In the previous life, regarding the trademark issue of "Girls' Generation", S.M Entertainment Company also filed a lawsuit. Pen ~ fun ~ pavilion www.biquge.info

Here's why.

After launching the group Girls' Generation in July 2007, S.M Entertainment applied for the trademark right of "Girls' Generation" in the recording industry, and in June 2008, it obtained the trademark right of "Girls' Generation" in the recording industry.

However, what S.M Entertainment didn't know was that just 12 days after it applied for the trademark rights of "Girls' Generation" in the recording industry in July 2007, a man surnamed Kim also filed a trademark application for "Girls' Generation" in the clothing and toy industry, and in February 2009, he obtained the trademark rights of "Girls' Generation" in the clothing and toy industry.

It was not until 2011 that S.M Entertainment learned that Jin had registered the trademark "Girls' Generation" in the clothing and toy industry, and in December of the same year, it applied to the Patent Court for cancellation of the trademark right of "Girls' Generation" held by Jin.

It was not until October 2015 that the Supreme Court of South Korea made a judgment on the trademark dispute over "Girls' Generation", determining that the "Girls' Generation" trademark could only be used by the girl group Girls' Generation, allowing S.M Entertainment to win the trademark rights of "Girls' Generation" held by Kim in the clothing and toy industry.

……

In Jin Jingcheng's opinion, this thing is really a bit funny.

Since S.M Entertainment launched the Girls' Generation group in July 2007, it has applied for the trademark right of "Girls' Generation" in the record industry, why not register the trademark rights of "Girls' Generation" in the clothing and toy industry together?

Jin Jingcheng thought of one of the reasons, that is, it is estimated that S.M Entertainment Company did not expect that Girls' Generation would be so popular later, would lead the trend of a generation of girl groups, and would create so much commercial value, and waited until 2011, when S.M Entertainment Company wanted to use the trademark "Girls' Generation" to make money in other industries, it suddenly found that the original "Girls' Generation" trademark in the clothing and toy industry had already been registered by Jin.

S.M Entertainment Company is really enough to toss, from July 2007 to apply for the trademark right of "Girls' Generation" in the record industry, tossing for a year, until June 2008 to obtain, in 2011 found that the trademark right of "Girls' Generation" in the clothing and toy industry was registered by Jin, tossed for another four years, until October 2015 to win the lawsuit.

This process not only made S.M Entertainment Company more troublesome, but also made a lot of money.

The trademark dispute case of "Girls' Generation" has given other Korean entertainment companies vigilance, because they do not want to make the same mistake as S.M Entertainment, and other entertainment companies will often register trademark rights in several industries when launching combinations, especially when launching key combinations, and often apply in advance before launching combinations.

……

S.M Entertainment applied for the trademark right of "Girls' Generation" in the record industry in July 2007, and it took a year to obtain it in June 2008.

And now, in March 2006, Jin Jingcheng applied for the trademark right of "Girls' Generation" in advance, and with his connections, I believe that he will be able to obtain it soon. Moreover, Jin Jingcheng asked Shen Lan and Liu Minjian to register the trademark rights of "Girls' Generation" in several industries at one time, including the record industry, clothing and toy industry, and so on.

After a short video conference with Shen Lan and Liu Minjian, Jin Jingcheng had a playful look on his face.

He muttered softly: "In my previous life, the person who registered the trademark right of "Girls' Generation" in the clothing and toy industry was Jin, what a coincidence, my surname is also Jin." ”

He muttered softly: "I'll register the trademark first, and then poach people when the time comes!"

He muttered softly, "Taeyeon, Jessica, Tiffany, Hyoyeon, Yuri, so-young, Yoona, Seo-hyun, you must be JJC!, well, there is still one SUNNY left, and Girls' Generation will really come to my hands in the future, instead of SUNNY and her uncle Lee so-man's S.M Entertainment Company, will this SUNNY still be a member of Girls' Generation?"

At this time, two women walked over, it was Yoo Ha Na and Park Han Sung.

Liu Hana smiled and shouted, "Young handsome teacher, what are you doing?"

Park Han-sung subconsciously glared at Yoo Ha-na, because Yoo Ha-na now calls the title of "young handsome teacher", and the title of "young handsome teacher" is original to Park Han-sung.

Park Han-sung occasionally thought to himself: "If the title can also be registered for a patent, then I must register it, so that this girl Ha Na can no longer call a young handsome teacher like this." ”

Jin Jingcheng looked at Liu Ha Na and Park Han Xing, showing a playful smile, this time the filming of "The Star of the Sheep" made him close to Liu Ha Na and Park Han Sung, the two female students, the two female students in front of him, have become accustomed to calling him "young handsome teacher", at first Jin Jingcheng still felt a little weird, but now he is used to it.

Park Hanxing grabbed and said: "Young handsome teacher, it's your role, the director will let you go." ”

"Okay, I got it. Jin Jingcheng responded with a smile.

……

At this time, Shen Lan and Liu Minjian were sitting in the conference room of JJC Entertainment Studio.

The two had just finished a short video conference with Jin Jingcheng.

The two of them glanced at each other, both with some confusion on their faces.

Liu Minjian smiled and asked, "Do you know why the boss suddenly wants to register the trademark 'Girls' Generation'?"

Shen Lan pondered for a while and judged: "The boss asked to register several industries at once, including the record industry, it seems that he is probably going to create a new girl group." ”

Liu Minjian nodded: "I think so too." ”

Liu Minjian has already contacted several female trainees of S.M Entertainment Company in his heart.

As early as 2004, Jin Jingcheng gave Liu Minjian a task, asking Liu Minjian to memorize a list of female trainees, and asking Liu Minjian to collect information about their situation when they practiced in S.M Entertainment Company, including some details of suffering, abuse, and humiliation, because Jin Jingcheng needs evidence, which is evidence that will facilitate him to poach people in the future. In addition, Jin Jingcheng also asked Liu Minjian to pay attention to secretly collecting all the bad methods and insider trading of S.M Entertainment Company......

Later, Liu Minjian has been leading the Diamond Law Firm to deliberately get close to S.M Entertainment Company, helping S.M Entertainment Company win some small lawsuits at a low price, and also deliberately getting close to the middle and lower-level personnel of S.M Entertainment Company, especially trainee managers.

At the beginning, Liu Minjian realized that Jin had a plan and showed his edge.

Right now, Liu Minjian thought in his heart: "The boss gave me two years at the beginning, and now more than a year has passed, and it is getting closer and closer to the time when the boss poached people!"

……

The next day, March 13, Seoul time, South Korea.

Jin Jingcheng got on a plane to the United States again, this time to New York.

Because, Mrjin's first full-length album in English is about to be released worldwide! )