On August 1st, MTV, which NBC, Amex Finance and Kirin Group invested and established, started its premiere with great anticipation.

In the United States, the opening of a TV channel and the loneliness of a TV channel are all too common.

The broadcast of MTV was only more anticipated in the music circle at the beginning, and other ordinary people may not be able to understand what it is.

Only Yin Jun knows that with the advent of the era of national entertainment, with the growth of superstars like Michael Jackson, and with the flourishing music scene in the 80s in the United States, MTV will be steady and steady all the way to the top.

He even agreed to let Teresa Teng shoot a MV, and when the album was about to be released, it would be broadcast on MTV TV.

Now in the world, the queen sister is regarded as a first-class singer, and people no longer regard her as a "singer from the mysterious East", but "Talissa Deng".

Movies and TV series in the United States have a very good trend, and Yin Jun is naturally very happy.

But in the current Xiangjiang, it is full of a kind of depression that the storm is coming.

After the government ruthlessly cleaned up a bunch of financial companies in July, ordering them to shut down and put things in order, the banking industry, which had already expressed its position, learned that the government's determination was by no means limited to that.

Therefore, on August 1, HSBC announced for the second time in 30 days that it would raise the threshold for lending again, and in the remaining five months of this year, it will tighten the amount of lending and turn conservative.

HSBC is relatively atmospheric, and the rest of the banks are even more strict.

Standard Chartered Bank and Huaguo Bank announced that when accepting real estate mortgages, they will not count the floor area, only the usable area.

The top 10 banking banks, including Hang Seng Bank, Bank of East Asia and Heung Kong Commercial Bank, have announced that they will only lend up to 6% of mortgage loans for real estate, while also following the practice of HSBC, Standard Chartered and Huaguo Bank.

30 years later, many people in the online government and economic development bureau often clamored that real estate in Huaguo can be stopped as long as two are stuck, and one of them is that the bank controls the mortgage loan.

But at that time, there had been too many repeated increases in mortgage loans and the elimination of preferential interest rates...... Lowering the threshold for mortgage loans and reinstating the 85% preferential interest rate...... This has been tossed back and forth, so the deterrent effect on people's house purchases is getting smaller and smaller, and it is basically useless in the future.

If I really want to buy a house, where can I not find the money?

But now, in 1981, the bank offered such a big killer, and immediately gave buyers a slap in the face.

The salary of home buyers today is about 1,800-2,000 Hong Kong dollars on average, and it takes half a month's salary to buy a one-foot house, which is at least 300 square feet at every turn, and it takes more than ten years of savings to buy, but at that time I really don't know when the price of real estate will rise.

So the best way is to take out a loan to buy a house, at least to catch up with the speed of real estate price increases, so as not to let your money depreciate too much.

It is undeniable that 30% of the houses are now controlled by speculators and developers hoarding, but most of the houses are still bought by consumers themselves.

Most of the people live for themselves, and only a small number of them have spare money to buy and invest.

It's good now.

Banks directly tighten funds, strictly review qualifications, raise the threshold, originally ten people can take out loans to buy a house, now there are at most five, usually only three people!

The channels for ordinary people to buy houses were blocked all of a sudden.

You said that in the past, you could go to a finance company and get a loan at a relatively high interest rate, but now the finance company is more cautious than the bank, for fear that if it is not good, it will be thoroughly investigated and the business will be suspended, so you still can't get the money.

If ordinary people can't buy houses, then it will be difficult to sell the houses of real estate companies.

Those who do real estate rarely use their own money, and most of them are loans.

Loans mean high interest every day, and when everyone can't buy a house, if you hold the house in your hands for one more day, you will lose more.

There is no way for real estate companies to cooperate with some related and even their own financial companies to provide some short-term loans to the people to help them pay down payments, or reduce their dependence on banks, etc.

But none of these methods should be too big or too much, or the Financial Secretary's supervision will turn around.

Therefore, their approach is of little use.

Even Li Chaoren has launched a "house purchase interest subsidy" discount with Canadian banks, and you can know how much pressure they are on real estate developers.

A little better is the newly listed Henderson Land, Li Zhaoji took a large amount of cash, and he has a small house of 300-500 square feet in his hand, and there is not much need for funds, so it is naturally better ****** Li Zhaoji is even better, as for Chinachem Group.

Chinachem Group also focuses on 300-500 square foot houses, and their sites are not in the urban area, they are all in the suburbs, and the prices are much cheaper.

Then Chinachem has its own finance company, which can provide loans to the people...... With such a one-stop service, you can naturally take the lead and sell more houses.

In fact, if it weren't for the fact that Chinachem Group's housing quality and house structure are not so good, and they basically don't do high-end real estate, they would have become the top three real estate companies in Hong Kong in the future, and there would be no problem at all.

The Xiangjiang government took this scene to heart.

Perhaps because he felt that such strength was not enough to express his meaning, just in August, the Hong Kong government announced two major deals in a row.

The first deal was to sell the site of the former Murray Road car park in Central District to Huaguo Bank for 10 Hong Kong dollars, so that they could build the headquarters of Huaguo Bank...... Well, it's the classic feng shui building in the back, the one that slashes at the governor's palace with a knife.

At the beginning of this year, the old site of the Murray Road parking lot had been speculated to about 1.5 billion Hong Kong dollars, but only a few months later, the Hong Kong government not only did not auction it, but also directly transferred it to Huaguo Bank at a low price, what does this mean?

It represents that the Hong Kong government does not want land prices to rise too fast, and it represents the softening of the Xiangjiang government's attitude towards the mainland.

The second deal was even more sensational.

The Heung Kong government announced that it had reached an agreement with developer Weicheng to repossess the 488 hectares of land it had purchased in Tin Shui Wai for HK$2.5 billion.

Who is the largest shareholder of Weicheng Company?

Derun Group!

It was established in the 20s as the first overseas enterprise in China!

In 1978, they bought a large piece of land in Shui Wai, but it has not been developed, and now the Heung Kong government has taken it back to you in one go, and the price of the repossession is only more than 30 yuan per square foot.

If you want to talk about Tin Shui Wai, a few years ago it was definitely a remote mountainous area in a remote mountainous area.

However, after the continuous development of Yin Jun in the first two years, including the opening of bus routes, the large-scale construction of the Kirin Industrial Park, and the construction of the Kirin Garden, Tin Shui Wai has become at least a new type of town similar to Yuen Long.

Real estate here has also started to increase in price.

Don't dare to say anything else, build a house, compare the price of Qilin Garden, about 500 square feet per square foot, that can definitely be sold!

It is said that Li Chaoren proposed to build it several times, but Derun Company just stopped it, and wanted to wait for two more years before the real estate rose a little more.

The result?

The government of Xiangjiang finally can't bear it, if you don't develop it, then I'll recycle it!

No matter how strong and unhappy Derun Group is, it can only be forced to agree to this repurchase, and the super project with an expected profit of more than 100 billion yuan will be ruined in one fell swoop.

Then this case once again sounded the alarm for the major real estate developers in Xiangjiang.

Everyone understands at this time, the Xiangjiang government is a stern reminder to them, if you still want to cover the plate, and still want to hoard land and not build a house, then don't blame me for being unkind!

After such a month of various policies, real estate developers dare to take the reminder of the Xiangjiang government as a deaf ear, so more than 15 real estate development companies have announced that their land will be developed immediately, and new houses will be put on the market next year at the latest.

Okay.

On the one hand, people want to buy a house, but they can't buy it.

On the other hand, these property developers are being forced to build more houses.

The two contradictory facts were placed in Xiangjiang at this time in 1981.

In addition to these, New World Development Company, one of the five famous Chinese-funded real estate developers in Hong Kong, caused a very sensational incident.

They informed more than 200 shops in writing of the Mei Foo San Chuen development in Kowloon that they would not renew their tenancies with tenants after the expiry of their 82-year leases.

The solution is either for them to move out, or for them to buy the store at the price offered by New World Development.

The price of the store, depending on the size, is basically 3.5 million to 60 million sets, and if more than 200 households buy all the stores, then it will directly bring 1 billion Hong Kong dollars to New World Development.

As soon as the news came out, the whole Hong Kong was in a sensation.

"Qilin Daily" directly used the headline of the real estate section to publish an article "Forcing people to buy shops, unscrupulous and shameless", sharply criticizing such a forced practice of New World Development, saying that they are scum who take advantage of the fire to rob.

Zheng Yutong couldn't cry or laugh, and called to ask Yin Jun, can you be merciful?

Yin Jun and Zheng Yutong have a good relationship, but at this time, they also told Zheng Bo very seriously that this is the newspaper's own decision, and I will not interfere with them on the basis of not violating morality and principles.

Zheng Yutong also had no way to take Yin Jun's answer, firstly, he was at a loss, and secondly, Yin Jun was willing to explain to him, it was already to save face, and now Yin Jun's assets are even more than him!

None of the news media in Hong Kong supported the development of the new world.

was scolded like this, Zheng Yutong could only put his face in his pocket and continue to let his subordinates carry out this matter.

In fact, anyone with a discerning eye knows that Zheng Yutong is a little afraid, afraid of a real estate crash, and he does not have enough cash flow to deal with the crisis.

The shop in Mei Foo San Chuen is one of the most valuable properties of New World Development that can be cashed out, so he has to cash out anyway.

As for the question of whether others want to buy it, Zheng Yutong is not worried.

This is because Mei Foo Sun Chuen is one of the two largest developments in Heung Kong, the other being Taikoo Shing.

In both of the real estate, the middle class lives in Xiangjiang, so it is easy to do business here, and the previous tenants also made a lot of money.

Nowadays, real estate is rising again, especially good shops are so rare, they are definitely not willing to give up.

Therefore, this time the "forced people to buy the shop" is destined to be successful!