Hong Kong Island, inside a suite in a five-star hotel. Pen % fun % Pavilion www.biquge.info

Yin Jun poured a cup of tea for a middle-aged woman opposite.

The fragrance of tea wafted away, but it could be seen that the middle-aged woman's face was not too good.

Her name is Hu Indica, and her father is the famous "King of Jack-of-all-trades" and "Newspaper King" Hu Wenhu, and "Sing Tao Daily", one of the three major newspapers in Xiangjiang, is their family.

In fact, the Hu family not only has "Sing Tao Daily", they also have "Sing Tao Evening News", "Tiger Daily" and so on, among which "Tiger Daily" is still in English, and it is the top three newspapers in English newspaper in terms of circulation.

Of course, this was only before.

Sing Tao Newspaper Group can now only rank second at most, and the first is Yin Jun's "Kirin Daily".

Although in the eyes of many people, this free newspaper has a bit of a winning taste, but the first is the first, and there is no other fault to blame.

Since the end of March this year, the circulation of 350,000 copies per day has been unattainable for any newspaper.

On the one hand, "Kirin Daily" is thriving, and on the other hand, it represents a blow to the traditional newspaper industry.

Especially in the past half a month, with the success of the Kirin Garden advertisement, countless advertisers have seen the influence of the "Kirin Daily" and greatly increased the advertising investment on the "Kirin Daily".

Xiangjiang is so big, there are so many advertisers, you take a little more advertising, I take a little less, this is competition.

"Kirin Daily" saw that it was back to usher in a large wave of advertising, which has made the traditional newspaper industry very nervous, and when they think of the 1981 annual advertising at the end of this year, they are even more panicked, as if they saw the scene of a group of advertisers turning to "Kirin Daily" after the expiration of the advertisement.

The annual investment invitation of advertisers is a common practice in every industry.

In general, media advertisements are divided into categories such as temporary, short-term, and annual.

The most important advertisers usually sign a one-year advertising contract, within which you can give me as many ads and as many layouts...... These conditions are better than temporary and short-term conditions, so it doesn't matter if you spend a little more.

For example, real estate giants such as Cheung Kong Group, Jardine Matheson, Sun Hung Kai, as well as giants in the daily necessities and electrical appliances industry such as L'Oreal, Shiseido, and Hitachi, generally do this.

For example, those temporary advertisements, such as small developers selling houses, temporary advertisements for a month or half a month, this kind of list, the price is not high, but it is also a supplement to the main income.

It doesn't matter if the "Kirin Daily" gets an advertising contract temporarily, but if they advertise very well, then at the end of the year, many big advertisers will have to advertise to them - no friendship can compare to the direct advertising effect, and the advertising media that can make them make money are the best partners.

The small newspapers are not so sensitive, and these big newspapers, especially the original three major newspapers in Hong Kong, "Ming Pao", "Oriental Daily" and "Sing Tao Daily", are very nervous.

Those big advertisers with money leave, and they are the ones who are most affected.

Hu Indica was worried here, and suddenly heard that Yin Jun wanted to ask her to meet, and her first reaction was to stab this stinky boy with a knife, but after thinking for a while, she still agreed to this invitation.

This new generation of newspaper queen still wants to see what tricks Yin Jun is going to play.

There were only two people in the room, not even with them.

And it's not going to a teahouse or a café, which makes Hu Yin mutter, thinking that Yin Jun has some conspiracy.

After taking a sip of tea, Hu Indica said slowly: "Mr. Yin, what do you want to do when you ask me to come, let's just say it, I don't have so much time to spend with you." ”

She is not impatient, 52-year-old Hu Indica knows what it means to seize the initiative in conversation.

Yin Jun is not as cunning as her, but he is not stupid, he nodded, "Mr. Hu, the life of Sing Tao Newspaper Group has not been very easy recently, right?"

Hu Indica's face turned cold, "Did you ask me to come here to show off my might?"

"That's not what I meant. Yin Jun shook his hand and said, "I'm just thinking about whether I can help out of the predicament of Sing Tao Press Group." ”

"Help?" Hu Yin sneered, "You just say, you want to figure out how to bring us down, right? Let me tell you, Yin Jun, this is impossible! We will definitely develop for a long time! You wait, when the time comes, we will see who is powerful!"

"I certainly believe that. Yin Jun smiled, "It is absolutely impossible for free newspapers to replace paid newspapers, and the two can survive together." ”

Hu Indica looked surprised.

She originally thought that Yin Jun was a teenager and created such a big gimmick as a free newspaper, and she must look down on the traditional newspaper industry.

I didn't expect Yin Jun to be able to say words like "coexistence", and looking at his expression, it didn't look like a perfunctory speech.

Of course, the queen of the newspaper industry would not know that Yin Jun had a factual basis for saying this.

From the 90s, free newspapers appeared, and until 2020, when the traditional paper media completely declined, it did not kill paid newspapers.

On the contrary, free newspapers have never been the mainstream of society, and no influential and historical newspaper has been transformed into a free newspaper.

Even in Xiangjiang, the free newspaper still failed to beat the big newspapers such as "Apple Daily" and "Oriental Daily".

It's just that those free newspapers are not made by Yin Jun, and they are not as far-sighted as Yin Jun, who doesn't know the vastness of the future world and is reluctant to invest too much, so they are still far from success.

Yin Jun smashed tens of millions of dollars into it every month, of course, the effect was different.

Seeing Hu Indica's surprised look, Yin Jun continued: "I have some experience in making newspapers here, and if Mr. Hu needs it, I can contribute it." But in addition, I have a small suggestion, I don't know if Mr. Hu is willing to listen to it?"

"What advice?"

Maybe it's because he sees that Yin Jun is gentle and elegant, and Hu Indica's attitude is not as aggressive as just now.

Yin Jun said: "Although free newspapers cannot dominate the world, they are definitely one of the future development directions, and a "Qilin Daily" cannot cover the Xiangjiang market at all, so Mr. Hu's Sing Tao Newspaper has also joined in. How?"

"Huh!?"

Hu Indica gasped, and suddenly felt a little ridiculous.

I can't wait for the free newspaper to die, but Yin Jun asks himself to make a free newspaper too!?

If it's a free newspaper, what about the other newspapers in Sing Tao Newspapers?

Is it to crush yourself?

For a while, Hu Indica thought a lot, but he didn't make up his mind, but was a little confused.

"What do you mean?" After a while, Hu Yin stared at Yin Jun and said, "What is the purpose of being courteous with nothing to do?"

"Sing Tao Press Group has a 16% stake in Jiayi TV, and I want to buy this part. Yin Jun took a good time.

"Huh. ”

Hu Indica finally understood now, why Yin Jun was so enthusiastic to help him, it turned out to be so!

looked at Yin Jun, Hu Indica said, "I said, it turns out that you actually hit the idea on Jiashi...... Do you think it's possible for me to sell it to you?"

"Of course it's possible!" Yin Jun nodded, "Jiashi's shares are not your main business, and Sing Tao Newspaper is only the third largest shareholder of Jiashi, and it does not participate in Jiashi's operation at all on weekdays." And in 78 years, if it weren't for my appearance, Jiashi would have been given up by you a long time ago, and I wouldn't get a penny. Now that I've sold it, I can make more money, and I can work with me in the newspaper business, why not?"

"But now Jiashi is in a good situation, I earned more than 100 million last year, and this year's dividends will reach 200 million, if it continues, maybe the shares in my hand can reach a considerable amount, why should I sell it to you now?" Hu said.

"Because if you don't sell it to me, I won't give Jiashi scripts next year, on the contrary, I will increase the scripts for ATV, and even give the scripts to TVB. In two years at most, Jiashi will be crushed to death like in previous years, and it will not be worth a penny. Yin Jun said in a harmonious voice, "Believe me, Mr. Hu, I have the ability to crush any opponent on TV." ”

Hu Indica was speechless at this time.

It's hard to say anything else, but when it comes to the script of the TV series, no one in Xiangjiang has ever dared to say that he is better than Yin Jun.

Yin Jun really wants to target Jiashi, and Jiashi really hasn't had a good life.

As long as the ratings continue to decline, in two or three years, Jiashi will be finished.

"Now is the best time to sell. My valuation for Jiashi is HK$600 million. Yin Jun continued, "16% of the shares in your hands can be sold for 96 million, which is not a small amount, and it is much more than your investment in previous years." ”

"Hmph. ”

Hu Yin snorted coldly, and then laughed: "Mr. Yin, do you know? Your urgent bid makes me feel that Jiashi is a very important goal in your heart. If I don't sell it to you, you won't get it! And not just me, I'm sure my fellow newspaper workers won't like you as a spoiler. ”

"Speaking of which. Yin Jun said, "Mr. Hu, it doesn't matter if you don't sell it to me." You said that I would announce tomorrow that the circulation of the Kirin Daily would be expanded to 500,000 copies, what would happen to you?"

"You dare!!"

Hu Indica was so frightened that her soul flew away.

Now the 350,000 copies of the "Kirin Daily" are unbearable, and if it is 500,000, it will definitely cause many newspapers to have difficulties in operation, or it will close down in a year or two.

Not to mention a tabloid company, even Sing Tao Newspaper Group, if it goes on like this for a long time, it will definitely be miserable.

"What can't I do? It's not illegal. Yin Jun smiled, "If you want, you can also do this with me, I'm not afraid of competition." ”

Compete for a fart!

Hu Indica couldn't help but roll her eyes.

You have a golden hen like "Kirin Weekly" to support, we can rely on newspapers to make money, if you burn money at a loss, who can afford to burn?

remembered that Yin Jun had just made a lot of 800 million, Hu Yin had a headache again, and it was really troublesome to have a super-rich opponent.

"So, please Mr. Hu consider my proposal carefully. Yin Jun said, "Sell the shares of Jiashi and use the money to make a free newspaper with me as a supplement to your Sing Tao Newspaper." While everyone has not yet made up their minds, you will definitely be able to occupy more markets if you take the first step. Otherwise, I am afraid that your foundation will not be secured. That's all I say, so please don't make a mistake about yourself. ”

Hu Indica's face turned pale with anger.

In the face of such an obvious threat from Yin Jun, she didn't have any confidence to refute.

In either way, she couldn't get the upper hand.

Inferior to others, what else can make a fuss?

Merely......

It's so embarrassing!!

……

Obviously, until Hu Indica left, she didn't give Yin Jun an answer.

The largest shareholder of Jiashi's shares is He Zuozhi, the owner of Commercial Radio, the second shareholder is Jardine Matheson, the third shareholder is Sing Tao Daily, the fourth shareholder is Industrial and Commercial Daily, and the fifth shareholder is Overseas Chinese Daily.

Yin Jun thought about it for a while, but decided to start with Hu Indica.

Because she is the easiest to be impressed by herself.

Yin Jun of the later "Industrial and Commercial Daily" and "Overseas Chinese Daily" are not used to it, and they do not have any career ambitions, it is completely unnecessary to negotiate with them at the beginning, as long as the overall situation is decided, it is good to acquire them directly.

Jardine Matheson doesn't have to think about it, this is Yin Jun's sworn enemy, it's too late to hate Yin Jun, how can he negotiate with Yin Jun?

Now I go to them to buy Jiashi's shares, purely to find myself uncomfortable.

He Zuozhi's shares must be bought, but they have to wait until Hu Indica is done.

And Yin Jun is not worried that Hu Ji will tell others, because she is a typical career-oriented woman, telling others that she will not get any other benefits except for bad things about Yin Jun.

There is no benefit, and she offended Yin Jun and offended a super-rich man in Xiangjiang, and Rao is that she has a super expensive land like Haw Par Villa in her hand, and she can't bear it.

Now Hu Indica has not refused, which proves that she has been seriously considering.

The reason why Hu Indica has not agreed is that the benefits are not enough, or the coercion is not tight enough, or both.

Yin Jun has no intention of pressing further now, and if she really wants to make any moves, she has to be a little mentally prepared.

The best time to do this is a few months later, after that huge fraud case broke out!