After coming out of Lehman Brothers' branch, Yin Jun called Ding Linxiang and asked her to put down what she was doing and take someone to Lehman Brothers' side to do the final negotiations on 7-11 with them, as well as to count assets and sign contracts.

Now that pagers in the United States have also become popular, Ding Linxiang and a group of them have come to the United States with one just to facilitate contact.

As the assistant to the president and the director of the public relations department and administration department of the Kirin Group, Ding Linxiang naturally has the qualifications to negotiate and sign contracts on behalf of the Kirin Group.

During this trip to the United States, Yin Jun not only brought legal counsel from Xiangjiang, but also hired special financial personnel and legal advisers in the United States, and also had Lehman Brothers as an intermediary guarantee.

Walking out of the phone booth, Yin Jun saw a well-dressed middle-aged man standing at the door of the phone booth, smiling at himself.

Although guns are allowed, the law and order in the United States is not bad, especially in the center of Los Angeles, where patrolling police officers are everywhere.

Besides, there were two of the most elite bodyguards standing next to him, and Yin Jun was not afraid that there would be crazy people who took out guns and shot them.

He is very polite as a foreigner, and is willing to give a smile even when he meets someone he doesn't know.

The boy also smiled, and then prepared to leave, but was stopped by this middle-aged man.

"Please wait!"

As soon as he said a word, he saw two bodyguards rush to him with lightning speed, and the other blocked in front of Yin Jun. - That's what blocks bullets.

"Don't get me wrong, don't get me wrong!" The middle-aged man was startled, he was in the United States, he naturally knew the rules, and quickly raised his hands, indicating that he was harmless: "Mr. Yin, I don't have any malicious intent! I'm looking for you to talk about things!"

Hearing him call out his name, Yin Jun motioned for the bodyguard to step back, "Are you ......"

"Hello, I'm Diego Miró, the manager of the United States Express Finance Company. The middle-aged man took out a business card from his leather bag and handed it over with both hands.

The name of Amex Finance Company may not be known to many people.

But when it comes to the United States Express black card, many people know that this legendary unlimited overdraft credit card, the status symbol of the legendary noble and rich, still has a lot of mysterious aura in 2020.

In fact, the company is divided into three major systems.

Amex Travel, Amex Finance and Amex Bank.

The black card is the credit card of Amex Bank.

In fact, Amex also has an asset management company, that is, Amex Finance Company, which is also well-known in the United States, and before the global boss of Blackstone Group, they were the world's first.

Even in 2020, Yuntong Finance is still one of the world's top three asset management companies, with trillions of dollars in entrusted management funds, and its strength is very strong.

But now, the Internet era has not come, and the bubble economy has not come, so the scale of the financial company is about two or three hundred billion US dollars.

At first glance, there is a lot of money, but you must know that Amex Finance is located in more than 50 countries around the world, and if you look at it so scattered, there are really not many of them.

Yin Jun knows the tricks of the Americans, in fact, the Chinese people are the same, in order to go out to negotiate business, a salesman can hang the name of the manager.

In the young man's opinion, the Diego Miro in front of him should also be an ordinary staff member who came out to pull business.

"May I ask Mr. Yin, can you spare half an hour now? I would like to have a cup of coffee!" Diego Miro said further at this time.

"No need for coffee, let's go sit at McDonald's next door." Yin Jun pondered for a moment and decided to hear what he had to say.

Being able to recognize himself and dare to come up and talk, Diego Miro is certainly not an idiot, and must have his own demands, and they are very interesting to Yin Jun.

Since last year, the United States has started vigorous large-scale mergers and acquisitions, and countless small and medium-sized companies have begun to be merged by large companies, achieving one large group company after another.

In this, there must be many good companies that are being noticed and offered for people to invest in or acquire.

Many investment banks in the United States have done this, and it is precisely through such a series of operations in the 80s that the five major investment banks in the United States have gradually developed and grown and achieved their prestige.

Diego Miró was overjoyed when he saw that Yin Jun was willing to talk to him, and he didn't care that the environment in McDonald's was not good and there were noisy children everywhere, so he immediately led the way in.

Asked the bodyguard to buy two packages first, and Yin Jun and Diego Miro found a quiet corner to sit down.

"Mr. Yin, I have been following you since last year. Diego Miró said: "I'm a die-hard fan of "Transformers", I have liked it since the comic book version, and then the animated version, and what I like the most is the Transformers toys launched by Kirin Culture last year, I bought a total of 89 kinds of toys, and basically bought all the characters. ”

While speaking, Diego Miro took out a small notebook from his bag, with a few photos in it, Yin Jun looked at it, all of them were photos of him and Transformers toys in his room at home, several of which were the most expensive.

"Originally, I didn't have any other ideas, but seeing the continuous sales of Transformers toys, I went to investigate it out of my work instinct, and the results surprised me. "Diego Miró," many people on Wall Street say that Transformers can now reach the $1 billion level, but in my opinion, this is a far underestimation of Transformers.

Although Kirin Group is not a listed company and has not announced sales and financial reports, according to my estimates, from July to the end of December last year, the sales of Transformers toys should be about 700 million US dollars. Even if there is an inevitable decline in the future, the annual sales from then on will not be less than $1.2 billion.

The rule of Wall Street IPOs is equivalent to the total sales of the last three years, and according to this value, the valuation of the Transformers IPO should be more than $3 billion! Considering the other 13 comics of Kirin, including the most promising "Resident Evil" and "Tomb Raider", as well as the income brought by their derivatives, $5 billion is the correct valuation of Kirin Weekly. ”

Yin Jun nodded without a trace, "And then?"

"No, no, don't get me wrong. Diego Miro shook his hand again and again: "The above analysis is a little respect for its creator as a fan of Transformers, and it does not involve any interests." What I want to talk to you about is actually another deal. ”

"Oh, tell me about it!"

Yin Jun smiled, this person is quite interesting.

Needless to say about Diego Miró, he knows that the former vice president of Lehman Brothers, Adam Baker, valued the Kirin Group at $5 billion, which is simply nonsense.

Of course, Adam Baker only estimated a rough number, which made Yin Jun tempted, so as to start negotiations, and when it came time to really negotiate, the price would definitely increase.

In contrast, Diego Miró's valuation of "Kirin Weekly" at this time is relatively accurate.

But he didn't know that even if the valuation of $5 billion was doubled, Yin Jun wouldn't even look at it.

Are you kidding?!

"Transformers" is worth $10 billion, "Resident Evil" games and big movies have no problem getting a market value of 5 billion, and "Tomb Raider" can get 1 billion if it is the weakest!

And they represent not only money, but also the huge influence derived from derivatives, and the control that can spread throughout the entertainment industry for decades, which Yin Jun values more than money.

"As you know, our Amex Finance Company is not only engaged in asset management, but also helps customers to make some investments, and also helps to connect some business transactions. Diego Miro said: "We all know that you have a TV station and a record company in Xiangjiang. I wonder if you know anything about Time Warner's 'Sight On Sound' music channel?"

Sight On Sound？

Yin Jun read the name over and shook his head, "What is it playing?"

"It's showing some concert clips, as well as musical programs like interviews, editing, filming, and so on. Diego Miro gestured: "And because it's a two-way interactive cable TV system, the audience can vote for their favorite singers and program content when they watch it, which is now a very cool program in the eyes of many young people." ”

Yin Jun still didn't understand, but vaguely felt that this model was a little familiar.

"Because it's so popular, Time Warner now wants to dedicate this channel to a separate music TV station. It's going to show everything about music!concerts, music videos, song interviews, music stories...... Wait!" Diego Miró continued, "It just so happens that our Amex company has a stake in this Amex cable TV, and we think that this music TV station has a lot of potential for development, so we want to recommend it to investors who want to get involved!"

Music TV!?

Everything to do with music!?

Yin Jun suddenly realized.

Say it earlier!

Isn't this MTV?

Before Teresa Teng lost the award at the Grammys, Yin Jun asked Pete Vince to work hard to get Teresa Teng to win the remaining two of the three American Music Awards - the American Music Award and the Billboard Music Award.

In fact, if in a few years, the three major music awards in the United States will become four.

The fourth is the "MTV Music Tape Awards" held by MTV TV.

Yin Jun has also seen this MTV TV, but in the Internet era, it has long lost its appeal and gradually degenerated into mediocrity.

But in the '80s, '90s, '00s, MTV was the best music show in the world.

After Lei Shidong acquired MTV TV, it increased its profits for more than 20 consecutive years and became a cash cow for Viacom.

This proves that MTV is very promising in the next 30 years.

Not only can it make money, but more importantly, it has an additional base for singers, and it can also control the fate of a large number of singers, becoming an important force that cannot be ignored in the music circle.

Thinking that his diva sister was wronged at the Grammys, Yin Jun immediately felt that even if he didn't put too much effort into music, it would be too idiotic for such a TV station that has mastered public opinion and has important influence not to take it down.

With MTV in their own hands, who would dare to let the queen sister be wronged?

Thinking about this, Yin Jun nodded: "Mr. Miro, I am indeed a little interested in what you said. I think that in this era of peace, music is a kind of popular culture, and if it can be used as a carrying platform, maybe it can play a greater role!"

Diego Miró listened with joy, "That's why I want to recommend it to you! You are a talented songwriter with the most profound insights into music, and this music TV station will definitely develop better if you join us." ”

What he said, of course, is a half-truth, and the most important thing is that he wants to sell MTV's shares to Yin Jun.

"What kind of charter is it now, what can I get by joining in, and what do I have to pay?" Yin Jun asked in a harmonious voice.

"That's right, because the music channel was a local show before. If you want it to develop better, you have to go to a better place. "Their plan is to premiere it in New York, so that the influence of New York can radiate the whole of the United States." In this case, the cost is a bit high.

The total budget for three years is about 300 million US dollars, which includes the production of programs, the rental of satellite channels, and the expansion of business scale. Now Time Warner is ready to invest $100 million, and the rest needs to be raised by Amex Finance. If you want, you can pay $100 million and get 20% of the shares. ”

Yin Jun thought he had misheard: "20%? one-third of the capital contribution, only 20%?"

"Yes. Diego Miro nodded: "The other $100 million can only get 20% of the shares." Because the music TV station itself belongs to Time Warner and Amex Finance, we take the music channel and the viewers as shares, and they occupy 20% of the shares respectively, plus 20% of the $100 million, they have 40% of the shares, and Yuntong Finance is still 20% of the shares. ”

"You ...... like this," Yin Jun thought for a moment, "Please ask the person in charge of Time Warner to come over, and we will talk about it in three aspects." You don't have to find anyone else for this $200 million, I can just give it out. ”

"Really?!"

Diego Miró said in surprise.

Although he did a lot of investigations, and he was also hanging around the branches of Lehman Brothers and Goldman Sachs in the past two days, just to find Yin Jun and get in touch with him, he didn't expect that it would be so smooth.

He is not stupid, of course, he also understands that it must be his own targeted strategy that works, and Yin Jun just has the intention of exerting force in this regard.

However, Diego Miro will not take it lightly, because now Yin Jun only said that he wanted to talk, and if the talks were not good, the deal would not be done.

There is a lot of effort that needs to be put in to make a business.

It's just that with such a start, it will naturally go a little smoother.

"I like working with professional people and doing things related to entertainment. Yin Jun smiled, "It's just that, Mr. Miro, I want everything to be formal and professional, you know what I mean?"

"Yes!"

Diego Miro said happily: "Don't worry, I am following this CASE, and Time Warner is also my old friend who is in charge, I believe that under our tripartite talks, there will definitely be a satisfactory result for you!"

In Amex Finance, Diego Miro is just a small manager.

He was in charge of Amex Finance's stake in Amex Cable TV, which was valued at only $20 million.

In any company, salaries and bonuses are based on your contribution to the company.

People like Diego Miró are at best a middle-level, or the bottom one, and I originally thought that this life would be like this, but I didn't expect that suddenly the above decided to make the music channel bigger and become a music TV station on its own.

But in addition to Time Warner's desire to continue to invest, Amex Finance, which regards Amex Cable TV as a third-class asset, is not willing to invest heavily in this music TV station.

So, the two partners discussed, since they are not willing to pay, then find some investors, it is best to be wronged!

This gives Diego Miro a chance to show his talents.

He is not the only shareholder candidate of Yin Jun, in fact, in the space of a month, Diego Miro has found 8 investors.

But after looking for so long, only Yin Jun gave him the most eager response.

For the sake of his own future, Diego Miro knew that he must seize this opportunity and not let it slip away!!

Diego Miro vowed to seize the opportunity here, but Yin Jun wanted to make this business better than him.

MTV is a form of musical expression that has not disappeared even in the future in 2020.

In the 80s and even 90s, in order to make their singles or albums sell better, record labels and singers really spared no expense to make MTV, and then the first choice was to broadcast it on MTV, followed by music programs on other TV stations.

In 2015, when Yuquan released a new album, the record company didn't even approve the 20,000 yuan for the press conference.

But in the almost 20 years from 1980 to 2000, Baodao and Xiangjiang produced an MTV song, spending 1 million or 2 million Hong Kong dollars, which was an easy thing, and Europe and the United States were even more exaggerated, with a 5 million US dollar MTV song.

So, in this golden age of music, you can imagine how important MTV TV is!

Not to mention anything else, in Asia alone, which singer wants to get the best publicity, besides looking for Yin Jun, who owns MTV, who else can they find?

Singers and actors are generally inseparable.

When the time comes, what celebrities does Yin Jun want to recruit, isn't it an easy thing?

……

(Two chapters of nearly 9000 words updated, old man, please pull me up!