Chapter 488: Market Reaction
Tens of thousands of dollars a bottle of wine, even if there is only 10% of the profit, a bottle has thousands of yuan, and the agent profit of alcohol is definitely more than 10%, coupled with the advertising bombardment of CCTV channels in prime time, this little-known winery will definitely soon rise to become a giant in China's wine industry. Pen, fun, and www.biquge.info
Therefore, Yang Ling guessed correctly, many large commercial institutions that are good at discovering gold mines from CCTV soon smelled a strong smell of money from this advertisement.
The CEOs of the largest e-commerce companies in China learned about this unique liquor advertisement from the market supervision department for the first time, and then searched online to find the company behind this advertisement, a small and medium-sized distillery in Chang'an City that has no reputation at all.
"What the hell is this winery? In such a big advertisement on CCTV, there are only three kinds of wine, and the lowest one has to buy more than 39,000 yuan, do you think it is Lafite and Louis XVI? It's just a joke!"
The CEO of the largest e-commerce company in China sat in his office, looking at the official website called Lingtao Liquor on the computer and talking to himself, feeling that his business idea was collapsing.
Then he shook his head again, very disdainful of this kind of rootless pure hype products, these Chinese companies are really, not good at making products, always want to copy the high-end consumption concept of Cordyceps powder tablets, relying on sky-high prices to make money, do you really think that rich people will buy it? What about spending a lot of money on CCTV to smash advertisements? Look at the spirulina in the past, Cordyceps tablets will know, no foundation is not lasting, and the fire will disappear in a short time.
He closed the web page, and then stood in front of the window of this dozens of stories building, looking through the huge floor-to-ceiling glass, a sense of pride spontaneously arose, thinking that more than ten years ago, he was still riding a bicycle every day to deliver goods, nibbling bread and fast food noodles in the messy basement to tinker with the website, but through his advanced vision, in just a few decades, he has run a giant e-commerce empire with a business scope all over the world and a market value of trillions, comparable to Google and Microsoft.
He, believing in his own vision, this winery, is nothing more than a business joke destined to be short-lived.
Another e-commerce giant was sitting in a conference room with a group of people, and the large projection screen was playing the beautiful Xianxia-style advertisement that Lingtao Liquor placed on CCTV
The old man is always a middle-aged man, and when the advertisement is over, he turned around and said with a smile: "Everyone has finished watching it, I think it's a waste for this winery not to make a movie, so I'm looking forward to their next commercial~!"
"Haha~!" the crowd in the conference room laughed.
"I know that Mr. Liu always wants to be the leading actor. A young man joked without hesitation.
"Haha~!" the conference room laughed even more.
"Papa~" The boss knocked lightly on the table, "That actor is more handsome than me and younger than me, I can only think about this, but please pay close attention to this winery by the supervision department, so that it is completely inconsistent with the current business model to suddenly pop up without saying hello, and it does not take into account our feelings at all!" We have been the second child for countless years, if we can't find a breakthrough, we will only get bigger and bigger from the first, although our electronic products sell well, but after all, they are almost all very low profits are almost making money and losing money, we want to develop, this model is not sustainable, so we have to strive to find high value-added and high-profit quality products to enrich our product sequence, this kind of new enterprise is our preferred target, they have courage, stamina, and products, can be advertised on CCTV prime time, that should not be bad money, through this advertising video we should also see, their taste is not lowThe product target group directly refers to the high-end consumer group, which is exactly the consumer market we need to develop, we can not always focus on low-end customers, this kind of new enterprise, now needs a strong sales platform and logistics assistance, that is our strength, we can not grab the mature luxury brand, then we will incubate the luxury brand ourselves......"
One of his subordinates' cell phone rang, and after a moment he looked up and said, "Boss, after the news broadcast ended, before the weather forecast, this ad was just played again." ”
There was silence in the conference room.
The boss stood up and said with a serious expression: "The product department immediately contacted Lingtao Liquor to talk to them about cooperation, and lowered our attitude, we must win the national sales agent of this brand!"
……
In the Xishanju Villa, several people were watching the second advertisement before the weather forecast, and when they were still savoring, Gao Wenfeng's mobile phone rang.
"Someone called to consult the sales agent? Did the other party say the identity, what? Is it JD.com?"
Gao Wenfeng stood up, his face flushed, "Okay...... Okay, the price will be talked about when we come back, you quickly ask the human resources department to notify the workers to come back to work overtime, overtime wages? Overtime wages will always ask the financial department to issue a notice after a while, to ensure that they are happy, you will first say that at least one day ......."
Gao Wenfeng glanced at Dou Yuntao, Dou Yuntao raised two fingers, Gao Wenfeng nodded clearly, "Two thousand, well, just notify it first, if you don't come, you won't use it after the New Year." ”
Gao Wenfeng hung up the phone, and saw Dou Yuntao's black face that was about to drip ink, and said in surprise: "Old Five, what's wrong with you? Could it be that you don't want to work overtime?"
Dou Yuntao held Gao Wenfeng's collar with both hands and shouted, "Add your uncle, what Lao Tzu just said was two thousand? It's two hundred...... Is 200 good, you are a coward, why don't you say 20,000!"
Gao Wenfeng was stunned for a moment, and said with a frown: "Didn't the second child just say that the price of wine has increased tenfold? ”
All:......
Gao Wenfeng slapped Dou Yuntao's hand, tidied up his clothes and said impatiently: "What are you doing in a daze? Jingdong has come to talk about cooperation, hurry up and go back to the factory!"
Only then did Dou Yuntao and Yu Qiang react.
Yang Ling was a little speechless and said, "Then how do you arrange the Spring Festival holiday?"
Dou Yuntao rolled his eyes and said: "If you have money to earn and take a leg off, you won't die if you don't have a holiday for a year!"
"Yes, let's go, let's earn more money to find a wife!" Gao Wenfeng nodded hurriedly
So the three of them patted their butts and walked out, and the pillar followed with a fart.
Yang Ling watched the four people drive out of the courtyard gate, turned his head and said to Chu Yuan: "What does the third child mean, doesn't he have a girlfriend?"
Chu Yuan scratched his chicken-like hair and sighed and said, "You're talking about his original girlfriend Chen Jia, who broke up last month." (To be continued.) )