Tang Shuxuan came to Xiangjiang, but the operation of the company in the United States was not affected.

First, Tang Shuxuan's integration into Disney and United Arts has not been long and has little influence.

Second, the United States has adopted the elite manager system from the United Kingdom, and has managed the company very well.

At least in terms of day-to-day operations, in terms of step-by-step, they do a good job.

Perez, the former vice president of Disney, was the first senior executive to actively lean towards Yin Jun, so he was directly appointed as the vice president of Kirin Culture America, second only to Tang Shuxuan.

This time, Tang Shuxuan returned to Xiangjiang, and he basically handled the affairs of the United States, and when he encountered something urgent, he directly reported to Tang Shuxuan.

For example, in the past few days, a movie from Xiangjiang has to be released in the United States under the joint distribution of United Arts and Disney, and Perez doesn't need to trouble Tang Shuxuan at all.

Even Perez knew that Tang Shuxuan and even the big boss Yin Jun attached more importance to this movie, but he had already completely contacted it before.

750 movie theaters and 1,300 screens were released together in North America, such a number of openings is already the treatment enjoyed by Hollywood's first-class films, and the movies given to Xiangjiang are a bit wasteful.

It's just that this movie called "Red Fan Zone" can't be released in the prime time of three days on the weekend, and the number of screens on the weekend is very tight.

Therefore, "Red Fan Zone" is scheduled to be released on Tuesday.

Movie theaters in North America have irregular discounts on the four days from Monday to Thursday.

Some cinemas have discounted tickets on Mondays and some on Tuesdays.

Some are half price, some are six percent off.

These all depend on the theater's own arrangements.

But from Friday, the ticket price is full price, which is the main reason why so many big-budget movies must be released on three days over the weekend.

If you start the movie on Monday and Tuesday, then the audience who has been consumed will not be willing to go to the movie at a high price on the weekend.

Don't doubt it, Americans and Canadians are also poor, and sometimes they can save when they can.

As a result, the three-day box office of the first weekend usually accounts for one-third or more of a film's box office revenue in North America.

It is also possible to understand why the film company attaches so much importance to the box office of the first three days of the first weekend.

"Red Fan Zone" can't enjoy this treatment, but Zou Wenhuai, He Guanchang and Cheng Long, who have already rushed to the United States, don't care much about it, but are much happier than before.

In the last part of "Killer Trench", Zou Wenhuai exhausted his connections, not only did he not catch up with the three-day weekend, but the quantity and quality of the paintings were completely inferior to this time.

Come to think of it, Renren Lianyi and Disney made a move together, and with the efforts of Yin Jun's good friend on the East Coast, Lei Shidong, at least 500 movie theaters are in densely populated big cities, which is much better than the double number of movie theaters in small cities and suburban villages and towns.

Compared with Cheng Long's apprehension, Zou Wenhuai and He Guanchang were much more at ease.

Now that the external conditions have been done to the best, whether the box office can explode or not depends on Yin Jun's script ability, as well as the performance ability of the director and leading actors.

They have watched the film no less than three times, and none of the people in Golden Harvest think it is not good-looking.

The filming cost of "Red Fan District" is 30 million, Yin Jun's script cost is 10 million, and the publicity cost is 30 million, adding up to a total of 70 million Hong Kong dollars.

Any commercial film, more or less promoted.

The propaganda we can usually see is the poster of the movie theater, the poster on the side of the road, the poster in the newspaper, and the poster of the TV commercial...... Wait a minute.

There is also a kind of publicity, which is that the main creators of the movie go to variety shows and talk shows, go to various places to conduct roadshows, and interact with fans...... Wait a minute.

In the Internet era, some micro-blogs boast and publicize, and use their fan groups to publicize everywhere...... This is also a kind of propaganda.

Movies are also a commodity, and to sell well, you have to do all kinds of publicity.

Normally, the size of the publicity represents the importance that the film company attaches to the film.

It seems that there is no publicity, just a few posters at the door of the cinema, or in an inconspicuous position, it is guaranteed to be a movie that the production company has given up, just take it up to make up the number, don't lose too badly.

For example, all kinds of online and offline propaganda are flying all over the sky, and the roadshows are arranged for half a month or a month, running in one city every day...... Such a movie is definitely ambitious.

The publicity and distribution cost of "Red Fan Zone" is 30 million, which seems to be the same as the shooting cost, but don't forget, they will not only be released in the North American market, but also in Xiangjiang and Asian markets.

In this way, North America can have 15 million Hong Kong dollars, which is not bad.

Although the US dollar has not depreciated wildly in this era, the publicity expenses of more than 3 million US dollars are scattered among dozens of big cities, at best, it is just a little more posters.

As for what to say about participating in programs and doing various roadshow promotions......

I'm sorry.

You Cheng Long don't have this qualification yet.

Therefore, even if everyone knows that the film "Red Fan District" may be a good box office, under such unfavorable publicity and recognition, the people of Golden Harvest are still a little apprehensive.

Fortunately, as one of the investors, Yin Jun is very powerful, Disney and Lianyi have spent a lot of effort, and finally the number of paintings has exceeded expectations, which is a surprise.

Golden Harvest has a variety of plans.

The best outcome is, of course, in North America, where you get a share of the cost that is almost the same.

70 million Hong Kong dollars is almost 14.5 million US dollars, and according to the signed 30% sharing agreement, 48 million US dollars can be repaid before tax.

As long as you can get this amount, the release in Asia and the sale of rights in Europe and other places will be earned in vain, and the profits should be considerable.

The 30% share is very low at first glance, but Golden Harvest has long been satisfied, and Xiangjiang Films is very discriminated against in the United States, and they have had a share ratio of less than 30% a few times before.

Even if it's 30%, can you have 700 theaters and 1,300 screens?

The most important thing in being a human being is to be content and grateful, especially when you are not strong enough.

The medium result is that the North American box office can reach 30 million US dollars, then they can get about 43 million Hong Kong dollars, and the remaining 27 million will definitely be able to get it back in Asia, as well as the sale of rights in Europe and South America, etc., and generally speaking, it is also profitable.

The worst result is that the North American box office only gets about 20 million US dollars, so it may be necessary to work hard in Asia, and then look forward to the copyright in Europe, South America and other places, which can be sold at a good price, and finally can make a small profit, which is a victory.

Did you say they ever thought about losing money?

Certainly didn't think about it!

The quality of "Red Fan Zone" itself is there, and even if North American audiences don't buy it, Asian audiences will definitely like it.

When you Yin Jun took the 10 million Hong Kong dollars script fee, did you take it for nothing?

Yin Jun didn't have that certainty, would he dare to open such a high price?

Even the genius screenwriter Yin Jun has confidence in the film, how can you not have confidence?

Of course, what should be worried is still worried, and what should be uneasy is still uneasy.

It's this kind of restlessness, apprehension, excitement, excitement, hesitation...... In the midst of complex emotions, everyone in Golden Harvest waited for the premiere.

Sitting in the movie theater and watching "Red Fan Zone" again, their minds were not on the movie itself at all.

Cheng Long: What they care about is the audience's reaction.

The response was good.

The audience applauded 11 times, more than a third of the people applauded more than 5 times, and people whistling and laughing were everywhere.

This is a hall that can seat 160 people, and in the downtown area of Los Angeles, there are many more small halls with such precision than large halls that can accommodate seven or eight hundred people at every turn.

The hall that can seat 160 people is already very large.

Although this one only had an attendance rate of less than 6 percent, it was a preliminary success when looking at the whole atmosphere so lively and laughing.

Then in the second show, although the response was also very good, the number of spectators decreased again, only about 5%.

Cheng Long couldn't help but complain a little: "The time arranged is too bad, isn't it? It's only 9 o'clock, which is still the golden time in Xiangjiang! There are only so few people!"

"You really don't know what to do. He Guanchang was his godfather, and he directly scolded, "You should be glad they didn't arrange for you on Monday, that's the time of the week when the number of people is the lowest! Tuesday is already good, do you still want to start painting on Friday? You have that ability, I really should admire you!"

Cheng Long smiled wryly, and immediately shut up.

Zou Wenhuai didn't care about them, and after coming out of the screening hall, he hurriedly called Perez to ask about the approximate attendance and reaction of the first show.

Every Hollywood cinema company will have a variety of real-time surveys, although it is not yet the Internet era, but it is also the telephone era, and it is still possible to monitor and get some important data through the phone.

Putting down the phone, a smile appeared on Zou Wenhuai's face.

"Raymond, how's it going?" He Guanchang said expectantly.

"Attendance was about 62 per cent, but the response was generally good, and most of the auditoriums were filled with laughter and screams. When it came out, many people said that it was a good movie and they would recommend it to their friends. Zou Wenhuai said with a smile, "If we can continue to evaluate like this in the past two days, then even if the attendance rate is a little lower, we will definitely be able to usher in an outbreak in the three days of the weekend!"

"So......" Cheng Long said in surprise, "We can expect to return to our capital in North America?"

"Hehe!" Zou Wen smiled without saying a word.

"Stupid!" He Guanchang gave him a head look, "If this is the case, how can it just be a return to the capital?

After a pause, He Guanchang became excited again, "The North American box office performance is an indicator that the whole world cares about. If we do well here, then selling rights in Europe and South America will be much smoother and the price will be much higher. I don't dare to say $20 million, but at least $10 million can be expected! In this way, when we release it in Asia, there will be no pressure at all!"

"Yes!"

Zou Wenhuai smiled and agreed with his old partner's words.

Then he shook his head and sighed, "Tsk, we have always said that Ah Jun is the best screenwriter in the world, but in fact, many people have doubts in their hearts. Especially in North America, whether or not the Xiangjiang-style films can be successful is a question mark, and even we have apprehensions in our hearts! Now it seems that this is really unfounded, and genius is not only a genius of Xiangjiang?

"Huh!"

Cheng Long didn't care what they said, he only knew with a smile on his face that he was going to be famous!

I'm going to be famous in Hollywood!