Friday, March 21. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

No matter what country you are in, unless you are working on weekends such as factories, when it is approaching, the work efficiency is basically not high.

Although Xiangjiang also has to work on Saturdays, many people still start to think about vacations on Fridays.

But Hong Yiquan didn't have this kind of leisurely mind at all.

The reason is simple.

It's late March now, and Yin Jun clearly said that it would be late March, and "Kirin Daily" would start publication, but why is it that there is no sound at all until now?

The expenses of the "Kirin Daily" are not small.

There are more than 300 regular employees alone, covering multiple pages, and Yin Jun's salary is not low, and the cost of various production interviews is not low, adding up to 4 million a month.

If newspapers start to be built, then the cost of printing and producing interviews will continue to increase, and it may not be able to last seven or eight million by then.

For example, at the beginning of this month, they began to test various aspects, such as the research of layout production, the conduct of various interviews, the collection and comment of events, and so on.

Although it has not officially started publication, it has been 12 days since the layout was made, and it is the same as when it was officially sold, and the effect looks quite good.

It seems like a waste of resources, and you don't even sell newspapers, so you do it like that.

But without the previous accumulation and trial work, you will inevitably have many deficiencies when you start selling the newspaper as soon as you come up.

It's good now, through formal interviews and collecting information, and making official newspapers again and again, and after everyone takes them and reads them, they can find out what is good, what needs to be improved, and what needs to be improved.

The layouts designed by Yin Jun for them are all newspaper layouts that will be very popular all over the world in the next 20 years, and they are naturally much more advanced than the newspaper content and layout design that are still in the 19th century.

Therefore, Hong Yiquan and the others have very strong confidence, and they feel that "Qilin Daily" will be able to become the fourth largest newspaper in Xiangjiang after a year and a half of hard work at most, and it is not certain that it will become the first newspaper in Xiangjiang within three to five years.

Qilin culture can also be supported and developed by capital.

The company's comic department has a profit of more than 40 million a month, and there is no problem at all to support the loss of "Kirin Daily".

But recently, Hong Yiquan and a group of subordinates always felt that something was wrong.

On the one hand, Yin Jun and Le Yiling basically didn't mention when the publication would be published, even if they asked, they just answered and waited.

On the other hand, the most important income of a newspaper, in addition to the money from selling newspapers, also has a lot of paid advertising, such as the promotion of real estate, where the new electrical appliances and automobiles are listed, etc., which can account for more than 30% of the gross profit.

If you do it well, such as "Ming Pao", "Sing Tao Daily" and "Oriental Daily", half of the source of income is all kinds of advertising expenses.

Coke Yiling did not ask them to negotiate the advertising at all, and even many people who came to inquire were told that the plan was not yet done and that they would have to wait.

Yang Qinsheng, the deputy editor-in-chief in charge of the advertising department, was very depressed, and more than 30 people in his entire department were like useless waste, and they had nothing to do all day long.

If it weren't for the fact that the salary was really good, many people would have considered finding another way.

If you want to say that Yin Jun is joking, and in fact he is not going to make a big deal about the newspaper, it is definitely fake.

Not to mention the monthly expenditure of more than 4 million, just to say that people spent tens of millions of dollars to buy so much land in Tin Shui Wai, build a special printing factory for the newspaper, and the five-story newspaper headquarters, which is a huge investment.

With so much investment, is it just playing?

That is inevitably Yin Jun's too stubborn character.

But everyone knows that Yin Jun has never been stubborn, this is a super genius, he has considerations for any business, and he is very successful in whatever he does.

Therefore, Yin Jun must want to do something in the newspaper industry, not to play around.

The combination of several things made Hong Yiquan and others feel that the boss still has some concerns, or something difficult, so now he is already paying salaries, but he still hasn't taken out the "Kirin Daily"?

Now that it is the end of March, everyone already feels that they can't bear the doubts in their hearts, so they entrust Hong Yiquan, the editor-in-chief, to come over and discuss with the boss and general manager to see what is considered in the company.

Anyway, you guys also give us an arrangement plan, how boring it is to wait like this.

Faced with Hong Yiquan's request, Le Yiling also knew that he couldn't drag it on, so he called Yin Jun over and asked Yin Jun to talk to him.

The two came to the small conference room on the fifth floor of the newspaper office, where Hong Yiquan and the three editors-in-chief were already seated.

"Miss Le!"

The four stood up and greeted each other.

"Hello, sit, sit!"

Yin Jun smiled and asked them all to sit down, and he sat down in the head position.

Le Yiling sat next to him, but he was not in a hurry to speak, today Yin Jun is the protagonist.

"I know that everyone has been a little confused and confused recently, but it doesn't matter, I'm here today to explain my doubts to you. Yin Jun looked at them in a harmonious voice and said, "Our "Qilin Daily" is about to be published, can't we not understand this problem...... If you have any questions today, just ask, and I will answer them. ”

Hong Yiquan nodded when he heard this, and took the lead in asking, "Jun Shao, the most urgent thing for everyone now is when will our "Kirin Daily" start going on sale? I said that it was late March, but today it is March 21st, why is there no movement at all? What should I do, you have to give us the charter, so we can start doing it!"

"The newspaper will be published next week. Yin Jun said with a smile.

"Next week?" Among the three deputy editors-in-chief, the only woman, Ding Yuewei, couldn't help it, "Jun Shao, are you too child's play? It will be on sale next week, and we are not ready for anything! There is no problem with printing, and there is no problem with newspaper arrangement." But what about advertising? How to set the price? How to get the distribution network? How can it be in time?"

"Editor-in-Chief Ding, your question is very good, if it is done according to a normal newspaper, this is not child's play, but pure idiocy. Yin Jun nodded.

Now that you know this, do you still insist?

A few people couldn't understand it.

It was Yin Jun who answered their doubts, "Our "Qilin Daily" is not an ordinary newspaper at all, so there is no need for you to worry about it. ”

"Not an ordinary newspaper?" Bai Tenggao, the deputy editor-in-chief in charge of the financial news section, was surprised, "Junshao, what do you mean?"

"Quite simply, Kirin Daily is free. Yin Jun said lightly.

"Free ...... It's free!?"

Yang Qinsheng thought he had misheard.

But seeing that everyone was gasping, his heart sank: "Jun Shao...... Well, this can't be a joke! How can newspapers be free? How can they be free? How can they make money? They lose money every day? You can't lose money like this, can you?"

"When Li's pay TV was in full swing, wireless was doing free TV, everyone said that wireless was going to collapse and wouldn't last a few years, but now?" Yin Jun asked.

The crowd was speechless.

"But the form of the two is different!" Ding Yue subconsciously retorted.

"How is it different? It's all about relying on excellent content to attract audiences, and then relying on strong influence to make advertisers buy it, so as to earn advertising fees to make a profit. Yin Jun said, "Compared with television, the influence of our newspaper is actually very large. Many TV programs are forgotten after watching them, and they can't be viewed at any time, and newspapers are different, they can be read at any time, and such advertisements are more effective. ”

"...... like this"

Hong Yiquan's face was a little ugly, "Jun Shao, if you do this, you are going against the 53 newspapers in Xiangjiang! Our family is against all of them! At the beginning, it was only Li's family that was fighting against wirelessly, and there were many companies behind it...... We are not as strong as them now, but the hornet's nest is much stronger than that of wireless back then. ”

Hong Yiquan is worthy of being the executive editor-in-chief of the original "Ming Pao", and he has said the most critical place in one sentence.

For Kirin Daily, the most important thing is not the question of whether to make money or not, but how to survive.

If you offend all the newspapers, then whatever news you encounter in the future, they will squeeze you out and constantly unite against you.

To put it mildly, when everyone goes out to do interviews and news, safety is not guaranteed!

Yang Qinsheng was suddenly a little trembling.

He is a slippery person, and a slippery person is unwilling to face danger.

"In this world, whenever a new thing appears, it will face the attack of the old. Yin Jun said, "Whether it is a steam engine, a sewing machine, an electric lamp, a car, or the current assembly line operation...... Which of these things did not cause a bloody storm when they appeared? If our ancestors thought about offending too many people, then how did we build a modern society?"

Several people were speechless.

When they see other people's inventions and creations, they are rejoicing, and they are a little forward-looking when they really want to come by themselves.

However, this is also a common problem of literati, and it is always better to speak than to do things.

People in the newspaper industry are also literati, and they are also very good at profit-seeking and risk-avoiding.

Otherwise, there are so many dark sides in society, why do they know about it but don't expose it?

Isn't it because there are too many joints in it, which can easily affect their own interests?