Chapter 1208: Jokes

Looking at the two brothers who were boiling again at the same time, Jian Er was really speechless, swollen and broken, she suddenly wanted to ask how old these two were, how to look at these two eighteen or nineteen-year-old boys who seemed to be hot-blooded, always acting in hot-blooded youth. Pen ~ fun ~ pavilion www.biquge.info

"My 'Pandora's Temptation' is for you. Tony Thomas pushed Tony Robert aside with a butt, and then gave a gentlemanly salute to Jane and invited sincerely.

"I?!" Jian Er opened her mouth wide, pointed at herself, and then couldn't help but rub the corners of her forehead, "Please don't joke anymore." And the joke isn't funny at all. ”

Just showing one made her feel a sense of sincere fear, and now there is another one, and Jane feels that her heart is almost unbearable. Although she signed this contract, she thought that she would only be one of the many models of these brands, and the reason why she agreed was just to experience a different life, not to run for this "big beam". She's small and her shoulders are narrow, so she can't afford to carry such a heavy burden!

"We're not kidding!" said the two Mr. Tonys very seriously, "trust us, you are the best choice to show off our two works." ”

"It's better to choose, you are not afraid that I will be stubble, not to mention the ugliness, and it will be a big trouble to break your brand, you must know that you are the most top luxury brand! Jian'er couldn't help but mutter.

"Don't worry, even the most extreme luxury brands are not as big and complex as you think, and many luxury brands have made a lot of jokes. The two Tony laughed, their little muse would look so cute, I didn't expect her to worry about it.

"Impossible!" Jian Er blurted out subconsciously.

"What's impossible about this, in fact, just this year, there is such a brand in country Z that made a joke. Tony Thomas shrugged.

"Isn't it?!" Jian Er had a look of disbelief on her face.

"Why not, you should know that with the rapid development of country Z, with a population of more than one billion and no shortage of rich people, the market of country z has already become a 'big fat meat' in the eyes of the world's top luxury brands, and it is a place for soldiers to fight. Consumers in country Z have also become important customers of major luxury brands. ”

Jian'er nodded, although she didn't care much about this information, but something like this that the whole world knew, no matter how lonely she Song Jianhe was, it was impossible not to understand it.

"But this place is not so contentious, not to mention the protection of the domestic forces of country Z, occupying the right time and place and local products, that is, there are many brands of the same grade and the same type of similar products, so in order to occupy more market share, these major brands can be said to be strange tricks. And your traditional festival, the Spring Festival, is even more important. ”

"Well, I can understand that. Jian'er nodded, according to the habits of our Z people, whether he has money or not, he will pay himself something during the New Year, so for major brands, this is a good time to expand their influence.

"So during that period, many luxury brands such as LV, Dior and Armani launched limited edition products for the Year of the Monkey or other design elements related to the New Year of Z for consumers in country Z. And some high-end makeup brands have launched limited-edition skincare products or makeup for the Year of the Monkey. Estee Lauder launched the "Year of the Monkey Essence", "2016 Year of the Monkey Collector's Edition Gold Powder Golden Monkey Present", Givenchy launched the "Light and Traceless Star Four-color Loose Pink Year of the Monkey New Year Limited Edition", and Calvin Klein also launched a set of special underwear for the Year of the Monkey with gold stamping on the side of the pants. Breguet's Naples Year of the Monkey, Jacques Launches the Year of the Monkey, and more. ”

Jian Er really doesn't know much about this information, but since these two said so, it should be.

"But it's a pity," Tony Thomas couldn't help but want to laugh when he said this, "The original intention of bringing the product to the elements of country Z and eagerly getting the cultural identity of consumers in country Z psychologically is good, but due to their lack of in-depth understanding of our country Z culture, some sales designs are complained about or the design is not quite in line with the aesthetic habits of country Z, and they are frequently complained." For example, the Year of the Monkey zodiac accessories designed by the xx luxury brand were questioned by netizens, and the baby monkey was like an 'alien with two ears'. ”

"Isn't it?" Jian Er couldn't believe it.

"It's true. Tony Robert chimed in, "A similar situation has occurred a few years ago. Burberry previously launched a limited edition scarf for the Spring Festival of the Year of the Goat, with a red "Fu" embroidered on the end of the traditional plaid cashmere scarf, priced at 5,750 RMB, which is 850 yuan more expensive than an ordinary neck scarf. But it was described by netizens in your country as 'not a copycat, better than a copycat'. ”

"Not only this, also in the Year of the Goat, Scotch whisky has launched the "Year of the Goat Collection" Taiwan limited edition based on the characteristics and meaning of the sheep, only a collection of four bottles of wine can see the picture of "three sheep Kaitai", but because "4" is an unlucky number in country Z, so consumers prefer to buy only one bottle of ......"

"By the way, and Nike, Nike, you know?" asked Tony Robert.

"Of course. Jian'er's face was full of black lines, please, even if she has no knowledge, she has common sense.

"You know what? Even Nike has made a big joke in the Z market, and Nike launched the 'SB' series in 2015......" For Tony Robert, who is a clothing designer, he knows more about it.

"Wait, what are you talking about?sb series?!" Jane picked her ears, a little skeptical that she had misheard.

"You heard it right, it's the 'SB' series. In fact, the full English name of the shoes in the SB series is: Nikedunklow (Hi) ProSB (that is, the abbreviation of Skateboard), which is one of its most mainstream board shoes. ”

"Stop, you won't say that Nike really uses the name 'SB' in our Z market, right?" asked Jian'er in disbelief. Almost everyone in China knows the meaning of "sb": "Could it be that a commercial spy got into their company's design department? or their marketing department? )