"Of course it's true. Pen, fun, pavilion www. biquge。 info" Summer smiled and nodded, "To tell you two, I feel that special effects photography will be the mainstream of future films." If you think about it, with the help of special effects, people can create more wonderful pictures, more gorgeous visual effects.

He even moved the stage out of the earth, beyond reality, and filmed the world of Xianxia, the magic world, hell, and heaven, so that the audience could get a higher visual enjoyment. So there's a lot to be done!"

In the previous life, when Hong Kong filmmakers were still obsessed with fist and foot kung fu, Hollywood filmmakers had already begun to think about fighting dinosaurs.

As soon as "Jurassic Park" came out, the gorgeous visual effects made filmmakers and audiences all over the world kneel.

Taiwan, Nanyang, South Korea, and the traditional market for Hong Kong films were swept away by this blockbuster, and even Hong Kong itself was not kept. The throne of the annual box office champion is handed over to people for the first time. This also heralds the overall decline of Hong Kong films and the full victory of Hollywood blockbusters.

In order for this tragedy to happen again, Summer can only try his best to break the situation, and now he has thought of three ways.

One way to do this is to increase investment in Hong Kong special effects films, so that Hong Kong can also produce special effects films that are comparable to American blockbusters. In this way, Hong Kong films have the possibility of being as short as American blockbusters. At that time, even if you lose, you won't lose too badly, at least you still have the strength to resist, and you won't lose like you did in your previous life.

The second method is to consolidate and open up the Hong Kong film market and enhance the market's defense capability.

In the past, the Hong Kong film market mainly relied on Taiwan, because of Taiwan's policy of restricting the entry of foreign language films, and only eight copies of each film were allowed to be imported, which means that it could only be released in eight theaters. With such strict quantitative restrictions, no matter how good and popular Hollywood blockbusters are, it is difficult for them to achieve good results in Taiwan.

However, Taiwan does not restrict Hong Kong films, and Taiwanese films are dead and have no power to resist, so Hong Kong films are popular and popular in Taiwan, and they can easily achieve extremely high box office results.

But Hong Kong filmmakers don't cherish it very much. In the early 90s, a large number of Hong Kong filmmakers made films with the help of Taiwanese film companies, but they only wanted to make quick money, so there were few good works and many bad films, which made the Taiwanese people lose their appetite and the box office plummeted.

Taiwanese film companies are very dissatisfied with this, and they unite to negotiate with Hong Kong filmmakers to discuss curbing the production cost of Hong Kong films and reducing the remuneration of Hong Kong stars.

But Hong Kong filmmakers, who have long been accustomed to big spending, did not back down, and as a result, the negotiations broke down. As a result, Taiwanese filmmakers turned to ask the authorities to relax restrictions on Western films.

As a result, Taiwan no longer restricts the copying of foreign-language films, thus allowing Hollywood blockbusters to sweep Taiwan. As a result, Hong Kong films have lost their most important box office powerhouses, and since then they have turned from prosperity to decline.

Therefore, in order to maintain the prosperity of Hong Kong films, we must strengthen the protection of the market. It is necessary to achieve an even benefit and achieve a win-win effect. You can't fish with all your might, so that the other party feels that you have suffered a loss. In that case, no cooperation will last long.

The third method is to fundamentally solve the problem of filmmakers' remuneration. As can be seen from the above example, the decline of Hong Kong films is actually related to the greed of Hong Kong filmmakers. It is precisely because of the greed to make quick money that everyone does not pay attention to the quality of the film, but only the number of films.

A star spans seven or eight crews at the same time, and a director makes five or six movies a year, and he writes them without a script, and uses "flying paper boys" to pass ...... is so eager for quick success, how can you make a movie that satisfies the audience.

But greed is the original sin, and greed is human nature. The so-called country is easy to change, and the nature is difficult to change. If you want people not to be greedy and look like saints, that's absolutely impossible. Therefore, we can only try to satisfy everyone's greed, so that everyone feels that their efforts are worth it.

Therefore, the summer is now implementing the strategy of salary and dividends within Tianxia Pictures. The filmmaker's salary is part of it, and after the film is released, if the box office is good, it will also get a certain amount of dividends.

Such a reward strategy can somewhat satisfy these filmmakers, and also make many Hong Kong filmmakers proud to join Tianxia Pictures.

However, in the summer's view, this reward method is not the best. The fairest way to reward should be the game between the producer and the filmmaker, compromise with each other, and achieve the best dividend ratio, which is the most convincing way to distribute benefits.

Just like in Hollywood, celebrities are paid by agencies to producers. The agency represents the interests of the star and can strive for the highest treatment for the star to the greatest extent.

But the way the benefits were envisaged in the summer did not work. The reason is that Tianxia Pictures is not only a producer, but also an agency company, so it can't fight with itself at all.

Moreover, Hong Kong does not have a well-established trade union organization like Hollywood to provide protection for filmmakers. Therefore, the distribution of the right to speak is unfair, and whoever has the most influence has the right to speak.

Large film companies such as Tianxia Pictures naturally have bargaining power when facing stars. If you don't agree, you will change to a second person, anyway, there will never be a shortage of stars.

And big-name stars such as Lin Qingxia also have bargaining power when facing small film companies. Ask me to film, you must be paid, if you don't agree, go find a second person, and see who has such a high box office appeal as me.

It is difficult to cure this problem, and it requires the joint efforts of Hong Kong filmmakers, so it was only in the summer that it was proposed to establish the Hong Kong Film Industry Association last year. But at present, the role of the association is not very large.

……

After listening to Summer's words, Lan Gengcai and Wang Jing also felt that there was a certain amount of truth.

People's taste in movies is getting higher and higher, especially the requirements for pictures are getting higher and better.

In old films from decades ago, the story may not be bad, but because the picture effect is not good, it is difficult to satisfy the audience.

And the special effects of the movie can enhance the picture effect and shoot a picture that surprises everyone.

For example, in last year's "The Peacock Prince", the huge and friendless Hell King made the audience feel great coercion, making them both terrifying and shocking, and they felt very exciting. If it weren't for special effects shooting, it would never have been able to achieve this effect.

"Mr. Xia, you said it so well, I also think that special effects movies are the mainstream of future development. I hate so many filmmakers in Hong Kong, only you agree with my point of view. Lan Yan said indignantly.

He has been to many companies, and whenever he proposes to shoot special effects films, those studios will not agree, and they will say that this kind of film has no future, and he has no place to be a hero. It was so gratifying to not think that Summer would support him.

"They don't necessarily see this, they just don't want to invest. Summer smiled slightly.

Investing in special effects is time-consuming, labor-intensive, and costly. Lucas's industrial light and magic special effects company is one of the most skilled companies in the industry, and has participated in the production of special effects for countless films, which can be said to be very profitable. But if it weren't for Lucas's support with Star Wars proceeds, the company would have gone bankrupt long ago.

In the previous life, countless Hollywood special effects companies went bankrupt. The well-known Digital Domain company, as the second largest special effects company in Hollywood, has produced special effects for "Titanic", "X-Men", "Transformers", "Pirates of the Caribbean" and so on, but it cannot escape the fate of selling.

Rhythm special effects studio, which has provided special effects production services for Life of Pi, Harry Potter, The Lord of the Rings, The Hunger Games, etc., has won numerous Oscars for special effects, but eventually declared bankruptcy and could not even pay severance pay for employees.

Summer also knows that special effects are a money-burning business, but don't you do it? You don't do what others do, and when the time comes, when others use special effects blockbusters to seize the market, you can only watch stupidly from the sidelines.

In order to be able to compete with Hollywood blockbusters in the future, even if it costs a little money, Summer decided to do it. In addition, if you don't study special effects now, you won't know how to use them in the future, even if the special effects technology matures.

In the previous life, after the release of James Cameron's "Avatar", the hot box office greatly stimulated the 3D film market, and also made countless filmmakers follow the trend to make 3D films, and even tertiary films used 3D as a gimmick.

However, the follow-up 3D blockbusters, in addition to Hollywood's still amazing, other domestic films are scolded, all of which are called pseudo-3D works, making the audience lose confidence in domestic blockbusters again.

It's really a domestic film with little investment, rough production, and the shooting is not careful, and it's not quite. More often than not, domestic film directors and photographers are not familiar with the shooting of 3D films at all, so the 3D technology used in the shooting is not 3D.

It wasn't until Xu Laowei's "Dragon Gate Flying Armor" came out that mainland audiences saw for the first time what a real domestic 3D movie is. The reason why Xu Lao Wei is so awesome is that this old boy has always been a technical controller, and people have been burning money to invest in new visual effects studios, closely following the mainstream special effects in Europe and the United States.

Although it is not up to the special effects produced by European and American studios, its grasp of technology is much stronger than that of mainland filmmakers. That's why people know how to make 3D movies. That's the advantage of experience.

Summer knows if now she does the necessary research on the special effects. When the time comes, the special effects of Europe and the United States have been produced, and you are still stunned and don't know how people can shoot it.

So the current situation is that if you research, you may not be able to catch up with others, but you will not be left too far behind. If you don't study, they will drop you farther and farther away, and in the end you won't even be able to see your back.

"Director Lan, after you joined my World Pictures, I immediately became the special effects department of World Pictures, specializing in the research and development of film special effects. I think that in addition to model effects, I can also study computer effects. If there is no one, hire someone, from Japan, from the United States, the treatment is good. Summer laughed.