At the end of last month, Xie Ruilin came to Yin Jun to get the best advertising slogan. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

But Yin Jun's direct offer of 10 million Hong Kong dollars scared the ambitious Xie Ruilin back.

Xie Ruilin didn't contact Yin Jun again for nearly a month, which made the young man feel that Xie Ruilin was not a hypocrisy, or that he was very bold as rumored by the outside world, otherwise why would he be scared away by 10 million?

If you want the most classic advertising words, do you think you can get them for tens of thousands of dollars?

No kidding!

He didn't expect that the 10 million Hong Kong dollars in 1979 was completely equivalent to the purchase value of 500 million Hong Kong dollars in 2020.

Not to mention Xie Ruilin, even if it is Li Chaoren, I am afraid that he will have to think twice.

Yin Jun thought that Xie Ruilin had missed this golden opportunity, but he didn't expect that on the third day when he gave the book of "The Heroes of the Great Interior" to Jiashi, Xie Ruilin came to the door again.

This time, the place where the two talked about things was changed to Xingji Tea Restaurant.

Xie Ruilin asked Yin Jun directly and straight to the point: "Ah Jun, I will give you 10 million Hong Kong dollars, can you guarantee that this advertising sentence will bring me a profit of 100 million?"

What the businessman cares about is the word money, and he asks this question, which is simple and rude, but it goes straight to the core.

Spend 10 million and earn 100 million, and this business will definitely be worth it.

Yin Jun pondered for a moment and said, "If it's a long-term term, it's definitely more than that, but if it's a year or two, I'm not necessarily sure." This effect may flare up suddenly, or it may accumulate over a long period of time. And it also depends on how prepared you are, whether you can keep up with the improvement of brand value, and whether there are so many jewelry shipments. ”

Xie Ruilin nodded while listening, "Do you dare to sign a gambling agreement with me?"

"VAM agreement?" Yin Jun frowned, this Xie Ruilin is too cautious, right? Or rather, he doesn't believe in himself too much, right?

Xie Ruilin thought that Yin Jun didn't understand, so he continued: "The gambling agreement is a kind of gambling on an uncertain future, if the agreed things can reach the level you want, then you will get more, if the agreed things cannot achieve what you promised, then you will get less." It's also a good way to share risk. ”

Yin Jun nodded quietly, "Then Mr. Xie, how are you going to agree on this gambling agreement?"

Xie Ruilin looked at Yin Jun's calm expression, and he didn't know if he understood what he said.

Hearing this, he still said as he thought: "After we sign the agreement, I will give you a down payment of 5 million." If in the next three years, Xie Ruilin's annual performance exceeds 50% of the current one, then I will pay you the remaining 5 million as agreed. If you can't reach it, then I won't give you 5 million. ”

"What if it's more than 100%?" Yin Jun asked.

"Uh......" Xie Ruilin looked at Yin Jun in surprise, "Ah Jun, don't you know the operating model of the jewelry industry, how can it reach such an increase in such a short period of time?"

"What if it happens?" Yin Jun asked again.

Xie Ruilin really hadn't thought about it, he hesitated for a while before giving an answer: "How about I give you 15 million?"

Yin Jun nodded slightly, "This agreement is quite interesting, how about I think about it?"

"Good!"

Xie Ruilin said with a smile, "Don't worry, Ah Jun, we must be a win-win situation! As long as you can reach the goal, the remuneration of 10 million yuan is still completely effortless!"

Yin Jun also laughed, but in his heart, he had already decided to break off the cooperation with Xie Ruilin.

This man is not bold enough and not brave enough to try to break new ground.

Although he is very generous on the surface, when it comes to the critical moment, he has already revealed his true form.

Xie Ruilin had the courage, but he couldn't make a decision, and then he couldn't seize the opportunity, and when the opportunity disappeared, he regretted wanting to catch up, but he was tamed instead.

It is no wonder that Tse Ruilin Jewellery not only did not catch up with Chow Sang Sang and Chow Tai Fook Jewellery in the end, but was also caught up by these rising stars such as Lukfook Jewellery.

If it weren't for Xie Ruilin and his eldest son in prison, his eldest daughter-in-law would have saved the day, and Xie Ruilin's jewelry would have collapsed directly.

The next day, Yin Jun replied directly to Xie Ruilin, and told him apologetically that because he had to make a script and didn't have enough energy, he couldn't make an advertising plan for him.

Xie Ruilin was surprised when he heard this, he thought that Yin Jun would consider agreeing.

After all, even if it's 5 million, that's a lot, according to what Yin Jun said, it's just a sentence, and he doesn't agree?

This kid is really funny!

Do you really think that your words are the golden rule, do you want to do whatever you want?

It seems that he really thinks highly of him, which proves that he has no ability at all, so he is afraid of signing a VAM agreement.

Yin Jun knew that Xie Ruilin would be slandered, but he didn't care what Xie Ruilin thought.

was reluctant to pay 10 million, but gave up the opportunity to let Xie Ruilin's jewelry shine, and there will be times when he regrets it in the future.

originally thought that this matter would be over, and Yin Jun was ready to let this classic be sealed.

Unexpectedly, on the afternoon of the next day, Yin Jun received a call from Liang Shuyi.

After hearing who wanted to meet him, the boy hesitated for a while, but agreed.

In the evening, in the box of a private club in Central, Yin Jun saw this chubby middle-aged man with a large black mole in the place where his face was not good-looking, slightly chubby, and his right face was parallel to his mouth.

"Hehe, Ah Jun, sit!" said the middle-aged man with a smile.

There were just the two of them in the box, and Yin Jun also deliberately looked at the middle-aged man's feet, and found that it was indeed a pair of white sneakers under the straight gray trousers.

Others remember that when Zhou Xingxing participated in a speech in the mainland, it was a suit with sneakers, or a dark suit with very dazzling white sneakers, and many people thought it was his original.

As everyone knows, this habit is caused by the super-rich man in front of Yin Jun.

His name

Called

Zheng Yutong.

In the next 40 years, it will definitely be one of the top five super-rich people in Hong Kong, and it will not be easy to live to the age of 91.

Cheng Yutong started his business with his father-in-law's Chow Tai Fook jewelry, but he made his fortune in the New World Development Group.

After the prosperity of New World Development Group, he in turn supported his own Chow Tai Fook jewelry, making this jewelry store inherited from his father-in-law into the No. 1 jewelry company in China.

However, the New World Development Group, which he grew up on, was even bigger than Chow Tai Fook Jewellery, which was his main reliance to become a giant in Hong Kong.

Of course, New World Development Group is still mainly engaged in real estate.

Only real estate developers in Hong Kong can make a lot of money.

Because this place is so small, there is no way to develop other businesses.

By 2020, even the port industry was squeezed by many coastal ports in the mainland, and it was basically paralyzed.

"Mr. Zheng, it's a pleasure to meet you. Yin Jun is naturally neither humble nor arrogant to this successful real estate businessman.

"Hehe, it is said that heroes are teenagers, I used to think I was such a person, but now compared to you, I feel very weak. Zheng Yutong said with a smile, "Even if it is the king of charter boats, he has never achieved such an achievement at your age." ”

"There are people who are young heroes, but when they grow up, they don't stand out from everyone. Some people are accumulated, and once they are on track, then no one can stop them from moving forward except the enemy of time. Yin Jun said in a harmonious voice, "In my opinion, Mr. Li of Cheung Kong Industrial, Mr. Li of Henderson Land, and Mr. Zheng are all the second type of people. ”

"Hahaha......"

Zheng Yutong laughed happily.

He was a budding newcomer to the real estate industry at this time, and there was nothing remarkable about it except for the 130 million Hong Kong dollars purchase of the old Blue Chimney site and the development of the New Century Center and the Regent Hotel project.

Zheng Yutong's real fame has risen, and in a few years, he will invest billions of dollars with the Hong Kong Trade Development Bureau to develop the Hong Kong Convention and Exhibition Center project, which has made New World Development Group a lot of money, and there will be dividends until 2020.

Li Chaoren relied on the snake swallowing the elephant to eat Hutchison Whampoa, and he Zheng Yutong also relied on this convention and exhibition center project to achieve his own real estate hegemony.

Cheng Yutong himself does not know his future achievements, and he may not even think about the Wan Chai reclamation project, but he is still most concerned about the New World Center and the Regent Hotel, which he is working hard to build.

But who wouldn't want to listen to good obedience?

And it was said by this young man who was praised by the top and bottom of Xiangjiang as a genius, so it was even more enjoyable.

"Ah Jun, I came to you today, in fact, I have something I want to discuss with you. Zheng Yutong poured Yin Jun a cup of tea, and then drank it slowly with red wine, his voice was not fast, but he was very steady, just like him.

"Mr. Zheng, please speak. Yin Jun said.

"I heard that you and Xie Ruilin have a little conflict?" Zheng Yutong asked directly.

Yin Jun was slightly surprised, it had only been more than a day since he rejected Xie Ruilin, how could Zheng Yutong know?

Of course, this matter was not said by Yin Jun, that is what Xie Ruilin said.

Thinking about it, he is also a rich man, and he still complains if he can't cooperate, but he really doesn't look like a businessman.

Thoughts flashed, Yin Jun's face did not change, and he said calmly: "I have no contradiction with Mr. Xie, it's just that there are some disagreements about things." ”

Zheng Yutong said with a smile: "Is that the 10 million thing to buy advertising slogans?"

"Yes. Yin Jun said.

"Don't you think you're a lion with a big mouth?"

"A thing has its value. In a word, it's the same. Yin Jun said, "Since I have a disagreement with Mr. Xie and disagree with the value of this sentence, it is normal not to cooperate." ”

"Don't you hate Mrs. Xie for going around saying that you love money like your life and are arrogant?" Zheng Yutong said, "You don't know yet, do you? All the jewelry industry already knows about your conflict, and under Mrs. Xie's exaggeration, your reputation has been ruined." ”

"Which successful person doesn't have a few enemies?" Yin Jun smiled, such words, it was really not Xie Ruilin who said it, what did he have to do with a female streamer, "If the gossip can knock me down, I would have bought the house repaired by Mr. Zheng as soon as possible, and I would have done nothing, and I would have been a billionaire all the way to 2020." ”

"Hahaha......"

Zheng Yutong smiled happily again, "You are very interesting, Ah Jun, I appreciate you." ”

"Thank you, Mr. Zheng. Yin Jun nodded.

Seeing that Yin Jun was not moved in any way, and was still sitting so straight, Zheng Yutong didn't know that Yin Jun had his own pride, and he didn't need to be praised by others at all.

"I didn't come to you today to tell you this gossip. Zheng Yutong put down his wine glass and said slowly: "I'm very interested in the plan you said, how about we cooperate?"

"Cooperation?" Yin Jun said in surprise, "but Chow Tai Fook is already the top jewelry company in Hong Kong." ”

"The top of Xiangjiang is not the first in Xiangjiang, the first in Hong Kong is not the first in Asia, and the first in Asia is not the first in the world. Zheng Yutong said word by word: "I promised my father-in-law that I must carry forward this jewelry store, although I am now doing real estate, but I have never forgotten this promise." That's why I heard that there is a classic advertising slogan that can be passed down for a hundred years, so I came to you.

I believe in Jun's ability, and I know your character, so it's impossible to use your pride as a joke and a bargaining chip to make money. 10 million is not a small amount, but in order for Chow Tai Fook's time-honored brand to still stand in the industry after 100 years, I am still willing to take a risk and sign your advertising creative. ”

Yin Jun smiled when he heard this, "Mr. Zheng, believe me, this decision is the best decision you have ever made for Chow Tai Fook." ”

"I hope so!" Zheng Yutong also laughed, "But I have one more thing that I want to ask you for." ”

"Speak. ”

"I know you're very well-connected in the TV and film industry, and I know that you've directed and made TV series. I didn't know much about entertainment stars, but I knew they were indispensable to advertising. Zheng Yutong said, "I'll give you another 1 million, invite the best stars and the best team, you can create the best overall advertisement for me, okay?"

Yin Jun pondered for a moment and shook his head, "1 million can't do the best advertising." ”

"Oh, why?" Zheng Yutong was surprised.

"It's also Mr. Zheng, the timing of your choice is right, I happen to have two best candidates, but their advertising fees are not low, you can find someone to talk to them yourself. Yin Jun said, "And if you want me to direct this advertisement, then I need to collect 1 million separately for this advertising creative." Because it's worth the price. ”

Zheng Yutong looked at Yin Jun and found that his face was calm, as if he didn't know that he had raised a high price that no one had ever dared to raise.

In Xiangjiang, let alone an advertising director, even a film director, I have never heard that directing an advertising film alone can have a remuneration of 1 million.

Originality?

Originality!

After all, Zheng Yutong is a person who does great things, since he chose to believe in Yin Jun, he will not hesitate to believe in Yin Jun again.

He bowed his head slightly and said, "Ah Jun, 12 million, you can help me get everything." We'll sign the contract tomorrow, and you'll give it to me when you're done...... I look forward to you surprising me. ”

"You won't be disappointed. Yin Jun said with a straight face.

It's really not like he's taking the opportunity to ask for more money or something.

It's his advertising words and advertising ideas, which are the classics of later generations, and if they are wasted for no reason, it is better not to do it. ――In fact, the advertising slogan of the jewelry industry, which is unparalleled in the world, after Xie Ruilin did not plan to ask for it, Yin Jun already planned to seal it down.

I'd rather not let it appear in the world than let it be humiliated and dusty, this is Yin Jun's truest thoughts. (To be continued.) )