Among the Transformers merchandise, animation is simply not worth mentioning. Pen % fun % Pavilion www.biquge.info

Before the release of Paramount's first "Transformers" in 2007, the biggest and lucrative revenue of "Transformers" was in its toy sales.

Transformers toys, that's been popular for generations.

AROUND 2020, THOSE VERSIONS THAT ARE OLD AND DON'T SELL MUCH CAN BE SOLD FOR $3,000-5,000 ON EBAY!

And what are those old Transformers made of?

The main body is plastic!

Even the "body" technology, which is responsible for shrinking and folding, uses plastic, and the average manufacturing cost is less than $5!

But how much do they sell?

At least 50, or even two or three hundred dollars!

Of course, there is not only one Transformers, the same robot, such as Megatron, can use different materials, different colors, and after having new materials, there can be a new version...... Wait a minute.

Basically, Hasbro and TAKARA will bring you a new style every year, and you can change the color of your clothes to be considered new.

There are still so many people who are willing to buy it, especially the limited edition, a 300 or 500 Transformers can sell for 10,000 or 20,000 yuan!

It can be seen how much money is attracted by Transformers toys!

There are only a few toys that can be compared to it, such as Rubik's cube, Barbie dolls, and Lego toys.

Among them, the value of the Rubik's Cube is too low, and there are not many tricks to play, so it is a profit of tens of millions, one or two hundred million dollars all year round.

Barbie is very popular, and even after 2014, it is the only pillar of Mattel, fighting against Hasbro's Transformers, Marvel heroes, Frozen, Dinis animated characters, etc.

In terms of price and profit alone, Barbie dolls are also much lower than Transformers, after all, Barbie dolls will not sell tens of thousands, or even hundreds of thousands of super expensive toys.

Lego toys are simpler than the above three, that is, plastic pieces together into toys of various shapes you like, but the development of people is still the most rapid, and the sales are not inferior to Barbie dolls and Transformers.

In 2016, Mattel and Hasbro pondered merging to resist the increasingly powerful Lego company, which shows how powerful they are.

Yin Jun has to thank Europe and the United States for copyright protection, no one has done the design of "Transformers" before Yin Jun, so this transformable robot doll can only be made by him.

In addition to paying taxes and giving Hasbro some patent fees, such a huge market is earned by oneself.

If you do it well, there will be a net profit of one or two hundred million dollars a year.

Don't underestimate the profit of 200 million US dollars, but in the 80s, how many wealthy people in Xiangjiang had a net worth of more than 100 million US dollars? How many people could earn 200 million US dollars, that is, 920 million Hong Kong dollars?

If you use this money well, you can earn billions or tens of billions of dollars in profits for Yin Jun in the future!

There is nothing difficult about the manufacture of Transformers' toys, which is basically similar to other plastic toys.

The first is the structure of the body, which is generally understood, that is, the flexibility of simple joint twisting.

Since the introduction of plastic products with excellent extensibility and elasticity, the structure of this body has become very simple.

The second is the design that changes the shape of the toy from a robot to a car.

This one needs to be more professional, and it needs to be designed by a professional toy developer.

As long as these two aspects are done well, what is left is just a patchwork, and the parts are pieced together on the Transformers, and they become a whole.

In terms of design, Yin Jun has long entrusted Le Yiling to find a capable toy design company.

In the 70s, Xiangjiang was not a backwater after 2000, only knowing the backwater of buying and selling real estate, they had the world's second largest watch export industry, the world's first plastic flower products, the world's top five toy manufacturing plants, and the world's top small household appliances...... Wait a minute.

Moreover, just like the mainland a few decades later, Xiangjiang people began to do their own processing industry, leaving aside the entrusted company and doing it themselves.

Toy manufacturing is one aspect of this.

Whether it is plastic toys or metal toys, 20 or 30 toy companies in Xiangjiang are doing it, and the products they sell are exported to Southeast Asia, and the sales and profits are not bad.

Because of this, they have a lot of toy design experts in their hands, regardless of whether they design their own or transform the products of foreign toy companies into their own, at least they can be regarded as professionals.

It is actually not very difficult for Transformers to change from robot form to car form, as long as you think through some key points, it will naturally be solved.

What's more, the cheapest Transformers, that is, immobile models, are either in the form of a car or a robot - only high-end goods that cost hundreds of dollars can be transformed.

Looking at the sales of Transformers toys for so many decades, more than 70% of the income of Transformers toys comes from toys that will not be transformed, and high-end goods that can be transformed are really expensive, and fans in Europe and the United States also think they are very expensive!

According to Yin Jun's needs, Le Yiling inspected five toy companies of similar size and conducted a series of negotiations with them.

With Sister Le's negotiating ability, the bosses of these toy companies really couldn't resist, and they were killed all the way to lose their armor, and the bottom line was exposed.

Finally, after a series of comprehensive comparisons, Leyiling chose a company called "Guanming Toys".

The owner of this company is not from Xiangjiang, but an Italian, but has lived in Xiangjiang for 20 years and speaks Cantonese no worse than Xiangjiang people.

Who says Europeans and Americans don't steal copies?

This guy chose to do the business of pirated toys, whether it is Barbie, Lego or any other toy, as long as it is a best-selling toy on the market, he will secretly produce it, and then ship it to some places where the supervision is not strict, such as Thailand, the Philippines, Malaysia, Southern Europe and so on.

People are definitely not just plagiarism, he also has a lot of innovations, at least some designs, even Le Yiling thinks it's good, it's more innovative than the original.

This is thanks to the three designers recruited by Guanming Toy Company from Denmark and Japan, as well as the two designers trained in Xiangjiang.

These five talented "plagiarism experts" are what Le Yiling values most about Guanming toys.

Originally, the cheapest toy company plus the factory was only more than 12 million Hong Kong dollars, but Guanming toys were priced at 18 million Hong Kong dollars, and the designer team of this five-person group is also the boss's confidence.

The Italian boss is in his 50s, and with about 4 million US dollars, he returned to his hometown to buy a small estate, raise lambs, plant vines, and live a comfortable retirement life, but he also wanted to do so.

18 million Hong Kong dollars is also his reserve price, and he refuses to be less.

Le Yiling has not agreed to the final deal, just because she wants Yin Jun to inspect the team of five designers, if they really meet Yin Jun's wishes, then it is worth it.

Yin Jun also attached great importance to this conversation, and he directly arranged the location of the conversation in the animation studio.

In fact, the Italian boss was looking for more than these five designers before, but in the end there were only five of them left, because they all like to live a stable life, and they don't want to change jobs everywhere, so they can work and design with peace of mind, and do what they like the most, which is enough.

"Please be seated!"

After taking these designers with large bags and small bags on their backs, they walked around the animation studio and introduced the work of the artists and screenwriters, and then Yin Jun led them to the office on the first floor.

The chairman's office that belongs to him is actually not as big as Le Yiling, but it is still okay to set up a round table and use it for temporary meetings.

The little girl at the front desk brought coffee and drinks and put them on the table.

Yin Jun had already learned some of their information before.

Danish Rupp, 37 years old this year, was a small designer of Lego, but because he did not hand over a good design for three years, so he was dismissed, he came to the East in anger, wanted to find inspiration, but the cost of the road was gone, so he worked in Guanming Toy Company, and now he married a Malaysian woman, and gave birth to five children, and the family lived happily in Xiangjiang.

Of course, it would be better if the salary conditions could be a little higher.

Yin Jun also took a look at the photo of his wife, and after reading it, he could only shake his head, this European and American ghost guy appreciates the eyes, and it is really different from us.

Japanese Toda Kunimasa, 33 years old this year, has loved all kinds of toys since childhood, with his parents to work in Xiangjiang, he lived in Xiangjiang, after graduating from university, he found Guanming Toy Company to work for 8 years, and has married and had children in Xiangjiang.

Japanese Satoshi Guan, 28 years old this year, was originally an employee of the R&D department of Nintendo of Japan, but was poached by Guanming Toy Company 3 years ago and came to work in Xiangjiang, and is still single.

Cen Zhipeng, a native of Xiangjiang, is 29 years old this year, graduated from college for two years, and after changing two jobs, he joined Guanming Toy Company and has been working for 4 years.

Xie Wei, a 27-year-old native of Xiangjiang, has never studied, and was a workshop worker at Guanming Toy Company at first, but because he did several designs in his spare time, he was appreciated by the boss and entered the design department two years ago.

Among the five people, the most spiritual is Xie Wei, who has never read any books, but the most stable is the Danish Rupp, and the two Japanese who are the most rigorous in formulating standards such as size, Cen Zhipeng is best at plagiarism, and it is the kind of plagiarism that can be fake.

They each have their own strengths, and Yin Jun likes them when he looks at them.

If the design department of a toy company is full of the same talents, then it is bad.

Without innovation, there is no life.

Not every company can be like Tencent, just rely on that chat tool to win the world.

Transformers toys can't be the same, one Optimus Prime can make hundreds of shapes, how many forms will hundreds of Autobots have?

Not to mention the difficult toy of several Autobots combined to form a large Autobot, such toys require different imaginations, and you can't just look at comic books.

"I think you already know about it, right? Our Kirin Culture is ready to acquire the company you are currently working in. Yin Jun said to them in a harmonious voice, "General Manager Le and I value you the most, I don't know if you have any ideas?" ”

"Mr. Yin, did you buy our company to produce your company's dolls?" Rupp asked directly, "For example...... Transformers?"

He speaks standard Cantonese and seems to have become a true Xiangjiang person.

Yin Jun smiled, "yes, what do you think of this idea?"

The five of them didn't answer at first, but looked at each other and laughed.

Cen Zhipeng lifted his backpack from under the table, and then took out two dolls about the height of a book from inside.

Yin Jun was dumbfounded.

This, isn't this Optimus Prime and Megatron?

Although both dolls are made of plastic plates, at least they are still similar in appearance, and even the colors are similar to those on the color pages of the single book.

"Transformers is so great for making toys that we've thought about it before, so let's give it a try. When Yin Jun was playing with the Transformers toy, Cen Zhipeng said, "But because of the cost, I can't do it well." If we want to use better materials and add body technology, the cost of the two models will reach more than 2,000 yuan, and the boss did not give us more funds, so we can only do this for the time being. ”

He said it very vaguely, but in fact he meant that we had already made imitation samples, and if we were given some time, we would be able to sell the Transformers dolls!

It seems that the minds of pirates are always faster than those company bosses who are stiff-minded.

Yin Jun is already very fast-moving, "Transformers" has only been published for more than two months, and he began to prepare the animated version, and then at the same time as preparing the animated version, he began to prepare toys.

If you change to the previous TAKARA and Hasbro, the whole process will take at least a few years before the toy project can be made and then sold.

It's still the same sentence before, thanks to Europe, the United States, Japan and South Korea are paying attention to intellectual copyright, otherwise it would have been stolen and forced to go bankrupt!

There are still some differences between the Transformers in front of them and the rough versions in Yin Jun's impression, but this will definitely not be the mass production version they have prepared.

That is, they have no intellectual property rights, and they can't do better to sell them in Europe, America, Japan and South Korea, so they are destined to make low-end toys within $50.

Putting down the Transformers, Yin Jun stretched out his hand: "Welcome to join the Qilin culture." ”

A few people were stunned when they heard it.

Kunimasa Toda, who had not spoken, asked, "Mr. Yin, ...... you You haven't put our design skills to the test yet!"

"With these two Transformers toys, and with your keen sense of the market, I think you are already up to the task!" Yin Jun said with a smile, "Tomorrow I will sign an acquisition agreement with your company, and I look forward to you making more Transformers toys for me!"

"Our salary terms ......," Rupp asked bluntly.

"Don't worry, it's better than your previous ones. Yin Jun said, "I like to use grades to bundle bonuses, as long as you do well and have high sales, then you will definitely get rich returns!

Several people immediately had smiles on their faces.

Yin Jun was so generous and willing to his subordinates, and several of them had inquired before they came.

Not to mention the first time he gave out red envelopes in the crew of "Wulin Gaiden", it was after the best-selling "Kirin Weekly", from the artists and screenwriters to the workers of the Kirin Printing Factory, everyone received red envelopes every month and laughed from ear to ear.

When you meet such a generous boss and give them a promise in advance, what is there to hesitate about?

"Where to work, I want you to be in an anime studio here. Yin Jun said: "There are still some empty rooms on the third floor, I will arrange an office of almost 1,000 square feet for you first, and you can decide what you need and what you want to do." As long as you can complete the task on time, I will not interfere with what you want to do the rest of the time. ”

"Doesn't it matter if you even read Kirin Weekly?" asked Satoshi Guan in surprise.

"No problem. Yin Jun said, "Eat, sleep, chat with the artists and screenwriters below, and go out for a walk...... Both. What I need is your creativity, your whimsy and more efficient work efficiency, and the kind of work that is not suitable for people like us who work by brains. ”

"Jun Shao, you really know us so well! you are a genius boy!" Xie Wei couldn't help but admire.

He was not born in a professional class, relying on his talent and continuous hard work to improve.

He is the most unrestrained, and he has been uncomfortable in the company for the past two years.

Now that Yin Jun suddenly proposed such a working environment concept, he was really overjoyed.

Not only Xie Wei, but the other four people were also smiling.

Yin Jun is not only treating them well, but also showing an attitude of great importance.

In this way, they have their own faction in the Qilin culture, and they don't have to worry about being excluded after coming in!

Being able to create freely by themselves, and only spend their own minds on creation, is undoubtedly a very comfortable thing for these technical old otaku!