"Sir Shao actually took the general manager's sacrificial knife, which is really bold enough. Pen Fun Pavilion www.biquge.info" ATV, Summer said with a smile.

Zhou Liang Shuyi waved her hand, "Mr. Xia doesn't know, Chen Qingxiang is the general manager of wireless in name, but in fact, he doesn't have much power, and he is not even as good as Le Yiling and Zeng Lizhen. Because both Shao Yifu and Fang Yihua like to do everything personally and take power into their own hands. So he fired Chen Qingxiang, which seemed to be a great sacrifice, but it didn't matter. ”

"I see. Summer nodded, and suddenly realized, "I thought that after so many things, Sir Shao changed his mind, determined to innovate, and was willing to attack those old courtiers." It turned out to be just a false shot, and the thunder was heavy and the rain was small. ”

Shao Yifu is still more kind to the old courtiers. The reason why Shaw Brothers closed down that year was because the company had too many old courtiers, conservative ideas, and outdated concepts, and could not keep up with the changes in the audience's tastes.

However, they are in the top level and occupy most of the company's resources, so that new directors such as Wang Jing, Zhang Jianting, Zhang Wanyao, Xu Anhua, etc., are forced to leave and develop in other companies.

Shaw Brothers lacked available talent, and its performance plummeted. Shao Yifu did not have the ambition of a strong man to break his wrist and reform comprehensively, so in the end, he could only use the most extreme means to directly close the Shaw Brothers.

In fact, in the summer, as long as Shao Yifu is ruthless, removes those old courtiers who are vegetarian and eats, and then promotes some young and promising newcomers, the Shaw Brothers will naturally be able to regain their vitality.

Because Shaw Brothers is rich in resources, there is no shortage of funds, theaters, cinemas, actors, distribution channels, etc., so there is no need to go through the road of closing. All because Sir Shao was nostalgic for his old feelings, indecisive, and unwilling to repair his old ministers, so that the Shaw Brothers were finally dragged down by them.

Originally, I thought that he had finally changed this time, but it turned out that he was just changing the soup without changing the medicine, and the thunder was loud and the rain was small.

"It's not so easy to innovate. After all, Sir Shao is old, and if he wants to promote reform, he is afraid that he is powerless. Zhou Liang Shuyi shook her head and said.

Summer nodded, knowing that in order to promote reform, the determination of a strong man to break his wrist, his unwavering will, and his abundant energy were indispensable.

Many emperors in ancient times, when they were young, were eloquent and strategic, wise and martial, and led their subjects to create grand events. But in his later years, he was greedy for pleasure, made every effort to make use of his ministers, and lost his power, causing the country to decline from prosperity to disaster. For example, Qin Shi Huang, such as Emperor Wu of the Han Dynasty, such as Emperor Tang Ming, such as Emperor Qianlong, etc.

Managing a country and managing a company is essentially the same. This was true of the ancient emperors, and so was Shao Yifu.

"It doesn't matter if he changes or doesn't change, the key is that we don't slack off and concentrate on doing our own thing. Summer waved his hand and said, "Otherwise, even if the wireless fails, our ATV may not be able to get better." ”

After the collapse of ATV in the previous life, wireless did not shine for too long. Although it is unique in Hong Kong, it has lost such a huge market in the mainland due to the decline in the quality of dramas. So seriously, in fact, it didn't win, on the contrary, it lost as badly as ATV.

"I know, Mr. Xia. Zhou Liang Shuyi nodded.

A few years ago, when Jiayi TV was still there, three TV stations, Wireless, Lidi, and Jiayi, grabbed ratings. At that time, wireless was the most beautiful, the beautiful one was a little worse, and the good art was the worst.

Later, after Jiayi went out of business, it was still the most beautiful wireless, but the ratings of Lili did not increase much. It can be seen that the fall of competitors is not necessarily a good thing. Whether you can win back the audience depends on your own ability.

……

"Well, in the future, we have to take a long-term view, not just limited to wireless. We want to compete with the world's TV stations, and we want to catch up with NHK in Japan, BBC in the UK, and NBC, ABC, CBS in the US. We want to be the world's No. 1 Chinese-language TV station. Summer said with a big wave of his hand.

In the future, the Internet will connect the whole world, and the whole world will be a global village, and no matter where you are, you can enjoy program content from all over the world.

Therefore, ATV can't just watch wireless, not only compete with wireless, it has to compete with TV stations all over the world. So even if you defeat wireless, it's not the ultimate goal, it's just a phased victory.

"Mr. Xia, can we do that?" Fang Yihua was a little confident when he heard him say this.

To be honest, nowadays, it is difficult for ATV to get out of Hong Kong. However, the BBC in the United Kingdom, NBC, ABC, CBS in the United States, etc., have almost global influence. The gap between the two can be described as heaven and earth, how can it be compared.

"As long as you work hard, you can do it. Summer nodded and said confidently.

If you want to make ATV like the BBC, NBC, CBS, of course, there are difficulties, and it is not an ordinary difficulty, it is more difficult than the Red Army's 25,000-mile long march.

Because the developed countries in the world are still dominated by the West, they have a huge advantage in the economic and cultural fields. English is the most widely spoken language in the world, so English programs such as BBC and NBC can be used almost all over the world.

The United Kingdom and the United States and other countries also attach great importance to cultural export, with the help of dramas, news, variety shows, animations, movies, etc., to export their own culture, export their own values, and imperceptibly influence their audiences. They call it soft power.

It is indeed very difficult for ATV to compete with the mainstream TV stations in these European and American countries, and there are too many difficulties to overcome.

For example, how to get out. ATV can't even go out of Hong Kong now, and people have been shot if they want to cooperate with Taiwan, let alone enter the United Kingdom, the United States, France, Germany, and so on;

For example, language barriers. If the TV station broadcasts in English, it loses the meaning of spreading Chinese culture, and if it does not broadcast in English, how can it attract foreign audiences?

In addition to this, there are various challenges and puzzles. However, there is perseverance and perseverance in summer, and ten years will not achieve twenty years, and twenty years will not achieve thirty years...... The ancients said well, as long as the kung fu is deep, the iron pestle is sharpened into a needle.

The reason why Summer is confident is not blind, he has his own basis.

In the next 30 years, China will become the world's second largest economy, 40 years from now, it may surpass the United States and become the world's largest economy, and 50 years from now, ,......

China's economic growth will inevitably lead to the enhancement of its strength. Not only hard power such as military, science and technology, and economy, but also soft power such as culture, values, and social systems.

In the summer, we knew that in the previous life, Confucius Institutes were all over the world, and children in the United Kingdom, France, the United States and other countries had begun to learn Chinese from an early age.

The United Kingdom, France, the United States and other countries will also hold special events to celebrate the Lunar New Year in China. Even big luxury brands such as Louis Vuitton, Chanel, Vacheron Constantin, and Piaget have taken the opportunity to launch limited editions of the Zodiac to attract customers.

Until now, there is absolutely no such thing, and no one believes it. The Spring Festival is nothing more than an event for Chinese people in Chinatown to entertain themselves.

There will be times when you ride the wind and waves, and you will sail straight to the sea.

Summer believes that ATV can take advantage of China's rise to expand its territory around the world.

He knew that in his previous life, the costume romance dramas in the mainland were sold to South Korea, South Vietnam and other places, and they were warmly welcomed.

Moreover, South Korea's cultural undertakings are far less backward than Hong Kong's, but in the future, the Korean Wave will sweep the world and have a great impact around the world.

Sticks are fine, but Hong Kong people can't do it if it doesn't make sense.

……

"Mr. Xia, what do you say we are going to do?" Zhou Liang Shuyi couldn't help but ask when she saw him full of confidence.

"The first step is to get out of Hong Kong. Mainland, Taiwan, Singapore, Malaysia, Indonesia, South Korea, Japan...... We strive to promote our programs and even offer them for free if necessary. Summer said.

"The more viewers watch our dramas, the greater the influence of our ATV will be, so that our roots can be deeper, absorb more nutrients, and support us to grow taller and faster. ”

The world's media is like a forest, and ATV is one of the small trees, if you want to grow tall and fast, you must spread the roots and take root. The larger the area of the roots, the deeper the roots, the more sufficient nutrients, and naturally it can support the rapid growth of ATV, and it will still stand tall in the face of strong winds.

In the early years, TVB's dramas were very popular in the mainland, such as "The Legend of the Condor Heroes", "Intolerable Love", "The Great Era", "Genesis", "The Golden Branch", ...... A series of popular dramas have set off a ratings boom in the mainland, winning it a large number of fan support.

At that time, it was also the most beautiful time for wireless. Unfortunately, they did not seize the opportunity to continue to cultivate the mainland market. Instead, they chose to stay in a corner of Hong Kong. As a result, the opportunity was missed, and as soon as the local film and television companies in the mainland rose, it would be difficult for wireless to come back.

"The second step is to acquire TV stations in European and American countries, expand our channels, and increase our audience. Summer then said.

Unlike the mainland and Hong Kong, it is actually quite easy to set up a TV channel in the United States. Summer remembers his previous life, and even Guo Degang, who spoke cross talk, got a TV station in the United States.

There are now more than 4 million Chinese in the United States, almost the same population as Hong Kong. If you broadcast bilingually, and then attract a part of the American audience, the number of viewers is likely to exceed 10 million, so it is very attractive.

"The third step is to expand our influence with new media. I think the Internet is a big trend in the future. In the future, our programs will be available online, so that people all over the world can watch our programs online. Summer said again.

The future of network TV is not unusual at all, and the number of viewers is still very large. It's also a great channel.