The streets of New York seem to have changed at night. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

When people who get up early to go to work walk on the road, they suddenly find that there are many advertisements posted on the side of the road.

To say they're advertisements isn't like that.

Because there are only various characters of Transformers on it, such as Megatron, Decepticons, Bumblebee, Red Spider, and so on.

What Americans love most is mechanical products, things related to future technology.

Therefore, the transformation gold of the previous life was produced in Japan just now, but it was carried forward in the United States.

In this life, the ratings of the "Transformers" cartoon and the best-selling of the comic book are very top-notch in the United States.

Cartoons, in particular, completely suppressed any opponent in the same time period, and the children in the United States opened and closed their mouths all day long because of the characters in "Transformers", and because of this, they were divided into two factions, both the Bo school and the crazy school.

Toy dealers in the United States were the first to smell business opportunities, and the first to call about Kirin Culture was a group of toy merchants who asked if they could get the production authorization of Transformers toys.

When they learned that Kirin Culture was not ready to be licensed and had begun to produce toys, they placed an order for the first time.

The more than 10 million Transformers toys produced by Kirin Toys in various categories, one-third of which are intended for toy merchants in the United States.

This batch of toys, which has been produced for three months, has a total value of more than 500 million US dollars, and American toy merchants have ordered nearly 200 million US dollars.

It's no wonder that companies in any industry are focusing on the U.S. market.

Even until 2020, the United States is still the country with the strongest spending power in the world!

It's not that the Chinese side is not angry, but most Chinese people are used to having a penny and using a penny, even after the economy has developed.

The Americans are different, those who have a penny and a five, and even if they don't have money, they have to spend a lot, which obviously forms a powerful advanced consumption.

Yin Juncai doesn't care how they spend their money, anyway, as long as they can receive the payment.

Print ads were the first to come out, followed by newspaper ads, whether they were the New York Times, the Los Angeles Daily News, or the Washington Post, which prominently featured half or one full picture of the car people.

Then there is the television media, and the major television stations of the three major television news networks in the United States have all broadcast Transformers toy commercials.

Although the degree of production is not as fine as 40 years later, and even a little rudimentary, in the eyes of children in this era, it is enough to be amazing.

"Dad! Transformers toys are out! I'm going to buy one!"

"Husband, my son said, he wants a Optimus Prime Transformers toy, you buy it for him after work!"

General Manager...... Yes, what? I'm going to buy a toy? What toy? Transformers toys? The bigger the better?...... I see, I'm going to go out and have a look!"

"John, hurry! Tom's Toy Store on Brooking Street has Transformers toys, go check it out!"

"Oh my God! How can there be such a big Megatron? This has to be 100 centimeters, right? Great! Boss, can I touch it?"

"Haha, I've finally found it, boss, give me this bling Megatron...... What? The price is 6,000 dollars, why don't you grab it?...... No, no, buddy, I'm not unwanted, I'm just nagging, don't grab it, I'm here first...... Boss, swipe your card!"

“……”

Whether it's New York or Los Angeles, Chicago or San Francisco, Transformers are under the strong advertising effect and are pocketed by countless families.

Americans' spending power is truly jaw-dropping.

In two days, the Transformers toys shipped to the United States were almost sold, and the first to be asked to replenish the stock was actually 100-500 US dollars toys, followed by those limited editions, and finally cheap plastic toys.

This is related to the long-suppressed enthusiasm of Transformers fans in the United States, and it is also related to the foreshadowing of advertising.

Maybe after a while, after people calm down, sales will drop a lot, but at least for now, Transformers are flooding every family with conditions, and children are proud to hold Transformers toys when they go out to play.

Americans, too, have vanity.

Especially children, when they see their little friends playing in parks and amusement parks, all holding big, cool and fun Transformers toys, of course they will be envious, and then they will go home and tell their parents.

As a result, most of the parents are more or less, expensive or cheap, to buy Transformers toys for their sons, and watch them happily join the children, playing with their eyebrows.

Such a lively scene is not only in the United States, but also in the United Kingdom, France, West Germany, Japan, Italy...... The remaining 9 countries are all playing out non-stop.

Although these countries are not as crazy as the United States, they are now the most developed and richest countries in the world, and they are naturally the most willing for children's toys.

When their inventory was less than one-third or even lower within three days, a series of order calls asking for replenishment directly broke up the customer service of Kirin Toys.

Naturally, the Kirin Toys Company has it in stock.

In the month since the start of the advertising strategy, Leyiling has made them work in two shifts a conservative day, and has produced toys worth $300 million.

Seeing that the situation was so good, Le Yiling hurriedly sent all the toys to various dealers, and urgently announced the production and assembly of Transformers toys in three shifts.

Regarding the matter of overtime, in the era of eating big pot rice, it must be the most disliked.

But at a time when Hong Kong's economy is booming and most of the Kirin Toy Factory is from poor men and women from the mainland, it is very morale-boosting.

The more overtime, the more overtime you will naturally pay.

If the salary is more, they can provide a better life for the children and the elderly at home, which is the purpose of their visit to Xiangjiang!

As for whether they are worried about whether the capitalist Yin Jun will keep his promise, it is simply not a problem.

In this part of Tin Shui Wai, especially in the minds of hundreds of thousands of people from the mainland, Yin Jun is a great person than the governor.

This young man, who is also from the mainland, not only actively helped solve their employment and survival problems, but also everyone has already known through practice that as long as they can enter Yin Jun's company, the welfare benefits are much higher than those of ordinary factory companies.

Yin Jun is also known for being true to his word, and has never heard of any arrears or deductions of treatment.

Workers in the toy factory had heard from their co-workers in the printing factory that the night shift paid 1.5 times as much as the morning and middle shifts, which meant that if they could work 10 night shifts a month, they would earn at least 600 yuan.

600 bucks!

That's enough for a family's expenses for a month!

It's equivalent to getting it for nothing, how can you not let them be ecstatic when they work hard for their families?

So, in the few hours that Le Yiling announced the three-shift system, in order to compete for the place on the evening shift, a group of workers who were originally kind and honest on weekdays quarreled and almost had a fight.

Hearing the news, Le Yiling couldn't cry or laugh, and quickly canceled the "voluntary registration" method, announcing that everyone would take turns to work the night shift, so that the matter was suppressed.

For this reason, Le Yiling also made a special call to Yin Jun to talk about it.

"Ah Jun, it seems that this pressure of survival can really create miracles! Look at these people from the mainland, and then look at the lazy people from Xiangjiang, I think you are really far-sighted! It seems that in the future, we can hire more workers from the mainland!"

Sister Le's attitude has changed greatly compared to her initial attitude.

At the beginning, she felt that the mainlanders were clumsy and couldn't do things well, and Yin Jun took care of her fellow villagers like this, which was really a joke about the company.

She made up her mind that if there was anything inappropriate, she would fire these workers and replace them with local workers in Xiangjiang.

However, whether it is the workers of the Kirin Printing Factory, the workers of the Kirin Toy Factory, or even the workers of the Kirin Construction Company who have just entered, they have left Le Yiling with diligence, hard work, honesty, no cheating, and willing to work overtime...... and so on, which naturally made her feel good.

Leyiling is a very realistic manager.

As long as it can bring benefits to the company, then it is a good employee.

Therefore, in her heart, there is no difference between the mainland and the workers in Xiangjiang, on the contrary, she still values this group of honest and hard-working mainland workers.

In addition to listening to Le Yiling talk about the enthusiasm of the workers, Yin Jun put forward an idea on the phone.

"Sister, you see that the momentum is so good now, it seems that our advertising is still useful. Yin Jun said, "But if you don't advertise this thing, its effect will be weakened a lot." Let's see if you can add a fee and advertise more so that our Transformers toys can sell more. ”

"Do you want to add more?" Le Yiling frowned, "I have already spent 100 million US dollars, and I will have another 50 million next month, isn't it enough? Besides, this is only 10 countries, and we will enter at least 30 developed countries in the future, and these advertising expenses add up to very expensive, how can you get 500 million US dollars in a year! The average monthly is 200 million Hong Kong dollars, you really don't feel sorry for your money!"

"You can't say that. Yin Jun said, "Nike and Coca-Cola didn't spend a lot of money on advertising, and then they established their current status? Transformers toys are only now on the market, and there is no stable foundation, so it is completely appropriate for us to add some more." At most, wait until it stabilizes, and then gradually reduce it, do you think it's okay?

Sister, you see, in just two days, we have sold more than $300 million worth of toys, and our net profit is also $300 million! Don't you want to take advantage of this boom to sell a little more and make a little more? Even if we spend a little more, we can still make more money!"

Le Yiling listened to Yin Jun say this, and combined with the momentum of the fire, his heart also moved slightly.

"Okay, I'll see what happens. Le Yiling said, "But I said it first, whether to add it or not, in the end I will have a plan, you are not allowed to come to disturb me again!"

"Okay!"

Yin Jun readily agreed.

Originally, the specific implementation of these things was handled by Le Yiling, he didn't like to interfere, and he didn't have the ability to interfere.

It is enough to give advice and be a staff officer.