Chapter 71: Laughing
After hearing Matilda's analysis, Zhao Lingling and Su Yishui both felt that their eyes were shining with gold, as if they had discovered a mountain of gold, and it was indeed the case, the price gap between domestic and foreign beauty cosmetics was enough to make them make a lot of money. Pen & Fun & Pavilion www.biquge.info and I have also gained favor and good fame, there is no better opportunity than this. You know, the retail price of cosmetics of the same quality brand and efficacy in China is several times that of the European market, and even imported cars are no exception, and it seems that they are used to being slaughtered.
Since you have made such a decision, you have to plan and conceive it well, and the most important thing to do is to travel a thousand miles, starting with a single step. To the overall situation of the European market, market trends, consumer and buyer choice trends, direction and types of goods, preferences and acceptance of online shopping, direct delivery to the door of the business compatibility analysis and intelligence collection, after that, but also to the various big brands to visit lobbying and research and other projects, taken together, it will be a very huge project, even Zhao Lingling is frowning, if in China, the latter is relatively easy to settle, after all, he is the president of a large brand enterprise for decades, in large and small wholesale and retail enterprises and specialty stores and other brand families are well-knownBesides, I am at home, the market share and consumer groups are huge, and the funds are abundant, which is really a complete favor in one treatment, and here, the Europe that is about to enter is someone else's home field, I am just a guest, and I have to abide by the rules, but also take care of face, and always be careful of cold guns and hidden arrows to hurt people and even retaliate, it is inevitable to be a little timid. Hey, it's really tiring to be a man with your tail between your legs in someone else's territory.
"Matilda, look at what I told you. Can you help?"
"Of course, Zhao, Su, it's all a minor problem, at least. For the 70 million people of France, the 25 million young people of working age and the lady who loves beauty, it is not very difficult to launch a questionnaire and collect information on related content, but, Zhao, as you know, it takes a lot of human and financial resources, as well as the production of a special website and TV media promotion, advertising and so on. So... ”
"Matilda, tell the truth. It used to be so clean and happy, why bother and spit out, let's say, how much does it cost to do it?"
"Zhao, you are happy to speak, this number. Matilda stretched out a hand, her five fingers spread, and shook it back and forth in front of Zhao Lingling.
"Fifty thousand euros. Really?"
Oh my God, it's a lion's mouth. Su Yishui pursed his lips disdainfully.
"Hehe, Zhao. It is enough to remove a zero from the number you said, five thousand euros. ”
"Huh?" Zhao Lingling and Su Yishui were stunned, 5,000 euros is only equivalent to about 50,000 yuan, not to mention conducting a nationwide survey of tens of millions of people. It's the cost of advertising media and TV station network companies to make advertising videos, I'm afraid it's a bit tight.
"Matilda, are you not wrong?"
"Of course, because I can get funding from other sources, which is a public interest advertising medium, and I'm with a lot of departments. In particular, the majority of the media have a long-term cooperative relationship, and if your website can successfully enter Paris, it will become the biggest winner and the largest intermediate online shopping platform, in this way, you promote the business cooperation intention between the two sides, not only do you need to pay any fees, but each brand will also give you a lot of benefits and year-end and monthly dividends, how can it be possible to ask you for money, isn't it? The 5,000 euros I'm talking about is just the ideal price in my mind, and it's clear that it won't exceed this current value at most, can you believe it?"
"It's unbelievable. ”
"Some things are just so unpredictable, you believe me. Are you ready for the advertising slogan and the slogan?"
"Well, let's play it temporarily, I didn't expect it to go so smoothly, I didn't expect this layer at all. ”
"Hehe, don't worry, Su, as the administrator and vice president of the shopping street, you can conceive this content, can you? Zhao, I want to sign an agreement with my Lancôme before you join Europe as an e-commerce platform website?"
"Hah, Matilda, you really know how to do business, you don't have the approval of the president of your company, and besides, you've already left your job, do you still have that kind of power?"
"Zhao, although I have taken a back seat, but one thing you know, as long as it is beneficial to our company, even if I leave for a long time, as long as I meet it, I will definitely do my part, how about you sign an agreement with me?"
"What are the conditions? Your company should have a branch company in our country, can you represent there?"
"Hehe, don't bother with those multinational companies, after all, it's right to have the final say in the Paris headquarters, how about it, take 10% of the annual sales of our goods as the sales source of your website, how about it, is this value enough?"
"It's huge, but I think my appetite is a little smaller. ”
"Zhao, don't talk big, then you talk about it, what is the situation of shopping street websites in your country, give me a reference, you know, Lancôme's market value has reached 1.5 billion euros a year, are you sure you can swallow such a large amount?"
"It might be a bit difficult to use your brand alone in the European market, but if you use the whole world as the market, I believe that it will be a problem, especially in China, which has a market share that is nearly twice as large as the entire population of Europe combined, don't you say?"
"Hmm. Let me think about it ... Well, let's go up to 15 percent. ”
"No sincerity, just a little bit, twenty-five percent is good. ”
"A quarter? Are you crazy?"
"Matilda, what we value is not your value, with all due respect, everyone knows about pricing, so I don't need to pick and choose. It's mainly the quantity and the type of brand that is the most important, and besides, you can enter the Chinese market in large quantities through us and help you digest the backlog of goods, isn't it a good thing? What else do you dare not let go?"
"Tsk,I really can't say you.,And what you said is really reasonable.,It's just because I'm not familiar with your website.,That's why I'm a little.。。。 I'm so sorry. ”
"Where, where. Actually, you did the right thing, and I would do the same. If you are not sure, you can go to our website to actually conduct research and examination, and what, you provide goods, we provide a platform for sales and dividends, net profit and income from each other, and do not charge you any fees, the only thing to worry about is the qualification, hehe. This is easy to solve, you can watch first, and it won't be too late for you to join after we have put down roots. ”
"No, Zhao, you don't need to provoke me with this tone, I won't be fooled, since I have already said so, and the quarter of the amount you proposed is handed over to you, we will also approve, before I contact the headquarters, we will make a verbal agreement first. How?"
"Okay, no problem. "After all, except for Su Yishui's voice recorder, no one else knows about it.
The two men reached a verbal agreement. Privately, he handed over a quarter of Lancôme's online sales plan to Zhao Lingling and Su Yishui, when the shopping street's plan to enter Europe was just a beautiful bubble.
After they finished discussing, Su Yishui also thought of the advertising words and slogans and handed them to Zhao Lingling.
Zhao Lingling looked at it, nodded with satisfaction, and quickly translated it into French. He handed it to Matilda, pulling out a stack of euros in cash and handing it to her.
"That's 10,000 euros, Matilda, although you said 5,000 is enough, but you need to run before and after, which adds a lot of trouble to you, as errand money and tea money, how about it?"
In other Europeans, this kind of money that is considered a bribe in their eyes is polite in the country will not be collected, and it will even ruin the bargain that has been negotiated, but Matilda does not care and accepts it without care.
"Oh, I'll take care of this matter, do you know Zhao, all the remaining money will be used in my team, and I won't carry a penny in my pocket privately. ”
"How do you use it has nothing to do with me, I've finished explaining the matter, thank you for your great assistance first. Zhao Lingling spoke, stood up, and nodded at Su Yishui.
Yi Shui also stood up, gathered his things and prepared to leave.
"Oh, by the way, since the two of you are here, if you have time, go to the embassy and submit an application, this step is a necessary step, even my face is useless, isn't it?"
"That's right, then let's go to the embassy. ”
"At the same time, this is a small gift, not a tribute, Zhao, you used to give me a lot of benefits, the cooperation between us is very pleasant, including this time, I have not given you any decent good things, this bag is a new product this year, you just accept it, by the way, Su, you also have a copy." Matilda took out two bags from her room and handed them to Zhao Lingling and Su Yishui respectively.
Hermes' latest handbag fell into the palm of the hand, if it is genuine, it will cost thousands of dollars in China, and Matilda gave it to herself without shock.
Europeans are straightforward in everything they do, and they don't like to be rejected, so Su Yishui doesn't plan to refuse, in fact, when she saw the bag for the first time, she already liked it.
Is this an encounter?
Seeing that Zhao Lingling accepted it unceremoniously, Su Yishui also honestly took the bag in his pocket after thanking him for his kindness. (To be continued.) )