Entering the second week of simultaneous release, the box office competition for the two blockbusters in North America has become more and more intense.

Seeing that the situation was not good, Warner Bros. directly invested more than 5 million US dollars in public relations expenses, desperately advocating "Superman 2", and directly began to distinguish and compare obscure "American films" and "foreign films", intending to arouse the enthusiasm of Americans for domestic films.

In the past, they didn't mention such a distinction at all, because it was unnecessary, but they didn't expect that now they would be forced to fight back like this.

But by this time it was already too late.

If you had said this in advance before it had been released, perhaps many conservative Americans would have agreed with it.

But now that people's "Speed of Life and Death" has already exploded, the word of mouth has exploded, and the male lead actor is a mixed-race child, his father is American, and the supporting actor is a serious black buddy, what is unacceptable?

It's not our own film, so what else is it?

So "Speed of Life and Death" followed the good word-of-mouth, and finally achieved a successful counterattack on Wednesday, winning the single-day box office championship, and then maintained it until the weekend.

After the second week of screenings, "Superman 2" was $20.3 million, and "Life and Death" was $24.8 million.

In two weeks, the box office of "Superman 2" was 46.2 million US dollars, and "The Speed of Life and Death" reached 46.3 million US dollars, and the two were basically tied.

But with such an achievement, neither company meant to laugh, on the contrary, they still wanted to cry.

The first weekend of "." was $49 million, and the next week it was $52 million, breaking 100 million in two weeks!

Although their two movies are not necessarily better than ".", the normal level is definitely more than that!

If it weren't for the face-to-face death, it would definitely not be outrageous to increase the box office by $20 million to $30 million in at least two weeks!

Now it's okay, both sides lose.

After 8 weeks of screening, it is a question of whether the cost can be recovered.

George Harding can only lament that he has fallen for evil, and he will never do this thing again next time.

Other Hollywood giants have learned lessons without spending any money, don't look at Yin Jun as a Hollywood newcomer, but people are not easy to bully!

But specifically, George Harding was not so frustrated.

Even if the North American box office of "Superman 2" is only 80 million US dollars, then it is completely fine to add the box office income of Shanghai and Shanghai to make a small profit of 10 million US dollars or 20 million.

Not to mention the development of peripheral rights such as videotapes.

This is the popularity of the "Superman" comics that has accumulated over the decades.

As for "Speed of Life and Death"?

Hehe, it can only rely on the box office!

At most, it's just a videotape and a TV broadcast right, can there be three or five million? Six or seven million at most?

And their overall cost is 65 million US dollars!

I'm afraid it's going to be difficult to get back to your roots!

You really deserve it!

Who told you to fight us to the death??

George Harding's use of such self-comfort to hypnotize himself cannot be said to be unreasonable.

In fact, most people in Hollywood think so, and many people are also lamenting "Life and Death".

It's nothing now, 10 years later, 20 years later, Hollywood movies will be a minority of those who make money at the box office, in fact, many of them are not profitable at the box office, and finally they can make a profit with various copyrights and peripheral products.

The most typical example is "Cars", which has sold $3 billion in peripheral products in ten years, so it's no wonder that even if the movie doesn't make much money, Disney has to happily reboot.

A mature movie series, Hollywood is so capable of developing them into a big IP, and finally making fans and fans pay for it through various means.

This kind of film and mature promotion and commercial operation is an important driving force for Hollywood to continue to grow stronger and continue to occupy the global film market.

However, this time was different.

When the box office results came out in the third week, they gave George Harding and Warner Bros. a slap in the face.

In the third week of the box office, the normal decline of "Superman 2" reached 13.5 million US dollars, but "Speed of Life and Death" was 25.3 million US dollars, which was 500,000 US dollars higher than the second week!!

What's going on?!

Hollywood's giants have collectively lost their voices.

How is it possible that it will rise against the trend in the third week?

It shouldn't be!

But the box office can't deceive others.

Unless Disney and United Arts Films bought tickets and bought the box office by themselves.

But when they went around to check the box office situation, including the attendance rate of each show, whether there were any ghost attendances, etc., they didn't find anything wrong at all.

When they finally surveyed the viewers who watched "Speed of Life and Death" in the third week, they got this answer.

"Ah, you interviewed me last time. I said I'm going to watch it again, but it's not going to happen until now! Don't say it, "Speed of Life and Death" is really good, and it's very suitable for watching it a second time!"

"Didn't we go to summer camp for students in Mississippi last week? We just got home and we heard that there was a great movie, so we went to see it! It was very good! Jun is a genius! Writing books, writing and directing, you name it!"

"I watched it last week, and then I felt that the aftertaste was endless, so I took my girlfriend to see it this week, and she also likes to watch it, especially Fei Xiang, those eyes are so charming!"

"Such a big scene of a hot action movie, I also listened to a friend's recommendation to watch it, it's very good! Just these few high-level scenes are worth the ticket price. I feel like I can watch it again or twice. Anyway, the recent movies aren't very good! "Superman 2" can't compare to it. ”

"I came from Superman 2, and when a group of friends got together, they were all saying that Superman 2 was not sincere. Then I heard that there was a good movie from Xiangjiang recently, so I came to take a look, and it really didn't disappoint me! When I go back, I will definitely recommend it to my friends! Jun is a wonderful director! If I knew that he was the creator and director of the 'Great Split' commercial, I would have come to see it a long time ago!"

“……”

According to these interviews, at least a third are to be rewatched.

Another third watched "Superman 2", and then watched "Speed of Life and Death".

The people in the last part didn't have plans to watch the movie before, but the praise and reputation of "Life and Death" were too good, so they came to watch it.

What makes Disney and United Arts Pictures happiest the most is the almost unanimous praise.

"Speed of Life and Death" was originally a new movie, and it could only work on the content, but now it seems that the boss has succeeded and received unanimous praise.

What they are happy about happens to be what "Superman 2" is not happy about.

George Harding was already very disappointed when he saw the box office statistics.

When I saw these interview statistics again, I got angry all of a sudden, and directly tore these documents to shreds.

Jost smiled bitterly at this, but did not dare to say anything more.

Both of them had made serious mistakes in their judgment.

I knew that "Speed of Life and Death" was so ferocious, even if "Superman 2" was released a week earlier, or a week at night, the situation was not so bad.

Now it's okay, I was originally happy in the bitterness, thinking that the two movies that could have broken 100 million yuan can only end up in North America for about 80 million US dollars.

But now people are fighting back, and the box office is even higher than the second week, with a total box office of 71.6 million US dollars in one go, and breaking 100 million is not a problem at all.

What's more, the reputation of "Speed of Life and Death" is still so good, I'm afraid it will be more than 1500 next week.

Look at "Superman 2" again, next week it can be 10 million US dollars, which should be good.

"How's the situation in the other city?" said George Harding, taking a deep breath and asking his right-hand man.

"It's not bad, South American theaters will start showing on Thursday, and the number of screens can be more than 3,000, and the box office is estimated to reach around $30 million. "There are about 4,000 screens in Europe, and there is a reputation for "Superman", and 50 million box office is no problem. In Asia, the acceptance may be lower, but the $20 million box office can be gained. ”

George Harding calculates that the overseas box office can reach about 100 million US dollars, but the most that can be recovered is 30% of the share, that is, 30 million US dollars.

The North American box office is distributed and produced by themselves, and the share is almost 50%, so according to the box office of 80 million US dollars, the share is 40 million US dollars.

$70 million in pre-tax income, but his own cost is almost $50 million, plus tax incentives or something, the profit is probably only around a bare $10 million.

But fortunately, he was not treated badly by United Arts Film's "Heaven's Gate".

Peripheral products sell for one or two hundred million dollars in a few years, and there is no problem at all, and it should be able to make up for the loss.

"And what about 'The Speed of Life and Death'?" George Harding remembered his nemesis again.

"They're in a better place. Jost said cautiously.

"Say, can I be angry again?" said George Harding.

"They got about 4,000 screens in South America, more than 5,000 in Europe, not to mention Asia, and they broke $15 million in the first weekend, and it was no problem to reach $50 million in the end. According to the data given by the consulting firm, they should be able to get almost $180 million at the box office in markets outside the United States. But their share will definitely be lower than ours!"

"180 million dollars! 180 million!" George Harding frowned tightly, and said to himself: "This time, we really made a mistake! Many years later, after others talk about "Speed of Life and Death", they will mention our Warner Bros. as a big fool, acting as someone else's gun, but he was defeated by a Xiangjiang person!"

Speaking of this, he paused, and then clenched his fists: "Yin Jun!! don't worry, I won't admit defeat so easily! It's still a long time, let's take care of it slowly!!"