Chapter 47: Classic Marketing Cases (Part II)

Phantom TV.

In order to have some publicity funds, Lin Lei had just finished grinding with the leader, and as soon as he left the leader's office, he bumped into the choreographer Qin Yong.

"Director Lin, something is wrong!" Qin Yong hurriedly said when he saw Lin Lei as if he had seen a savior.

Lin Lei asked Qin Yong in confusion, "What's wrong?"

"Those bastards on the TV station are scolding and scolding on the Internet!" Qin Yong said.

"Whose TV station?" Lin Lei had a question mark in his head, did other TV stations know Xu Duan? Xu Duan was not so famous, right?

"Who can it be, Phantom TV, it's our family!" Qin Yong didn't say that he wasn't so angry, the more he said it, the more angry he became, when he first recorded the show, no one could find it, now it's okay, all of them went to their host!

"What? Why did they scold and break off?" Lin Lei asked.

"Scolding and judging is unprofessional, and speaking is not standard. Qin Yong said.

"Did you suffer a loss?" Lin Lei said and went back to the program team office with Qin Yong first.

When Qin Yong heard this, his expression was very exciting, because Xu Duan not only suffered a loss, but also seemed to take advantage, "Well, that's not it." ”

"I'll see what's going on first. Lin Lei said.

Saying that, the two of them went on the Internet, and saw the scolding battle between Xu Duan and Chen Lan and others, so they hurriedly contacted Xu Duan.

Here Xu Duanzheng was happy to scold Chen Lan and others when he suddenly received a call from Lin Lei and connected, "Director Lin, is there something wrong?"

"What can I do, it's not like you're being besieged to ask if you've suffered a loss. "Lin Lei is a shrewd person, knowing that Xu Duan is taking advantage, he has to say that he stands on Xu Duan's side first.

"That can't, we can't suffer at any time. Xu Duan said nonchalantly: "What is Director Lin busy with these days?" Xu Duan asked casually.

"It's not about the promotion of the show, and the leader doesn't allocate funds at all, so I'm almost worried. Lin Lei was suddenly sad when he heard this, this is really sad.

Lin Lei is really strange, this show is not fast from application to approval to launch, it only takes a month of hard work before and after, the station seems to strongly support this show, asking people to give people what they want, it's a green light all the way, and it is also specially arranged for the premiere to be broadcast on the entertainment channel on Friday prime time, this situation Lin Lei has never encountered in his life, but he is stuck in this publicity fund, Lin Lei said that he wanted less than a penny of funds, and forced the leader to say a word, asking for money is not a life, this is really strange.

On Friday, the prime time is not given, but there is no publicity, it is simply unreasonable, Lin Lei can't figure it out at all, since he doesn't give publicity, why put the prime time? Isn't the TV station just cheating on itself? But things are so strange.

Xu Xuan was also angry when he heard this, Lin Lei's show is pure pit people, just the poor influence of Phantom TV, who knows what you are doing if you don't publicize it? But it's useless to be angry, because there is really no publicity, not at all.

"That's okay, I'm popularizing the show with everyone, do you want Director Lin to come and be lively?" Xu Duan has not signed a contract with the TV station, he signed a Phantom Record Company, although he belongs to the same family, but there is no affiliation, the TV station can't control Xu Duan at all, it's a big deal that he doesn't host the show, so he's not afraid of offending anyone.

Lin Lei is also holding back the fire of the group of hosts, although he has a bad influence on him, but he is also open up in order to envelop Xu Xuan, in fact, there is another point, Lin Lei is not a public figure, and he does not appear on TV, even if he says something inappropriate, no one knows him.

"I'll let people support you!" Lin Lei was actually framed by Xu Xuan, he couldn't help it, Xu Duan didn't sign a contract with the TV station at all, and he couldn't use the contract to bind Xu Xuan, Xu Xuan's recording of a program for him was purely to help him, if he didn't support Xu Xuan at this time, it would be impossible to say at all, if Xu Xuan was a little more thoughtful, he might not think about him, so how would he meet and record the program in the future?

After Lin Lei finished speaking, he shouted to the office, "Everyone stop, Break is being bullied, everyone go to help Break Break!"

"I've long seen that those bastards are not pleasing to the eye!" The cameraman Han Wenyan was the first to raise his hand to sign up.

"Listen to Director Lin!" Qin Yong also signed up.

With the participation of Lin Lei and others, Weibo has become more lively.

Qin Yong said: "This is our show, do you need to worry about it?"

Photographer Lao Han said: "Support the interruption, none of you hosts can find any of you who had an accident in the recording program that day, if it weren't for the interruption of the rescue program, it would have been smashed, and now you all came out, who are you all here!"

Lin Lei said: "What do I use, the host doesn't need you to worry about salty and eating radish, take care of your own show!"

Chen Lan and the others looked very disdainful when they saw Lin Lei and others appear, to be honest, they really didn't look down on Lin Lei and others, and no one knew what kind of big-tailed wolf the program that came over from the broken website, just to see that you are not pleasing to the eye, how can it drop? You bite me!

Chen Lan immediately said: "Of course we can't care if others choose the host of the show, but let's just talk about the matter, the host of "Tonight's Talk Show" is really not qualified to reach the professional level, so I am not optimistic about "Tonight's Talk Show", otherwise let him first explain what the show "Tonight's Talk Show" does." ”

Liu Yuandao: "How dare we care about Director Lin's affairs, it's just a matter of facts, don't let us say it, but can Xu Xuan tell what kind of program "Tonight's Talk Show" is? Okay, I won't say it, I won't say it, haha." ”

Han Jinsheng said: "I think it's better to forget it, Director Lin, I'm not optimistic about this show, isn't there still three days left, maybe I can record one episode in a hurry, otherwise, let Xu Duan make it clear what kind of program "Tonight's Talk Show" is, haha!"

Many hosts didn't take Lin Lei and others in their eyes at all, and the ridicule in their tone was very strong, and their fans also ridiculed Lin Lei and others together.

"Haha, where did this program director come from, and he is also an amateur, no wonder he would choose such a host who speaks in a way that does not distinguish between priority and priority!

"What the ancients said is not wrong at all, things gather people in groups, what kind of program director has what kind of host!"

"Hey, mom amused me to death, the director of this show really thinks of himself as a character, who do you want to scare?"

"It's ridiculous, and you're still here to shake your prestige, forget it, this is not your program group. ”

……

"This group of sluts, I'm really angry!" Qin Yong was very angry by the hosts and their fans, "When the show had an accident, they didn't see anyone one by one, and now that the program is ready, they are lining up to squeeze and break off, what a group of sluts!"

"I really want to kill them!" said Lao Han through gritted teeth.

Lin Lei also had a gloomy face, they are not sharp people, at most put two cruel words, Weibo is not a fight with people at all, they will be wiped out in minutes, unless they scold regardless of their image, otherwise they will not be able to take advantage of it at all.

Xu Duan also shook his head when he looked at the performance of Lin Lei and others, this level is also a little secondary, let alone helping, this is simply a disservice, but it can be saved, Xu Duan's medical skills in this area are still very exquisite.

When he posted on Weibo: "Have you seen it clearly, the host of the program knelt down and begged for the truth of "Tonight's Talk Show": Why did the octogenarian die naked on the street? Why did hundreds of donkeys scream in the middle of the night? Why were condoms in the commissary repeatedly hacked? Why are the underwear of girls' dormitories frequently stolen? Who committed the serial rape of sows? Is the old nun's door knocked on every night a person or a ghost? What is hidden behind the accidental death of hundreds of female dogs? Behind all this is the distortion of human nature or the degradation of morality? Stay tuned to the Phantom TV Entertainment Channel's prime-time annual blockbuster "Tonight's Talk Show" this Friday, and I will decipher it for you personally!"

"Poof! It's all a masterpiece at hand! Classic! If you don't watch "Tonight's Talk Show", I'm sorry to break this Weibo!"

"Hahahaha, Serial Strong|Rape of the Sow Case! It's too bad! I also want to watch "Tonight's Talk Show"!"

"I'll rub it, Xu Xuanzhen is a god and a man, this Nima is amazing, I must watch "Tonight's Talk Show"!"

"I only found out that Xu Duan was actually doing marketing when I saw it now, as an advertising copywriter, I am really ashamed of myself, Xu Duan is simply a marketing genius!"

"Haha, masterpiece, "Tonight's Talk Show" must be watched!"

"Haha, let's watch "Tonight's Talk Show" together!"

"Queue up, who knows where to sell tickets, I'm going to watch "Tonight's Talk Show" on the spot!"

"Xu Xuan, as the creative director of the advertising department, I seriously invite you to do my advertising planning, you can raise the cost casually, I will not bargain!"

A group of netizens were happy, but it also made Chen Lan and others squirt to death with a mouthful of blood, you TM are really shameless, who TM knelt down to beg for the truth? We are mocking you that you can't hear it? Can you pay attention to the following tone and focus on connecting the upper and lower contexts? Your Chinese is taught by a physical education teacher?

But Chen Lan and the others have only now come to their senses, they thought they were fighting against Xu Duan, but they didn't expect that people didn't treat them as dishes at all, they were doing marketing seriously! Just like that, the search volume of "Tonight's Talk Show" is about to be on the hot search list, this TM is more effective than any publicity, it is simply publicized on the whole network, and no publicity money is given! Their group of hosts have all become the children of Xu Duan's propaganda program!

Lin Lei and the others were sulking, and suddenly saw Xu Duan's Weibo update, and they all burst into laughter, and when they finished laughing, they also understood, Xu Duan is not at a loss, people are in full control of the overall situation of the scolding frame, and the marketing can be made so classic in the middle of the scolding fight, I don't know how many grades higher than their group annihilation in minutes!

"Classic, why didn't I think this thing would be so classic when combined!" Qin Yong looked at Weibo and said.

"That's right, this thing is absolutely amazing when put together, what do you think?" said Lao Han.

"We also forward the support for the break, hurry up!"

Immediately, Lin Lei and others also hurriedly forwarded and supported Xu Duan, Lin Lei was not stupid, knowing that Xu Duan was helping the program to promote, and this publicity was much better than in Phantom TV, the ratings of Phantom TV were really miserable, even if it was publicized, a few people went to see it, Xu Duan's propaganda was so funny, I am afraid that the audience who doesn't like to watch Phantom TV will have to look at it twice!

But just when Lin Lei and others forwarded Xu Xuan's Weibo, suddenly the TV station came and asked them to delete Weibo quickly so as not to cause a bad impact.