Saturday, January 3rd.

At 7 o'clock in the morning, in front of a commercial building in Central, witnessed by many reporters, after the sound of firecrackers, a large group of people wearing yellow vests swarmed and scattered on the streets.

The backpacks they were carrying were full of freshly baked newspapers.

The name of this newspaper is "Pear Newspaper", and it is a new newspaper opened by Sing Tao Newspaper Group, a free newspaper.

As reported by Sing Tao Daily and Sing Tao Evening News a few days ago, although this newspaper is free, it is only delivered on Saturdays and Sundays, and the first issue was delivered with 200,000 copies.

Since the propaganda focused on the newspaper focusing on swimsuit beauty and gossip, it can be said that everyone is looking forward to it today.

The Xiangjiang people's pursuit of wine and wealth has never been disguised.

The qi in this refers to the luck and luck, which is also what the wealthy people in Xiangjiang like to study and believe in the most.

Ordinary people naturally don't have so much money and energy to engage in these feng shui gossip, but they are very fond of wine and wealth and strive to pursue it.

The name "Pear Newspaper" is very fresh, but the content contains a photo of a beautiful woman wearing a three-point swimsuit, plus many gossip anecdotes about celebrities and rich people, which naturally won the popularity of ordinary people.

Who doesn't love beautiful women?

Who hasn't had a little heart for exploring the privacy of those high-flying celebrities and the rich?

Since "Pear Daily" is using this as a gimmick, it naturally has to come up with something decent, so that everyone can watch it.

The employees who distribute newspapers in Central are only for reporters to shoot and publicize, and the real newspaper distributors have already taken up a good position and can distribute them to the outside world as soon as they wait until 7 o'clock.

The people who came to receive the "Pear Daily" today were more active than those who received the "Kirin Daily".

It's just that most of the people in line are men, and as soon as they receive the newspaper one by one, they look at it with a smile and walk back.

"Pear News" did not disappoint them, and the three-point swimsuit girl who opened it was actually Zheng Wenya, the Hong Kong sister in 1979!!

On a page, there are more than 20 photos of Zheng Wenya wearing various swimsuits and various postures, which are enough to make any normal man squirt blood.

Just seeing this one, everyone feels that the hard wait of the past few days is really worth it!

As for the entertainment gossip, it can be put in the back.

With the news that the swimsuit girl is Zheng Wenya spread all over Xiangjiang, the opening newspaper of "Pear Daily" today was sold out in just 2 hours, and countless people who did not get the newspaper also scolded Sing Tao Newspaper for printing a little more, which made Hu Indica excited.

She knew that with such a gimmick, "Pear News" would definitely succeed!!

At the beginning, Yin Jun asked her to learn the operation mode of "The Sun", just wanting her to do gossip news and the like, to get some interesting news.

Unexpectedly, after discussing with a group of subordinates, Hu Indica simply decided to study to the end, and followed their three-version girl.

As for the scruples of whether the news department in Hong Kong will ban it, there is basically no such thing as "The Sun" -- "The Sun" is a British newspaper, and the high-ranking officials of the Hong Kong government are British, so why did you ban my "Pear Daily" if you don't ban "The Sun" in Britain? Besides, the Sun is still exposed at three o'clock, and I am wearing a swimsuit!

Therefore, Hu Indica did not hesitate to spend a sky-high price of 500,000 yuan, just to take a few sets of photos for Zheng Wenya.

For something that can be done in one afternoon, Zheng Wenya, who has always been bold, of course, agreed without hesitation, and took hundreds of photos, which were selected by the cameraman and will be used today and tomorrow.

Tomorrow's photos will be more charming, seductive, and confusing, which can be regarded as in-depth.

In the future, "Pear Newspaper" will also form a rule in this way, and the swimsuit girl will shoot two issues at a time, which will be used for two days a week.

Now it seems that "Pear Newspaper" has really achieved the success of imagination.

No, it's more powerful than you think!

Now there are suggestions that 300,000 copies of the Pear newspaper will be sent in the second week.

Hu Indica is worthy of being a strongman who has been making newspapers for a long time, and immediately rejected this idiot's suggestion.

""Qilin Daily" has laid a good foundation for half a year, and we want to increase the number of publications in the second week, are we too proud of ourselves and Yin Jun?"

The rebuttal she said made some of her fluttering subordinates lower their heads.

However, no matter what, the victory in the first battle is the best result for "Pear Daily", even if they have to lose more than 3 million in one issue now!

Because as you can tell from the success of the Kirin Daily, as long as you have readers, advertisers will flock to you, regardless of whether you are a paid newspaper or a free newspaper.

When the time comes, a large amount of advertising money will definitely become the second largest source of revenue after "Sing Tao Daily", which is more powerful than "Sing Tao Evening News".

"Pear Newspaper" and Sing Tao Newspaper were happy, but the other newspapers were completely stupid.

They never imagined that Sing Tao Newspaper, a newspaper group that had resolutely opposed Yin Jun before, would come to such a hand, quietly learn from Yin Jun, and also make a free newspaper!

No wonder they will do a share trading business with Yin Jun on Jiayi TV, it turns out that the two have already had a private agreement!

The reform of the Sing Tao newspaper industry and the huge sensation of "Pear Newspaper" have made the newspaper and periodical practitioners in Hong Kong feel as if they were pressed with a stone in their hearts.

They are all very capable people, and they only need to watch the targeted news content of "Pear Newspaper" to know that the decision-makers of "Pear Newspaper" have a very accurate vision, and use this kind of short and concise content and hot swimsuit girls to arouse people's interest.

In this way, even if the newspaper is not published from Monday to Friday, it will make people think about it, guess what gossip will be in the next issue, and what kind of swimsuit girls will be there.

As long as a wide range of topics is formed, then "Pear Daily" will have a strong readership, which will attract the favor of advertisers and earn a lot of advertising fees.

You know, there is a limit to how much advertisers can invest in newspapers and magazines.

Whoever gets more, then someone else will definitely get less.

Not to mention that you are still competing with others in the form of unfair free newspapers.

This is the reason why Yin Jun's "Kirin Daily" was opposed by so many people, that is, all newspapers and magazines.

However, anger is anger, worry is worry, and these people in the newspaper and magazine industry really can't deal with "Pear Daily" for a while.

The reason is very simple, there is also the first newspaper in Xiangjiang that is published seven days a week and has a circulation of 500,000 copies per day, and it is also the first free newspaper - "Qilin Daily"!

In the past, they had no way to take the "Kirin Daily", so today they also have no way to take the "Pear Daily".

When I think of this, these people in the newspaper and magazine industry have a headache.

Even a lot of people are already thinking about whether I should start a free newspaper too? Should I also change the content of my newspaper and add more exciting content?

When Yin Jun saw that the swimsuit girl in "Pear News" was Zheng Wenya, he couldn't help but shake his head and smile.

Zheng Wenya likes money very much and is willing to show herself.

In her previous life, in 1986, Zheng Wenya accepted a remuneration of 1 million from "Playboy" and took a set of half-fruit photos.

Now in 1980, she was given 500,000 yuan, just to shoot swimsuits, and of course she was also happy.

It's just that Yin Jun didn't expect that such a formal and honest newspaper group as Sing Tao Newspaper would change its thinking so thoroughly.

The Swimsuit Girl certainly brought a large number of readers to The Pear Newspaper, but it was also a double-edged sword.

It can be said that as soon as the swimsuit girl appeared, it directly lowered the style of "Pear Newspaper", and from then on it could only become a newspaper scattered in the market, and it could never reach the mainstream.

However, perhaps Sing Tao Newspaper doesn't care about any of this.

Mainstream newspapers, they already have "Sing Tao Daily" and "Sing Tao Evening News", adding a more down-to-earth newspaper, which happens to cover the high, medium and low grades, can improve the territory of their entire newspaper empire.

For the camp of free newspapers, there is such a teammate again, Yin Jun is naturally very happy.

In any case, Kirin Daily is no longer alone, and there is a powerful newspaper group that will fight with other newspaper peers.

The emergence of Sing Tao Newspaper's "Pear Daily" is different from He Hongyi's "Industrial and Commercial Daily" who did not have any position to support Yin Jun, this time "Pear Daily" is using its own practical actions to tell everyone that free newspapers have a lot of room for development.

Of course, even if "Pear News" succeeded, now Yin Jun is not worried about many other free newspapers competing for "turf" with him.

Because the daily investment of the daily newspaper is very huge, if it were not for Yin Jun's huge amount of money behind it, "Qilin Daily" would not have been able to develop to the present.

If other newspapers want to come in again, they will face the "Kirin Daily", which has become the boss of the industry, and the funds they will have to spend will inevitably be several times more than Yin Jun's spending, but it is impossible to guarantee that they will win the "Kirin Daily".

This is also the most important reason why Hu Indica never thought that he would also run a free daily newspaper to compete with Yin Jun.

In the future, if you want to enter the market, you must also learn Hu Indica, make a differentiated newspaper, and make a newspaper that focuses more on a certain aspect.

Only then will they be successful.

As long as "Qilin Daily" continues to develop so steadily and magnificently, its status as the No. 1 newspaper in Xiangjiang will definitely not be shaken!

With such a weapon of public opinion, Yin Jun can take the initiative in the next few unpredictable years, and at the same time affect the situation in Xiangjiang!

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