the first issue sold 3 million copies, and the third issue sold out 4 million copies, what kind of concept is this!?

The Japanese are very willing to calm down and seriously analyze something.

This time, the editors-in-chief and editors of several of their major comic magazines also deliberately gathered together for the first time and held a brief discussion meeting -- you know, when these people meet on weekdays, their first reaction is to strangle each other, and then they can claim the throne themselves, and it is definitely the first time that they have joined forces to do things in such a calm manner.

They broke apart the nine cartoons of "Kirin Weekly" one by one, broke them apart one by one, and studied them for two whole days before finally coming to a conclusion.

Among these nine manga, at first glance the most attractive ones are "The Prince of Tennis", "Inuyasha" and "Saint Seiya", but in fact, "Conan" and "Cherry Maruko" are the best themes for long-term serialization.

And the rest of "Transformers", although the theme is a bit close to "MSI Superman", but at the beginning of the first issue, someone raised this question, they originally thought they had grabbed the handle of "Kirin Weekly", but when they asked TAKARA, they said that Kirin Culture Co., Ltd. had already purchased the derivative development rights, and the comics were naturally no problem.

And this "Transformers", in terms of storyline, should not have much merit, but it is just a battle between good and evil, and then the object of the battle is changed from a human to a robot.

Wonderful is wonderful, good-looking is good-looking, but it is just what ordinary children like, and they can't get into the eyes of this group of experienced editors.

In their eyes, at best, when the Autobots transformed, it was a bit of a sight to behold.

But!

Now the development and production of Japanese manga peripheral products have long been started, and TARAKA's "MSI Superman" Zhuyu has long been in front, and cartoonists can see at a glance that "Transformers" is going straight to the toy periphery.

Think about how much money the toys of the MSI Superman series have made for TARAKA, this "Transformers" is more powerful in terms of playability and operability, and it can definitely surpass "MSI Superman"!

There is another "Tomb Raider", the plot of this beauty going directly to the adventure, which has not yet been completely launched, but it has also attracted the attention of many people.

Because there is no such cartoon of women's adventures now, and the fighting actions of beautiful women are not inferior to those of men, which is more interesting and can attract the attention of male and female book lovers.

"Oolong Courtyard" and "Funny Life in the Rainforest", there is nothing too special, that is, the joke story, it is good-looking, but the long-term development is definitely not good, and the quality should belong to the slightly weaker of these 9 comics.

But this is also the relative weakness of the nine comics.

In fact, many book fans have now begun to worship "Master Abu", and the four protagonists in "Oolong Temple" also have their own favorites, and the popularity index of the two comics is very high.

"It's not surprising that such nine super classic comics can create such a sales miracle. We respect Mr. Yin Jun's unbridled imagination very much, and we have decided to work hard from now on to make works as excellent as Mr. Yin Jun as soon as possible!"

Seeing this conclusion and propaganda of the Japanese, Yin Jun laughed unconsciously.

In fact, these nine comics are a bit of a bully.

Except for "Transformers" and "Tomb Raider", which have no precedent for comparison in terms of comics, each of them is a well-known existence.

Among them, several of them are directly crushing opponents of the same period, and they can directly make this cartoonist a god.

Such nine books together in a comic weekly book is equivalent to integrating all the essence of other people's ten-year comics, so how can these Japanese manga weeklies who are still in the exploration period resist?

Yin Jun has already discussed it with Le Yiling.

Today, the sales volume of "Kirin Weekly" is 7.2 million copies, which is basically saturated, so there is no need to print more for the time being, and let the market stabilize a while.

Even if there are some areas that are not enough, then bear with it for the time being, wait until a month or two later, and see how much more is appropriate.

Now the next step of Kirin Culture Co., Ltd.'s pursuit of victory is twofold.

The first one is a single book that is justified.

Japan's manga single book is the best successful operation model, and Yin Jun can use it directly.

Normally, a single manga in Japan is about 200 pages, and a more generous one, such as "One Piece", is usually around 220 pages - of course, there are also three or five pages, five or six pages that are used to make some manga-related setting statements, or some of the author's words to the reader, or to explain some of the complex scenes or weapons.

In this way, one issue of Kirin Weekly is 50 pages long, and after four issues in a month, the circulation of a single book can be achieved.

A single book can't be printed like a comic weekly.

Because the single book is the content that others have already seen, if you want to sell good sales, on the one hand, the content must be good, so that Japanese book lovers feel that they can be gathered together to read and read repeatedly, and on the other hand, the quality of the single book must be done well, what recycled paper and the like, can no longer be used, and the typesetting or something must be more refined, so that others will be willing to buy and collect.

As for advertising or something, it must not be there.

After all, a single book costs 300 yen a copy, and the price will continue to rise, and after 2010, the price will be 400 yen.

The current comic book weekly can only sell for 180, and it's still the latest content.

If you have a single book of content that has already been published, it will be sold for 300 yuan, and it will definitely not work if you lack sincerity.

Even some single books will use colored drawing paper on the first few pages, so that it can be regarded as a welfare.

If it is the current "Kirin Weekly", in addition to "Cherry Maruko", a single book can be published every month.

But in this way, the frequency is a little too fast.

According to the rules of Japan, it is more appropriate to publish a single book in two or three months, and it is also a friendly behavior for the wallets of book lovers.

Therefore, Yin Jun arranged to publish the first single book in November, and the eight comics were sold in different time periods.

At the beginning, the sales volume did not need to be so high from others, and if an episode could have 1 million copies, it would be a very good sales - "One Piece" ranked first in Japan's single book sales in 2014, with 11.89 million copies, but this is the sales of 5 episodes of single books combined, which is actually almost 2 million copies per episode. And this is the pinnacle of "One Piece" that has developed to the pinnacle!

The 1990 sales champion "Cherry Maruko" was only 2.65 million copies, and it was only a little more than 500,000 copies per episode.

The eight manga of Kirin Weekly are not only sold in Japan, but also in South Korea, Hoshima, Xiangjiang, Omen, Singapore, Indonesia, Thailand, Malaysia, and the Philippines, so it should not be an exaggeration to add up to 1 million copies.

They are all classics among the classics, and they will not be less powerful because of the change of time.

In August, Yin Jun told Le Yiling about the single book, but at that time, Le Yiling directly denied it to Yin Jun, saying that it has not been released now, how do you know if it is good to sell or not, popular or not, and prepare a single book in a hurry, which is completely child's play!

Yin Jun was speechless.

He can't tell Le Yiling that this is a fact that has been verified by hundreds of millions of anime fans, so he can only wait for the follow-up.

The first phase is a bestseller, the second phase is a hit, and the third phase is a big hit......

It wasn't until the end of the third issue of sales that Le Yiling finally talked to Yin Jun about the single book, and after setting the time, quantity and specifications of the scheduled release, she immediately contacted Heidelberg, Malaysia's pulp and paper mills, as well as various printing ink consumables and other companies.

Watching Le Yiling skillfully communicate and negotiate with people from these companies, Yin Jun sighed for Zhou Yuping, look at it, a negotiation and exchange has given Sister Le the ability to negotiate alone, and she has played so well, if she only cares about this part, it will not be long before you will be kicked aside.

Le Yiling does not like to procrastinate, two days to set the new machine, paper and other raw materials to all the set, is expected to arrive in mid-October, November will definitely be successful energy production.

And this time, the maximum productivity set is to print 20 million single books in three shifts a month, so that even if there are more sales in the future, there will be no rush to buy the machine immediately.

On the other hand, Le Yiling also discussed with Zhou Yuping that there is enough space and pollution protection equipment in the factory, and it is no problem to build another factory workshop, but more manpower needs to be recruited - the previous recruitment was a bit overstaffed, which was originally to prepare for future expansion.

About 600 people are needed for manpower, and Zhou Yuping originally felt that 400 people would be enough, but considering that it is possible to expand the capacity in the future, such that there are skilled workers to drive, it will naturally reduce the run-in period and improve production efficiency, so it was finally set at 600 people.

After getting the single book, another aspect of the pursuit of victory is about the supplement.

Supplements, that is, at certain times, due to the needs of some specific events or holidays, a special issue of the publication, is not a standing issue.

Yin Jun wants to make a supplement, not to take advantage of the time when "Kirin Weekly" is making money, to make more money, but for a more long-term and broad layout.

The name of the first manga in the supplement is called

"Resident Evil"!!

As a game on this planet, there has never been a game with such a huge industrial chain as "Resident Evil".

Not only did it dominate the sales charts and charts of horror games, but most importantly, it made a splash in both TV series and movies.

Especially the movie series, the six-part "Resident Evil" series, has won a global box office of $1.5 billion in one go, which is a very dazzling box office result!

But in Yin Jun's opinion, at least the first three parts of "Resident Evil" are a great waste of the potential of this super series, if the production is more elaborate and the cast is stronger, it is not a problem to double the box office of the first three parts!

The key is that "Resident Evil" can not only be a box office hit, but its time span is as long as 15 years, it has become popular with many stars, and it is definitely the first in zombie movies, which cannot be missed by Yin Jun, who wants to dominate the film industry.

It's just that there is no comic book version of "Resident Evil".

Resident Evil first appeared in 1996 as a single-player electronic game series by the Japanese game company Capcom, 17 years after now.

NOW, VIDEO GAME TECHNOLOGY IS FAR FROM BREAKING THROUGH THE BOTTLENECK, AND THERE IS NO MICROSOFT WINDOWS PLATFORM TO BE THE BEST CARRIER, SO IT IS DEFINITELY UNREALISTIC FOR YIN JUN TO MAKE A VIDEO GAME OF "RESIDENT EVIL" IN A SHORT PERIOD OF TIME.

To make a TV series or movie, it's okay to get the copyright first.

However, the current filmmaking technology is also far from enough to support the scenes, makeup, layout, etc. needed by "Resident Evil", Yin Jun will never allow a bad movie like "Interstellar Blunt Tire" to come out, ruining a classic like "Resident Evil" in his mind.

It's okay for "Resident Evil" to publish books, but this kind of doomsday, zombie-type books can't give people sensory stimulation and can't achieve a shocking effect.

Therefore, he has long thought of using the story of "Resident Evil" to make comics.

Like books, movies and television, foreign comics are also graded.

"Resident Evil" is directly marked with 18X, so it can be put on sale, and what adults don't like is not liked, but what they like must be liked to death.

Especially in Europe, the United States, Japan and South Korea, these countries are very fond of vampires, werewolves, zombies and other themes, and have a large group of loyal fans.

Taking 10,000 steps back, the sales of "Resident Evil" are not very good, but after a long period of subtle influence, there are tens of millions of viewers who have been watching this comic, so when it is adapted into a game, a TV series, and a big movie in the future, it will definitely get no less support.

The reason why the original "Resident Evil" movie is so imperfect is mostly because the production company didn't pay too much attention to the story when making up the story, just serving the game.

Therefore, the screenwriters of the later movies can't do too well, so they can only set around the game.

There are a lot of contradictions or inconsistencies.

To put it simply, it lacks a lot of foreshadowing and layout, and even the construction of the entire worldview is not so perfect.

But this is no problem for Yin Jun, he has read many comments and suggestions on the forum, and knows how to write a story to write better.

His version of "Resident Evil" will definitely be much better in terms of setting.

From now on, we will start cultivating the market, just for the harvest in 20 or even 30 years, such a thing that requires patience and perseverance can only be done by Yin Jun!