Chapter 132: Making Educational Programs? (Fourth Update!Asking for Subscriptions!Asking for Monthly Passes!)
However, many things are not as simple and easy as people think. Pen & Fun & Pavilion www.biquge.info
In the morning, Yin Jun had just chatted with Aunt Zhang for a while, and Liu Tianci hurriedly ran to the hospital and pulled him out.
Yin Jun was a little strange, and after asking, he realized that he was able to find himself so quickly, just because Liu Tianci was on the set of "Wulin Gaiden" just now, Wen Bixia told him that Brother Jun was with his mother in the hospital.
"Huang Yuanshen's side can't do it, you can find another protagonist. Liu Tianci said simply and clearly.
"Why?" Yin Jun said suspiciously, "Miss Liang didn't get it done over there, wouldn't she?"
Liang Shuyi is a typical woman who uses money like flowing water, as long as she has money in her hands, she can't be idle.
No, the advertising expenses for the next year have not been fully accounted for, so she has planned a lot of projects.
It includes the production of variety shows, news programs, children's programs, and food columns...... Including a two-hour educational program from 21:00 to 23:00, she is ready to push through the old and see if she can attract more audiences.
A woman who acts so open-mindedly shouldn't save money on making TV series.
Especially digging wireless big-name stars, for Liang Shuyi, she used to do it often, purely because she was familiar with driving, and there was no pressure at all!
"It's not Miss Liang's side, it's not wireless. Liu Tianci's answer was a little unexpected, "It's Huang Yuanshen himself who doesn't want to come." ”
"Huh?"
Yin Jun was stunned, "Why?"
"I don't know, he didn't say. Liu Tianci sighed and said, "He doesn't even want to talk about the conditions, and he doesn't want to answer the words, so it's very difficult." I don't think he's deliberately waiting for the price to sell. ”
"Maybe everyone has their own aspirations. Yin Jun was also a little disappointed, "In this way, is Brother Dong in a hurry again?"
"Definitely. Liu Tianci frowned, "Junzai, think about it again, see who can be on top?"
"If there is really no way, then let's still find Zhang Guorong. Yin Jun hesitated for a moment, but still said the best protagonist candidate in his mind.
"But he has "Huanhua Washing Sword Record" to perform. Liu Tianci said, "It's impossible for Li to let him play our play." ”
"There is really no way but to let him perform the two plays together. Yin Jun groaned, "Taking advantage of the fact that "Wulin Gaiden" is still going to be filmed for a month or two, "Falcon" will be filmed together by the way. ”
"Is this okay?" Liu Tianci was a little dumbfounded.
But then, he thought about it quickly.
Now although "Wulin Gaiden" can sometimes shoot two or three episodes a day, in order to ensure the quality, Zeng Zhiwei and Yin Jun discussed it with them, and tried to shoot one episode a day, at most a little more than one episode.
At this rate, the 120-episode "Wulin Gaiden" will be filmed in two months at most.
"Falcon" is different from the long-form script that Yin Jun wrote before, it only has 40 episodes, and if it is filmed at the previous speed, it will be completed in a month.
Even if Zhang Guorong still has the task of "Wulin Gaiden", if the time is adjusted, it will not be too much of a problem for him to shoot one episode of "Falcon" a day.
After all, most of the crew members of "Wulin Gaiden" are from Jiashi, and the production of the entire TV series is also for Jiashi, so it is okay to let them adjust the time as much as possible.
"It's just that Zhang Guorong must be very tired, can he hold on?" Liu Tianci asked instead.
"Yes. ”
Yin Jun nodded, Zhang Guorong actually has a ruthless energy, otherwise how could he get up from the torment of the past few years in his previous life, and then move towards incomparably brilliant success?
Speaking of this, Yin Jun smiled, "Actually, I hate it when an actor acts in several plays at the same time, if I become a director in the future, as long as I take my play, I am not allowed to take on the play outside." Only by concentrating can a person make better results...... This time, it was also my negligence, I didn't take into account the actual situation of Jiashi, and I could only work hard for Brother Rong. ”
"Are you saying that our foundation is thin?" Liu Tianci could hear it.
"Isn't it?" Yin Jun shrugged, "If this drama is sent to wireless, do you think they can find the right person to come?
"Actually, Jiashi also has ......," Liu Tianci said with some embarrassment: "But it hasn't been done since the beginning of this year, but we will continue to do it in the future." ”
"Only a steady stream of fresh blood can make a company continue to move forward. Yin Jun said, "It's really not a way to always dig people from other companies." ”
"Wasn't it panic before, but now it's okay, the TV station is on the right track, and we will catch up with wireless. Liu Tianci said with confidence.
"Brother Ci, don't be busy bragging, if a problem is not solved, Jiashi will never be able to catch up with wireless or even Li. Yin Jun poured cold water on him.
Hearing Yin Jun say so solemnly, Liu Tianci was surprised, "What's the problem?"
"This prime time slot of 9-11 p.m. Yin Jun said lightly, "If Jiashi has been like this in the future, there will definitely be no way to continue to develop! The audience will not like the TV station that is always interrupted every day, and the efforts of Lidi and Wireless during this time period will offset the efforts of Jiashi at 7-9 o'clock." Coupled with other variety shows, news programs, etc., Jiashi will be at most a three-legged with them in the future, and it is impossible to dominate the entire Xiangjiang TV industry!"
Liu Tianci swallowed his saliva, "Junzai, you are really ambitious." I just want to be on an equal footing with wireless, but you want to surpass them. Do you know how much advertising will cost TVB next year?"
"How much?" Yin Jun really didn't know.
"It's a total of 580 million Hong Kong dollars!, more than twice as much as us!!" Liu Tianci said, "The estimated profit is about 120 million, which is five or six times higher than ours!"
"So many?" Yin Jun exclaimed.
Although he knows that during the 80-85 years of wireless, the average profit is about 180 million, but this is to defeat Jiashi, ATV is still in the stage of catching up, compared to ATV's net profit of about 10 million at that time, wireless is really an unsolvable bug.
It's 78 years now, and TVB has been firmly suppressed by Jiashi throughout the second half of the year, and even their trump card variety show "Happy Tonight" has been beaten by Lidi to almost 50% of the ratings, how can there be such a high advertising fee? Are advertisers really so optimistic about wireless?
"No way, wireless has the best news resources and the best variety shows. Even in the second half of the year, their TV series ratings are very average, but overseas, they still have a large number of markets, which is the result of more than ten years of cultivation, and they are much tougher than our Jiashi. Liu Tianci said, "Besides, wireless has Shao Yifu here, and everyone believes that although they are a little stunned by us, after adjustment, wireless will definitely regroup." In terms of substance, wireless is still more powerful. ”
Yin Jun bowed slightly.
If he was one of those advertisers, he would definitely choose wireless as well.
Don't look at Jiashi's "Bao Qingtian" and "Wulin Gaiden" are so popular, but they only have these two shows, and in terms of overall configuration, they are still unsatisfactory.
Others are worried that after Jiashi shoots one or two TV series, it will return to the original state, but wireless makes people believe that it will not be bad.
In such a comparison, it is natural that wireless is still very popular, but Jiashi still seems a little thin.
Thinking of this, Yin Jun knew why Liang Shuyi insisted on letting Jiashi's 240 million advertising dollars next year be fully invested in the production of various programs.
Only when it continues to be strong, Jiashi will go hand in hand, and have the ability to really wrestle with wireless!
After thinking about it, Yin Jun continued, "Brother Ci, no matter how Jiashi promised the Broadcasting Bureau and the news department at the beginning, but now more than two years have passed, and it has been proved that there are very few people watching educational programs, and it is a great bottleneck for Jiashi's development, so it must be changed." ”
"Who doesn't know?" Liu Tianci sighed, "In the past year, Miss Liang has approached people from government departments more than 20 times, and shareholders have also found many connections, but they have not been able to get permission. If there is a way, how can we get to the point where we were?"
"What if we prepare a program related to education and let them loosen their ties for an hour?" Yin Jun asked.
"What do you mean?" Liu Tianci's eyes lit up, "Good boy, do you have any ideas again?"
"There was such an idea. Yin Junjaw said, "I thought of a program, which is similar to the quiz type, in which the contestants' various knowledge is tested. If it is promoted, then it will definitely make the audience learn more knowledge, I don't know if such a program is considered an educational category?"
"Uh......"
Liu Tianci thought for a long time before he understood: "You are a live quiz show?"
"Almost. Yin Jun said.
"Then who can watch this? Test this, test that, they will all be bored to see it!" Liu Tianci said optimistically.
"Okay, I'll talk about it when I make it! Yin Jun said, "The time of this show doesn't need to be 9-10 o'clock, 10-11 o'clock." I guarantee that the way of Q&A is related to various types of knowledge points, so it can be regarded as an educational program. You guys go and dredge it up first, and if you can, then we'll do two episodes and watch them and let them review it. ”
"That's fine. Liu Tianci pondered for a moment, "But what if they don't agree?"
Liu Tianci didn't ask if this variety show was done every day, and now Xiangjiang's variety shows are not like "Running Man", "The Voice" and so on, which will broadcast one episode a week, many of which are held every day.
For example, the originator of "Happy Camp" - "Happy Tonight", which was broadcast every night, was broadcast for decades before stopping, and it was once a super trump card of wireless in the seventies and eighties, and no program could resist it.
Therefore, Liu Tianci obviously believes that this variety show will be broadcast every day, because only in this way can it better attract the audience.
In fact, Yin Jun also thinks so, and even the variety show idea he came up with is suitable for broadcasting every day from Monday to Friday.
At least for a year or two.
It doesn't lose its appeal just because it's broadcast every day, and it doesn't make viewers feel boring.
"If you don't agree, you can only sell it to other cities. Facing Liu Tianci's question, Yin Jun said, "Jiashi is my first choice, and if Jiashi can't do it, I can only sell it to Baodao, Singapore, Japan, South Korea and other places." ”
Liu Tianci was shocked, and asked tentatively: "Junzai, do you want to make it yourself?"
"Of course. Yin Jun nodded and said, "I make a show, if it doesn't work, Jiashi doesn't have to take risks." If you can, Jiashi only needs to provide a platform to share the line with my advertising. Isn't that great?"
Although Jiashi is going to broadcast a two-hour educational program at 9-11 o'clock in the evening, it can also insert advertisements in the middle, but before Jiashi even had TV shows and variety show advertisements that were not very ideal, let alone advertisements during this time period, basically no one is willing to place advertisements, and some are just hundreds of thousands or hundreds of thousands of small advertisements a year.
Such a cheap advertising fee is really cold for a TV station like Jiashi!
Liu Tianci thought of the previous "Wulin Gaiden", and felt a little hesitant: "Let's discuss the way of cooperation slowly." But Junzai, will it be too late for the broadcast time of 10-11 o'clock?"
"Then Brother Ci, what can you do?" Yin Jun said, "I still want the 9-10 o'clock schedule, but are those people in the Broadcasting Bureau willing to let go?"
Liu Tianci smiled wryly and stopped talking about this.
Truly.
Since 9-11 o'clock can't be completely loosened now, let's first tackle the relatively weak time schedule of 10-11 o'clock, and then slowly grind the 9-10 o'clock schedule.
If Yin Jun's quiz show is really interesting as he said, then Jiashi may have one more good show.
And according to Yin Jun's previous record, since he is willing to do this show himself, he must also have the confidence of good ratings.
The worst is the worst, and it can't be worse than it is now, right?
Seeing that Liu Tianci wanted this show to be popular, but he was very worried, Yin Jun smiled and didn't speak.
Liu Tianci's worry is very normal, and it is also a normal reaction of ordinary people.
An educational program, and it is broadcast at 10-11 o'clock, the most exaggerated thing is that you will directly face an ace variety show like wireless "Happy Tonight", what are the prerequisites for a boom?
That is, a trump card like "Happy Tonight", after accumulation over time, it is possible to gain the attention of the audience.
But Yin Jun has a lot of confidence.
If none of his shows can have good ratings, then I really don't know which quiz show can have good ratings.
As soon as it was launched in 1998, it directly broke the ratings record of similar programs in the UK, and then directly swept the ratings records of all variety shows in the UK, which made people simply stunned.
At that time, the first reaction of the British people was, Nima, an educational program can actually rank first in variety shows, is the sun coming out of the west today?
With its success in the UK, this educational program was directly bought by TV stations in dozens of countries, and it became popular all over the world.
Until Yin Jun returned to 1978, this show was still on the TV lists of various countries in various forms, which shows how charming it is.
That's right.
It is the famous "Who Wants to Be a Millionaire".
The Hong Kong version is called "Millionaire".
The mainland version is called "Happy Dictionary".
Although the names are different, without exception, they are all popular all over the sky! )