Two days later, when the advertisement was handed over to Zheng Yutong, he specially brought a few Chow Tai Fook executives to watch the effect. Pen "Fun" Pavilion www.biquge.info

In this era, there is no very convenient video recorder broadcast equipment, and even if there is, the effect is not very good.

In particular, the home version of the video recorder will not be popularized quickly until the dust settles after the battle between JVC and Sony has settled.

Therefore, if you want to see good results, you must come to the TV station.

As the owner and Zheng Yutong's niece, Liang Shuyi came to the gate of the TV station to greet her.

"Shuyi, you're becoming more and more like a strong woman. After getting out of the car, Zheng Yutong looked at her with a smile and said.

"What kind of strong woman am I!" Liang Shuyi grabbed Zheng Yutong's arm, "I hate it, Uncle Tong, you are laughing at me again! Can the TV station compare with your business?"

Liang Shuyi's father and Zheng Yutong are good friends, Zheng Yutong has watched her grow up since she was a child, and the relationship is very good.

This is also the most important reason why Zheng Yutong immediately invited Liang Shuyi to be the managing director and be responsible for all matters after buying ATV seven or eight years later.

At the same time, it is also an important reason why Liang Shuyi is so like an arm when she works in ATV - Zheng Yutong is her uncle, and her status at this time is higher than that of the manager in Jiashi!

"Hehe, the same, the same. As long as you can work your own, then you can achieve a career. Zheng Yutong walked up the steps with her support.

At the age of 54 years old, Zheng Yutong is a person who exercises regularly, it can be said that it is the time when the spirit is strong, where do you need help?

But this is a gesture, which means that he recognizes Liang Shuyi, the niece, otherwise you can go over and help others and try it?

Didn't you see the few people behind Zheng Yutong, when they got out of the car, they were holding their heads high, but now they are all bending down and smiling, and they are walking behind?

People who don't understand the boss very well are usually eliminated quickly, and they are naturally smart people.

Yin Jun and Zhong Zhiwen stood in the test room and waited, and when they saw them coming, Zhong Zhiwen hurriedly opened the door.

walked to the door of the testing room, Liang Shuyi didn't go in, because she wanted to avoid suspicion, but Zheng Yutong pulled her along, "Let's go, accompany Uncle Tong and let me see, you have experience and know if Ah Jun is fooling me, an old man." ”

Although he knew that he was joking, Liang Shuyi could only listen to Zheng Yutong's opinion, although this elder was gentle, he was a person with good intentions, since he said so, there must be a reason for him.

Zheng Yutong was not worried about Yin Jun cheating him, but wanted Liang Shuyi to see if this advertisement could do the kind of effect he needed.

Although I don't know how much money Zheng Yutong gave Yin Jun, I just need to see Zheng Yutong come over in person, and I know that this business is not small.

Walking into the test room, Zheng Yutong is five people here, Jia Shi is Liang Shuyi and Zhong Zhiwen, and then there is Yin Jun.

Zhong Zhiwen is in charge of broadcasting, and because he is a photographer and is proficient in editing, if there is anything to be modified, he knows what to do if he says it on the spot.

This film was edited by Zhong Zhiwen alone, and Yin Jun told him that he should be cautious and cautious, and he must not leak secrets, so he simply regarded this test room as his home, and he slept here for the past two days, and he had to add a few locks when he went out to eat and go to the toilet.

There are three edited versions of the film, all of which are about 2 minutes long.

The general content is the same, except that the shooting angle and some subtle aspects are different.

After Zheng Yutong and the others are optimistic about which version to use, they will edit out three versions of one minute, 30 seconds, and 15 seconds for playback in various time periods.

The lights went out, and Zhong Zhiwen turned on the machine.

The screen appears on the screen.

The vista opens up to a very clear color picture of the entire neighborhood before zooming in on the area around the fountain.

The picture stopped at Zhao Yazhi's beautiful and unparalleled beauty.

"It's beautiful!"

Looking at Zhao Yazhi, who was dressed like a female college student in the costume of the Republic of China, I didn't know who sighed next to her.

After that, as the plot develops, there are more people who sigh.

Especially Chow Tai Fook's box, when it was opened from the gift box that came down from the balloon, some people applauded.

But this is not the highest court, the highest place of court, or the moment that appears at the end of the black screen.

With the black screen and the logo of Chow Tai Fook Jewelry appearing successively, accompanied by Zhao Yazhi's soft voice, the classic sentence passed into everyone's ears.

Diamonds are eternal

One lasts forever

Chow Tai Fook Jewellery.

"Wow!"

Zheng Yutong stood up all of a sudden.

His eyes were wide open, his face was red, and his breathing was short.

"Good!good!good!!"

After a moment, Zheng Yutong clapped his palms and laughed out loud.

At this time, the lights had been turned on again, Zheng Yutong patted Yin Jun's shoulder beside him, and his face smiled like a chrysanthemum: "Ah Jun, I know! I know that you are a genius! Diamonds are eternal, and they will last forever...... Chow Tai Fook Jewellery ...... Hahaha...... Good!good!good!!absolutely good!!!"

Before watching the commercial, Zheng Yutong thought of many ways to advertise, but never thought that it would be so neat and neat, and he didn't expect that there would be such a finishing touch at the end.

Zheng Yutong dares to guarantee that he has never heard such a good slogan, and it is impossible to hear such a good advertising slogan in the future!

Several subordinates next to him also applauded desperately.

On the one hand, they cooperated with the boss, but on the other hand, they were really amazed by this advertising slogan.

Diamonds are eternal, and a diamond lasts forever!

Nima!

Is this an advertising slogan that a person can come up with?

It's so beautiful!

It's so beautiful!

If those girls heard this, they wouldn't go crazy, right?

With this sentence, the "Chow Tai Fook Jewelry" in the back will definitely increase in value immediately!

Who is Zheng Yutong?

The third richest person in Hong Kong in the future, the top 10 super-rich people in Asia!

He can know the power contained in this advertising slogan at a glance, those subordinates only know that this advertising slogan is so wonderful, but Zheng Yutong understands that this advertising slogan, as Yin Jun said, can be used for a hundred years to erect a unique classic!

The entire Zheng family can benefit a lot from this advertisement, and the image of the whole child will be improved.

Because of this, Zheng Yutong feels that his 10 million to buy such a sentence is definitely worth a thousand dollars!

In front of such a classic propaganda slogan that will not be outdated for a hundred years, money is a fart, 10 million is simply too worthwhile, and he is willing to spend twice as much!

Zheng Yutong was born in a gold shop, and has worked and grown up in his father-in-law's Chow Tai Fook since he was a child, and has an unimaginable love for Chow Tai Fook.

Chow Tai Fook has become more than just a gold shop, but represents his life.

If it weren't for the final distribution of property to his children and grandchildren, he would not have taken Chow Tai Fook out of the market at all, but would hold it tightly in his hand, never wanting it to leave his palm.

That's why he was willing to spend so much money to find Yin Jun to advertise, just to raise his Chow Tai Fook to a higher level again and become the real first in Xiangjiang, which can be regarded as a wish of his old father-in-law.

Now it seems that when he heard a funny thing in the eyes of others, he immediately came to Yin Jun, and risked being the wronged boss to write a check for the entire 12 million, which was simply the right decision!

Sure enough, you have to believe in genius in order to get unimaginable rewards!

In the midst of cheers, Yin Jun was still very calm, and Zhong Zhiwen was also smiling from ear to ear.

Although Yin Jun's advertising slogan is very conspicuous, his shooting is still very successful.

However, when everyone calmed down, Liang Shuyi hesitated and said, "Uncle Tong, Ah Jun...... I don't know whether to say it or not......"

"You say. Zheng Yutong, who was in a good mood, waved his hand.

"In the 50s, De Beers, the world's largest diamond company, once had the most classic advertising slogan, called 'Adiamondisforever', do you remember?"

"Well, I know. Zheng Yutong said.

"So do you think that Ah Jun's super classic advertising slogan is very similar to Adiamondisforever?" Liang Shuyi said, "It's nothing, but De Beers has been applying for a patent for this advertising slogan, and I think Tongbo knows it." If their patent is filed, will we be able to use this slogan again?"

Several high-level executives of Chow Tai Fook over there smiled and suddenly became a little heavy.

Zheng Yutong is an expert in gold shops and diamonds, and he also bought a diamond mine in South Africa in 64 years.

He pondered for a moment and looked at Yin Jun, obviously asking the young man to explain.

"If you want to apply for a patent for an advertising slogan, and it is a global patent application, you can imagine the difficulties involved. If my expectations are not bad, at least they will wait for five or six years to have preliminary results, and when the application is down, it will be more than ten years, isn't it enough for us to engrave this advertising slogan in the impression of small consumers......?" It does all the trick. But no one said how to translate its Chinese meaning? My advertising slogan is eternal and eternal, and the two should be translated into English, and there can be dozens of translation methods, right? Moreover, this advertising slogan has two meanings, the first is permanent, and the other is inheritance. Diamonds can last as much as gold. The meaning of the two is not the same, and it does not constitute plagiarism. ”

However, you can't deny that the first sentence overlaps with them in a substantive sense. A Chow Tai Fook senior asked, "If they send us a letter asking us to immediately remove the advertisement and stop the promotion, wouldn't we have suffered a huge loss?"

"The advertising slogan is what they said first, but it doesn't mean that others can't say that the diamond is good, right? Moreover, our advertising slogan is completely an extension of a new meaning, which is more meaningful and poetic than theirs, and it is not a grade at all. Yin Jun said, "Besides, if they take 10,000 steps back, even if they can apply for this patent in the United States and Europe, what will happen in Asia?

"You can't say that. Another older senior groaned, "This sentence seems better than theirs at first glance, but it is always prone to controversy." Yin Sheng, you are so talented, why don't you avoid the phrase "eternal diamonds" again? I think the second sentence of "one forever" is very good, why don't you write another sentence?"

"It's cowardice to change tactics for the sake of a competitor. Yin Jun said with a straight face, "Mr. Zheng, in fact, you don't have to worry about causing controversy, it's better to have controversy than no controversy." ”

"Oh, why?" Zheng Yutong asked with a smile on his face, and no one else knew what he was thinking.

"The Asian market has always been decided by us Chinese, and even if De Beers comes here to apply for a patent, will we just be able to arrest it? Can't we have something to do with the government? They use advertising slogans to apply for patents, which is simply ridiculous. Yin Jun said, "If you really don't worry, they applied for an English patent, we can apply for a Chinese patent directly! At that time, we can still ask them to translate, and there can be no overlap with our meaning!"

"Is that okay?" said a high-level executive who had not spoken all this time, in surprise.

"Could it be that they translated it into Chinese according to the meaning to apply for a patent?" Yin Jun asked rhetorically.

When Zheng Yutong heard this, he also looked at the high-level side.

Just listen to a high-level said: "As far as we know, they don't have Chinese applications in Asia yet, they apply in English." ”

"That's right, the languages are different, how can we plagiarize? Could it be that the words in the world were invented by them, and we can't use them?" Yin Jun said.

"Well, I think Yin Sheng's method is good. The older senior executives also agreed with Yin Jun's statement at this time, "Language is on the one hand, and on the other hand, such a beautiful propaganda slogan, it is a crime to change a word." We'll take this and apply for a patent, and then we'll see who is more reasonable. ”

"What do you think?" Zheng Yutong looked at the others.

Several people discussed it, but they nodded, and one representative spoke: "Chairman, if such a super classic advertising slogan is not used, it is definitely our loss." ”

Zheng Yutong smiled when he heard this, he had actually made a decision a long time ago, and just now he was just testing the ability and vision of his subordinates.

Such a good advertising slogan, you don't have to think about it at all, just use it and then talk about it.

If there is any trouble, wait until later to solve it.

Such a classic, to miss it is a crime!

So, Zheng Yutong stretched out his hand to Yin Jun without hesitation: "Ah Jun, thank you for being so attentive, I like your slogan and advertisement very much." Hope next time we have a chance to work together!"

As soon as he said this, Zhong Zhiwen next to him breathed a sigh of relief in his heart.

Zhong Zhiwen was afraid that this transaction would be canceled, and Ah Junke would be miserable.

Liang Shuyi also nodded, the countermeasures Yin Jun said were completely effective, so there would be no problem.

The key is that this advertising slogan is too shocking.

This is like a witty phrase that ancient poets got by chance, if you don't use it, I'm afraid Zheng Yutong will regret it for the rest of his life.

Otherwise, he wouldn't have used two "very likes" in a row.

It is precisely because he likes this advertising slogan so much that Tong Bo is willing to take these risks!

Because the risk is definitely negligible relative to the return.

"There must be!" Yin Jun shook hands with him, speaking in a gentle and confident tone, without the slightest humility of condescending.

The cooperation that the young man said was not what Zheng Yutong thought.

I believe that when the next cooperation comes to the surface, this Mr. Shark Guts will definitely be surprised!

(The second update is around three o'clock in the afternoon, cooperate with the seal push, thank you, gentlemen!^_^) (To be continued.) )