Three days before Christmas, the advertising page of "Kirin Daily", which has recently become in short supply, once again ushered in the local tyrant package. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

An entire newspaper, four pages, was occupied by one advertiser.

Each of the four panels has only one large color image, which is either a beautiful Rolex or Patek Philippe watch, or a diamond ring or jade jewelry.

These beautiful images are accompanied by a large advertising slogan and a larger store name.

"I don't care about how long it lasts, I only care about what I once had. ”

"Disheng Watch & Jewellery Store. ”

Women have little resistance to shiny things.

Coupled with such a beautiful advertising slogan that made people cry, they immediately became excited, and they wanted to rush to the Disheng Watch and Jewelry Store to see what kind of store could be worthy of such a perfect advertising slogan.

Unfortunately, on the first day, the ad did not include the specific address of the Disheng Watch & Jewellery store.

Not the next day.

It wasn't until Christmas Eve that the address was marked at the bottom of the page.

"The Landmark Central, B1 No. XX, opens today, please visit us. ”

The so-called basement floor in Xiangjiang is the meaning of the first floor in our mainland.

Seeing the news, many wives and celebrities from wealthy families hurriedly rushed over by car.

With such a good advertisement, the goods displayed in a watch and jewelry store must be the best, right?

In recent days, their circle of friends has already hyped up this matter.

Everyone wants to buy a few unique pieces of good jewelry or watches to wear for others to see.

Wealth has reached the point of their family, whether it is expensive or not is secondary, and the most important thing is to have grade and taste.

When these famous ladies rushed over, it was only 9 o'clock in the morning, but there were already a lot of people standing at the door, both men and women.

In order to make his boutique watch and jewelry store an instant hit, Pan Disheng really made a lot of money.

He rented a two-storey, 2,200-square-foot shop in front of the side plaza, which was richly decorated with golden hues, so that you could see the luxury of jewels from the outside.

"What's the matter? Haven't you opened the door yet?" a young lady who saw a friend of her owning standing at the door, hurriedly stepped forward and asked.

"Why, the door was opened just now, but they only let thirty people in at a time, saying that they were afraid that the crowd would affect the shopping atmosphere. The friend spread his hands helplessly, "There is no limit to the time they can shop, only one will let a new one in." ”

"Is this an exaggeration?" Miss Qianjin hesitated, she had waited too long, she was a famous and wealthy girl, and she was queuing up like ordinary people, what was that like?

"Don't be in a hurry, they've already prepared, and they'll give out the number plate later. Then ......" another middle-aged woman pointed to the side and said, "Do you see the people carrying big umbrellas and tables and chairs? They are prepared for this shop, and coffee and snacks will be brought later." I heard that they are all high-end dim sum shops inside, not the kind that sells a cup for a dollar or a lot of money outside!"

"It's nice to have a place to wait. Miss Qianjin stomped her foot, "Forget it, it's all here, how can I go home empty-handed?"

As soon as she turned around, she was shocked to find that there were more than ten people in the queue just now, and there were more than a dozen people at once, so frightened that she hurriedly ran to the end of the line.

There are constantly people going out, and people are constantly coming in.

In this area on the side of the square, there are more than a dozen tables with umbrellas, and none of them are empty.

Because many people really have no place, they can only stand and chat in groups everywhere.

Until 9 p.m., when the Disheng Watch & Jewellery store closed, there were still many people wandering outside, regretting that they could not be in line today.

Pan Disheng returned to the Pan family villa in Taiping Mountain, and it was almost 10 o'clock in the evening.

When he returned home, he found that the lights in the hall of the house were still on, and when he went in, his father, mother, and second wife, and Pan Dihua, the younger brother born to the second wife, were waiting for him.

"Yo, our big entrepreneur is back!" Seeing him come in, the second wife smiled, "How about it? Our family spent a whole million dollars to get a storefront, and spent decades on credit for the high-end storefront, business must be very good today, right? It must be about to be crowded, right? Is the turnover more than 1 million?"

Pan's mother also looked at her son a little nervously when she heard this.

Pan Disheng originally borrowed $1 million from his father to build a Disheng watch and jewelry store, but since he wanted to find Yin Jun to buy advertising words, and after buying advertising words and feeling that small scale was too wasteful, he urgently borrowed $1 million from his mother for private money, a total of 2 million US dollars, to build this store.

In this way, Pan's mother knew that her son still owed a lot of money outside, and even used a lot of affection from her husband's side to borrow a lot of valuable jewelry and watches on credit with the Pan family as a guarantee and sell them at him.

If such a big move is not successful, it doesn't matter if you lose your own money, but if you lose so much money from your husband and so many favors, this will make your husband angry!

In addition, there is a two-bedroom family eyeing here, which is even more troublesome.

The second wife and Pan Dihua have naturally been very jealous.

Pan Disheng has been favored by Pan Jingxi since he was a child, he gives priority to everything, and he uses everything best.

Relatively speaking, Pan Dihua, who has some average qualifications, has received limited attention.

Especially this time, Pan Jingxi actually took 1 million US dollars to Pan Disheng to go on a rampage, which made the second wife and Pan Dihua jealous.

Although the Pan family is relatively wealthy, the overall assets add up to forty or fifty million, and the annual profit income is more than two or three million, but the expenses are also very large, and there is not much money saved at all, most of which are family properties purchased in the early years.

In one breath, he gave Pan Disheng 1 million US dollars, although he said that he borrowed it, but the money that his father lent to his son can be regarded as a loan?

If he loses, does Pan Jingxi still have to take his son to court and ask him to pay back the money?

Pan Disheng is easy, and he has no responsibility for losing money, but half of the $1 million should have belonged to Pan Dihua!

If he continues to toss like this, I really don't know what kind of property Pan Dihua can get.

So the second wife has already made up her mind, today must be ruthless to save face, the best result is to let him get angry and lose points, and then his son will get 500,000 US dollars to start a business, or directly take over a watch shop, anyway, the master has two watch shops, and it is not very natural to hand it over to the second son to take care of one in advance?

Pan Dihua is also very nervous, he is not very talented, but seeing that his eldest brother can start a business, but he can only work, he is very unbalanced, and he feels that he should also be supported, go and start a business to have a look.

In contrast, Pan Jingxi was much calmer, but his eyes looked at him and motioned for him to answer the second wife's question.

"Hehe, little mom, you are too exalted to me, where am I a big entrepreneur, I just started. Pan Disheng sat on the sofa on the side, loosened the tie, and said lazily: "After preparing for so long, I really feel that doing business is not easy, and it is amazing that Dad can go from poor to white." ”

Pan Jingxi smiled when he heard this.

The eldest son has always been very smart and likes to think about things, which is the main reason why he looks at his eldest son.

But he was worried that his eldest son was too smart, so he didn't like to be down-to-earth, so after his son graduated from college, he forced him to study in a Swiss watch company for a while.

Pan Disheng came back, inspected the market for a period of time, and then asked him to borrow 1 million US dollars, at first Pan Jingxi didn't want to give it, but his son made a serious plan and wrote an IOU, in order not to discourage his son's enthusiasm, he still borrowed.

Hengzhi's son is not a gentleman, if he loses money in business, giving him a lesson will be more beneficial to his future.

Pan Jingxi also knew about the eldest wife giving money to Pan Disheng, but he didn't say it, he just wanted to see what Pan Disheng did.

Now it seems that even if he didn't succeed, such a mentality and such a perception have grown a lot.

The second wife was not satisfied with Pan Disheng's answer, "Young Master, how are you opening today?"

Pan Disheng smiled, turned to the servant, and said, "Bring me a bowl of bird's nest." ”

Seeing that Pan Disheng ignored him, the second wife wanted to get angry, but Pan Dihua spoke at this time, "Mom, don't force the eldest brother to say it, if he doesn't say it, the situation must not be very good...... It's no wonder that I told my eldest brother a long time ago that the best watch shop model in Xiangjiang is still my father's, and there must be high, medium and low grades.

Mainly rely on a down-to-earth attitude, as well as serious service standards, the best after-sales service, so as to slowly do a good job in a watch shop. When my eldest brother wanted to be a famous watch and jewelry store, I asked many experts in the industry, and they all asked me to persuade my eldest brother not to be so ambitious from the beginning, otherwise it would be easy to lose all the money my father had worked so hard for. ”

"So, sir, I think it's better to be steady. The second wife turned to Pan Jingxi and said, "Look, Ah Hua is not too young, and he can completely end the process of working part-time and start learning management, isn't it? You don't know this child, although he is not as smart as Di Sheng, but this child is brainless, down-to-earth and hardworking, very much like when you were young." ”

In the face of the repeated pressure from the second wife and his younger brother, Pan Disheng was not angry, and even the obvious words that the second wife wanted to fight for power did not fight back.

Pan's mother couldn't help it, "Son, how is it today?"

At this time, the maid had already brought the warm bird's nest in the kitchen, and Pan Disheng took a bite before saying to Pan's mother with a smile, "Okay, very good!"

The second wife and Pan Dihua were stunned, and before they could speak in questioning, Pan Jingxi asked with interest: "What is good, what is good?"

"Dad, here's the statistics of today's turnover, as well as the specific figures of sales. Pan Disheng took out a rolled-up piece of paper from his pocket with one hand and handed it to Pan Jingxi.

Pan Jingxi took it and took a look, his eyes widened: "Impossible!!"

The second wife was startled, and hurriedly came over, and screamed: "13.58 million?

Pan Disheng did not respond to her, but ate bird's nest slowly.

Pan Jingxi calmed down and began to take a serious look at the promise slip given by Pan Disheng.

These documents are typed out from the electronic printer, and the rows are very neat, and there are detailed times and items sold, which does not look like a fraud at first glance.

Looking carefully, Pan Jingxi found that from 9:20 in the morning to 8:30 in the evening, basically every few minutes, there was a transaction, and it was not a bargain, which made him very emotional.

"How did you do that?" Pan Jingxi asked his son.

"The first is that I spent a lot of money to ask Junshao to write the advertising slogan, which played a big role. Pan Disheng said, "The children of the rich family and the broad wives all think that the watch and jewelry stores that can come up with such advertising slogans will definitely sell very good things." Then there is the boutique route I take, whether it is decoration, furnishings, services or the goods themselves, they are the most high-end. I let them come to my watch and jewellery store and they get something special.

As I said a long time ago, there are a lot of wealthy people in Hong Kong, and they need some brand-name products to show their wealth, appear different from others, and be more popular in social circles. Dad, if you look at the second statistical data table here, there are 39 people who buy more than 100,000 yuan of clocks and watches. Among them, there is a Mrs. Kuo, who even bought a Laokeng jade necklace worth more than 800,000 yuan, which is very bold!"

"Hmm. Pan Jingxi looked at his son and laughed, "Today is still good, but this is also an opening, whether it can be maintained, it depends on the future! I hope that in a month, a year, or three years, you can tell me so confidently!"

"Don't worry, Dad, I will try my best to do better!" Pan Disheng said seriously, "I will take you as an example, continue to work hard, and seriously carry forward the cause of our Pan family!"

"Good!"

Pan Jingxi laughed happily, his eyes full of relief.

Pan's mother on the side was also smiling from ear to ear.

Only the second wife and Pan Dihua were the only ones, and their faces became extremely embarrassed and ugly.

The two fathers and sons did not exist in the two of them at all, and Pan Disheng ignored them from beginning to end, as if they were air.

But Pan Disheng is now open for business, and even Pan Jingxi has not done it, even if the two of them are dissatisfied, what can they do?

In this world, the winner is the most popular!