Chapter 468: A Surprise to the World!
Friday, March 28th. Pen, fun, and www.biquge.info
At six o'clock in the morning, the city of Xiangjiang had actually woken up.
Many homes have basically turned on the lights, or started to make breakfast, or are already getting ready for work.
Because the pace of life in the whole city is very large, whether it is the bus or the subway, it has been in operation for a long time.
Of course, it's not 30 years from 6 a.m. to 12 p.m., it's still 8 a.m. to 11 p.m.
Now Xiangjiang is not as separate from the commercial area and residential area as it was in the future, many of them are in the central city business district, and there are still a lot of old houses, and many young people who work nearby like to rent a house here.
At 7 o'clock in the morning, Bin Tsai came out of the house and ran to work in a hurry.
Originally, the trading company he was working at 8:30 o'clock, but today because he had to count the goods, he was required to arrive before 7:30.
As a result, I forgot to adjust the alarm clock last night, and my mother called him up to eat at almost 7 o'clock this morning, but Bin Tsai grabbed two buns and ran away.
It takes 20 minutes to walk from work, and Bin Tsai usually arrives a little early, so he runs all the way.
It's only when you get to the red light that you can stop and eat a few bites of steamed buns.
But next to the first red light, Bin Tsai suddenly saw that at the corner railing, there were four aunts in yellow vests, each with a half-human high newspaper in front of them, and handed it to everyone who passed by in a uniform manner.
Around them, four large men in the same yellow vests stood, like wooden stakes, surrounded them and the newspaper.
"What is this? Propaganda advertisement, or is it canvassing for votes?" Bin Tsai was curious, and also walked over and reached out to ask for a copy.
When I took a look, it was written with the name of "Kirin Daily", and the headline on the front page was "The Queen of the Netherlands ascends the throne and prepares to explore the secret." ”
At the bottom are some photos taken, such as the crown, skirt, the situation of the venue, and the preparation status of each place, which is a bit interesting.
Flipping through the page at random, this sports edition reported on the situation of the 1980 European Championship, and this year's European Championship finals went from 4 teams to 8 teams, which increased the visibility a lot.
Today's introduction is the Federal Republic of Germany, each player is accompanied by a picture, there is an introduction to them, even the coach, the team doctor has an introduction, and finally there are European media, evaluation agencies, and lottery companies to their evaluation, and they have made two pages with enthusiasm, which is too professional.
It's a pity that Binzai doesn't have time now, so he can't read it seriously, so he sees that the green light is on, and he runs forward with the newspaper in hand, and doesn't stop until the next red light.
Then Bin Tsai casually opened a page, which is related to real estate.
Real estate introduced a total of three real estate, two areas with future development potential, from the geographical environment, population density, development potential and other aspects of speculation, the most powerful actually invited a few Feng Shui masters in Xiangjiang to talk about Feng Shui, although each person's views are different, but it seems to be relish.
Flipping is a popular fashion trend, which includes clothing trends from Japan, Paris, and Milan, as well as special lipstick matching methods, etc., this bin boy is not interesting to see, and skips it directly.
ran all the way and watched all the way, and when Bin Tsai entered the company at 7:25, he found that in the small trading company where he worked, everyone was holding a copy of the "Kirin Daily" in their hands.
"Damn, why did you take it too?" Bin Tsai asked a colleague next to him.
"Isn't it unusual? Newspapers that don't need money! Don't do it in vain!" the colleague said as he drank his tea, "but don't say it, I've read it once, and this newspaper is well done, no worse than ordinary newspapers." ”
"I don't think it's worse than Ming Pao, Oriental Daily, and Sing Tao Daily!" another colleague said, "As you know, I read the Book of Horses every day, and I have read all the big and small newspapers, but today's Qilin Daily is too professional and detailed." Not only did they write down the details of each horse, but they also discussed their recent condition from various aspects, including training, illness, diet, etc...... I didn't know, I thought it was a beauty pageant!"
"I think it's good, too. A female colleague said with a smile, "The clothing match they recommended for Milan Fashion Week today is very tasteful and fashionable." And this Milan Fashion Week was only held two days ago, and today people are starting to use it for fashion analysis and recommendation, this kind of sensitivity is not something that ordinary newspapers can do. ”
"Those newspapers are in trouble!" a voice came.
Everyone shook suddenly, and when they looked back, sure enough, it was the boss standing at the door, and he also had a copy of "Kirin Daily" in his hand.
The boss waved the newspaper, shook his head, and said: "There are 28 pages, all of which are meticulously crafted news, and I am fascinated by it.
"Could it be a new newspaper issue, and then make it free for a few days, and when the readers get used to it, they start collecting money?" Bin Tsai asked.
"Please, haven't you read the newspaper? What is written under the four words of the Kirin Daily on the front page, can you read it?" the female colleague said amusedly.
Bin Tsai turned back to the first page, and saw a few big characters written in bold font under the four big characters of Qilin Daily: "This newspaper is free forever." ”
"I'm grass!"
Bin Tsai couldn't help but burst into a foul mouth, "Is this money so much that there is no place to spend it?
"You don't have to worry about this, if you look at the name of "Qilin Daily", don't you react, is this the newspaper that Yin Jun is going to make in the legend?" The colleague laughed, "Yin Jun's newspaper! People are not smarter than you? He must be able to make money, for example, advertising revenue is a part! It's just that how to make it and how much to earn is not something we can guess!"
"Yes, Yin Jun's head is definitely smarter than most people. The boss also nodded, and then clapped his hands and said, "Okay, okay! Let's start working, and we'll talk about irrelevant things after work!"
"Yes!"
The subordinates hurriedly agreed.
……
Like what happened to this small trading company, it is happening in countless companies today, even in the streets and alleys.
Although the people are very happy to see the free newspapers, the newspaper offices are completely unable to sit still.
In fact, they've all let their guard down lately.
Because "Kirin Daily" has not done any channel contact or advertising contact at all, they all think that the founding date of "Kirin Daily" is not now.
As a result, I didn't expect that all of a sudden, the "Kirin Daily" was published, and there was no warning at all.
Everyone took a look at the production level of "Kirin Daily", and without exception praised "Kirin Daily", such an excellent newspaper is worthy of being created by the elites of the major newspapers that have been dug up.
But that's not the most important thing.
There are hundreds of newspapers in Xiangjiang, many people have different preferences and habits, and a new newspaper entering the market can gradually climb to the highest end of the area after at least three or five years of precipitation.
In the past few years, everyone can learn its innovative ideas and develop themselves, so after two or three years, this newspaper may not be the best, because everyone else has learned about the same as you.
The three major newspapers, "Ming Pao", "Oriental Daily" and "Sing Tao Daily", defeated one after another who wanted to challenge their status.
Originally, they treated Yin Jun's entry into the daily newspaper industry in the same way.
Even if Yin Jun poached a large number of talents, readers still liked these newspapers, not those editors and reporters.
They still have a strong heritage, they still have a good reputation, and they are not afraid of the fair competition of "Kirin Daily".
As for unfair competition, they are even more afraid, they have been in this industry for decades, who doesn't have the means? Can people who have no means survive?
However, "Kirin Daily" did not take the usual path, and directly came to a free one, and it was "forever free", which made many people who were ready to give "Kirin Daily" a hard blow, dumbfounded, and couldn't come back to their senses for a long time.
"They're crazy, aren't they?"
A group of people from the distribution association sat in their large offices, their faces gloomy.
"That's right! Crazy! What a bunch of crazy people!" said a vice president in despair, "Yin Jun is crazy! Why are those senior editors-in-chief and editor-in-chief also so crazy? In doing so, they are going to make a big fuss!"
"In the past, Yin Jun offended us, and I thought he was just arrogant, but now it seems that he is simply a really crazy person!" sighed the vice president across from him.
"Who's to say it's not?" sighed the other vice-president, "it's funny, it's funny! We're thinking of jamming them on the newsstand and putting them in the most inconspicuous corners...... As a result, they don't sell it at all, and they send it directly at all the main transportation arteries and subway entrances! How can we stop this kind of free delivery?"
"According to the information I have received, their distribution speed is very fast, and many white-collar workers and ordinary people have asked for a copy. Pointing to the free "Qilin Daily" on the table, the director said, "Everyone thinks this newspaper is very good-looking, with connotation, novelty, and more heart!"
"It's not necessarily a bad thing!" said the president, "he is free, and not only has he offended all the newspapers, but more than fifty newspapers and even magazines are probably in crisis." Once they join forces, it is a question of whether Yin Jun can eat or not, and more importantly, all the newspaper guys will also be offended by them! If the newspaper can't be sold, what will the newspaper guys eat and drink? Won't they make trouble?"
"That's right!"
Several people's eyes lit up.
"Don't look at the newspaper guys who are all selling Yin Jun's "Kirin Weekly," but can these offset the loss of all the newspapers not selling? It's impossible!" The director analyzed on the sidelines, "If the newspaper guys can't support their families and thousands of newspaper guys go out on the streets to make trouble, I see how they can stand up! If the newspaper office adds fuel to the fire, the government will have to compromise, let alone them!"
"Don't wait for them to figure out a way!" the chairman pointed to the director and vice presidents, "Hurry up and call the major newspapers and ask them to incite the newspaper guys, and we will wait to see a good show!"
"Good!"
A group of people excitedly went to make a call.
The president smiled darkly beside him.
Kirin Culture!
Yin Jun!!
I see how crazy you are!
Actually going against our Differentiation Association, I'm going to show you today, even if it's mud legs, I can tear you off!
When your "Qilin Daily" is ordered to close, I want to see if you, a genius in Xiangjiang, who has lost tens of millions of dollars, will still be so calm and calm!!
……
(It's a little saved again, so it's three more tomorrow.) )