Mid-levels, Baijia Road. Pen & Fun & Pavilion www.biquge.info

A 5,000-square-foot mansion in the middle of Bark Road belongs to Tse Ruilin, the president of Tse Ruilin Jewelry.

This self-made billionaire has gained a lot of wealth through the establishment of Xie Ruilin Jewelry Company.

Although among the jewelry companies in Xiangjiang, Xie Ruilin Jewelry Company is already quite famous, but compared with the two leading companies - Chow Tai Fook and Chow Sang Sang, it is still a lot worse, first of all, it is a lot worse in grade.

Xie Ruilin is a very bold person, he has been like this since he was a child, until he founded Xie Ruilin Jewelry, he has not changed, he did not think about doing things calmly, or thinking about how to develop by leaps and bounds.

Since founding Xie Ruilin Jewelry in 1971, Xie Ruilin has been working hard for seven or eight years, but now, he still can't stabilize.

Because so many years have passed, Xie Ruilin Jewelry, not to mention launching an offensive against Chow Tai Fook and Chow Sang Sang, has not even stabilized the third position, for example, Xie Liyuan Gold Shop, an old brand from Aomen, has to overpower them in terms of momentum and heritage.

For what kind of heritage and inheritance, Xie Ruilin has always been dismissive.

He himself was born in a poor family, and he relied on hard work to get all the way to the present, so he never believed in authority.

Therefore, he dreamed of defeating Chow Tai Fook and Chow Sang Sang to become the No. 1 jewelry company in Hong Kong.

After seven or eight years of hard work, Xie Ruilin Jewelry has seven stores in Xiangjiang, and the business of tourists is very good, so that his annual income last year exceeded 30 million, which can be regarded as a very high income in this era.

But Xie Ruilin is not satisfied, he hopes that he can be like Chow Tai Fook and Chow Sang Sang, and his influence will go out of Xiangjiang, at least radiate the whole of Asia, with an annual profit of more than 100 million, or even two or three billion.

For this reason, he has been thinking hard since before the Chinese New Year, and finally came up with a brilliant idea by chance.

The current Xie Ruilin company is Xie Ruilin's alone, and he can do it if he thinks about it, which is much better than going public in the future.

So Xie Ruilin immediately started all kinds of preparations, and when he was ready, he invited the genius he liked through various relationships.

After Yin Jun got Liang Shuyi's message, he was extremely surprised in his heart, what did Xie Ruilin have to do with himself?

But after Liang Shuyi told it three times in a row, Yin Jun was a little embarrassed, and finally agreed to Xie Ruilin's invitation and went to Fulinmen, the most famous emerging restaurant in Xiangjiang, for dinner.

FLM is actually not a new restaurant, the owner founded this brand in 48 years, and now it has a history of 31 years.

FLM not only has its own heritage, but they also have many innovations, such as in recent years, many famous chefs in Hong Kong have been poached by them.

Coincidentally, Yin Jun arrived at their store and saw an acquaintance.

"Brother Det!"

Yin Jun looked at the chubby man who was walking towards the kitchen with a basket of vegetables, and waved his hand with a smile.

"Oh...... Mr. Yin!" The man hurriedly put down the dishes, wiped his hands on the chef's uniform a few times, and then ran over, and said with a sincere smile: "You came here to eat?"

"yes, someone else is in for a treat. Brother De, just call me Ah Jun. Yin Jun said, "Why did you come to Fulinmen?"

This brother is the little cook who almost slipped last time, so much so that the plate in his hand smashed into Yin Jun's hand.

Later, Yin Jun also had a few meals in Da Sanyuan, and they all happened to see him, and Yin Jun greeted him every time, so the two were also familiar.

Yin Jun has never had any shelf, especially to people at the bottom, he has always been very kind, which is why he was originally an orphan.

With so many contacts, Dezi is not so restrained in front of Yin Jun, such a famous genius as Mr. Yin, and a famous gold medal screenwriter, all greeted him so politely, which made him very excited and flattered.

He has seen more celebrities, but there are still too few people like Yin Jun who are gentle and approachable, and people don't take them as little servants as they seriously.

Facing Yin Jun's question, he nodded and said, "Recently, there have been some things over there in the big three yuan, so my master has brought me to Fulinmen, and the environment here is more relaxed." ”

"Oh, then I want to eat the dishes you made in the future, then I have to come to the door." Yin Jun said with a smile.

"Hehe, I've started to cook some side dishes now, and I'm trying to cook for Mr. Yin within three years. Gotta scratched his head.

"Okay!" Yin Jun waved his hand again, "Brother You're busy, I'll go up first." ”

"Okay, goodbye Mr. Yin!" De Tsai also smiled and waved his hand, watching Yin Jun leave.

Under the guidance of the waiter, Yin Jun arrived at the box inside.

The box of Fulinmen also has a small area, but Xie Ruilin can't be stingy when he treats guests, and he can directly make a large room that can seat eight people, and after Yin Jun sat down, he couldn't help but laugh dumbly - although the table in the room has been replaced, it is too wasteful for two people to eat a table of dishes.

As Yin Jun expected, he and Xie Ruilin didn't chat a few words, and twelve dishes were served here in a row, obviously prepared a long time ago.

"Come, Jun, let's have a drink. Xie Ruilin said with a wine glass.

He knew Yin Jun's habits, and he didn't serve wine to Yin Jun, but poured juice for Yin Jun.

"Thank you, Mr. Xie!" Yin Jun clinked glasses with him, took a sip of juice, and said, "When Mr. Xie invited me to dinner the first two times, I thought it was that kind of boring entertainment, but now it seems that Mr. Xie must be planning something, right?"

"Haha, that's right, naturally. Xie Ruilin nodded, picked up the chopsticks and said, "Let's talk while eating, the food here is very good, when I was poor, I dreamed of coming here for a meal." ”

There are three abalone-related dishes, two shark fin-related dishes, and then lobster or something, and this table is really not cheap.

Yin Jun doesn't like appetite very much, but when he encounters delicious dishes, he will also eat more, anyway, he is young, his metabolism is good, and it doesn't matter if he eats more.

The wine has passed three rounds, and the dishes have passed five flavors.

Xie Ruilin endured it for a while, and then slowly started the topic, "I know that Ah Jun, you are a genius, I have watched all the TV series you wrote and acted in, and there are many classic sentences in them, which are very memorable." I don't know how you got these classic lines?"

"Lu Fangweng once had a poem called 'The article is made by nature, and the clever hand gets it', and I think I was in this state when I wrote the script. Yin Jun said, "When I wrote about that place, I suddenly had so many good lines in my mind, so I wrote them down." ”

"Hehe, this is you, if you change someone else, you can't think of it even if you cut your scalp. Xie Ruilin sighed.

"Not necessarily, there are more smart people in the world. Yin Jun said politely.

"I don't know if I want to ask you to help me think of an advertising idea, do you have the confidence to do it well?" Xie Ruilin finally said his true purpose at this time.

After Yin Jun was surprised, he suddenly realized.

The boy was a little strange, what made this billionaire condescend to come to him, treat him to dinner, and speak so politely, it turned out that the foreshadowing was here.

But Yin Jun was not surprised by Xie Ruilin's request.

According to Yin Jun's understanding of Xie Ruilin, a rare self-made but almost two-to-one rich man, he is a very bold person who often dares to think of some bold ideas that others dare not think.

Such a character allowed Xie Ruilin to gain monstrous wealth, but it made him bankrupt repeatedly, and I don't know whether this is good or bad.

But there is one thing, Xie Ruilin definitely dares to do things.

Yin Jun nodded slightly: "Mr. Xie, there are no less than hundreds of advertising companies in Xiangjiang, and there are countless excellent ones, for example, Mr. Huang Zhan's 'Huang and Lin Advertising Company' has repeatedly created very good advertisements, why don't you go to them?"

"I looked for it. Xie Ruilin shrugged, "Their advertising is not bad, but it is still far from what I wanted." I needed the best ad in the world! For example, De Beers' 'adiamondisforever' is the classic of the classics. I wanted a slogan that would go hand in hand with it, and that people wouldn't forget when they saw it. ”

"If you say that, I have an idea. Yin Jun smiled unconsciously, "I guarantee that at least in the Chinese cultural region, it is definitely the first in the world, and no one can compare with it." ”

"Really?" Xie Ruilin was startled, his face couldn't be believed, "Ah Jun, you have to think about it carefully, I want to be the best in the world! If you can do it, then I, Xie Ruilin, will not treat you badly, but if you can't do it and deceive me, then I will be angry!"

"You won't get angry, because when you hear that, you know what kind of charm it is. Yin Jun said confidently.

Xie Ruilin wants other advertising ideas, Yin Jun may not be very clear, because there are too many ideas in such a jewelry industry, and Yin Jun can't figure out which one is the best.

But when it comes to the advertising slogan "adiamondisforever" from De Beers, of course Yin Jun knows it, and his ears are calloused.

Although the core meaning of this Chinese sentence is the same as this English classic, in terms of charm and beauty of the text, it is beyond the imagination of foreigners.

The advertising slogan "adiamondisforever" was applied for a trademark patent by De Beers around 90 years ago, which is really amazing, and it can become a trademark in every word, and it is unbelievable that it has become a symbol of De Beers.

But it also just shows how deeply rooted and intoxicating this advertising slogan is.

Fortunately, "adiamondisforever" is still in the difficult relationship and has not yet been registered as a trademark, and the most classic Chinese advertising slogan that Yin Jun knows can be used with confidence.

Xie Ruilin was surprised and happy now, he was afraid that Yin Jun was saying big things, but he was extremely looking forward to what Yin Jun said was true.

After a while, Xie Ruilin calmed down and said to Yin Jun word by word: "Ah Jun, you make a price, I want to get this classic advertising slogan that is the world's first, how much does it cost?"

"If I offer 10 million, will Mr. Xie think I'm too greedy?" Yin Jun said in a good time.

Xie Ruilin resisted the urge to curse for the first time, but he still clenched his fists.

Because he saw it very clearly, Yin Jun didn't mean to joke at all.

After taking a deep breath, Xie Ruilin spoke: "Ah Jun, you give me a few reasons to help me make this decision and make a crazy decision." ”

Xie Ruilin didn't scold, but made Yin Jun smile, don't look at this person's reckless background, but his cultivation is still enough.

In fact, Yin Jun definitely has no intention of making a sky-high price.

This sentence is not 10 million, it is 100 million, Yin Jun thinks it is worth it.

It's just that Yin Jun doesn't have any ideas about the jewelry industry, this sentence will be created by Zhu Jiading in a few years, and now that Xie Ruilin has talked about it, it can be used.

If Xie Ruilin is reluctant to buy it, it means that he has no such blessing.

Now Xie Ruilin is very serious about asking Yin Jun to give a few reasons, and Yin Jun naturally replied very seriously: "First, this sentence is worth so much money, and its meaning to Xie Ruilin's jewelry is equivalent to 'adiamondisforever' to De Beers, a classic advertising slogan tailored for you that can be used for hundreds of years, I think 10 million is still worth it." Second, Xie Ruilin Jewelry paid 10 million to buy an advertising slogan, which is a huge gimmick in itself. You can get the reporters to promote it more before the advertisement comes out, so that the public's interest in this sky-high advertising slogan can be increased to the maximum, and this is also a huge publicity for your Xie Ruilin jewelry?"

"This is based on your advertising slogan, which is really worth 10 million. Xie Ruilin nodded slowly, and at the same time, sweat was already running down his forehead.

It is really rare for such a bold person to feel embarrassed.

The huge investment of 10 million is one aspect, he worked hard for a year to earn 30 million, and now Yin Jun asked for his four months of hard work in a word, he is really a little distressed.

On the other hand, Xie Ruilin is more worried that Yin Jun's words will not achieve the effect he boasted of, if he spends 10 million and buys a not so good advertising slogan back, it will be laughed out of his teeth.

Compared with the previous loss of 10 million, he is more concerned about the second one, which will make Xie Ruilin's reputation decline if it is not good.

But now it is impossible for Yin Jun to say this advertising word, once it is said, it will have no meaning, it will be like a trick, and it will be worthless if it is debunked.

"I need to think about it. After being silent for a while again, Xie Ruilin said.

"Good. ”

Yin Jun nodded.

This matter must not be rushed, if Xie Ruilin told Yin Jun now that he agreed to this price, Yin Jun suspected that this person was not real.

Even if it is Li Chaoren, it is impossible to take the investment of 10 million lightly.

The reason why they can become rich is definitely not because they are arrogant, but because they have always been careful, but when it is time to spend a lot of money, they will also be bold to do it after careful consideration.

The kind of people who rely on luck and courage to gamble all day long will succeed once or twice at most, and will definitely end up failing.

Only those who are steady and steady can survive in the mall.

But Yin Jun also believes that Xie Ruilin will definitely not be able to resist such temptation, and with his strong desire to climb up, he will definitely choose to give it a go in the end. (To be continued.) )